Special feature of 1905 film network As of press time, the box office exceeded 200 million, temporarily ranking fourth in the annual box office of imported films.
If this achievement is not eye-catching, looking back at the first day of the release, the film was screened nearly 188,000 times, breaking the record of Japanese films and imported animated films, and it won 94,896,400 on that day, accounting for over 86% of the box office.
Counting the zero-point box office, "Slam Dunk Master" became the first imported movie with a first-day box office of over 100 million this year, which broke the highest first-day box office data of Japanese movies set last month with 94,957,600 yuan.
In particular, it can’t be ignored that the first day of the release of Slam Dunk is an ordinary working day (Thursday).
At the same time,Many foreign films have been announced one after another,Then synchronize the North American release,Before North America … …Since the Spring Festival, foreign films have been introduced one after another, almost like a sluice gate. In addition to the conceptual Hollywood blockbusters, there are also Japan, France and India … … And other national films.
Only from the current market feedback, it seems that these films have not played as strongly as expected, and even the Marvel Comics films that people used to be "afraid of" failed to "bring goods".
These films have been delayed and released simultaneously, but the situation is not the same, but the story has just begun. Can the Galaxy Guard 3 and Speed and Passion 10 in May exert their power?
01.
Let’s briefly review the foreign films that have been released in the mainland market of China since the Spring Festival. They cover a wide range of countries, including the United States, Japan, France, Thailand, Russia and India, and have already had many advantages in quantity.
In the summary of these films, Hollywood, as the "leader" in the world commercial films, occupies an absolute advantage in terms of quantity, with the number of 12 films.
Among them, "Marvel Universe" including "Ant Man 3" has returned to the mainland market of China after three years, and has become the core of external attention. Although the former was released in North Marvel Comics for more than three months, it did not affect the overall topic and attention, and there was a wave of "fans" who performed various movie-watching ceremonies.
Unfortunately,Black Panther 2 barely broke through 100 million at the box office, while Ant Man 3 was less than 300 million.The word-of-mouth of the film is not satisfactory, so it is difficult to replicate the previous glory of "Marvel Comics Film".
If Marvel Comics’s appeal plummeted, and he was also a superhero, Marvel Comics’s DC movie "Opposite Home",It is even more weak at the box office, and the box office did not even exceed 100 million in the end., while the previous series has a box office of 294 million.
Undeniably, some viewers in China are beginning to feel tired of the superhero, and the simple and rude special effects have hardly aroused the audience’s enthusiasm.
Judging from the market situation of these three films, it seems that Hollywood studios such as Disney and Warner are also reducing their corresponding publicity and marketing expenses.A lot of pre-screening propaganda work and cross-industry cooperation preferred by Hollywood films are relatively less than in the past.
"Hollywood studios may not have much confidence in the quality of these films. They can also pay attention to the changes in the China market, and the spring market in China will be relatively weak every year. They may be willing to put more budgets on projects with higher quality, especially after Disney, Galaxy Guard 3, Warner and The Flash." Mr. Wang, who worked in the propaganda work of a Hollywood production company, talked about his own views.
According to Mr. Wang’s observation,China audience’s preference for Hollywood movies has changed significantly in the past three years. "Many viewers prefer movies close to their own lives."
For example, the quality of the film is not bad, and the Douban score is as high as 7.7, but in the end, word of mouth did not help the film in the market, and it did not even break 100 million.
In Mr. Wang’s view, in addition to the film and television companies not giving enough publicity and promotion, another important reason is that IP is too far away from the audience in China.
A similar situation is the animated film.
Even though "Mario Brothers" is a lot of post-90 s emotional stories, this story is adapted from the hottest switch game of the same name, and it is difficult to really sink. In the end, the box office and word of mouth go in the opposite direction.
Besides, as the window of American movies is getting shorter and shorter,On the eve of the release of many films in China, they were faced with the problem that their contents were illegally spread on the Internet..
In particular, such films are typical hollywood awards season films, and pirated resources were spread on the Internet earlier. At the same time, the films did not "kill" the encirclement in the award season by virtue of their high quality, which further made it difficult to replicate the box office miracle of that year.
There is a time difference between the overseas streaming media transmission time and the domestic release time, which further limits the box office of many films. In particular, the batch of films did not get a topical word-of-mouth event in the early stage, and after all, the box office did not perform as expected.
On the contrary, although the Japanese animated films "Journey to the Bell Bud" and "Slam Dunk Master" were released later in mainland China, they were not streamed online before being released, which kept the domestic audience fresh all the time.
At the same time, domestic filmmakers have made great efforts in publicity and promotion. "Journey to Bell Bud" was invited to China for publicity, while "Slam Dunk Master" created a stadium-like premiere and a 100-city zero-point activity, which really formed an event communication.
02.
Looking back at the box office of imported films in 2023 (including the pre-sale box office), the top five are Journey to the Bell Bud, Slam Dunker and Super Mario Bros. Movie.
Judging from the current momentum, the box office of Slam Dunk Master is bound to surpass that of Ant Man 3, and even the industry predicts that the total box office will exceed 900 million.Obviously, the feelings of this film have successfully reached many post-80s audiences. This group of children who cried with their parents to buy comics and watch TV without homework have now grown into the most purchasing audience.
With the current momentum of "Slam Dunk" and its reputation of more than 9 points at all ends, many people predict that this film will have a chance to be shown for a long time and reach the top three in the May 1st box office. As for how long the film can go, it is difficult to draw a conclusion. After all, there are still many rivals in the follow-up of the film.
If we say that spring films lack the motivation for most production companies, then the hot market may give film and television companies a chance to create more possibilities from May.
As the saying goes, "Three Things Only", The Galaxy Guard 3 released on May 5th will once again prove the possibility of Marvel Comics films in China film market.
Compared with Panther and Ant Man, the image of Star-Lord may be more famous in China, and the actor, after going through the trilogy, is very popular in China, which may bring him other possibilities.
The movie Speed and Passion 10, which was released two days earlier than that in North China, can better reflect the importance attached by Universal Pictures to the market. After the series, China once became the largest overseas ticket warehouse, and the actors created one after another to promote it in China. But it can’t be ignored that the box office of this series is going downhill in China. Will it turn over this time?
Of course, we can also notice that many future batches will be released later than the production country. Whether domestic filmmakers can properly publicize and promote according to the content of the film, or make it possible for foreign films to break through.
Just for the current market performance of foreign films, there are still many possibilities. Can the success of Journey to the Bell Bud and Slam Dunk Master be replicated? No one has an absolute answer.
But there is no denying that,When China audiences are more and more partial to realistic films that are close to their own lives, foreign films need to find a Chinese breakthrough in propaganda to attract more audiences.
Scientific research environment is a general term for all kinds of direct and indirect factors that affect scientific and technological personnel to engage in scientific research activities. A good scientific research environment is conducive to researchers to concentrate on research and stimulate their creative vitality, which is of great significance to promoting scientific and technological progress and implementing the innovation-driven development strategy.
In recent years, the basic situation of scientific research environment in China has aroused widespread concern and debate from all walks of life, and has been highly valued by the relevant national science and technology management departments. In order to deeply understand the cognition of scientific researchers in various provinces (autonomous regions and municipalities directly under the Central Government) on the scientific research environment in their respective regions, the research group of the Institute of Science and Technology Policy and Management Sciences of the Chinese Academy of Sciences, with the support of the China Association for Science and Technology, selected five types of sites, including universities, research and development institutions, park enterprises, large and medium-sized industrial enterprises and medical and health institutions, and distributed 8,074 questionnaires to scientific researchers directly engaged in R&D activities, with 7,868 returned and 7,691 valid questionnaires. On the basis of this investigation, combined with the statistical data of science, technology, economy and society in 2012, this paper made a comprehensive evaluation of China’s scientific research environment.
The researchers gave positive comments on the current scientific research environment as a whole.
First, the conditions of scientific research infrastructure have improved significantly, and nearly 30% of researchers feel that they have sufficient funds and full tasks.
According to the survey, nearly 80% of the researchers think that the basic conditions of scientific research have improved obviously, among which 65% think that the basic conditions of scientific research in their institutions are at the middle and upper-middle level in China, 10% think that they are at a higher level in China, and only a little over 20% think that the basic conditions of their institutions are poor. At the same time, when it is necessary to obtain relevant experimental materials or consult scientific research references in scientific research activities, more than half of them feel convenient or very convenient, and only 20% think it is inconvenient or inconvenient. In terms of scientific research intensity and task fullness, nearly 30% feel full of funds and tasks, nearly 30% spend more than 40 hours a week directly engaged in scientific research activities, and nearly 30% feel that scientific research tasks are challenging. This reflects that in recent years, with the continuous increase in the total amount of scientific research funds invested by the central and local governments, the basic conditions of scientific research work in China have been greatly improved, and the tasks of scientific researchers are generally full, especially those who study abroad, have high academic qualifications, and have high professional titles. The recognition of the basic conditions of scientific research in their units is the highest.
Second, the degree of scientific research cooperation and professional division of labor has been significantly strengthened, and researchers generally recognize the norms of teamwork.
