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Wen Observer Network Ruan Jiaqi

The Korean drama "Squid Game" produced by Netflix can be said to be the existence of "popular spicy chicken" in the current global film and television dramas. A group of desperate adults have attracted countless attention through the novel setting of children’s games to decide life and death, becoming Netflix’s first drama with a viewing volume of over 100 million, which has boosted Netflix’s market value in one fell swoop.

However, the male host in the play set a double standard, won the whole game, the collapse of the plot in the middle and late period and the controversy over the alleged plagiarism made the play hard to be called a "god-sealing" work, and the Douban score dropped from 8.7 points at the beginning of the show to 7.6 points.

The topic setting and plot design of "Squid Game" did not surpass the classic theme of "The Great Escape", but the advantage was that the gameplay was simple, there was no cultural barrier, and it was easy for audiences from all over the world to understand. Scenes of bloody violence that stimulate the senses can stimulate the preferences of certain audiences, and directly hit the survival struggle of the bottom people. Today, with the growing gap between the rich and the poor and the pressure of survival, it even resonates with audiences in different regions.

Behind the phenomenal explosion of "Squid Game", it is even more inseparable from Netflix’s globalization strategy, and its marketing all over the sky has also made it "bite back".

Adult issues are reduced to children’s games, eye-catching and absurd index MAX

Judging from the cast, the lineup of "Squid Game" is luxurious, and there are many big coffees:

The director at the helm is Huang Donghe, who is good at social reality. Squid Game is his first TV play.

Huang Donghe: You may not know who he is, but you must have heard of his masterpiece "Melting Pot" (2011). This film is adapted from the sexual violence that really happened in a school for the deaf in Gwangju, which created 5.7 million movie-watching achievements, and then promoted the resumption of investigation of related cases and the improvement of Korean laws.

Huang Donghe/The Furnace poster

Li Zhengzai, the leading actor, is a Korean veteran male god. He has been in the front line for more than 30 years and holds the Qinglong Award winner.

Male No.2 Park Hae soo was a late bloomer, and by the tenth year of his acting career (2017), he became a rising star of the "Uncle World" acting school with his wonderful performance in "Smart Prison Life".

Li Zhengzai, Park Hae soo

Even the guest actors in the play are not ordinary people;

Gong Yoo "Agassi" in the Korean drama "Ghosts" has become a "suit thug" who has been crazy about 400 people’s ear posts here;

Lee Byunghun, the "light of Korea" and "the most expensive actor in Korean dramas" in Hollywood, also plays a mysterious man full of stories.

The cast of Cass composed of these actors alone is eye-catching, not to mention that the content of the series is still the theme of "The Great Escape" that has been hot all the time:

The story takes place on an isolated and nameless island. 456 people who have fallen into desperate situations due to personal reasons such as crime and gambling receive mysterious invitations from unknown organizations and are taken to the island to participate in survival games. In the end, the only winner will get a prize of 45.6 billion won (about 39 million US dollars), while the losers will die in this unknown place.

In fact, the theme of the story is not novel, but different from the usual secret room survival, which is either brain-burning or brutal, the survival challenge of Squid Game is based on six traditional children’s games: 123 Woodenhead, Tantang, tug-of-war, playing marbles, walking on the glass bridge and squid game.

The "sugar challenge" refers to the complete deduction of the pattern in the sugar cake.

Playing this game when I was young, losing is nothing more than being eliminated and playing another game, but "out" here means "physical dog belt".

The game room is packaged as a children’s style of "blue sky and white clouds" and "sliding slide seesaw". However, the warm and lovely atmosphere is greeted by bloody pieces and corpses everywhere, and innocent children’s games determine a person’s life and death.

It is a big shock for the audience to reduce the adult issue to the situation of children’s games, which is very contrasting.

The first game "One Two Three Woodenhead" scared people to death:

The newly arrived players still don’t know what happened, and they ran forward with a smirk. I didn’t expect it to be serious-the giant doll that gave people the "horror valley effect" turned around instantly, and the player who was still shaking casually was killed in the next second;

I never thought that playing a game would kill me, and the crowd was in chaos. The out-of-control players cried and ran back to quit the game, but they were already in the game, so they could leave if they wanted, and all those who violated the rules of the "Woodenhead" game were shot;

Seeing that there is no way out, the rest of the players can only fight back their fears, hold down their trembling bodies and continue to move forward.

In the first round of the game, only half of the players survived with the magical nursery rhyme of the giant doll "Harmless to People and Animals".

Only then can I understand the price of the so-called "game". The surviving players quit. They just want to win some money, but they don’t really want to put their lives in it, crying and begging for mercy to quit.

The person in charge of the mysterious organizer didn’t stop him, but he did an intriguing thing first: he directly released the bonus for the end of the game, and the transparent "little golden pig" that fell from the sky was poured with half a belly of money, "one person died with a bonus of 100 million won".

The commotion in the crowd gradually quieted down, and everyone looked up at the piles of money in the air, and their eyes gradually became infected with a layer of madness.

According to the regulations, if someone votes to stop the game, more than half of them can quit collectively. However, as expected, affected by the bonus, many people temporarily turned against the water, which led to almost a draw in the number of votes. Finally, they chose to quit by a narrow margin, and everyone was thrown back to the street.

But it didn’t take long for most of the players who left to return to the game, because they found that compared with the reality of this "hell", the "repair field" in the game still had a chance.

Once in the game, there will be no turning back. Since then, bloody violence has spread all the way, and suspense has been thrown out one after another.

The male host set up a "holy father", and in the second half of the story, the vulgar bugs piled up and the ending was rotten.

However, with the appearance of the usual "curse of the first three episodes" produced by Netflix, that is, the first three episodes are fast-paced and intensive, the follow-up story of "Squid Game" began to fall into the stereotype, and the word-of-mouth collapsed and was approved as "unfinished".

It’s like drinking a bottle of coke, drinking it out of breath, chewing a piece of gum, chewing it, chewing it, it’s boring.

Up to now, the most controversial thing is the double-label "Holy Father" design of the hero "Cheng Qixun".

Qi Xun is a middle-aged divorced and unemployed "gambling dog", who is 47 years old. He doesn’t wash dishes after dinner and puts them in the pool until his old mother comes home from her busy work. For the sake of conscience, he casually confessed that the old mother should not be so busy: although I don’t support the elderly, I feel sorry for her!

The old mother gave him money to celebrate her granddaughter’s birthday. As a result, Qi Xun turned to steal her mother’s bank card to bet on horses.

Even before, Qi Xun cancelled his mother’s medical insurance for gambling money, and gambled away the deposit, which made his mother look down on the disease, and it was also the chief culprit that eventually led her to die at home and no one knew.

Until the old mother’s foot was rotten due to complications of diabetes, which was so serious that she was about to be amputated, Qi Xun had the cheek to go to his ex-wife to borrow money. The ex-wife’s current husband gave money and asked Qi Xun not to appear in his house again. This sentence poked blx, who was sensitive to Qi Xun’s inferiority complex. He knocked the other side to the ground and threw the money back. "Is it great to have money?"

Compared with his own dignity, what is the big deal about his mother’s body that needs hospitalization?

Such a selfish ghost who has no responsibility for his loved ones has become an honest and wonderful person in the game, taking good care of everyone in the small group, especially caring for the elderly, and leading everyone to unite through the crisis at times of collective riots such as night fights.

In the play, Cheng Qixun takes special care of a mysterious old man.

Did Qi Xun show his great humanity in the game? That’s not true, just because the knife is not on his neck, and his kindness depends on whether his own interests are damaged.

When the gun was pointed at Qi Xun’s head, he immediately showed his true colors. In order to win the game and live, he did not hesitate to cheat the old man who had the best relationship with him. It is clear that he will do whatever it takes to survive, but the next second he is standing on the moral high ground, blaming the second man for killing other players is cold-blooded and heartless.

Everyone who survived the Great Escape didn’t step on other people’s bodies, and now they are pretending to be "moral emperors" and saying that they can’t kill innocent people indiscriminately.

At the end of the day, there were only Qi Xun, the second man and the female host, and Qi Xun formed an alliance with the seriously injured female host, saying that he would get rid of the second man before ending the game, and the two left.

However, if Qi Xun really just wants to end the game, he can vote. Even if Man Er doesn’t agree, he and the women’s alliance can reach more than half of the votes of 2:1, but he didn’t do that and wanted to kill Man Er.

We agreed not to "kill innocent people"? What’s the trouble?

However, such a person with a "flexible" moral bottom line, at the end of the play, carried the banner of "people are good" camp, and it was really unconvincing to go to war with the big boss who believed that "human nature is evil" and manipulated and played with human nature behind the scenes.

The most unbearable thing is that in a big escape game, Qi Xun wants wisdom and no wisdom, and he wants force value and no force value. It can be called the "five dregs of war" that both businesses are abolished, and he even won all the way with the "protagonist aura":

In Woodenhead’s game, Qi Xun, who has been scared silly, can hide behind someone taller than himself by the second male teacher. When his ankle fell to be locked by a machine gun, it was the Pakistani brother who took the risk of being dragged down and grabbed him;

Playing marbles, the old man deliberately pretended to be dementia and let Qi Xun take the last marble and walk him into the next game;

Taking the glass bridge, Qi Xun was so lucky that he was replaced by the first one, so he didn’t have to open the way.

