Special feature of 1905 film network "Although I’m just a sheep, the grass is greener because I’m getting more fragrant." In a blink of an eye, the Pleasant Goat series is ten years old, and the seventh big movie on the screen has popped up. We don’t know whether the green grass has become more fragrant, but the taste of children and parents has really changed. Just last year, after dominating the annual domestic cartoon box office for five years in a row, the sheep bumped into the "up-and-coming star" Xiong Bing, the winner of the cartoon box office, and the argument that Pleasant Goat was on the decline came one after another.
Young fans who have been trained for nearly ten years are attracted by the ugly bears Xiong Er and Logger Vick. How can they be content? So this year, as the Spring Festival approaches, the well-honed bears and Pleasant Goat have come up with new tricks to meet again. The new films "Bear Wind in the Snow Ridge with Bears" and "Pleasant Goat and the Year of the Sheep with Big Big Big Wolf" were released on January 30th and 31st, respectively, with a difference of only one day. So, which one should children watch this year? How should parents guide children to open their brains? We decided to enter the bear-sheep camp in advance and analyze the comprehensive strength of both sides in multiple aspects for your parents’ reference.
[story draws lessons from PK]
"Sheep" learns Doraemon, and feels that "bear" is like "How to Train Your Dragon"
Many people think that the decline of Pleasant Goat is normal. Looking back, the Japanese classic cartoons, such as saint seiya, Slam Dunk Master and Dragon Ball, which occupy a generation’s memory, all came to an end within 10 years. However, Pleasant Goat doesn’t seem to be reconciled to itself, so after playing fairy tales, such as the prince and princess, fighting wits with Japper and the bitter gourd king, the big movie Pleasant Goat decided to "push" for new glory in this animal year — — Not only did he try hard to erase his label of "younger age", but he also played the slogan of "all-age moviegoers", and specially invited Huang Weiming, the director of "Father of Pleasant Goat", to return to the town.
This time, Yang Yang and Big Big Wolf will go back to ancient times to fight against dragons in a time machine, which is very much like Doraemon: Hero and the Island of Miracles. There are also plots such as laziness and the soul exchange of Big Big Wolf, which makes people instantly empathize with A Chinese Odyssey. These stalks obviously take care of the feelings and memories of young parents born in 1980s. What’s more worth mentioning is that it was reported that Doraemon’s latest film "Doraemon: Walk with Me" was released in China. At first glance, most of the voice actors were from Pleasant Goat and Big Big Big Wolf, and the two films were really predestined.
Since Pleasant Goat makes a good move, Bear Haunted can’t show weakness. You have your time machine and I have my snow bear. This time, although there is no toot in Bear Wind in the Snow Ridge where Bears haunt, there are young versions of Xiong Er and Logger Vick, and the sprouting elements have surged. Driven by the legend, Xiong Da Xiong Er and Bald General embarked on a journey to Baixiong Mountain, where they not only gained friendship and moved, but also lifted the great crisis of mountain forest disaster. No matter from the plot setting or cartoon image-building, "Bear Encounter 2" is similar to "How to Train Your Dragon". For example, MengMeng’s snow bear corresponds to toothless boy, and Logger Vick and the bear love each other and kill each other, which corresponds to the relationship between Vikings and dragons from fear to harmony. The snow bear’s protection of the mountain forest and the Alpha Dragon King’s protection of the dragon have the same effect, and their scenes are all in the snow and ice, and the two "guardians" are both super-capable.
"Bear 2" also designed colorful whales with fantastic characteristics, and at first glance, it drew people to the super-shocking fluorescent whales in "Fantasy Drifting of Youth School" in 2012; Among them, Xiong Er’s "Big Burst", which has been a fool for a long time, saved the mountain forest by her own efforts, and the role design of "Great Reversal" is also a common technique in Hollywood cartoons such as The Croods, Ice Age and Penguin. Perhaps because of the 3D format, "Bear Infested 2" plays more tricks in story reference, and the new "painting style" that is full of love in people’s internal organs also has a strong magnetic field.
[family background PK]
Pleasant goat or influenced by Disney, the age-old design of "Bears Come and Go" is dominant.
The "Mom and Dad" of Pleasant Goat and Big Big Wolf is Guangdong Original Power Culture Communication Co., Ltd., which appeared on the screen in 2005 and has been broadcasted by nearly 50 TV stations nationwide, with more than 700 episodes so far. In 2009, it took a staggering 90 million box office when it first appeared on the cinema screen, which was a milestone of China’s original animated film. By 2012, the box office of Happy Goat Breaking into the Year of the Loong was more than 200 million RMB.
Guangdong Original Power originally belonged to Datewell, a subsidiary of Hong Kong-listed think tank media group. During the four years from 2004 to 2007, because the acquisition cost of TV stations was too low, the original power was almost "zero income". Therefore, they sold the main rights of Pleasant Goat’s derivative development early. Shortly thereafter, the chief director Huang Weiming and the chief screenwriter Huang Weijian who created Pleasant Goat left the original power, and the core team was dissolved. The trademark and copyright of Pleasant Goat image have changed hands several times. Last year, it was collected by Aofei Animation for 540 million yuan, and the global licensing of derivative products fell to Disney. Nowadays, the original motivation is basically production, and the right to product development is in the hands of Disney and Aofei animation. That is to say, to a certain extent, the will of Disney and Aofei animation will influence the content manufacturing. After all, animation is also a commodity, and it must be market-oriented.
"Bears Come and Go" is a full three-dimensional comedy animation created by shenzhen huaqiang Animation. It caused a sensation when it first appeared on the screen, and quickly became the rival of the veteran "Pleasant Goat". At present, this animation has been exported to more than 50 countries and regions around the world. In fact, as early as before the CCTV broadcast in 2012, "Bear Haunted" had already made a name for itself internationally, and won domestic and international awards such as the Italian Gulf Cartoon Festival, the Asian Youth Animation Competition, and the Golden Dragon Award, and the green theme of advocating environmental protection was also highly respected.
Ding Liang, the general director of Bear Haunted, emphasized more than once in the interview that China animation was influenced by the world. "The development of Chinese animation used to pursue quantity, but now it is more about quality." The bear haunts has a great feature, that is, he not only aims at children, but also pursues adult audiences, which means that at least his story is not "immature", and the creative team has visited the northeast forest many times, which can be regarded as well-intentioned.