Institutions are equipped with full-time, high-level scientific research assistants, and the formation of a relatively close network of partners among scientific researchers is an important factor to improve the efficiency and level of scientific research work. The survey results show that the cooperation and professional division of labor among researchers have improved to some extent. In the same organization, the frequency ratio of other colleagues to undertake and complete the scientific research auxiliary work reaches 30%, which is higher than the frequency ratio of handling the scientific research auxiliary work by themselves without auxiliary personnel at all; At the same time, the frequency ratio of scientific research collaborators from their own institutions is as high as 44%, and the units where more than 85% of scientific researchers work actively encourage cross-departmental or inter-institutional cooperation. However, it is common for graduate students to help teachers undertake scientific research auxiliary work, which is much higher than the proportion of full-time auxiliary personnel, which shows that there is still much room for improvement in the scale of teamwork in scientific research units. About 40% of the team leaders’ influence comes from their academic level and strategic vision. About 40% of the team members have consultation and communication, and respect each member’s own choice. Another three quarters of the team results are distributed according to actual contributions, and more than half of the researchers have a strong sense of belonging to the team, which reflects the recognition of most researchers on the existing team cooperation model.
Third, researchers give positive comments on the scientific research management ability of their units and are optimistic about the career development space.
The survey shows that about 90% of researchers give positive comments on the overall impression of the scientific research management department of the unit, among which nearly 60% think that the auxiliary scientific research services and the overall innovation atmosphere of the unit are "generally acceptable" or "very good", and nearly 70% think that the current performance evaluation mechanism is reasonable. At the same time, most researchers have remained relatively stable in their work. From the observation of the flow of researchers in their own units in the past two years, more than 80% of researchers have not felt the frequent outflow of other researchers, and they are satisfied with the career development space in their own units. Only less than 15% researchers are "not satisfied" or "very dissatisfied" with the career development space in their own units, hoping for other better development opportunities. The work of the party and government organs is still attractive to a considerable number of researchers. If there is an opportunity to transfer to the party and government organs at the same level or to start a business, more than 50% of researchers will consider moving. Generally speaking, good working environment, personal development space, stable work, more learning opportunities, and giving full play to their abilities are the main reasons why most researchers choose to stay in their current work units.
Fourth, the scientific and technological innovation policy has been well received by researchers, and the implementation and implementation need to be further strengthened.
In recent years, the central and local governments have issued a series of policies and supporting measures to encourage scientific and technological innovation, attract high-level talents and promote the development of high-tech industries. Researchers generally recognize these incentive policies, and nearly 40% of them think that the policies are good and fully affirm them. More than half of the researchers still hope that the government will increase its encouragement and support. For the implementation of these policies, 8% of researchers think that the effect is very good, and 38% think that "some encouragement policies have been implemented, and the overall effect is ok", which is basically the same as the overall proportion of "the implementation is not good, the effect is not great, and these policies are basically not felt". This shows that the implementation of relevant science and technology policies has not been widely recognized, and the urgent task is to enhance the scientific nature of policies and further increase publicity and implementation.
Six outstanding problems reflected by scientific researchers
First, a large number of institutions lack systematic and efficient innovation management capabilities.
All kinds of institutions in Industry-University-Research generally don’t know enough about the law of creative activities in scientific research, which is manifested in the weak ability of specialized division of labor and cooperative management of scientific research organizations, and they are used to managing scientific researchers by means of administrative management and engineering management, and lack of supporting for truly valuable "creative" work, which makes a large number of scientific researchers’ enthusiasm consumed in low-level repetitive daily chores. On the one hand, scientific researchers frequently work overtime, on the other hand, about 70% of scientific researchers directly engage in scientific research activities for less than 40 hours a week. According to the survey, only 16% of the researchers think that the unit attaches great importance to innovation, and about 50% of the researchers think that the incentive effect of scientific research and innovation in their unit is not good; 34% of the respondents think that although the company has formulated some incentive measures, the overall incentive atmosphere for innovation has not yet emerged, and 8% of the respondents think that there is basically no difference between innovation and non-innovation in the company.
Second, the investment and allocation of science and technology funds are not targeted to people.
In recent years, China’s investment in scientific research has increased rapidly, and it has become the third largest country in the world. These greatly increased scientific and technological funds have achieved remarkable results in improving the basic conditions of scientific research and other "hardware facilities", but they are insufficient in investing people, especially young and middle-aged researchers with more innovative vitality. The survey shows that the current research funding, task pressure and work intensity basically present three "one-third" situations, that is, in terms of sufficient research funding and full tasks, there are one-third of people who feel full, average and lacking; In terms of the pressure and challenge of scientific research work, one-third of the people feel very stressed, less stressed and more moderate; At the same time, the proportion of people who spend more than 40 hours, less than 20 hours, and between 20 hours and 40 hours is also one-third of three. In addition, researchers with different professional titles have significant differences in their cognition of individual environment. The actual working time intensity and the proportion of challenging scientific research work of deputy senior and intermediate researchers are higher than those of senior researchers, but their satisfaction in scientific research activities, funding commitment and academic exchanges is lower than that of senior researchers, which also shows that the allocation of scientific and technological resources is insufficient to support this group.
Third, most researchers still lack high-level and international academic exchange opportunities.
It is found that the internationalization level of scientific and technological research in China has become an important factor that restricts the improvement of scientific researchers’ ability. 44% of researchers "mainly participate in academic conferences or scientific and technological group exchanges organized by domestic organizations", and two-thirds of researchers choose to publish their scientific research results in China because "there will be some language or channel barriers abroad". Less than 15% of researchers can publish their academic research results internationally without obstacles, and only 11% can participate in foreign academic exchanges relatively freely and conveniently. More than 40% of researchers said that they "seldom have academic exchanges" and "lack relatively high-level academic exchange opportunities", and 16% of researchers still have obvious obstacles in terms of regions, institutions or languages even if they publish their scientific research results in China, reflecting that some researchers’ channels for participating in academic exchanges are not smooth enough, and their academic exchange ability needs to be further strengthened.
Fourth, the publicity and transparency of the allocation mechanism of scientific and technological resources are not enough.
For the research funding mechanism of local government departments, except for 32% researchers who did not give a clear judgment, less than 5% clearly chose "the whole funding mechanism is open and transparent", while the proportion that "the process is very opaque and all kinds of hidden rules are very serious" is as high as 13%, and 30% researchers think there are some unfair and unreasonable places, "but not very serious"; Another nearly 20% of the staff think it is not bad on the whole, which has greatly improved compared with the past. In addition, some researchers specifically mentioned the problem of "unfair project application" in the allocation of scientific research funds, which is reflected in the prevalence of "learning hegemony" in the formulation, application and evaluation of project guides. I hope that the setting and funding mechanism of related scientific research projects will be more open and transparent.
Fifth, the academic community and scientific and technological associations have not played a sufficient role.
Academic communities and scientific and technological societies are important carriers to strengthen the education of scientific values and integrity of researchers and promote academic exchanges. According to the survey, nearly one-third of the researchers’ overall impression of the scientific and technological associations in this region said that they seldom contact with scientific and technological organizations, more than half thought that the scientific and technological organizations in this region were not active enough, nearly 8% said they knew something about a certain scientific and technological association, and less than 3% of the researchers had a better understanding of the society and gave a "good impression" evaluation. It can be seen that the majority of scientific researchers have obviously insufficient understanding and participation in scientific and technological associations, and the scientific and technological associations that should play an important role as carriers and intermediaries in developing academic norms, shaping scientific values and promoting academic exchanges have not fully played their roles at present. Strengthening the self-construction of "academic communities" and enhancing the value recognition of scientific researchers are the weak links in the current development of China’s scientific community.
Sixth, the overall cultural atmosphere of social innovation is not ideal.
A good social innovation atmosphere is an important prerequisite to stimulate the innovation enthusiasm and vitality of researchers, and it is also an important aspect that researchers pay attention to. It is found that the atmosphere of social tolerance failure, challenge to academic authority and academic independence, which are necessary for creative work, is not highly evaluated by researchers. Nearly half of the researchers think it is general, and the proportion of ideal or unsatisfactory is about 20%. In terms of improving the social image and political status of scientific and technological personnel, 50% of scientific and technological personnel think that there is no obvious difference from other occupations. Among them, only 19% think that the social status of researchers in this area has been greatly improved, and nearly a quarter of researchers think that despite a lot of publicity in various aspects, there has been no substantial improvement; Generally speaking, most researchers think that compared with other groups, the social status has not improved much.
Analysis of the crux of the above problems mainly lies in the lack of creativity of scientific researchers and the low level of independent management of scientific research activities.
First, the substantial increase in investment in science and technology has improved the working conditions of researchers, but it will not automatically bring about the same improvement in the satisfaction of researchers with the scientific research environment.
According to the survey, the higher the level of researchers, the more scientific and technological resources they occupy, and the higher the quality requirements for the scientific research environment. Senior and senior researchers who have studied abroad and are at the top of the group of researchers are significantly superior to other groups in terms of basic conditions for scientific research, research funds, publication of achievements and opportunities for academic exchange, and they are also in a dominant position in teamwork. At the same time, they attach great importance to the norms of teamwork and have higher requirements for the scientific research management level of their units. This situation shows that innovation management and cultural issues are replacing the lack of investment in science and technology, and become the main problems restricting the improvement of the current scientific research environment in China. It requires government management departments and various scientific research institutions to explore macro-and micro-management mechanisms that are more in line with the laws of scientific and technological innovation activities.
Second, the conflict between the increasing demand for scientific autonomy and the administrative science and technology management system has become one of the main contradictions in the macro-management system of science and technology in China.