The big escape killed others, and this wave is true.

In addition, with the development of the plot, there are many bugs in the film. As a work that exposes reality and humanity, it should be rigorous, but there are many details in the play that are difficult to explain with common sense.

For example, a policeman who sneaked into the island pretended to be a staff member of the organization, but in such an environment where the alert and rank were quite strict, he was closely monitored, and private communication was almost forbidden. How did he figure out the work content of the person he pretended to be without a teacher, and he did not give away the clues in the almost militarized control?

The police also stole a mobile phone to record video as evidence, and it was impossible to charge it all the time. The mobile phone was firm for nearly a week and there was still electricity to use.

In the play, a player helped the staff secretly do the black business of selling organs in exchange for the game information of the next day. As a result, one day, a small note with information was stuffed into a boiled egg …

Not to mention, since the beginning of the drama series, questions about plagiarism and stalk melting have never stopped. Some netizens have counted that at least seven works in four countries have elements and bridges in the drama.

"Symbolized" dress is similar to "House of Money" VS "Squid Game"

The split mirror is similar to "Listen to the God" VS "Squid Game"

There are "Skybridge" bridges, "Gambling Revelation" VS "Squid Game"

The drama exploded, the platform made a profit, and all the staff were promoted to coffee, and the same paragraph sold crazy.

Although I think that Squid Game is not an annual drama, it is probably a 7-point qualified "brainless drama" suitable for killing time, but I have to admit that this drama is really hot.

How popular is Squid Game? An intuitive data is that since it was launched on September 17, the number of global viewers (households) in less than four weeks has reached 111 million, exceeding the previous record of 63 million viewers in Bridgetown’s four-week broadcast.

It not only won Top1, the hot list of more than 190 countries and regions covered by Netflix, with 100% freshness of rotten tomatoes, but also became the first series of Netflix with a viewing volume of over 100 million, which was a veritable phenomenon explosion.

With the global fire of this drama, Netflix’s market value has soared by about $19.2 billion (123.7 billion yuan) since its launch, and recently hit a record high of $646.84 per share in the past 20 years, with a market value growth of over $10 billion.

Although the content of just 9 episodes has already ended, the follow-up effect of Squid Game is still fermenting.

Since 95% of the audience are overseas audiences outside Korea, according to Reuters, the series also set off a wave of learning Korean in many countries in Europe and America. According to the data of a language learning APP, the number of related users in the UK has increased by 76%, and that in the US has increased by 40%.

The local Korean stars in the play have also been able to go out of Korea and gain international fame, and the main creative actors have the opportunity to appear in the American talk show "Jimmy Show". After the promotion of all employees, advertisements and endorsements poured in, and even a few little-known bit part got the resources of the leading role in the first-line drama series.

In particular, the Korean actress Zheng Haoyan, who plays the Korean woman "Jiang Xiao" in the play, has a shocking speed of becoming popular. Originally a model, after this transformation, she became a world-class top-notch, and the number of Instagram fans soared from 400,000 to 16.18 million, surpassing Song Hye Kyo to become the most popular Korean actress on Instagram.

LV, a first-line luxury brand, immediately threw an olive branch, and directly declared it as the global ambassador of the brand, endorsing three lines of fashion, jewelry and watches.

The booming business opportunities brought by the popularity of "Squid Game" are beyond everyone’s expectation.

In convenience stores in South Korea, the sales of white sugar, the main material of the drama, increased by 45% within two weeks of the launch of the drama, and the sales of finished products increased by three times. The sugar maker who provided 700 pieces of linden candy props for the play in Korea now sells more than 500 pieces of linden candy every day and hasn’t come home for a week in a row.

Auction, a Korean e-commerce platform, said that less than a week after the series was launched, even the sales of marbles toys increased by 860% over the same period of last month. According to the data of Lotte Mart Supermarket, the sales of squid increased by 49%, and the dry instant noodles of the same paragraph in the play were also sought after.

In addition to the storm of goods in the Asia-Pacific region, these surrounding areas are also selling like hot cakes on American shopping websites, and some products have entered the top 100 of the best-selling list of Amazon categories in the United States. CBS News pointed out that the green sportswear and red soldier clothes in the play are expected to become one of the most popular Halloween costumes in the United States this year.

On eBay, the sales of the same sportswear soared by 188%; According to the data of Sole Supplier’s sneaker store, the sales volume of white canvas shoes, the same model of VANS, an American sports brand, increased by 78 times.

So ordinary, why is it hot?

By the close of the show, the drama had no "prosperous time" at the time of its opening, and the score of Douban dropped from 8.7 points to 7.6 points. There were many evaluations of "opening higher and walking lower", but the slight lack of artistic value did not affect the global popularity of Squid Game.

If it is only because of the popular theme of large-scale+"infinite flow survival game", it seems that it can’t explain the global success of this drama. After all, the theme of "The Great Escape" has long been in the forefront, and the topic setting and plot design of "Squid Game" have not surpassed the classics. The same type of "fraud game", "Gambling Silent Record" and "Alice in the Dying Country" have a better reputation, but they can’t achieve this level of commercial success.

First of all, it is certain that it is well-made. From the content, the core of the Japanese "infinite flow" is a battle of wits, and the first step of "Squid Game" is to choose six kinds of children’s games with easy-to-understand rules as elimination levels to directly attack human nature and stimulate the bloody and violent scenes of the senses, which is easy to understand and reconstructs the rules of the game of childhood memories.

For the audience, no matter whether you have played this game or not, there is no rule to understand or even imitate the threshold, and it can arouse some audience’s nostalgia. Especially for western audiences, there are almost no cultural barriers, which enables the drama to harvest the global audience to the maximum extent.

These contents are rich in network meme, which are convenient for re-creation, conform to the characteristics of viral communication of social platforms today, and can spread like a duck to water in the short video era of information fragmentation, thus further deepening the influence of drama series.

Character setting is another highlight. Unlike the previous escape works, which featured teenagers, the role in Squid Game was dominated by young and middle-aged marginalized people, and all kinds of people were pushed to the last corner by fate: gambling frustrated men who suffered layoffs, social elites who suffered disastrous investment, foreign workers who were squeezed by black-hearted bosses, defectors who were cheated by intermediaries …

In today’s increasingly fierce social competition, increasing polarization between the rich and the poor, and increasing pressure on survival, these settings can directly attack the struggles of the people at the bottom, which can better arouse the resonance of audiences in different regions, even if cultural differences will not affect the audience’s empathy.

Jin Minying, the content director of Netflix in South Korea and Asia, also said that when talking about the phenomenal explosion of Squid Game, first, the rules of the game selected by the director are very simple; Secondly, the appearance and scheduling of the series are also very attractive, and there are many unforgettable scenes that can make the audience relive and create topics; Third, it lies in the film’s criticism of social injustice, including class differentiation and wealth inequality, as well as gender discrimination. These social problems exist not only in South Korea, but also in the whole world, so they can also arouse strong repercussions outside South Korea.

Foreign media, such as BBC and new york Times, think that the social inequality in Squid Game has hit the pain point of European and American society, especially when the epidemic intensifies the Matthew effect, fairness has become a luxury only related to the rich.

Since the outbreak of the epidemic in the United States, when countless factories and shops closed down and laid off workers, and tens of millions of people struggled to make ends meet, financial transactions were like boiling oil, and the rich reaped trillions of dollars. The new york Times believes that the Squid Game is not so much a game as a struggle in an extremely unequal society.

However, this also led to the drama series "Squid Game" being approved as "Western cultural vassals" and lacking cultural specificity. The background and game settings in this play, if set to any country, will not affect the normal development of the plot.

It’s not the first time that we have questioned the story that caters to western values under the cover of South Korea. For example, another Netflix Korean drama, Kingdom, is full of cultural elements of Lee’s Korea, but under the framework of the rights of eastern culture, grave defense, which originated from the imagination of western culture, is staged, trying to satirize the current social class solidification and the inequality between the rich and the poor.

The explosion of squid is inseparable from Netflix’s globalization strategy and marketing.

The success of Squid Game is actually the success of Netflix’s localization strategy and global layout, and it is the inevitable result of Netflix’s long-term investment in Japan and South Korea.

Around 2015, Netflix, rooted in the American market, found that the local user increment had already reached the ceiling, officially opening the globalization strategy. After the "Korean Restriction Order", the market demand of Korean cultural industry just bumped into Netflix’s global content demand. The two companies hit it off immediately, and South Korea became the second country in East Asia to cooperate with Netflix after Japan.

Netflix immediately set up two large studios in South Korea, and currently has 3.8 million subscribers in South Korea. From 2015 to 2020, Neflix invested $700 million in Korean content and broadcasted more than 80 Korean-made film and television works, such as Kingdom, Forced Landing of Love, itaewon Class, I am a relic organizer … which continued Netflix’s consistent style of "betting a lot, there is always one that can explode". Although the word of mouth is different, there are explosions every year.

Stills of Forced Landing of Love

CBS News reported that "Squid Game" is only a part of a series of Korean projects developed by Netflix this year, followed by works such as "Hell" and "Money House" waiting to be launched, with Yoo Ah In, Ji Chang Wook, Ha Jung Woo, Gong Yoo and other European and American "familiar" Han Xing all starring, and Netflix will invest an additional $500 million in the Korean market in the future.

