The heat dissipates, and the cold thinking behind Disappeared She and Put All Your Eggs in One Egg.
Special feature of 1905 film network The summer program of 2023 has officially closed on August 31st, and the whole program has experienced frequent explosions and a hundred flowers blossom, especially the realistic theme ushered in a big explosion — — Paying attention to anti-fraud and anti-gambling, involving gender relations, caring for children in mountainous areas, analyzing contemporary education, focusing on silver-haired love, and examining domestic violence … … The topic of high fever society has become an important reference for summer movies.
However, the top two summer box office films "Put All Your Eggs" and "Disappeared She" have won the market, but at the same time, they face many word-of-mouth disputes, such as the educational significance and propaganda significance of the film far outweigh the artistic value, and all the story characters have "distorted" discussions.
When the hot topic movies become the "strongest" summer file in history, the voice of controversy behind them is also worthy of some "cold" thinking.
Poor characterization
Looking back at the summer films with great social discussion, such as "Put all your eggs in one basket" and "She Disappeared", they all tell a story with great gimmicks and highlights in the form of movies.
In addition to telling the story itself, the film is also very important for the complete shaping of the characters in the story. However, "Put all your eggs in one basket" and "She Disappeared" all have some shortcomings in characterization.
He Fei, played in Disappearing She, is slightly one-sided in character. From beginning to end, there is only one behavioral logic, that is, bad, scum, and trying to make money. However, the audience can’t see a struggle in his true humanity, and it is naturally difficult to impress the characters after watching the movie.
"Put all your eggs in one basket" has a similar problem. It shows the wonders of overseas fraud too much in the film, but it fails to show the more three-dimensional character of the Dutch official and the programmer, and it also lacks sufficient promotion in the transformation of the character’s motivation. So many viewers asked, "How did Gina suddenly return to China?" Questions.
On the other hand, high-profile movies with the same social theme have a two-pronged approach in story telling and characterization. Especially for the "Huang Mao" played by him, the events pushed the portrait of "Huang Mao" to be complete, and also made him cry when making key choices.
Movies that pay attention to social themes, such as "The Disappearing Woman" and "Put All Your Eggs", can be regarded as successful commercial films, but they need to pay more attention to the artistry of the films, focus on the story itself, and portray more three-dimensional characters.
Short Video Marketing Overflow
The short video marketing method of summer movies has also become a "double-edged sword". On the one hand, it raises the audience’s expectation through overwhelming short video slice propaganda and attracts the audience into the cinema. On the other hand, the early release of the most spectacular clips in the film by short videos also makes the audience have a psychological gap after watching the movie.
The film itself is transient, especially for the film about social events such as "Put all your eggs in one basket", the ups and downs of the film story are more attractive to the audience once. If the audience has been "spoiled" the most wonderful fragments in the film before entering the cinema, it will inevitably fail to gain the most complete and immersive viewing experience.
Under the social situation that short video marketing is sweeping all walks of life, how to combine this artistic way of film with short video with short, flat and fast characteristics in a more ingenious way is a problem that the film industry needs to seriously consider in the future.
In addition to cutting movie clips into slices and spoiling them on the short video platform in advance, it may be a beneficial attempt to reserve enough interesting materials in advance during filming according to the attributes of the short video platform to adapt the film art way to short video.
Lack of in-depth interpretation
This year’s movie summer file can become the "strongest" summer file in history, and it is inseparable from the audience who are willing to pay for emotional value.
There are generally three kinds of values in a movie, namely emotional value, emotional value and emotional value.
Emotional value is the outermost layer of the film, which generally comes from the topic of the film itself. For example, topics of high social discussion naturally have this emotional value, and the audience will watch the movie with their own thoughts on social issues, which will collide with the emotional value transmitted from the film after watching the movie, and the degree of social discussion will also arise.
However, these explosions in summer movies only stay in the transmission of emotional value, and fail to get high marks in emotional value and emotional value.
Judging from Nolan’s new work being released, Nolan described the emotional flow between Oppenheimer and other characters in detail with extremely delicate lens language, and thoroughly demonstrated the "changes of the times" before and after the atomic bomb explosion through group images, allowing the audience to stay in that era and follow the characters to feel the ups and downs of the times.
However, many films released in the same period focused on a special superficial effect, such as "Put All Your Eggs", which used too many shots to show how cruel overseas fraud was, but ignored the relationship between characters, the image of characters and the depth of the theme.
The problem caused by this is that the theme of the film is very tricky, but it does not dig deeper into the connection between the theme and real life, and fails to reveal the real truth.
On this basis, the film industry should not only pay attention to the hot social issues, but also pay attention to the deep analysis of social issues.
The film industry should not only pay attention to what kind of films can win high box office, but also know that any type of film has a life cycle. Only by deepening and innovating constantly on the basis of reality can the film industry receive both commercial value and aesthetic value and stand the consideration of time.