The intervention of too many external administrative forces makes the degree of independent management of scientific researchers, scientific research institutions and scientific communities insufficient, which not only reduces the efficiency of scientific research and management, but also affects the enthusiasm and sense of accomplishment of scientific researchers as knowledge workers. In particular, some scientific research institutions and management departments lack of attention to the laws of scientific research and innovation activities, and the management methods focus on planning and administration. There is a big gap between the management ability of creative activities and the actual needs of scientific researchers, which leads to the phenomenon of simple management methods, repeated work by scientific researchers and a lot of work in vain to some extent. In addition, the imperfect public participation mechanism in the allocation mechanism of scientific and technological resources leads to the insufficient participation of the scientific community and the public in public scientific and technological affairs, and the low recognition of the fairness and impartiality of the government in allocating resources is also an important reason that affects the positive evaluation of the scientific research environment by researchers.
In short, although the scientific research infrastructure conditions of various units have improved significantly in recent years, all units and government scientific and technological management departments are also vigorously strengthening scientific research performance management, promoting scientific research cooperation, and actively introducing a series of incentive policies for scientific and technological innovation; However, the survey found that researchers still generally feel that it is difficult to give full play to their creativity, and their units and scientific and technological management departments lack systematic and efficient innovation management capabilities, which has become the main obstacle to improving the scientific research environment. This also means that innovation management and cultural issues are replacing the overall lack of investment in scientific and technological resources, becoming an important factor affecting researchers to judge the quality of scientific research environment, and further requiring government management departments and various scientific research institutions to explore macro-and micro-management mechanisms that are more in line with the laws of scientific and technological innovation activities.
Suggestions on respecting the law of scientific research activities and promoting the process of independent management of scientific research institutions and researchers
To improve the scientific research environment, we must strengthen the regular understanding of scientific research activities and management, give full play to the initiative and creativity of scientific and technological personnel, and greatly expand the participation scope and discourse power of scientific communities and the public in government scientific and technological affairs. The research group suggested that:
Efforts should be made to ensure the time for scientific researchers to directly engage in scientific research activities.
Increase the steady support for public scientific research institutions, simplify the scientific research management and evaluation mechanism, and shorten the time for scientific researchers to participate in administrative affairs and other social affairs activities; With the positive attitude of "releasing water to raise fish", we will support scientific researchers to concentrate on their scientific research work, and guide front-line scientific researchers to gradually increase their time directly engaged in scientific research activities to three-fifths or even more than four-fifths of their normal working hours.
Piloting the reform of the comprehensive supporting system of different types of scientific research institutions.
Actively explore the governance model of public scientific research institutions in the new period, and select some basic and public research institutes with high scientific research level to carry out pilot reform of comprehensive supporting system. The pilot work focuses on rationalizing the operating mechanism of scientific research institutions in terms of personnel, finance, materials, activities and comprehensive management, and establishes a coordinated scientific research management system of personnel-post-funds-activities-evaluation; While fully mobilizing the initiative and enthusiasm of researchers, we should strengthen the independent management of scientific research at all levels and stimulate the creativity of researchers.
Strengthen the right to speak of scientific community in scientific and technological affairs of the whole society.
Give full play to the academic norms and value guidance functions of the scientific community. Gradually reduce all kinds of scientific and technological awards led by the government; Strengthen the leading role of professional societies, trade associations and other professional groups and social organizations in academician selection, scientific and technological awards and evaluation, suppression of academic misconduct, establishment of academic journals, and dissemination of scientific and technological news; Strengthen peer review in scientific research organization evaluation, project evaluation, talent recruitment and other matters; Let the scientific community rebuild academic norms and innovative values.
Establish a more transparent and higher social participation mechanism for the allocation of scientific and technological resources.
Reform the allocation mechanism of public scientific and technological resources, improve the participation of scientists and the public in the process of public scientific and technological decision-making and project organization and implementation, and reduce the direct intervention of government departments in the process of scientific and technological project organization and implementation. Strengthen the construction of social supervision and management mechanism, and promote the opening of all kinds of scientific and technological projects and scientific and technological infrastructure supported by public finance to the whole society.
Significantly increase the budget for supporting scientific researchers to "go global".
Implement the strategy of "going out" for researchers, and rapidly improve their research vision and international communication ability. Significantly increase the amount of international scientific and technological cooperation and exchange funds of the National Scholarship Fund Committee, China Academy of Sciences and other departments, while building a high-level international academic exchange platform, increase support for front-line scientific researchers and young and middle-aged scientific research management backbones, and maintain the growth rate of more than 30% for three to four consecutive years.
Explore the implementation of "inclusive" science and technology policies and encourage "mass innovation".
Taking generate, which encourages and stimulates the creativity of the whole society, as an important part of the construction of innovative cities, we should not explore and implement the "inclusive" all-staff innovation project for all kinds of enterprises, institutions and the public based on the qualification theory of innovative subjects; Continue to promote the work deployment of "Several Opinions on Strengthening the Work of Innovative Methods" by the four national ministries and commissions, and constantly promote and popularize the knowledge of innovation methodology such as TRIZ in society and various enterprises and institutions; Increase the creative methods and scientific aesthetic education content in primary and secondary education, vocational education and training, and higher education, and form a pluralistic and inclusive mass innovation culture atmosphere for all social subjects. (Author of research group of Institute of Science and Technology Policy and Management Science, Chinese Academy of Sciences: Leng Min, Song Qi)
On March 1st, Gree, the global air-conditioning giant, announced: From January 1st, 2011, anyone who buys Gree inverter air conditioners will be replaced free of charge within one year. As soon as the initiative was introduced, it received enthusiastic response from the industry. Midea’s "one-year replacement" comes with "cleaning service", and "10-year unconditional repair" continues to be effective; Galanz launched the service promise of "two-year replacement of inverter air conditioners". The industry predicts that the inverter air conditioner service war initiated by Gree will accelerate the inverter air conditioner to the consumer public. Frequency conversion is expected to surpass constant speed and become the most mainstream product of air conditioning in 2013.
However, in the face of the increasingly long service commitment of air-conditioning enterprises, some consumers are worried: does the longer service cycle of enterprises mean that consumers pay the price of product quality decline?
In this regard, Dong Mingzhu, president of Gree, made it clear that Gree’s promises of "changing the inverter air conditioner in one year" and "maintaining the fixed-speed air conditioner for six years" are measures that have been scientifically and strictly calculated, and are high value-added services based on ensuring product quality. She said that commitment is not as long as possible, and rationality is the best.
Gree air-conditioning requires itself to the highest standards in the world from parts procurement, production management to product inspection and delivery, and every link embodies the industrial spirit of "quality first". The standard connecting pipe length of air conditioners produced by most enterprises is 3 meters, while that of Gree air conditioners is 3.5 meters. For air conditioners with the same power, the average weight of Gree products exceeds that of other enterprises by more than 10%-15%. The reason is that Gree insists on using the best materials and never cuts corners and opportunistic.
As a leading air-conditioning enterprise in the world, Gree took the lead in "one-year replacement of frequency conversion", not for the service itself, but to prove that its frequency conversion technology has reached maturity, and finally promote the frequency conversion to "fly into the homes of ordinary people". Its confidence comes from breakthroughs in many core technologies such as G10 low-frequency control technology, high-efficiency centrifugal water chillers and new ultra-efficient fixed-speed compressors.
During the "two sessions" this year, Dong Mingzhu, a deputy to the National People’s Congress, wrote in the proposal, "If China’s manufacturing industry can’t master the core technology and independently develop technology, it will become a pure processing factory. For Gree, it is precisely because we have our own technology and don’t rely on others that our brand has been upgraded, and our profit tax increased by 45% in the year of the financial crisis. It can be seen that independent innovation is crucial to the development of China. "
In recent years, Gree Electric’s operating income and profit and tax indicators continue to grow at a high speed, which is regarded as the inevitable result of enterprises mastering core competitiveness. It is hard to imagine that Gree could achieve an average annual growth rate of more than 20% from 2008 to 2010 when the global financial crisis was severe without the support of its core competitiveness.
At present, some air-conditioning enterprises have responded to Gree’s call and launched similar frequency conversion services. In this regard, the relevant person in charge of Gree said: Gree is willing to work with its peers to promote the development of inverter air-conditioning industry in China, and he also reminded peers that quality is more important than service, which is the fundamental interest of both enterprises and consumers, so we should not lose sight of one thing and lose sight of another.
Liu Buchen, a senior observer of home appliance industry, said that service is an extension of product quality, and it serves for product quality. Serving for service may lead to misguided service. He said, "service should not be a’ fig leaf’ for enterprises to cover up product defects." This is not an alarmist. If an enterprise makes a promise hastily without being ready, it is likely that consumers will pay the double price of service and products, and ultimately harm the interests of the enterprise itself.
Securities analysts pointed out that investors are full of confidence in Gree Electric in 2011. Since the beginning of the year, Gree Electric (stock code: 000651) has continued to rise, with a cumulative increase of more than 10%.
In an interview with the media, Dong Mingzhu pointed out: Gree will make a big move this year. It is reported that setting up a factory in the United States is considered to be one of the big moves. The industry predicts that Gree will achieve the goal of selling 40 million sets of air conditioners annually in the next three years, and the sales of independent brands in the international market will be basically the same as that in the domestic market.
On May 20th, Beijing time, the series Game of Thrones, which lasted for nine years, finally came to an end. However, as the final season of a generation of "divine drama" in the new millennium, fans who had been waiting for 18 months kept complaining from the beginning of its broadcast. After the massacre in Zhou Long, there was even an incident in Change.org where millions of fans jointly petitioned HBO to remake the final season.