The secret of Netflix localization can be simply summarized as: buying local scripts, using local teams, giving money generously, not interfering with the standard content at all, and setting up production centers in many places around the world.

Netflix, born in the United States, can’t do as the Romans do immediately after going to other regions. The previous Japanese TV series Underwear and White Collar, Korean TV series My Only Love Song, and Taiwan, China TV series The Dreamer are all in low ratings and have poor results. Until the filming of the Korean drama "Kingdom", Netflix chose to cooperate with a mature local team and spend money to incite a team of Korean experts, which led to a win-win audience.

Since then, in order to reduce the risk of "cultural discount" and overcome the acclimatization, Netflix will select local representative and distinctive themes for content creation according to the social and cultural characteristics of different countries and regions, tap local cultural materials and story elements, and enhance the internationalization level of content.

Japanese dramas have horror elements and human nature topics; Korean dramas like to focus on political power and play a funeral film by the way; Thai drama, supernatural fantasy elements can not be less; Taiwan, China, on the other hand, keeps the suspense factor.

The picture is from "DataENT Digital Entertainment"

Moreover, Netflix’s favorite thing for creators from all over the world is that they are willing to save money and not "manage things". Jin Yinji, the screenwriter of Kingdom, once said a particularly classic sentence, "Netflix never gives any opinions, only gives money."

Netflix’s investment in limited drama production in South Korea is quite generous, which is 2-3 billion won per episode, reversing the low investment pattern of only 400 million won per episode and making up for the shortcomings of short-term and small investment in Korean film and television. However, although the local team is fully released in creation, Netflix is particularly strict with post-production and quality, and will not renew the drama that fails to meet expectations after broadcasting.

Take "Squid Game" as an example. The director said that the script was actually completed as early as 2009, but many producers thought that the script was too bloody and had no commercial value until Netflix took over. According to public data, the production cost of a single episode of Squid Game is about 2.5 billion won, and the total production cost of nine episodes in the first season reaches 20 billion won, about 108 million RMB, which is a big investment in Korean dramas.

The Squid Game, with full Korean dialogue, provides subtitles in 37 languages and dubbing in 34 languages on Netflix. In order to help it "break the circle", Netflix has carried out a big marketing campaign all over the world.

Compared with Netflix’s conservative marketing strategy in the Asia-Pacific region, "Squid Game" has changed its normal state, and Netflix has come up with an online and offline marketing plan in line with the dramatic content.

In the pre-production stage, Netflix took the simple and easy-to-use game links such as "One Two Three Woodenhead" and "Casserole" as the marketing focus:

Before the series started, an interactive exhibition area was set up in itaewon subway station, which brought the puppet dolls, playgrounds, piggy banks, pink NPC and other elements into reality.

At a zebra crossing in the Philippines, Netflix set up a giant puppet doll. When passers-by ran a red light, the doll would turn its hair and stare like a play.

After "Squid Game" was broadcast, Netflix opened a flash cafe in Paris, where everyone can play the "Sugar Challenge" live, and successful players can get Netflix’s free user service for one month.

In addition to offline, online interaction is also wave after wave.

In North America, Netflix launched a video topic of "XX Challenge" which is in line with TikTok users’ habits, and adapted the games in the play into interactive video challenge games such as "Sugar Challenge" and "123 Woodenhead Challenge".

At present, the reading volume of related topics on TikTok has exceeded 32 billion, which is equivalent to that everyone in the world has seen it more than 4 times.

In order to improve game participation, Netflix also encourages viewers to restore the games online on Roblox, the world’s largest online game platform for most people, which not only promotes the Squid Game, but also satisfies the online interaction enthusiasm of fans, and also allows the creators of these small games to make a sum of money.

Taking advantage of the global craze of "Squid Game", Netflix has also begun to further exert its strength in the retail industry, and will cooperate with Wal-Mart to build an exclusive retail center, so that consumers can more conveniently purchase the surrounding areas of series such as "Squid Game".

At present, the massive marketing of Netflix seems to have met with a certain degree of "self-attack". The massive promotion has led to the Squid Game being pushed to many students as a TV-MA drama (forbidden to watch under the age of 17), which has caused concern and resistance from schools and parents’ organizations in many countries.

A school in Belgium issued an urgent reminder

The British "Daily Mail" combed the dramas launched by Netflix in recent months and found that at least six dramas had violence or pornography problems.

Some foreign media criticized that Netflix has used "bloody violence" as a wealth password in recent years. It knows that these scenes full of bloody violence can better mobilize the emotions and participation of the audience, while continuously pushing relevant videos to users who have seen violent bloody videos. At the same time, it is also consciously "cultivating" users’ interest in violent bloody and even pornography in exchange for ratings and economic benefits.

Source | Observer Network

Original title: "No one wants this Korean drama, how can it be made into a global explosion by Americans?" 》

Read the original text

1905 movie network news　On the afternoon of 16th, director Bi Gan attended the "Everybody Talk" Salon in Zhihu, and had a talk with Zhang Yueran and Bai Bangni on the concept of love, movies and other issues. In the questioning session, Bi Gan responded to the marketing of his film The Last Night of the Earth, saying: "My colleagues in Xuanfa don’t steal, rob or kneel down, but do one thing by their own ability and knowledge. I don’t think they are at fault."

　

The Last Night on Earth is a dream trip about a middle-aged man returning to his hometown in Guizhou to find his lover 12 years ago. At the scene, Bi Gan shared the warmth and dream of the film with writer Zhang Yueran and screenwriter Bai Bangni, and discussed the concept of love and the love appearance of the two creators from the female perspective.

　

They said that the film is divided into two parts, the first part is the pursuit, and the second part is the dream. "Those who abandon you and are not sure whether they love you or not will eventually come back to you in another form." Bi Gan revealed that compared with the original script, the ending of the film is warmer and more optimistic, and there are many improvisations.

　

As of the evening of December 16th, the pre-sale of "The Last Night of the Earth" has exceeded 50 million, and its purchase was made at 9: 40 pm on the 31st. At the end of the movie, the online marketing of "One Kiss for the New Year" also made it hard to get a ticket at this time. At the scene, an audience asked Bi Gan how he viewed this marketing, and whether he was worried that the audience in non-first-tier cities would find it inconsistent with expectations after reading it.

　

Bi Gan asked, "Should cities in the second, third, fourth and fifth lines watch movies of that kind?"? I never thought so. In his view, this "New Year’s marketing" is "an interesting moment, which has never happened before and may not happen again in the future."

　

When talking about what his propaganda team did, Bi Gan expressed his strong support: "My propaganda colleagues don’t steal, rob or kneel down, and rely on their own ability and knowledge to do one thing. I don’t think they have any mistakes. I respect them very much. They are all people I admire very much, just like the people who made movies with me. They use their own way, which I think is a kind of fate. I really don’t know that they have such ability to make more people empathize. If they have such ability, other publicity companies have already done it, why not? Fate hasn’t come yet. Now there’s an art film that has a sudden empathy with the public, and everyone should enjoy it at this moment. Of course I know the result. Maybe people don’t understand it, maybe they don’t like it, but what kind of movies do they like? We haven’t chosen yet, and we can have one more chance when we have no choice. "

The newspaper reported on the 29th (trainee reporter Ping Jiang reporter Peng Yi) that in order to create kinetic energy for innovation and entrepreneurship in the whole society to the maximum extent, the Provincial Science and Technology Department will launch a special campaign to reduce the burden on scientific researchers, and form a "catch all" of scientific and technological business and services. Pratt & Whitney projects need not be declared, but are evaluated by objective data. This is what the reporter learned at the 2019 provincial science and technology work conference on the 29 th.

Provincial Science and Technology Department will optimize the construction of business environment. Deepen the establishment of the "Four Zero" commitment service, thoroughly investigate the risk points in all aspects of project evaluation, formulate fair, standardized and effective evaluation rules, strengthen internal supervision and strengthen collective decision-making. Implement the "streamline administration, delegate power, strengthen regulation and improve services" reform requirements, speed up the online process of the province’s science and technology system integration online government service platform and provincial and municipal data sharing and exchange platforms, promote the networking of the province’s science and technology system government service, and fully implement "do it right away, do it online, do it nearby, do it once, and help me". Implement the Regulations on Optimizing Business Environment in Heilongjiang Province, promote the cooperation between universities, research institutes and market players, and promote the open sharing of scientific and technological resources to the society and provide services.

Intensify the implementation of reform tasks. We will implement the policy of scientific and technological innovation, implement the requirements of relevant documents that give scientific research institutions and personnel greater autonomy, and carry out special actions to reduce the burden on scientific research personnel, so that scientific research personnel can concentrate on learning and innovation breakthroughs. Strengthen the management of reform task accounts and carry out dynamic tracking to ensure the implementation of various reform tasks.

Optimize the allocation of scientific and technological innovation resources. Increase investment in scientific and technological research and development, explore joint guidance mechanism, mobilize the enthusiasm of all kinds of innovative subjects in R&D investment, and improve the level of R&D investment in the whole society. Using Internet thinking and big data means, we will co-ordinate the construction of a scientific and technological innovation service platform, integrate all scientific and technological business processes, integrate the province’s scientific and technological data resources, monitor the latest scientific research trends in real time, and form a "catch all" of scientific and technological services. Explore the establishment of key R&D plan project disclosure (bidding) system, change the generation mode of science and technology projects, and encourage enterprises with R&D needs to undertake provincial science and technology plan projects. Innovate the investment mode of R&D funds and simplify the workflow. Pratt & Whitney projects are evaluated with objective data to cancel the declaration, platform projects are directly evaluated and ranked with objective data, and competitive projects strictly implement the evaluation process and rules.

Strengthen scientific and technological supervision and integrity construction. Establish a scientific and technological supervision system with coordinated departments and internal linkage in our province, formulate measures for the supervision and inspection of scientific and technological projects, standardize supervision and inspection behaviors, compact the management supervision responsibilities of project management units and the management responsibilities of project undertakers as legal persons, and strengthen the punishment for illegal scientific research behaviors. Strengthen the construction of scientific research integrity, establish a scientific research integrity system that is vertically connected with the Ministry of Science and Technology and municipal science and technology bureaus and horizontally shared with relevant departments, establish a blacklist system of scientific research integrity, and dynamically manage the scientific research integrity of researchers and related institutions and organizations.

　　On March 30th, a blogger named "Yang Kim Jyan" in Weibo released a video "I still can’t figure out why I was diagnosed with liver cancer", which attracted a lot of netizens’ attention. The topic "Why cancer is late when it is discovered" once rushed to the top of the hot search list in Weibo.

　　But then everyone found that the video content was not the real experience of the blogger, and the words "this content is purely fictional" were placed at the end of the whole video and appeared for a short time, which caused many people to misunderstand.

　　On March 31, the relevant platform imposed a ban on the blogger and suspended advertising revenue. However, the video has been played at least 20 million times before it was taken off the shelf, and its practice of "gaining traffic by consuming cancer patients" has been questioned by many netizens.

　　The person in charge of an MCN organization (a company that helps the contracted people to continuously export and realize the content) told the Red Star journalist that some anchors did attract traffic by "selling badly". There is also a special team to help them fabricate "people’s design", "nothing more than attracting more people’s attention in order to realize the traffic."

　　On March 31st, Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star that bloggers such as "Yang Kim Jyan" are pursuing the attention or benefits brought by "traffic economy". "In addition to the ban on bloggers, the platform also suggests that the incubation and management institutions behind such bloggers be punished accordingly."

　　0one

　　Online celebrity bloggers shot nearly 8 minutes of video.

　　Claimed that he had liver cancer at the age of 25.

　　The word "pure fiction" flashed by.

　　On March 30th, Red Star journalists noticed that the video of "Yang Kim Jyan" was nearly 8 minutes long. First of all, he said, "Today is Su Yan, and I want to tell a news that only a few very good friends knew before sending this video." Then he told me that he was diagnosed with liver cancer during his physical examination, and the doctor told me that the chance of cure was not great. In the video, "Yang Kim Jyan" also said many times that he couldn’t understand why he got liver cancer at the age of 25.

　　"Yang Kim Jyan" is a blogger with more than 5.5 million fans. After the video was released, the number of plays increased rapidly, with more than 20 million plays on the afternoon of March 30th. Many netizens left messages under the video saying "I hope this is not true" and "I must treat it well".

　　↑ "Yang Kim JYAN" released the video "Liver cancer was detected at the age of 25" on March 30th.

　　The Red Star journalist noticed that "Yang Kim Jyan" said in the second half of the video that he had conducted a review and got the results of the review, but when he saw the results, "Yang Kim Jyan" just shook his fist and didn’t say what the results were.

　　Many careful netizens noticed a flash at the end of the video. In this picture, "Yang Kim Jyan" means "the content of this video is pure fiction", but this sentence is inconspicuous in the whole picture and is sandwiched in five lines, and the words "pure fiction" do not appear in the whole video.

　　↑ At the end of the video, it is marked "The content of this video is pure fiction", and the display time is very short.

　　02

　　The blogger apologized after being questioned.

　　The platform punishes the suspension of its advertising revenue.

　　Previously, the video hinted that he was "suffering from depression."

　　Some netizens said that the content of the whole video shooting will cause viewers to misunderstand that they have indeed been diagnosed with liver cancer. Such videos will seriously hurt the feelings of cancer patients and their families. A netizen said: "‘ There is no cancer in the world ’ It is the wish of many people. Maybe some people will never understand the pain of cancer patients and their families, but please ask these people to maintain a little kindness and respect for others. "

　　On the afternoon of March 30th, "Yang Kim Jyan" deleted the video of "cancer was found" and issued an apology statement. Its statement said: "I thought of presenting it in the first person way in order to make this video sound a wake-up call for everyone to pay attention to their health. Because the video content needs a physical examination, I also did a full-body physical examination at my own expense. At the end of the video, I told everyone that the video was fictional and it was my negligence in creation. I am sorry for everyone, I know it was wrong. " The statement also mentioned that he will continue to work hard to create videos that correct energy later. "If it is fictional content, I will definitely put it at the beginning (place) of the video, please supervise."

　　On the morning of March 31st, Weibo, the official of Sina Weibo community management, announced that during the recent inspection, the station found that the user "Yang Kim Jyan" posted a deductive video describing his feelings after being diagnosed with cancer, but did not mark the content as "fiction" or "deduction" in the obvious position of the video, and only the explanation that "the content of this issue is purely fiction" appeared at the end of the video, which led some netizens to misunderstand it as a real event, which led to public opinion discussion. According to the Weibo Community Convention and other relevant regulations, the station punished the user money "Yang Jyan" by stage silence, forbidding attention and suspending advertising revenue.

　　The Red Star journalist noticed that on November 5th last year, "Yang Kim Jyan" had released a video suggesting that he had suffered from depression. "I once wanted to leave, but in the end I got better! I hope you can get better as I do! "

　　↑ "Yang Kim Jyan" released the video content of depression last year.

　　Since then, "Yang Kim Jyan" has published several Weibo articles with the related topics of "depression".

　　0three

　　There was an anchor who took a "vomiting blood photo" and bo sympathized with the goods.

　　MCN employees: let bloggers "sell badly" for traffic

　　Create a special story "script"

　　Unlike "Yang Kim Jyan", which marked "the content is pure fiction" in an inconspicuous place, there were some platform bloggers who directly pretended to be ill and "sold badly" to gain profits.

　　According to the police report in Ningbo, Zhejiang Province last November, a man surnamed Zhang made up his illness "selling badly" in Tik Tok, and broadcast live to receive a reward and carry goods. When it was reported and verified, it had illegally made a profit of more than 50,000 yuan, and the man surnamed Zhang defended himself. "I never said that I had cancer, I was just in the late stage of lovesickness."

　　In the first half of 2021, a blogger in bilibili issued his own "photos of vomiting blood" one after another, defrauding him to donate more than 40,000 yuan, and finally his account was banned by the platform. In addition, "Sick Yuan" appeared on platforms such as Xiaohongshu before, falsely claiming that he was suffering from a serious disease, so as to bring products such as scar repair stickers and health care products to netizens.

　　On March 31 this year, a staff member of an MCN organization told the Red Star journalist that there is fierce competition among various anchors and bloggers with goods. "There will be income if there is traffic. Therefore, when cooperating with some enterprises, if the enterprises agree, they will create some story scripts and shoot some fictional content, many of which are through ‘ Sell badly ’ To attract attention. In order to avoid being held accountable, ‘ will also be marked in the live broadcast or video. Fiction ’ The words, but very vague, or marked in an inconspicuous place. "

　　Mr. Xie (pseudonym), the head of an anchor brokerage company in Xi ‘an, told the Red Star journalist that in the past few years, some anchors mainly promoted their own "selling miserable" people to attract attention.

　　"First of all, there needs to be conflicts. For example, when you are sick, you must be young, or you are in a beautiful stage of life; Then, with some stories, for example, I am a rural family, working hard in the city, or my partner doesn’t know how to make progress, and she relies on her own work in exchange for sympathy; Then start bringing products into live or released videos to make a profit. "

　　Mr. Xie said that these are all specially scripted, and some even use a script on different anchors. In recent two years, a platform has dealt with the shooting of "fake stories", so everyone will also mark the word "fiction" in some inconspicuous places, but if it is not obvious, many fans will not notice it.

　　Red Star News reporter saw that on the platform of Weibo, the profile of "Yang Kim Jyan" was "Beauty Red Man". Previously, he released some beauty videos with brand exposure, and some life videos and photos also showed beauty products.

　　0four

　　How to put an end to "selling miserably" fake videos?

　　Platform: indefinitely banned or fans cleared.

　　On March 28th, the State Council Office held a press conference on the "Qinglang" series of special actions in 2023. In response to the ecological management of short videos, it was pointed out at the meeting that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　For this kind of situation, Fu Jian, director of Henan Zejin Law Firm, believes that the authenticity of network information is difficult to guarantee in the media era, and many online celebrity bloggers sacrifice the authenticity of their published information in order to increase traffic. Online celebrity uploaded a short video saying that he was diagnosed with liver cancer during his physical examination. He filmed and uploaded a very authentic video, and put the statement that "this content is pure fiction" in an inconspicuous position in the last two seconds of the video, which led to misunderstanding by most people, causing a wide range of influence and deceiving the public’s feelings.