HBO released a thank-you poster on the day of the final episode, but "Quanyou Powder" didn’t buy it.
In the earlier publicity, HBO constantly emphasized the high cost, excellent production and the length of many episodes comparable to movies, but from the beginning of the broadcast, the whole story was carried out in an almost meaningless way until the third episode "The Long Night" was broadcast, and even the most loyal fans had to admit that Game of Thrones was really unfinished.
On the rotten tomato website, the score of the eighth season from episode 1 to episode 5 showed a cliff-like decline. Although the final episode climbed, it was still in the lower-middle scoring area.
Whether it is rotten tomatoes, IMDB or MetaCritic scores, it has been all the way down this season, especially since the third episode, and the final season has continuously created the worst reputation since the eighth season. The freshness of rotten tomatoes in the last three episodes has not reached 60%, and the last episode IMDB just aired is only 5 points. MetaCritic, a relatively strict film review website, gave ultra-low scores of 2.9 and 3.4 for the fourth episode and the fifth episode respectively (the score of the sixth episode has not yet been released), and the score of the eighth season on Douban has also hit new lows, which has fallen below 8 points so far, which is the only season with a score below 9 points in the whole eight seasons.
"Power Tour Powder" launched a petition on the website, hoping that HBO can re-shoot the final season of Game of Thrones.
From the text to the production level, this season’s Game of Thrones has suffered quite a lot, which can be divided into three aspects:
First of all,It is the sudden collapse of many characters who have paved the way for seven seasons. The most obvious thing is the sudden death of the Night King. As a villain who spent seven seasons portraying, he actually led the army of ghosts to "send their heads thousands of miles". How can the collapse of such a direct character set be accepted by the audience looking forward to a big war? Then there is the screenwriter who seems to want to keep the tradition of HBO’s "pornography", so this season, some unnecessary passionate scenes were forcibly set up. In the third episode, Ai Liya’s nude scenes were actually a little abrupt, but in the fourth episode, the screenwriter even arranged for Zhan Mu and Britney to sleep with their good comrades, which directly made the touching feelings of Zhan Mu’s knighthood of Britney disappear in the second episode.
After the third episode of the eighth season, the online ridicule for the night king was overwhelming.
Tyrion, known as "Little Devil", continued the whole IQ offline from the seventh season. First, he still believed Cersei would send troops to the north to fight against the aliens before the Winterfell War, and then he went south to King’s Landing with Dragon Mother, and then he tried to persuade her to surrender with the children in Cersei’s belly, so as to avoid the suffering of the people in King’s Landing. This situation of frequent tricks didn’t get any better in the fifth episode last week. After learning Jon’s life story from Sansa, Tyrion turned around and told Varis the secret (the screenwriter seemed worried that someone didn’t know the secret and would repeat it almost every episode in the final season), almost sending the latter to die in disguise. Later, Zhan Mu, who was caught by Long Ma, Tyrion chose to risk treason and let him go to town to die knowing that there would be a big war the next day. At this time, Zhan Mu suddenly said, "I don’t care about innocent people’s lives", which is completely contrary to the previous characters’ setting. If Tyrion still has a trace of reason or he really cares so much about innocent people’s lives, in the case of knowing that the Red Castle has a secret tunnel, he can let people sneak in and take care of Cersei, and then he will bet all his bets on Dragon Mother.
As for the dragon mother, who was originally a liberator, she was driven crazy by the screenwriter. It seems understandable that she would feel insecure when she learned about Jon’s life experience, but Jon expressed her loyalty from beginning to end. The shooting of her beloved son Rega and the beheading of her friend Missandei naturally aggravated her anger. However, it seems too far-fetched for the screenwriter to give the last straw to crush the camel. That is, Jon once again showed hesitation in showing his love for Dragon Mother. This hesitation undoubtedly has an ethical problem that Jon knows Dany is his aunt, and she regards this hesitation as betrayal. Therefore, when she entered King’s Landing and clearly heard the bell of the other party’s surrender, she was still angry. In the end, the dragon flame was almost indiscriminately aimed at everyone.
Who is the ultimate big BOSS of Game of Thrones? Netizens spit-it’s a script
The Completion Degree of Game of Thrones in Eight Seasons, which is widely circulated on the Internet.
Moreover,There are too many wars in the eighth season that ignore the fighting logic. The most obvious one is the battle in Winterfell in the third episode. With many experienced warriors in the seat, it is hard to understand why the cavalry should charge and die when they can’t see the enemy in front of the battle completely. If the red witch doesn’t appear, isn’t everyone at the scene aware of igniting in advance? As for why the dragon with unlimited firepower in the fifth episode is so weak in the third episode?
Of course, when we enter the fourth episode, we will find that this kind of child’s play-like battle originally runs through this season. The scene that the Youlun fleet suddenly shot and killed Rehgar with an ambush giant crossbow is also full of irrationality. Let’s not mention why the dragon mother in the sky can’t see the huge iron fleet. Don’t Tyrion and others completely observe the surrounding situation before anchoring? In fact, it can be seen from the picture that they are completely facing Youlun’s fleet. When Long Ma took people to stand at the gate of King’s Landing, Cersei, who has always been ruthless, was merciful, and even Tyrion, who was going to buy a murder in the first episode, was directly spared. This contradictory character decision was really confusing. After entering the fifth episode, Long Ma took her only dragon and went directly into the open mode. It can only be said that the writers really have no mind to take care of rationality when even the plot is not round.
Watching the eighth season, netizens should roll their eyes like Bran.
Finally,Even if the plot is put aside, it is obvious from the eighth season that the whole crew of Quanyou seems to be in a state of "well, we can call it a day after filming". Apart from the writer’s own incompetence, this slack can be seen from the director’s scheduling, photography lighting and even post-editing. Although the whole work of Game of Thrones has always had the visual characteristics of gloomy overall color matching, in the third episode of this season, this is not only a matter of color matching, but also the dark lighting and poor photography scheduling directly lead to the darkness of many scenes. Later, the photographer’s explanation was quite confusing. He said that the audience should turn on the TV or find a dark environment to watch it, but it was not enough to solve the problem. Even if the author watched it on a 50-inch TV through high-definition live broadcast, it was still difficult to distinguish many specific scenes.
Another big problem in this season is the frequent appearance of goof shots. The fourth focus is on the celebration banquet after the war. In front of Long Ma, there is a take-away drink of a certain brand, which not only shows that the scene was not completely cleared during the shooting, but also makes the editing unable to find this bug in the later stage because of the dim lighting of Quan You. Of course, this is not the only goof shot this season. In the final scene of the finale, there are two characters who even have mineral water bottles at their feet. This carelessness has almost overflowed the screen.
The coffee cup in the fourth episode of the eighth season can be said to have been advertised to Starbucks for free, but in fact, it is a paper cup used by a coffee shop near the shooting location.
Season 8 episode 6 continues "crossing" and a mineral water bottle appears.
Of course, there is also a detail that makes people laugh and cry. Although HBO claims that the budget for the last season’s single episode has been raised to 15 million US dollars, it seems that many scenes still directly lead to logical collapse or the appearance of false scenes due to lack of funds. The most typical one is when Jon is about to go south with Long Ma to say goodbye to everyone in the fourth episode. At this time, the crew can’t even let him be in the same picture with Bai Ling, let alone hug and say goodbye. Please! Don’t their emotional ties deserve a hug? Except that I don’t want to spend money on the interaction between real people and CG, I really can’t find any justification for making this decision. In the fifth episode, there was also a picture of the dragon flying alone in the sky, and the dragon mother disappeared directly. It can be said that the crew really fought to save money.
The picture of dragon mother disappearing
No matter how amazing each episode is this season, it can’t hide the fact that the volume of six episodes can’t give this series a happy ending at all. Earlier, there were rumors that HBO actually didn’t hesitate to pay more and shoot more. However, the sponsors, chief screenwriters and executive producers of Game of Thrones, david benioff and D·B· Weiss, are obviously unwilling to fight. On the one hand, after leaving the original work, the text ability of the two screenwriters can’t support this huge world view. Since the sixth season, the whole plot and characters have been declining. Just looking at the behind-the-scenes special of the final season, we can find out how the two screenwriters lack logical self-consistency. For example, in the fourth episode, You Lun will ambush successfully, and their only explanation is actually. On the other hand, as the "behind-the-scenes" who are in charge of the right tour, these two writers and producers of the "Star Wars" trilogy, which was picked by Disney, ended the right tour early probably so that they could corrupt another classic IP.
In the end, it doesn’t matter whether Jon angered the dragon mother or the iron throne that has been sprayed by the dragon on Brandon. The online spit for the final season is more exciting than the work itself. It’s hard to say whether this is a kind of sadness. Fortunately, the fans of Quanyou still have hope. Father Martin’s book may be finished in his lifetime. In addition, he also participated in the creation of three derivative dramas of Quanyou. Under his control, perhaps this IP will have a brilliant day.
"Quanyou Powder" can only wish Grandpa Martin a long life, stop fooling around and write a book at home honestly.
At present, the prevention and control of pneumonia in novel coronavirus is in a critical period, and a little bit of pneumonia epidemic dynamics is affecting hundreds of millions of people. General Secretary of the Supreme Leader pointed out that "as long as we strengthen our confidence, help each other in the same boat, make scientific prevention and control, and make precise policies, we will certainly win the epidemic prevention and control war", which expressed the voice of the people all over the country, greatly boosted our confidence and pointed out the direction for winning the epidemic prevention and control war.