　　Fu Jian said that many laws and regulations, such as the Cyber Security Law of the People’s Republic of China, the measures for the management of Internet information services, and the regulations on the ecological governance of network information content, all emphasize that information such as short videos published online should abide by public order and good customs and uphold the principle of good faith. Among them, Articles 6 and 7 of the Regulations on Ecological Governance of Network Information Content stipulate that network information producers shall not publish illegal information and shall resist bad information. Short video posing and deceiving the public’s feelings are bad information, and serious ones may be suspected of breaking the law. The network information content service platform can take measures such as warning and rectification, limiting functions, suspending updates, and sealing titles to resist the spread of this bad video.

　　The Xiaohongshu platform said that it will resolutely ban the "self-media" of counterfeiting official institutions, news media and specific personnel, including account name counterfeiting, information content counterfeiting and professional qualification counterfeiting; Comprehensively rectify the illegal profit-making behavior of "self-media", including smashing hot spots to attract powder and drain, creating hot spots to generate traffic, and using vulnerable groups to realize traffic.

　　Lawyer Chen Hao, director of Shaanxi Dezun Law Firm, told the Red Star journalist that if online celebrity defrauded money by fictional facts or concealing the truth in the video, and the amount reached the filing standard, it should be suspected of fraud. If online celebrity only makes up facts to shoot videos for the purpose of attracting attention, gaining attention and defrauding traffic, it belongs to the category of moral evaluation and should be handled by video platforms or regulatory agencies.

　　"Recently, the Internet Information Office has been comprehensively cleaning up short videos that are poorly directed and mislead the public by forging scenes, compiling details and fictional experiences. I believe that this phenomenon will become less and less through the guidance and supervision of relevant departments. "

　　Red Star journalists found that, except for the Weibo platform, "Yang Kim Jyan" also had accounts with the same name on other short video platforms, and all of them were banned on March 31st.

　　In addition, Red Star journalists noticed that many platforms have also released governance measures for fictional content.

　　On March 30th, Tik Tok announced that when creators create and publish fictional content through plot deduction, they should clearly mark the relevant video interpretation in a prominent position and form, and the copywriting includes but is not limited to "fictional/deductive works for entertainment only". If the work is not marked as "deduction" or "fiction", causing misunderstanding among the public and the news media and becoming "false information", the platform will strictly deal with it, and the publishing account will be completely banned for 30 days to indefinitely banned depending on the circumstances.

　　On March 31st, Aauto Quicker Science and Technology announced that it would impose penalties such as clearing fans, erasing fans, and limiting the growth of fans for the acts of counterfeiting party and government organs, news media organizations and parties involved in public opinion events.

　　0five

　　It’s all the temptation of traffic?

　　Expert advice: link the responsibility to MCN organization.

　　On March 31st, Zhu Wei, deputy director of Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star journalist that the main source of this situation lies in the temptation of "flow economy".

　　"They get sympathy in this way, and sympathy can be transformed into traffic, traffic can be transformed into attention, and finally into commercial interests."

　　Zhu Wei said that in the past, more content of "pretending to be terminally ill" was very direct false charity and fraudulent donation, but the "terminally ill video" made by "Yang Kim Jyan" was artificially created to directly gain traffic. The role of people’s design is to obtain stable traffic and accurate fans in their vertical fields, so as to improve their ability to carry goods and attract fans to reward them. These are a set of rings.

　　Zhu Wei agreed with the relevant measures taken by this platform, but he also reminded that it is necessary to consider whether such bloggers’ front-end accounts are banned and whether background users or registrants should also be included in the "blacklist". Otherwise, he may turn himself around and open the number somewhere else. In addition, we should pay attention to the MCN organization behind online celebrity, that is, the relevant resource management team. Generally, such accounts are supported and managed by the MCN organization, and the responsibility should be related to the MCN organization and other related accounts of this kind of MCN.

　　"MCN has hatched a lot of accounts like this now. Many of the fake people are created and recommended by MCN behind it, and it is also the traffic that MCN pushes to this account."

　　Red Star Journalist Fu Yao Zhao Qian Intern Wang Mingli

　　Editor Peng Jiang Editor Wei Kongming

　　In order to implement the deployment of the Central Committee of the Communist Party of China, the State Council and the provincial party committee and government on the prevention and control of pneumonia in novel coronavirus, ensure the implementation of a series of measures for the prevention and control of the epidemic in the province, resolutely win the war of prevention and control of the epidemic, earnestly safeguard people’s life safety and health, and ensure a stable and orderly society, we hereby notify you as follows according to the relevant provisions of the Criminal Law of People’s Republic of China (PRC), the Law of People’s Republic of China (PRC) on Public Security Administration Punishment, the Law of People’s Republic of China (PRC) on the Prevention and Control of Infectious Diseases, the Law of People’s Republic of China (PRC) on Emergency Response and related judicial interpretations.

　　First, severely crack down on refusal to cooperate with prevention and control measures according to law. Refusing to implement the prevention and control measures issued by government departments in accordance with the law, not wearing masks in public places, not listening to dissuasion, disturbing public order, or refusing to cooperate with the prevention and control measures such as temperature detection, infectious disease investigation, sample collection and testing, environmental sanitation improvement and sterilization adopted by health and epidemic prevention, medical and health institutions, street, community, village (neighborhood) committees and other organizations and personnel, and not listening to dissuasion, shall be given a heavier punishment in accordance with the relevant provisions of the Law on Public Security Administration Punishment; Those who violently resist the law shall be strictly investigated for criminal responsibility according to law.

　　Two, severely crack down on refusing to cooperate with health registration and isolation measures in accordance with the law. Anyone who comes from or passes through the key areas of the epidemic and has close contact with the above-mentioned personnel, confirmed or suspected cases of pneumonia in novel coronavirus should take the initiative to accept the temperature test, truthfully register for health according to the relevant requirements of the city and county (city, district), and observe at home in isolation or centralized isolation for 14 days according to the requirements of the local authorities. Those who fail to register the report voluntarily in accordance with the regulations, fail to tell the truth when the staff asks, or refuse to carry out relevant testing, home isolation observation, centralized isolation observation and isolation treatment measures, and do not listen to dissuasion, which constitutes a violation of public security management, shall be given a heavier punishment in accordance with the relevant provisions of the Law on Public Security Administration Punishment; Those who cause novel coronavirus to spread or are in serious danger of spreading shall be strictly investigated for criminal responsibility according to law.

　　Three, severely crack down on disrupting medical order in accordance with the law. Threatening, beating medical personnel, causing trouble in medical institutions, causing much ado about nothing, disrupting medical order, shall be given a heavier punishment in accordance with the relevant provisions of the Law on Public Security Administration Punishment; Intentionally injuring medical personnel, causing serious consequences such as minor injuries, or intentionally destroying protective equipment such as protective clothing, goggles and masks of medical personnel, endangering the personal safety of medical personnel or causing serious consequences, criminal responsibility shall be strictly investigated according to law.

　　Four, severely crack down on intentional transmission of diseases according to law. Anyone who knowingly infects or is suspected of infecting novel coronavirus, intentionally enters or leaves public places, or conceals information and contacts with others, thus endangering public safety or causing serious consequences, shall be strictly investigated for criminal responsibility according to law.

　　Five, severely crack down on the production and sale of fake and shoddy epidemic prevention and control products. Manufacturing and selling fake and shoddy masks, protective clothing, goggles and other medical equipment, manufacturing and selling fake and inferior epidemic prevention drugs, and producing and selling epidemic prevention and control products that are adulterated, fake and shoddy, and the amount is relatively large, criminal responsibility shall be strictly investigated according to law.

　　Six, according to the law to crack down on the use of epidemic fraud. Those who cheat by selling masks, protective clothing, goggles and other prevention and control products, collecting donated materials, online diagnosis, etc. through telephone, SMS, WeChat, Weibo and online platforms shall be strictly investigated for criminal responsibility according to law.

　　Seven, according to the law to crack down on the illegal use of epidemic behavior. Operators who drive up prices, hoard and profiteer, and seriously disrupt the market order, shall be strictly investigated for criminal responsibility according to law.

　　Eight, severely crack down on rumors and rumors involving the epidemic in accordance with the law. Those who spread rumors about the epidemic situation and make false reports about the epidemic situation shall be given a heavier punishment in accordance with the relevant provisions of the Public Security Administration Punishment Law; Whoever fabricates, intentionally disseminates or disseminates false epidemic information, creates rumors, instigates troubles, seriously disrupts social order or causes serious public disorder, shall be strictly investigated for criminal responsibility according to law.

　　Nine, severely crack down on illegal acquisition, transportation and sale of wild animals in accordance with the law. Those who illegally hunt, kill, purchase, transport or sell rare and endangered wild animals and their products under special state protection shall be strictly investigated for criminal responsibility according to law.

　　Please ask the masses to actively report illegal and criminal clues related to epidemic prevention and control to the local public security organs or call 110 to jointly safeguard public health safety and social order. This circular shall come into force as of the date of promulgation.

　　This is for your information.

Guangdong Provincial Public Security Department

February 5, 2020

　On the last day of 2021, driven by a number of blockbuster new films such as Hug You Through the Winter, Anti-Corruption Storm 5: The Final Chapter, and popular old films such as manslaughter 2, Love Myth and Lion Boy, the China mainland film market closed at 537.16 million yuan, slightly breaking the box office record of 537 million yuan on December 31 last year, setting a new high in the history of China film in the same period.

According to the box office data of Cat’s Eye Professional Edition, in 2021, the box office of China mainland movies closed at 47.03 billion yuan (about 7.4 billion US dollars). According to the box office statistics website Comscore, the box office in the United States will reach 4.4 billion dollars in 2021. After 2020, China film market won the global box office championship.

However, in 2021, the single-chip global box office champion is no longer a China film: Spider-Man: No Return of Heroes, which was released on December 17, won the global annual box office champion with a total of 1.16 billion US dollars (about 7.4 billion yuan) by December 29, and later surpassed The Battle at Lake Changjin (5.772 billion yuan).

On December 31st, 2021, under the haze of COVID-19 epidemic, the film market in China Mainland earned 537.16 million yuan at the box office, which broke the box office record of 537 million yuan on December 31st last year with a slight advantage, and drew a powerful full stop for the box office performance of the whole year.

According to the box office data of Cat’s Eye Professional Edition, in 2021, the box office of mainland movies in China was 47.03 billion yuan, an increase of 130% compared with 20.417 billion yuan in 2020, and the box office exceeded 45.712 billion yuan in 2016. The market has obviously recovered. However, since the number of national screens in 2016 was only over 41,000, the number of national screens in October last year exceeded 80,000, the box office output of a single screen still dropped significantly.

In 2021, the world’s major film markets will continue to be strongly impacted by the COVID-19 epidemic, and the market recovery is far less than that of China. According to the box office statistics website Comscore, in 2021, the box office in the United States was 4.4 billion dollars, far less than the 7.4 billion dollars in mainland China. Therefore, after 2020, China film market won the global box office champion.

The fly in the ointment is that in 2021, the single-chip global box office champion is no longer a China film. Spider-Man: No Return of Heroes, which was released on December 17th, earned a global box office of 1.16 billion US dollars (about 7.4 billion RMB) by December 29th, and then overtook The Battle at Lake Changjin (5.772 billion RMB) to win the annual global box office champion.

In 2020, The Eight Hundred won the global annual box office champion with a box office of 3.11 billion yuan, which was the first time that a China film won the championship, which excited countless fans.

In 2021, Detective Chinatown 3, Hi, Mom and The Battle at Lake Changjin successively occupied the global box office champion throne. The Battle at Lake Changjin, in particular, remained at the top of the list until December 23rd, only eight days before the end of the year.

Unexpectedly, with the release of the Hollywood blockbuster "Spider-Man: No Return of Heroes" on December 17th and its best-selling in North America and around the world, especially its super-high box office in overseas movie markets, it quickly helped it to complete its counterattack in the last few days of the year.

As of December 29th, the global box office of Spider-Man: No Return of Heroes totaled 1.16 billion US dollars (about 7.4 billion yuan), and then it overtook The Battle at Lake Changjin (5.772 billion yuan) and won the annual global box office champion.

Looking back on 2021, China’s film and film market were mixed.

On the one hand, thanks to the strong prevention and control measures of the Chinese government, our film market has recovered rapidly, winning the global box office championship for two consecutive years and becoming the largest film market in the world.

At the same time, China filmmakers are becoming more and more familiar with the operation of the new mainstream blockbusters to express the values of the main theme and meet the aesthetic needs of ordinary audiences. The Battle at Lake Changjin broke the box office record of Wolf Warriors 2 (5.694 billion yuan) for four years and won the box office title of China film history with a box office score of 5.772 billion yuan.

On the other hand, China films are still facing many difficulties. Especially after we clearly put forward the goal of building a cultural power by 2035, it is even more urgent to solve these problems. Among them, judging from the creation and market performance of China films in 2021, there are at least three major problems to be solved urgently:

First of all, it is urgent for China’s films to spread overseas and expand overseas markets. Only by occupying a box office share commensurate with the film power in the overseas film market can we build a real film power.

Secondly, in 2021, the film market in China is seriously polarized, and the box office of a few head blockbusters is getting higher and higher, but the box office of most small and medium-sized films is very bleak; The box office of the Spring Festival, National Day and other important schedules has hit record highs, but the box office of ordinary days has been hovering at a low level for a long time.

In the new year, how should we reduce the excessive dependence of China’s film market on head films and festival schedules? This is an important topic, because China’s films need the high original support of the whole film industry, whether they are creative or peak in the market, otherwise it will not be a healthy film ecology and market.

Third, we need to have a more dialectical understanding and understanding of the main theme and positive energy film creation. The author believes that as long as they adhere to the people-centered creative orientation, show the true, the good and the beautiful, and lash the false, the evil and the ugly, they are all new mainstream films that carry forward the main theme and positive energy.

Recently, when director Zheng Xiaolong attended a conference in Macau, he thought that tragedies such as Hamlet, Les Miserables and The True Story of Ah Q and other works that castigate the false, the evil and the ugly were positive energy or negative energy. Indeed, it will make the audience feel painful and uncomfortable, but the impulse to promote social progress after the audience watches the movie is huge positive energy.

Therefore, we need to have a more dialectical understanding and understanding of the creation of films with the main theme and positive energy, especially those films that want to spread overseas and face the global film market, and we need to express the common feelings of human beings, carry forward the truth, goodness and beauty, and lash out at the false, evil and ugly.

I hope that in the near future, the overseas box office of China films will also surpass the local box office.

　　From 17: 00 to 21: 30 on July 19th, the China Giant Panda Conservation and Research Center (hereinafter referred to as "Panda Center") once again welcomed two pairs of twins at Shenshuping Base in Wolong!

　　Giant panda "Pingping" gives birth.

　　In March this year, the giant panda Pingping completed natural mating. After more than three months of pregnancy, she gave birth to a cub at 17:14 on the 19th and a second cub at 19:44. The second baby is female, weighing 186.7 grams, and in good health.

　　Pingping is one of the first pair of giant panda twins born in the Panda Center after the Wenchuan earthquake in 2008. Pingping, who is 13 years old this year, gave birth to two babies and three cubs before, and she is very maternal. She has been keeping her boss in her arms and taking good care of her since she gave birth.

　　The giant panda "Joey" gave birth to a newborn baby.

　　While the staff were still immersed in the joy and busyness of "Pingping" giving birth, the giant panda "Joey" broke the amniotic fluid at 20:27, gave birth to the first cub at 21:03, and gave birth to the second cub half an hour later. The second cub is a female, weighing 202.1g, which is the heaviest panda cub born this year.

　　Born in August 2016, "Joey" participated in the breeding work for the first time this year. In March, "seed of love", with the help of the nurse, "found" Mr. Right, and successfully gave birth to twin babies. However, as it is the first time for a mother, "Joey" is still learning how to take care of the baby, and the staff always pays attention to the situation of "Joey" taking care of the baby, and will intervene manually if necessary to ensure the health and safety of the baby.

　　Zhang Guiquan, director of the management office of Wolong Shenshuping Base, said that from July 17 to 19, the Panda Center harvested four pairs of twins and eight baby pandas in two days, which was both a surprise, a responsibility and a challenge. At present, breeding experts and artificial breeding experts are on duty in turn 24 hours a day, always paying attention to the panda mother’s breeding behavior, taking good care of the artificially-fed newborn baby, and at the same time making preparations for other expectant females to give birth at any time.

　　At present, there are more than 10 giant pandas waiting to be produced in the Panda Center. (reporter tension at the reception desk)

　　Report to the 20th CPC National Congress, the Communist Party of China, made a profound explanation of Chinese-style modernization, summed up the China characteristics of Chinese-style modernization in five aspects: a huge population, a common prosperity for all people, a coordinated modernization of material civilization and spiritual civilization, a harmonious coexistence between man and nature, and a peaceful development path, and profoundly revealed the scientific connotation of Chinese-style modernization. Chinese-style modernization is the broad road to build a socialist modernization power in an all-round way and realize the great rejuvenation of the Chinese nation. It provides a new theoretical paradigm for world modernization and has great theoretical value and practical significance for China and the world.

　　General Secretary of the Supreme Leader stressed: "What kind of modernization path a country chooses is determined by its historical tradition, social system, development conditions, external environment and many other factors. Different national conditions will lead to different ways of modernization. Practice has proved that a country’s modernization should not only follow the general law of modernization, but also conform to its own reality and have its own characteristics. " China’s characteristics in five aspects of Chinese modernization show universality, popularity, coordination, symbiosis and openness.