However, under the reality that the situation of epidemic prevention and control is still severe and complicated, and when the people all over the country are worried about the epidemic, the "epidemic prevention war" in the rear public opinion field is also in an anxious battle.
From "Eating bananas will lead to novel coronavirus" to "Eating more strawberries can prevent novel coronavirus", from "Guangzhou bus lines stopped due to the novel coronavirus epidemic" to "Beijing took measures to close the city to prevent and control the epidemic", from "Academician Zhong Nanshan was infected" to "100,000 people were infected with pneumonia" and "Xiaotangshan in Wuhan will stop working and relocate" … Since the outbreak of pneumonia in novel coronavirus, various websites have been closed.
There are two reasons why rumors frequently appear in this special period: first, malicious rumors, that is, individuals use people’s panic and risk aversion to attract attention, vent their dissatisfaction or gain ill-gotten gains by publishing false information; Second, the understanding is not in place. That is, because the research on the epidemic situation is not in place, the understanding is not comprehensive, and speculation is more than scientific understanding and judgment, some people, even authoritative people, have become producers and disseminators of false information. Ceng Guang, chief scientist of China Center for Disease Control and Prevention and epidemiology, also said in an interview with the media: "According to the development of the virus, we constantly adjust our understanding and constantly deny ourselves. I think this is a real process." The Supreme Law published an article in WeChat official account a few days ago, saying: "As long as the information is basically true, the publishers and disseminators are not malicious subjectively, and the behavior has not caused serious harm objectively, we should be tolerant of such’ false information’."
Yes, understanding the epidemic situation is a process, treating diseases is a process, and fighting against the epidemic situation is a process, which is why it has changed from "not excluding limited human transmission", "weak infectivity" to "preventing and controlling human transmission" and "underestimating the severity of the epidemic situation", from "not SARS" to "the homology with SARS is 85%", and from "it is not easy for children and adolescents"
Objectively speaking, in the face of the epidemic, it is not difficult to understand that some people have lost their heads. Infectious diseases are easy to cause social panic, not to mention the pneumonia epidemic has not been fully recognized, but also added an anxiety. Although public opinion and social media failed to control the epidemic in the early stage, and the information was opaque, they were quite critical, but now is not the time to blame and blame each other. What is the most important thing at the moment?
On the afternoon of January 20th, a high-level expert group from National Health Commission, headed by Academician Zhong Nanshan, director of the National Center for Clinical Research of Respiratory Diseases, gave an answer to the prevention and control of the pneumonia epidemic in novel coronavirus.
Zhong Nanshan said: "At present, the most effective methods for prevention and control are early detection, early diagnosis, early treatment and early isolation. We are confident that we can control the novel coronavirus epidemic. This time, the experts located novel coronavirus in two weeks, issued the novel coronavirus nucleic acid detection kit, strengthened detection in various places, and had a good monitoring and isolation system. I believe that the epidemic will not have the social impact caused by SARS in that year. "
In view of the rapid increase in the number of people diagnosed in novel coronavirus recently, Academician Zhao Guoping also explained in the media interview: "In the past few days, such a rapid growth rate is completely predictable. Because there are various reasons, one is its spread; The second is the continuous improvement of detection ability, and so on. Some accumulated things that have not been detected in the past are detected now, so there will be a relatively rapid growth process. However, with the strengthening of isolation and the admission of patients, the growth rate will definitely fall. I don’t think there is a chance of another outbreak. "
The prevention and control of the epidemic is testing us. This is not only a battle for medical personnel, but also a battle for the whole people. This is not only a battle of disease, but also a battle of people’s hearts; This is not only a fight against rumors, but also a battle of public opinion. Against the epidemic, we can’t be lucky, but we must be sober and calm; Against rumors, we can’t be afraid of panic, but we must be rational and calm. Because only unity of mind can form a joint force to overcome the epidemic.
Rumors stop at the knower, and even more, the relevant parties strengthen the guidance of public opinion, constantly strengthen the information release, enhance the authoritative pertinence of the release, respond to social concerns and public concern in a timely manner, and form a pattern of multi-level and sustained release of authoritative information. That’s why the National Health and Wellness Commission and local government departments kept informing the public about the epidemic information, so that the public could know the truth at the first time. That’s why the prevention and control in the early spread period centered on the South China seafood wholesale market, the prevention and control in the community spread period in Wuhan, and then the general secretary of the Supreme Leader presided over a meeting on January 25th to deploy the epidemic prevention and control, and more powerful prevention and control measures were taken nationwide …
Rumors stop at struggle, but also at the unremitting efforts of the majority of professional scientific research and medical personnel. That’s why the 84-year-old Academician Zhong Nanshan went to the front line of the source of the virus overnight, which is why countless white soldiers "guard your life with my life", "I know the arduousness of this battle", "I’ll get off at the next stop, and go back to Wuhan" and "I’ll sign up", which is why the laboratory of the Center for Disease Control and Prevention isolated novel coronavirus from the samples and detected the virus on January 7.
Rumors stop at confidence, but also at the unbreakable will of all China people, and countless actions to help each other and overcome difficulties together. That’s why leading cadres at all levels take active actions, take the initiative to take the lead, sink their bodies and minds, and guide the grassroots epidemic prevention work. That’s why employees of enterprises that produce and serve anti-epidemic products work overtime and have full firepower. That’s why those construction workers who struggle day and night to build a "Xiaotangshan" hospital, truck drivers who rush to Wuhan to ensure emergency supplies, and hotel employees who provide accommodation and food for front-line medical staff …
One figure, one story, one action, and one scene are true, reflecting the courage and fearlessness on the road of epidemic prevention and anti-epidemic, telling the boundless love accumulated by the Chinese nation for thousands of years, uniting with one heart and unity, and also smashing the false rumors that sway like duckweed.
"The epidemic is the devil, and we can’t let the devil hide." When meeting with Tan Desai, Director-General of the World Health Organization a few days ago, the Chairman of the Supreme Leader once again demonstrated China’s determination to actively respond to the concerns of all parties and strengthen international cooperation, and demonstrated its firm confidence in winning the war of preventing and controlling the epidemic.
Yes!
No devil can’t be defeated!
The devil is one foot high and ten feet high. What the devil fears most is sunshine! It is our confidence to win!
In order to revitalize its assets, Country Garden took the lead in selling commercial assets instead of transferring its residential development projects. In today’s market, high-quality commercial assets are easier to cash out. In the past, commercial assets that were considered to be "difficult to get rid of and heavy on assets" may have better liquidity than residential projects.
With the continuous injection of favorable financial policies for real estate, the news of large-scale commercial assets transactions frequently spread in the domestic real estate M&A market, and selling commercial assets has become an important strategy to revitalize the stock of head housing enterprises. After Vanke set up the business department, will Country Garden take a new step?
Source: New Fortune Magazine (ID: xcf Plus)
Author: Du Dongdong
After Wanda Group’s sale of 10 wanda plaza attracted attention, the news of Country Garden (02007.HK) selling assets was screened.
On the evening of January 22, 2024, Country Garden listed on the Guangzhou Property Rights Exchange and transferred a number of assets, including hotels, office buildings, commercial properties, office buildings, apartment buildings, etc. The total price of assets to be transferred was 3.818 billion yuan.
Since the first debt default in August, 2023, the management of Country Garden has repeatedly stated that it wants to "sell iron" to save itself, from cutting administrative expenses by nearly 60%, shrinking the number of regional companies to 21, selling private jets to Yang Guoqiang, reducing the salary of "working emperor" Mo Bin to 10,000 yuan per month, and even auctioning off the car for senior executives to pay off debts. In order to reverse the predicament, "Cosmic Housing Enterprises" can be described as all kinds of "vicious tricks".
Like most real estate enterprises in danger, Country Garden has inevitably embarked on the road of selling assets to pay off debts, from selling its equity in the Guangzhou Asian Games Town project to transferring the equity of Wanda Commercial Management at a loss, and now it has announced the sale of 3.818 billion yuan of commercial assets in Guangzhou, which is naturally reasonable.
However, as a typical residential real estate developer, Country Garden’s revitalized assets come first with commercial assets, which still surprises many people.
01. First-line commercial assets are put on the "shelf" first.
At the 2024 annual working meeting held on January 15th, Yang Huiyan, Chairman of the Board of Directors of Country Garden Group, once again stressed that "the family must share the fate with the company" and "we are trying our best to revitalize our assets".
The listing and sale of five asset packages in Guangzhou this time shows that Country Garden’s asset revitalization has taken an important step.
According to public information, these five asset packages specifically include: Phoenix Hotel in Zengcheng District, with a price of 1.26 billion yuan, and the highest listing transfer price; Followed by the office building project of Canglongfu in Country Garden, Panyu District, with a price of 1.152 billion yuan; The Grade A office building project of Country Garden Center in Zengcheng District is quoted at 772 million yuan, the Renhe apartment building in Baiyun District is quoted at 384 million yuan, and the AEON commercial property in Country Garden Phoenix City in Zengcheng District is quoted at 250 million yuan.
The highest priced Phoenix Hotel in Zengcheng District is the largest five-star landscape-themed hotel in eastern Guangzhou and one of the few first-tier city hotel projects in Country Garden. It was opened in 2003 and renovated in 2017, with a total of 573 luxury rooms. In addition to the hotel’s assets, Country Garden also sells high-quality office buildings, businesses, apartment buildings and other projects on the counter.
Overall, the quality of Country Garden’s assets on the shelves this time is good. This may be related to its situation.
According to iFind data, by the middle of 2023, Country Garden’s rights and interests attributable to its parent company had further shrunk from a high of 203.623 billion yuan in 2022 to 155.061 billion yuan, and its total liabilities remained at a high level of 1.36 trillion yuan. At the same time, the cash and cash equivalents in Country Garden’s account were 101.115 billion yuan, including 29.454 billion yuan in restricted deposits and cash, and 30.508 billion yuan in accounts receivable and bills in the same period; Short-term loans amounted to 108.703 billion yuan, and accounts payable and notes amounted to 202.237 billion yuan. Money is tight, and selling assets is imminent.
In order to get rid of the predicament, Country Garden has recently made drastic management changes, including merging regional companies, streamlining the structure, and the company’s management taking the initiative to reduce salaries to convey confidence to the market with a positive attitude. In addition to cutting expenses, speeding up the collection of sales payments and receivables, revitalizing large and difficult commercial precipitated assets has become another key measure.
Earlier in September, 2022, Country Garden sold its 26% equity and sales debt of Guangdong Property Rights Exchange Group Investment and Development Co., Ltd. to Jiumaojiu (09922.HK), a Hong Kong-listed catering company.
In August 2023, Country Garden sold 26.67% equity of Guangzhou Asian Games Town Project to China Shipping Real Estate for a total price of about 1.2915 billion yuan. After the acquisition, China Shipping Real Estate became a 100% shareholder of Guangzhou Asian Games Town.
In the same month, Country Garden issued 350 million shares to Jiantao Group (00148.HK), a company listed in Hong Kong stock market, and paid off its debt of HK$ 270 million in the form of "debt-to-equity swap". In the following December, Country Garden sold its stake in Zhuhai Wanda Commercial Management at a price of 3.069 billion yuan at a loss of 160 million yuan.
On January 18th, 2024, Country Garden Australia, an Australian subsidiary, sold part of the interest of Wilton Greens to Avantaus, a Chinese private developer, for about A $240 million (about RMB 1.13 billion).
Overall, including this asset sale, Country Garden has not sold many assets so far. As a typical residential real estate developer, Country Garden has invested in more than 3,103 real estate projects in China. Nowadays, in order to revitalize assets, almost all of them are commercial assets, not residential real estate.
According to public information, Country Garden Group’s commercial real estate business is mainly managed by Country Garden Business Travel.
Country Garden Business Travel originated from the business management department established by Country Garden in 2005. It is mainly responsible for undertaking the commercial assets generated in the development of residential business and is positioned to serve residential real estate. In 2018, Country Garden adjusted the commercial sector to the group headquarters, and established Country Garden Business Travel together.
Since 2021, Country Garden Business Travel has gradually focused its operations on shopping centers, and has operated 14 commercial product lines including Bile City, Bile Time, Bijia, Bile Town and Biying International. There are more than 60 group commercial projects under unified management and operation, covering four sectors of commerce, long-term rental, cultural travel and office buildings, and several commercial complexes have been built in cities such as Guangzhou and Shenzhen.
According to the data, in 2022, the total construction area of Country Garden Business Travel Project reached 1.13 million square meters, and it landed in 24 cities in 14 provinces across the country. According to the 2023 interim report, the operating income of Country Garden’s property investment and hotel management sector was 2.234 billion yuan, accounting for 0.98% of the total operating income of 226.309 billion yuan, and the asset scale of this sector was not disclosed.
In this asset sale, Country Garden’s "business first" strategy is not uncommon among housing enterprises.
02. Commercial assets are now easier to cash out.
Recently, the enthusiasm of domestic housing enterprises to revitalize their assets is getting higher and higher, and the intention of bringing their projects to the market and revitalizing existing assets to solve the difficulties is getting stronger and stronger. In the real estate M&A market, news of transactions of bulk commercial assets frequently came out, and more and more housing enterprises successfully cashed out.
Looking around the real estate industry, not only Country Garden, but also commercial assets are generally chosen to revitalize the assets of residential housing enterprises.
According to incomplete statistics, in the last three years, the real estate enterprises that sold assets, including at least 15 head real estate enterprises such as Shimao Group (00813.HK), Joy City (000031), OCT (Asia, 03366.HK) and Greenland Holdings (600606), sold projects with a scale of over 100 million yuan, all of which were commercial assets (Table 1).
In contrast, in the residential asset transfer market, except for ST Taihe (000732) and Jinke (000656), the remaining 26 residential developers have only changed hands sporadically.
Wind data shows that from 2021 to 2023, 112 residential related assets were sold by head housing enterprises, with a total transaction scale exceeding 130 billion yuan. In the same period, the transaction scale of commercial real estate projects with a scale of over 100 million yuan nationwide was 102.436 billion yuan, which was similar.
As we all know, the scale of domestic commercial real estate projects is much lower than that of residential real estate assets. In 2023, the national commercial housing sales reached 11.66 trillion yuan. In the same period, the national investment in commercial housing development exceeded 118 million yuan.
The comparison of the two data may reveal a reality-commercial assets that used to be considered as "difficult to get rid of and heavy on assets" are far easier to cash out now than residential development project assets. In other words, the liquidity of residential assets is much lower than that of commercial assets.
Theoretically speaking, superior and high-quality properties in first-and second-tier cities are often easy to directly face C-end sales and withdraw funds without being pushed to the bulk M&A market; Instead of first-and second-tier residential real estate projects, under the background of weak market demand and generally sluggish sales, it is also difficult to transfer equity to B-end financial investment institutions and get cash.
By the first half of 2023, Country Garden’s contracted sales in third-and fourth-tier cities still accounted for 65%. From this point of view, the assets of Country Garden’s residential projects rarely move, but there are difficulties behind putting commercial assets projects on the "counter" first.
Judging from the market transaction cases, domestic commercial offices, industrial logistics, industrial parks, rental housing and consumer infrastructure and other investment real estate have obtained capital bargain-hunting. These commercial projects located in prime locations of first-tier cities such as Beijing and Shanghai are actually assets under pressure and have strong appreciation space. Choosing to start when the market sentiment is depressed and the real estate price is down has a high risk-return ratio for investors.
Therefore, Country Garden takes the lead in selling high-quality office buildings, businesses, apartment buildings and other projects in Guangzhou, and it is relatively easier to get the attention of bargain-hunting capital.
03, the breakthrough of housing enterprises to revitalize assets
The warming of commercial assets transactions may be related to the rapid promotion of real estate financial policies in recent years.
Since 2023, the national ministries and commissions have successively issued the Notice on Standardizing and Recommending Real Estate Investment Trust Funds (REITs) Projects in Infrastructure, and the Notice on Further Promoting the Normalized Issuance of REITs in Infrastructure, among which it is clearly stated that priority should be given to supporting urban and rural commercial network projects such as department stores, shopping centers and farmers’ markets, so as to guarantee the basic livelihood of community commercial projects to issue infrastructure REITs.
On October 20th, 2023, China Securities Regulatory Commission issued the Decision on Amending Article 50 of the Guidelines for Public Offering of Infrastructure Securities Investment Funds (Trial), which expanded the types of pilot assets of publicly offered REITs to consumer infrastructure. At the end of the month, the first batch of four consumer infrastructure REITs were approved.
The gradual expansion of the pilot scope of public offering REITs and the launch of real estate private equity investment funds not only mean that the closed loop of real estate finance in China is gradually taking shape, but also inject a great benefit into activating domestic stock assets.
Public offering of REITs is the most critical part of the commercial real estate cycle. Investors have a higher chance to realize the profit exit of the project through REITs or asset securitization, which is the logic of the bargain-hunting capital giving priority to investing in high-quality commercial real estate projects.
Standing in the current deeply adjusted real estate environment, housing enterprises are generally eager to cash out funds to tide over difficulties, and the revitalization of existing commercial assets has become one of the important strategies to promote housing enterprises to get rid of difficulties. Furthermore, the scale and proportion of commercial assets owned by real estate enterprises may affect the speed of revitalizing their existing assets.
After testing the consumption of REITs, on January 14th, 2024, Vanke released the organizational adjustment and personnel arrangement, set up a business division, and unified the commercial business of seven regions and Yinli Group into it, thus raising the development of its commercial real estate to a new height.
After the sale of Guangzhou commercial assets package, Country Garden still has many commercial projects in hand. Will it take a new step to revitalize related assets? We will wait and see.
Any information and information mentioned in this article is only the expression of the author’s personal views or the statement of specific events, and does not constitute recommendation and investment advice, and does not represent the position of the society. Investors should bear the risks and consequences of investing accordingly.
CCTV News:One of the 150 major water conservancy projects deployed and implemented in the State Council — — Guangxi water resources allocation project around Beibu Gulf started construction in Nanning, Beihai, Qinzhou and Yulin in Guangxi today (September 8).
The water resources allocation project in Guangxi around Beibu Gulf takes Yujiang River as the core water source, which mainly connects 12 rivers and 15 reservoirs in Guangxi through 6 water trunk lines, forming a water network pattern with internal connection and external adjustment and regional mutual assistance, supplying water to urban and rural life and industry in key cities such as Nanning, Beihai, Qinzhou and Yulin, and creating conditions for improving agricultural irrigation and water ecological environment.
The total length of the water conveyance line is 492 kilometers, the total construction period is 72 months, and the total investment is about 28 billion yuan.