　　First, the huge population reflects the extensiveness of Chinese modernization. The modernization with a huge population is a remarkable feature of Chinese modernization. As the largest developing country in the world, to realize modernization on the basis of a population of more than 1.4 billion means that more people than the total population of all developed countries will enter the ranks of modernization, which will completely rewrite the world map of modernization and fully reflect the extensiveness of China’s modernization drive. The huge population size can provide sufficient human resources and super-large-scale market for modernization. At the same time, the huge population size makes the difficulty and complexity of China’s modernization drive unprecedented, and the development approach and promotion method must have their own characteristics. To promote the modernization with a huge population, we should anchor the people’s yearning for a better life, fully tap the potential of human resources, deeply tap the potential of super-large-scale market, and provide strong human resources guarantee and domestic demand support for modernization. We should actively respond to the people’s demands and multi-level needs in employment, distribution, education, medical care, housing, old-age care and child care, and actively create an environment in which everyone participates in the development process and everyone enjoys the fruits of development, thus rallying more than 1.4 billion people to join in the modernization drive.

　　Second, the common prosperity of all the people reflects the people’s nature of Chinese modernization. The modernization of the common prosperity of all the people is the essential feature of Chinese modernization, and it is also a remarkable symbol different from western modernization. Realizing the common prosperity of all the people is the common expectation of the broad masses of the people, which shows the lofty value pursuit of the new form of human civilization. The biggest drawback of western modernization is that it takes capital as the center rather than people as the center, and pursues the maximization of capital interests rather than serving the interests of the vast majority of people, which leads to a large gap between the rich and the poor and serious polarization. Chinese-style modernization adheres to the people-centered development thought, insists on the people’s dominant position, emphasizes that the people are the main body of modernization and the creators of civilization, insists on development for the people, development depends on the people, and development results are shared by the people, and resolutely prevents polarization. To promote the modernization of common prosperity for all people, we should always take the people’s yearning for a better life as the goal. We should not only make the "cake" bigger and better through the joint efforts of the whole people, but also cut and divide the "cake" through reasonable institutional arrangements, and consciously and actively solve the problems of regional disparity, urban-rural disparity and income distribution gap, so that the achievements of modernization can benefit all people more fairly.

　　Third, the coordination of material civilization and spiritual civilization embodies the coordination of Chinese modernization. It is the lofty pursuit of Chinese modernization to be rich in material and spiritual resources. Chinese-style modernization is deeply rooted in Chinese excellent traditional culture, insisting on both material civilization and spiritual civilization, which provides solid support for creating two miracles of rapid economic development and long-term social stability, and also expands a new realm of civilization development in the ideological basis of unity and struggle, pioneering initiative and healthy and upward value pursuit of all people. To promote the coordinated modernization of material civilization and spiritual civilization, it is necessary to integrate the all-round enrichment of materials and the all-round development of people into the practice of modernization, better meet the people’s growing spiritual and cultural needs, build a socialist ideology with strong cohesion and leading power, develop advanced socialist culture, promote the formation of ideas, spiritual outlook, civilized fashion and behavioral norms that meet the requirements of the new era, continuously enrich the people’s spiritual world, improve the level of civilization of the whole society, promote the all-round development of people and enhance the influence of Chinese culture.

　　Fourthly, man and nature coexist harmoniously, which embodies the symbiosis of Chinese modernization. Respecting nature, conforming to nature, protecting nature and promoting harmonious coexistence between man and nature are the distinctive features of Chinese modernization. Since the 18th National Congress of the Communist Party of China, China has adhered to the road of ecological priority and green development, incorporated "Beautiful China" into the goal of becoming a socialist modernization power, integrated "ecological civilization construction" into the overall layout of "Five in One", and integrated "harmonious coexistence between man and nature" into the basic strategy of adhering to and developing Socialism with Chinese characteristics in the new era, creating an ecological miracle and a green development miracle that has attracted worldwide attention, and embarked on a civilized development path of production development, affluent life and good ecology. To promote the modernization of harmonious coexistence between man and nature, we should firmly establish and practice Lucid waters and lush mountains are invaluable assets’s concept, adhere to the integrated protection and systematic management of mountains, rivers, forests, fields, lakes, grass and sand, promote ecological priority, conservation and intensive, green and low-carbon development, accelerate the green transformation of development mode, enhance the diversity, stability and sustainability of ecosystems, actively and steadily promote carbon neutrality in peak carbon dioxide emissions, and support high-quality development with high-quality ecological environment.

　　Fifth, taking the road of peaceful development reflects the openness of Chinese modernization. Adhering to peaceful development is a prominent feature of Chinese modernization. Our Party has always stood firmly on the right side of history and the progress of human civilization, unified the development of China with the development of the world with a broad vision of the world, and embarked on a modern road to achieve common development and peaceful development through win-win cooperation. Seek self-development while firmly safeguarding world peace and development, and use self-development to better safeguard world peace and development, and contribute China wisdom, China plan and China strength to meet the common challenges faced by all mankind. To promote modernization along the road of peaceful development, we should always hold high the banner of peace, development, cooperation and win-win, pursue an open strategy of mutual benefit and win-win, promote the common values of all mankind, promote the building of a community of human destiny, realize national development by stimulating endogenous power and utilizing external resources, and constantly provide new opportunities for the world with China’s new development.

　　Our Party United and led the people of China to successfully embark on the road of Chinese modernization through long-term unremitting struggle, and achieved remarkable development achievements. Since the 18th National Congress of the Communist Party of China, our party has continued to advance on the existing basis, constantly achieved innovative breakthroughs in theory and practice, and successfully promoted and expanded Chinese modernization. It not only provides new opportunities and new impetus for world development, but also makes new contributions to the theoretical and practical innovation of human social modernization.

　　From the fundamental characteristics, Chinese modernization is the socialist modernization led by the Communist Party of China (CPC). From the construction content, Chinese modernization adheres to the coordinated development of material civilization and spiritual civilization, the sustainable development of economy and society, and the harmonious coexistence of man and nature, which embodies the overall layout of "five in one" and the strategic layout of "four comprehensive". From the realization path, Chinese-style modernization conforms to the development trend of today’s world, takes the new development concept as the guide, takes the synchronous development of the "four modernizations" as the promotion path, takes the construction of a new development pattern as the strategic arrangement, and pays attention to not only deeply tapping the potential of the domestic market, but also deeply participating in the international division of labor, which has distinct epochal and openness. From the perspective of value pursuit, Chinese modernization adheres to the people-centered development thought, and takes the realization of common prosperity of all people as an important content of the essential requirement, which benefits not only the people of China, but also the people of all countries in the world. From the perspective of international relations, Chinese modernization adheres to the concept of building a community of human destiny, and adheres to independence, peaceful development, and win-win cooperation. Chinese-style modernization theory is an important innovation in the modernization of Marxism in China. It is a great theoretical innovation of the 20th National Congress of the Communist Party of China and the latest great achievement of scientific socialism to put forward and elaborate the Chinese modernization theory in general.

　　The development process of human society is tortuous, and the course of exploring the road of modernization in various countries is full of hardships. Chinese-style modernization not only follows the general law of modernization, but also conforms to China’s reality and has its own characteristics. Based on its own national conditions and drawing lessons from the experience of other countries; Inheriting history and culture and integrating modern civilization; It not only benefits the people of China, but also promotes the common development of the world; It is not only the broad road for our country’s construction and national rejuvenation, but also the only way for China to seek human progress and world harmony. Chinese-style modernization has opened up a new road to modernization and created a new form of human civilization. With its successful practice and theoretical innovation based on practice, it has provided new choices for countries and nations in the world who want to speed up their development and maintain their independence, and provided beneficial enlightenment and experience for the vast number of developing countries to explore their own unique modernization roads based on their own national conditions.

　　(Author: Guo Chunli, director and researcher of Economic Research Institute of China Macroeconomic Research Institute)

Speaking of Gree, I think everyone will be familiar with it. Gree is the leader of the domestic air-conditioning industry, which can be said to be a household name, and its chairman Dong Mingzhu is now attracting more attention.

With the trend of globalization, more and more foreign brands have joined the domestic air-conditioning industry and launched fierce competition with domestic air-conditioning brands. Gree’s market share is getting lower and lower. Dong Mingzhu thinks that the air-conditioning industry has reached a saturated level, so he will turn his attention to other industries.

As early as a few years ago, Dong Mingzhu has shifted its target to the automobile industry. After years of hard work, Dong Mingzhu finally paid off. She successfully made her own brand car, and the car logo was designed, which was very popular on the Internet. But when people saw the price of this car, many people were reluctant to buy her car again. What is the car made in Dong Mingzhu? Let’s have a look.

[Road to build cars in Dong Mingzhu]

As early as ten years ago, Dong Mingzhu realized that the air-conditioning industry had become saturated, and she needed to find another way to make money, so she began to pay attention to other industries. In 2015, she first paid attention to the mobile phone industry, so in that year, Gree released some new mobile phones, but because the price of their mobile phones was too high compared with other brands, the sales volume was not very good. Later, Dong Mingzhu could not make money in the mobile phone industry himself.

In 2016, Dong Mingzhu set her eyes on Yinlong, a new energy company in Zhuhai. At first, she planned to include this new energy company in the name of Gree Group, but at the board meeting, her decision was not approved by everyone, so the proposal was finally shelved, but Dong Mingzhu did not miss this opportunity, but looked for other ways.

Later, Dong Mingzhu, in her own capacity, contacted several friends who got along well in the real estate circle, and asked them to take a stake in Yinlong together with herself. With such a joint effort, Dong Mingzhu’s share in Yinlong Group reached 17.46%, ranking second, and successfully became the second largest shareholder of Yinlong Group. After Dong Mingzhu became a shareholder, she officially started to develop her own optimistic automobile industry.

The data shows that she has expanded the company’s factories in several cities in China, and also expanded Yinlong’s business to the field of lithium battery manufacturing. But at that time, Yinlong’s main energy was focused on new energy vehicles, and she didn’t have much experience in manufacturing cars and off-road vehicles, so Dong Mingzhu chose to cooperate with other companies. And Dong Mingzhu’s efforts are not without rewards. After two years’ efforts, she finally succeeded in creating her own brand of new energy vehicles.

[Dong Mingzhu finally succeeded in building a car]

In fact, as early as September 10th, 2015, Dong Mingzhu’s company has launched a new energy vehicle named "".According to its company, this vehicle is driven by pure electric, and the model is "MOV", which is superior to other brands in terms of appearance and performance. The speed of Yinlong Effie is as high as 120 km/h, the power of the engine is also very strong, up to 100 kw, and the cruising range is as high as 450 km. Moreover, its charging ability is also very diversified. You can choose to charge slowly or quickly, and it can be fully charged in two hours.

With excellent performance and excellent performance, this car attracted the attention of countless people at the first time it was listed. The most striking thing is the logo of Yinlong Effie, which is a flower pattern composed of five circles and looks very eye-catching. We originally thought that this car had such a good performance, and it would definitely set off a huge storm after it went on the market. However, in fact, the sales volume of this car was not very good. According to market statistics, the sales volume of this car was only 2,708 in 2019. Why?

[I don’t want to buy it at the price]

In fact, the reason is very simple. The price of this car is really too expensive. When it went on the market in 2019, the price was as high as 430,000, which is more expensive than Tesla in the United States. Such a large sum of money is enough to make many people daunting.

Although this car is well-made and beautiful in appearance, it is a new energy vehicle after all. Compared with ordinary fuel vehicles, its use and maintenance methods are different from those of conventional cars, and its maintenance expenses may be higher, and its batteries need to be replaced after a period of time, which is not cheap. Generally speaking, this car is inconvenient and uneconomical, and its cost performance is not high.

Dong Mingzhu is undoubtedly a successful woman. She came into people’s sight by Gree air conditioner, and then found that the air conditioner has reached saturation, so she began to enter the mobile phone industry. Although she suffered a little loss in the mobile phone industry, she did not give up, but shifted her focus to the automobile industry. Unfortunately, the sales of the cars she founded were not good, even very bleak.

Today’s topic:Did Dong Mingzhu build a car successfully? As soon as the car logo came out, it surprised everyone. When I saw the price, netizen: I didn’t consider it.

　　Recently, the professional difficulties of some online platform takeaway brothers have attracted much attention to takeaway platforms and algorithm systems.

　　"Xinhua View" reporter survey found that takeaway brothers have become a high-risk group of traffic accidents, and the algorithm labeled as accurate, reasonable and optimized has triggered extensive discussion in the industry.

　　"The first thing I think of when I get up from a crash is not to time out"

　　In recent years, the booming takeaway industry has reshaped people’s daily lives and become an important breakthrough point for economic development and employment in various places. According to a report released by Meituan, in 2019, the total number of takeaway riders who earned income through the platform reached 3.987 million, an increase of 23.3% over 2018; in the first half of this year, the total number of riders who earned income on the Meituan platform reached 2.952 million, a significant increase of 16.4% year-on-year.

　　The relatively high income, stable salary payment and flexible working hours are the reasons why many workers are attracted to the food delivery industry. Wu Zhaoyun, a 35-year-old food delivery brother in Guangzhou, said that he has worked in factories, hotels and property companies. Since joining the food delivery team in 2017, he "feels that this career is very promising."

　　While the number of takeaway riders continues to grow, takeaway brothers have become a group with a high incidence of traffic accidents. In recent years, there have been vicious traffic accidents in many places in China where takeaway brothers have caused deaths due to running red lights and violating the rules.

　　The reporter learned from the Shenzhen traffic police department that in August this year alone, Shenzhen investigated and dealt with 12,000 traffic violations in the express delivery and takeaway food delivery industry, accounting for more than 10% of the total number of non-motor vehicle violations. The Shanghai medical emergency center healthcare workers said that they would encounter rider-related orders every week in August.

　　"Rush" is the core reason. One rider said the delivery time given to him by the platform around 2018 was 40 minutes per order, but it was later compressed to 30 minutes. "Sometimes it takes 20 minutes to get takeaway from the merchant, and the remaining 10 minutes I have to ride 3km, run into the community, and wait for the elevator to go upstairs," he said.

　　The main basis for the platform to compress time is the algorithm system based on big data and artificial intelligence. There is also a complete set of strict assessment mechanisms in cooperation with the algorithm system: on the one hand, the takeaway platform incentivizes takeaway riders to receive as many orders as possible with "price-per-order"; on the other hand, the platform strictly restricts riders through assessments such as on-time rate, bad review rate, and cancellation of order volume due to delivery reasons. The reduction in on-time rate means that takeaway riders lose the "order-taking advantage" in the platform’s algorithm, and will also be reduced in the internal ranking, missing various rewards.

　　This "algorithm plus assessment" mechanism has multiplied the psychological pressure of practitioners. One rider said that once he collided with an electric car, "the first thing he thought of when he got up was that he couldn’t time out, and he didn’t care about how the other party and himself were injured. Now I think it’s ridiculous."

　　Why are algorithms "out of control"?

　　Several industry insiders believe that the deep problems behind the "algorithmic dilemma" deserve attention.

　　On the one hand, the platform is "competing to the bottom", resulting in the "imbalance" of the algorithm.

　　Data show that as of the second quarter of 2020, Meituan takeaway and Ele.me have captured nearly 95% of the market share in the takeaway industry.

　　Ma Liang, a professor at the School of Public Administration of Renmin University of China, believes that the short and concentrated characteristics of the takeaway industry determine that competition among enterprises is increasingly focused on the speed of food delivery, resulting in algorithms that should have integrated multiple indicators, ignoring the safety and stress of riders.

　　"The food delivery industry has actually formed a’race to the bottom ‘, that is, constantly testing the bottom line indicator of delivery time. After exhausting all the competitive parameters, the pressure is pushed to the rider, resulting in the rider being at the limit and overloaded," he said.

　　On the other hand, complex employment relationships lead to the transfer of risk, resulting in the algorithm’s "default".

　　The reporter learned from the research that most food delivery riders have formed a complex employment relationship with the food delivery platform. Many food delivery riders often do not sign contracts directly with the platform, but sign contracts with third-party labor service companies through some apps, and the labor service companies change frequently. When an accident occurs, it is easy to lead to multiple parties kicking each other.

　　In a case of a takeaway rider hitting a pedestrian, the rider said that he joined a takeaway platform in September 2018. At first, the labor agreement on the app showed that the employer was Ningbo Yumi Company; in August 2019, the agreement on the app was changed to Hangzhou Bangmang Company. He did not know who the employer was. During the court hearing after the accident, neither Ningbo Yumi nor Hangzhou Bangmang admitted that Huang was his employee.

　　Liu Bo, the judge of the Huangpu District People’s Court in Guangzhou who was in charge of the case, said that in terms of the contract, the relationship between the rider and the labor service company is a labor relationship, but in fact the relationship between the labor service company and the rider is very loose. The platform uses the number of orders received and customer complaints to assess the rider, acting as an "employer." In the event of a traffic accident, the platform hides behind the labor service company and does not take any responsibility.

　　Under the current laws and regulations, the traffic police cannot punish the enterprise, but only the rider. In the event of a traffic accident, the rider, not the enterprise, needs to bear the cost of violating the law and the risk of disability and death.

　　Algorithms alone are not enough

　　In the face of social doubts, Ele.me said it would launch new features as soon as possible – "I am willing to wait 5 minutes/10 minutes more" buttons for consumers to choose from, while Meituan said it would improve the scheduling system to give riders 8 minutes of flexible time.

　　Some interviewees believe that to solve the dilemma faced by takeaway riders, the most important thing is that platform companies can face up to, respect, and truly protect the rights and interests of workers, rather than allowing algorithms to become cold tools that only make money for enterprises.

　　In recent years, in the face of the challenges of emerging business models, many places have begun to increase management efforts. For example, Foshan, Guangdong has built 89 fixed traffic safety education points to increase traffic safety education for delivery couriers and other groups; for takeaway enterprises with many traffic violations and weak traffic safety management, Foshan public security traffic police organized interviews with business leaders.

　　Ma Liang suggested that the emerging business will inevitably pose an impact and challenge to the existing laws and regulations, and the general laws involving the protection of workers’ rights and interests, occupational safety, and safe production need to be revised in a timely manner. Issues directly related to a certain industry also need to be responded to in a timely manner by new regulations.

　　In addition, the problems of the food delivery industry involve multiple departments, and the main regulatory departments should be further clarified to correct the disorderly competition behavior. Ma Liang also suggested that the food delivery riders belong to the "safety production problem in the flow" and should also be included in the assessment system of local governments to strengthen the local government’s supervision and law enforcement responsibilities. (Reporters Wang Pan, Ma Xiaocheng, Hu Lingguo, participated in writing: Mao Yizhu, Mao Xin)