Deng Changqiu, Director of Guangxi Water Resources Department:This project is the largest water resources allocation project in Guangxi, which has the longest route, the widest benefit and the largest population, and can supply water for 4 cities, 21 counties and 36 industrial parks. The annual water supply is 805 million cubic meters, including 400 million cubic meters of domestic water supply, benefiting nearly 14 million people, which provides a strong guarantee for our economic and social development in Guangxi.
After the project is completed, it can restore and improve the irrigation area of 1.3 million mu, increase the grain production capacity of over 200,000 tons, and boost rural revitalization. At the same time, in terms of ecological benefits, the project can refund 154 million cubic meters of ecological water consumption of major rivers such as Nanliujiang and Qinjiang, and reduce 199 million cubic meters of groundwater exploitation such as Beihai, and vigorously improve the ecological environment of rivers, lakes and urban and rural areas.
The water resources allocation project around Beibu Gulf is the backbone project of national water network, which consists of Guangxi and Guangdong, and is promoted by the two provinces respectively. Guangdong water resources allocation project around Beibu Gulf started in August 2022.
Chen Jun, Director of Planning Division, Pearl River Water Resources Commission, Ministry of Water Resources:In the long run, on the premise of giving priority to water conservation, the combined use of the northern Guangdong and Guangxi projects with local water resources projects can solve the mismatch between the water resources carrying capacity and the economic and social development layout in the Beibu Gulf region, and effectively support the high-quality economic and social development in the Beibu Gulf region.
Many years ago, Princess Pearl made the protagonists popular all over the country, and Li Mingqi, the actor of the villain supporting role "Rong Mammy", was also well known.
Because the vicious image in her play is deeply rooted in people’s hearts, after the play, Miss Li gained a lot of abuse. She once said that when she went shopping after playing Mammy Rong, she would be scolded by vendors, and she would even throw vegetables at her when she got excited.
However, these are all things of the past. Now everyone knows that Miss Li is an old actor with deep strength and good personality.
A few days ago, the 8th TV Festival for College Students opened. As an old artist, Miss Li was also present to support it, and gave a speech on the stage to encourage college students to work hard. Netizens praised her as body of work.
On November 5th, some netizens met Li Mingqi, the "Sister Rong" who was shopping alone in the open-air vegetable market.
The 83-year-old teacher Li’s hair has turned gray, but she still looks very strong.
Although living in a humble and noisy vegetable market, Miss Li seems to have become accustomed to talking and laughing with vendors.
She is elegantly dressed, wearing a pair of silver-rimmed glasses on her face, her hair neatly tied, a maroon coat and a black skirt, and a brand-name bag slung over her shoulder. She still looks like a star.
At that time, she was looking down at a fruit and vegetable stall to get money. When she paid the bill, she smiled at the stall owner. She looked very kind and kind, which was far from the hated image of "Rong Mammy" in TV series. You can imagine how good Miss Li’s acting skills were.
Some time ago, Mr. Li’s granddaughter posted a video shot at home on social networks. Ms. Li, who was wearing home clothes, also appeared funny, made a lively expression for the camera, and unexpectedly exposed the mansion. It can be seen that Mr. Li lived quite happily in his later years.
Although the economy is well-off, Mr. Li still lives a frugal life. He only goes to the popular vegetable market to buy food, and travels by bus. After being recognized by passers-by, he is always welcome to take photos and sign autographs. This is the old artist who is both virtuous and artistic.
On March 6th, 2024 Tengshi D9 was officially launched. The official guide price of the new Tengshi D9 DM-i super hybrid version was 339,800-449,800 yuan, and the official guide price of the new Tengshi D9 pure electric version was 379,800-469,800 yuan. It also introduced a deposit of 2,000 yuan to deduct 10,000 yuan from the final payment of the vehicle, free basic maintenance for 6 years or 7 times, replacement subsidy of up to 30,000 yuan, purchase subsidy of up to 10,000 yuan, limited-time financial discount, VIP service for three years, four car guarantees, and five exclusive rights and interests such as Zhilian. For old users, we also introduced 30,000 yuan replacement subsidy, VIP service rights transfer, 10,000 yuan purchase subsidy, 2,000 yuan extended warranty subsidy, 4,000 yuan quantum paint protective film subsidy and other gratitude feedback.
As a masterpiece of Tengshi Automobile, which broke the all-category champion of luxury MPV, Tengshi D9 strongly broke the rule of traditional MPV models for more than 20 years and completely rewritten the MPV market structure. As the world’s leading brand of new energy luxury cars, Tengshi Automobile dares to surpass itself and constantly evolve. The 2024 Tengshi D9 will realize the evolution of the king from the six luxuries of "design, ride, control, intelligence, electric power and safety".
Based on the multi-dimensional considerations of safety, senses, aesthetics and practicality, the 2024 Tengshi D9 adopts the mainstream design of π-Motion potential energy aesthetics, and draws inspiration from the bright Milky Way on the Pamirs according to the fashion trends and user needs, and adds a bright purple appearance color scheme. Under the sunlight refraction, the paint surface is shining, luxurious and elegant.
In terms of luxury interior, the 2024 Tengshi D9 adds a two-color combination of Yunfeng Brown, Kuangdami and Niannian Brown, which not only enhances the sense of advanced cockpit, but also provides more choices for business and family users. At the same time, the luxury texture of the interior of the new car is perfect, bright decorative strips are added to the air conditioning outlet, and metal pedals are added to the four doors and the rear tailgate, and the luxury details are just right.
Let the whole family sit comfortably, which is the real luxury. The 2024 Tengshi D9 builds a super-large and undifferentiated 7-seat space with a layout of "2+2+3". The second row of seats adopts a 1080mm long electric slide rail, and the cushion is 53cm long, 56cm wide and 38cm high. The integrated leg rest can be adjusted up by 110 degrees, so that you can enjoy the best ergonomic state when seated. The luxury and comfort are comparable to those of the first class of an airplane, and the highway high-speed rail is fully rolled. The third row of space far exceeds the second row of the mainstream luxury 5-seat SUV. In the case of seven people, the trunk of the 2024 Tengshi D9 can still hold seven 20-inch suitcases and seven backpacks, which can easily meet the loading needs of families and businesses.
In terms of comfort configuration, the 2024 Tengshi D9 adds a number of standard configurations such as 7.5L intelligent cold and warm refrigerator, front electric suction door, middle row small table board and middle row seat physical buttons. Among them, the refrigerator supports adjustable cooling and heating at -6℃~50℃, and has rich functions such as electric expansion and contraction, 12-hour delayed power failure and so on. In terms of driving configuration, the 2024 Tengshi D9 fully upgraded the leather steering wheel, supplemented by practical configurations such as steering wheel heating, steering wheel physical buttons, and streaming media rearview mirrors, which made the driving experience reach a new level.
It is suitable for IKEA to control and be comfortable, be steady and far-reaching, and calmly interpret a chic life. The 2024 Tengshi D9 relies on the world’s leading new energy technology, providing DM-i super hybrid and EV pure electric dual-power options to meet the travel needs of the whole scene, and there is no mileage anxiety after long-distance driving.
In terms of intelligent chassis, the 2024 Tengshi D9 is equipped with Yunnian -C intelligent damping body control system, which can automatically match different damping in different road conditions. Comfortable and sporty modes are optional, and three gears can be adjusted, such as strong, moderate and weak, and it is insensitive to pass through speed bumps and concave-convex roads, which significantly inhibits turning and rolling, giving consideration to comfort and handling. The leading CCT comfort control technology at the same level has been optimized and upgraded, with braking pitch increased by 20% and turning roll control increased by 12%, which can easily cope with all kinds of road conditions, and the whole car does not get carsick and enjoys comfort at all times.
The 2024 Tengshi D9 is based on intelligent cockpit, intelligent driving and intelligent chassis to create D9 full-dimensional intelligent luxury. Tengshi Link super-intelligent interactive cockpit evolved into 9-screen interconnection, and the intelligent voice of the whole scene reached millisecond response, supporting continuous dialogue of the whole scene, one wake-up, multiple interactions, and millions of apps for users to download at will. At the same time, the 2024 Tengshi D9 develops a variety of scene modes according to different life scenes, which can be opened by voice at any time, and it is easier to start with words. In addition, the new car is also equipped with Tengshi Pilot L2+ intelligent driving assistance system, which has the functions of lane navigation and remote parking, making driving labor-saving and worry-free.
Since its launch, Tengshi D9 has undergone three major OTA upgrades, with nearly 100 new and optimized functions, which are often used and new, and the more you use them, the better you use them.
No matter the north or the south, there is a road that will last forever. The 2024 Tengshi D9 DM-i is equipped with 80kW DC fast charging, and the charging time from 30% to 80% takes only 25 minutes. The CLTC has a pure battery life of up to 200km and a comprehensive battery life of 1050km.
Based on the 800V platform, the 2024 Tengshi D9 EV is equipped with a 103-degree battery pack, which leads the same level in battery safety, and the vehicle life exceeds 620km. At the same time, it is equipped with the world’s first double-gun overcharge technology, which can upgrade ordinary fast-charging piles to "super fast-charging piles". It can recharge 230km after charging for 15 minutes, which is faster and more convenient.
Fast charging and more powerful discharge. Both models are equipped with 6kW external discharge function, which supports the synchronous use of various high-power appliances and makes outdoor life more attractive.
Safety is the greatest luxury. The 2024 Tengshi D9 is dedicated to creating a unique pyramid vehicle safety architecture for users, with car body safety as the base, information security as the waist of the tower, and environmental security as the spire, which fully protects users’ travel safety.
The industry-leading AEB automatic emergency braking function incarnates the most reliable bodyguard, which can save every emergency. Five-star safety standard car body, A-pillar is the life-saving Optimus Prime in case of accident. Combined with 9 airbags, the longest side air curtain of the same class, the side air bag in the middle row and the unique sliding door sewing technology in the world, the safety performance of the whole car reaches a higher standard. In addition, the buffer space in the third row of the 2024 Tengshi D9 reaches 815mm, which can effectively protect the safety of the whole vehicle system and the rear passengers. At the same time, the small battery is placed in the middle of the chassis to ensure that there is electricity to open the door to the greatest extent when a collision occurs, leaving a life passage.
Above safety, there is safety. The 2024 Tengshi D9 also achieves the ultimate information security. The camera in the car can be physically turned off, and the privacy data is desensitized and stored locally, so there is no need to worry about privacy security for home or business. Environmental safety is also strict in material selection and healthy material selection, so as to build a green interior space for every user.
Tengshi Automobile takes luxury cars as the core, with no difference in hardware and different scenarios defined by software, and builds the world’s first and only "Yishang IKEA Zhizhen Luxury All-around MPV" in all dimensions. Only Tengshi D9 has surpassed Tengshi D9, and the 2024 Tengshi D9 continues to surpass evolution. In the future, this top-selling model that has already led the MPV market will further reshape the MPV market pattern and create more sales myths belonging to luxury brands in China!
1. The new regulations are released. Is Euro 7 "abolished"?
From the European Union’s withdrawal of the 2035 "ban on burning", to the initiation of countervailing investigation on China’s electric vehicles, and then to the British decision to postpone the implementation of the 2030 "ban on burning" for five years until 2035, a series of actions by European regional governments this year seem to indicate that the attitude towards the transformation of the automobile industry is undergoing subtle changes, and the compromise of the EU’s Euro 7 emission standards seems to confirm this point.
A few days ago, the Council of the European Union issued a statement "Ministers reached an agreement on the new Euro 7 standard", saying that it had adopted a position paper on passenger cars, light trucks, buses and trucks. Compared with Euro 6, the general policy is to maintain the emission limits and test conditions of light vehicles, lower the emission limits of heavy vehicles, and slightly adjust the test conditions. In addition, it is agreed to increase the emission limits of brake and tire particulate matter. The statement stated that the general policy formally defined the negotiating position of the Council of the European Union, and provided an authorization for the negotiations between the presidency of the Council of the European Union and the European Parliament, which will start immediately after the European Parliament adopts its position paper.
2. Cost is reduced by 40%, and Tesla Shanghai factory adopts integrated die casting technology.
Recently, some media have seen in Tesla Shanghai factory that the Model Y rear floor assembly system produced here has successfully adopted integrated die casting technology to realize rapid casting. According to the manager of the structural and thermal management system of Tesla Shanghai Co., Ltd., on the Model Y integrated die-casting rear floor model, the original parts were installed and integrated into one part, and the production efficiency was greatly improved. Compared with the traditional method, the body system saved more than 10% weight. In addition, the cost also has a very obvious advantage. Thanks to the optimized structural design and the results of material recycling, the manufacturing cost of the rear floor assembly system of the car is reduced by 40% after adopting the integrated die casting method.
This new technology is the core of Tesla’s "unpacking process" assembly system. When Tesla announced the assembly system in March, it said that it would be used to support the production of low-priced models, which is expected to reduce the production cost of electric vehicles by 50% and the factory space by 40%. Some people think that with this new technology, Tesla can shorten the research and development time of new cars to 18-24 months, while it usually takes 3-4 years for automakers to develop new cars.
3. BYD Song Pro DM-i Champion Edition new model goes on the market.
As one of BYD’s sales responsibilities, Song Pro DM-i has made further sales since it launched the champion model in May. In order to meet the needs of more consumers, BYD has added a new configuration for the Song Pro DM-i Champion Edition-71 km pilot model, which costs 129,800 yuan, lowering the purchase threshold of the Song Pro DM-i Champion Edition.
Compared with the previous leading model, the price has been lowered by 6,000 yuan, and the configuration has also been simplified. For example, the 220-volt VTOL power output plug-in has been cancelled (but the VTOL function has not been cancelled), the electric folding of the exterior rearview mirror and the panoramic sunroof, and the window has also been changed from four-door one-button lifting to driver’s seat only. Power continues to be equipped with a plug-in hybrid system consisting of 1.5L engine and motor, and the pure electric cruising range under NEDC working condition is 71km.
BYD, which is backward in intelligence, began to make efforts to catch up, and its high-end brand Tengshi took on this important task. A few days ago, Tengshi announced that all N7 models can be equipped with a new generation of NVIDIA DRIVE Orin platform, which is the first time that the platform has been installed in a new car. On this basis, Tengshi N7 newly launched a high-speed smart driving bag with an optional price of 15,000 yuan. At present, the price of high-speed smart driving bag for new customers is 12,000 yuan, and the price of old customers is 10,000 yuan. The materials and labor costs are borne by Tengshi.
The intelligent driving bag is equipped with a new generation of NVIDIA Orin chips and 31 sensors, including 5 millimeter-wave radars and 12 ultrasonic radars, which can realize many intelligent driving functions, including automatic parking, high-speed NOA, lane change by shifting lever and lane departure warning. Tengshi said that vehicles with high-speed smart driving packages will be delivered in December, and the high-speed NOA function will be pushed in the first quarter of next year. Users who have selected the advanced smart driving exclusive package will start the high-speed NOA internal test in October, push the high-speed NOA in December, and push the city NOA function in the first quarter of next year.
5. Chang ‘an Qiyuan A07 has been listed since it sold for 155,900 yuan.
Changan Qiyuan A07 was officially launched, with three extended range versions and two pure electric versions, totaling five models, with the price range of 155,900-176,900 yuan. This is the first model of Chang ‘an Qiyuan series, which is positioned as a medium and large car with a length of 4905mm and a wheelbase of 2900 mm.. The appearance is round, with penetrating light strips at the front and rear, and serrated daytime running lights on both sides of the front face. The side lines of the car body are rich, and the design of short front suspension and long rear suspension and the sliding back roof greatly enhance the sense of movement.
There is no instrument panel in the car, and the AR-HU heads-up display and 15.4-inch floating central control panel provide information interaction. The car system is supported by Qualcomm Snapdragon 8155 chip, and adopts a brand-new UI design, which supports multi-meaning and continuous dialogue and voice interaction. The extended range version uses 1.5L Atkinson cycle engine as the range extender, and the pure electric cruising range under CLTC condition is 200 kilometers. The pure electric version has a cruising range of 515 kilometers under CLTC working conditions.
6. Huawei will release the first car intelligent S7.
At Huawei’s autumn new product launch conference, Huawei announced that it would release its first car, Zhijie S7, in November. The new car is the first model selected by Chery Huawei. It is positioned as a pure electric medium-sized coupe. The front face is designed with a closed grille and a concave shape. A light strip runs through the light groups on both sides, and the roof is also equipped with a laser radar. There are also fewer lines on the side of the car body, and frameless doors and hidden door handles are used.
The overall layout of the interior is also relatively simple, equipped with a floating instrument and a large-size floating central control panel. There are no physical buttons in the center console, and there are double wireless charging card slots and double-layer central handrails below, which improves the space utilization. HarmonyOS’s 4-car system and Huawei’s ADS 2.0 advanced intelligent driving assistance system may also be Yu Chengdong’s emboldened slogan "Beyond Tesla Model S". According to the application information, this car will be available in two versions: single-motor two-wheel drive and dual-motor four-wheel drive, equipped with ternary lithium batteries from Contemporary Amperex Technology Co., Limited.
7. Weilai: High-speed power exchange during the Mid-Autumn Festival holiday is free of charge.
Weilai Automobile announced that from September 28th to October 7th, Weilai users (except operating vehicles) can enjoy free service charge for high-speed power exchange in 546 high-speed power exchange stations. What needs to be added is that Weilai’s electricity exchange fee consists of basic electricity fee and service fee. The basic electricity fee is collected by power companies everywhere, and Weilai only collects service fee.
The data shows that Weilai provided 282,800 high-speed free power exchange services during the Spring Festival holiday and 17 days before and after this year. Seven days before and after the May Day holiday this year, Weilai Expressway exchanged electricity for free for a total of 138,600 times. At present, Weilai has laid out 1,877 power stations in China, including 546 expressway power stations, 3,156 charging stations, 18,600 charging piles and over 890,000 third-party charging piles.
8. Jetway travelers sell for 139,900 yuan.
Jietu Traveler announced the official guide price. The price range of six models is 13.99-18.49 million yuan, equipped with Kunpeng Power and XWD fully automatic intelligent four-wheel drive system, with mild off-road capability. The appearance is square and tough, similar to tank 300 and Ford Fierce Bronco. The tail is a classic "small schoolbag" assembly, and the vertical taillights show off-road temperament under the package of black frame. In terms of size, the length of the car is 4785mm and the wheelbase is 2800 mm.
The car is equipped with LCD instrument and suspended central control panel, and the air outlet of air conditioner is vertical. In addition, it is equipped with L2.5 intelligent driving assistance system, including AEB automatic braking system, ACC adaptive cruise, APA automatic parking and more than 10 kinds of driving assistance functions. Power is provided by 1.5T and 2.0T engines, which are matched with 7-speed wet dual-clutch gearbox and 8AT gearbox respectively.
