西安夜生活网

Wen Observer Network Ruan Jiaqi

The Korean drama "Squid Game" produced by Netflix can be said to be the existence of "popular spicy chicken" in the current global film and television dramas. A group of desperate adults have attracted countless attention through the novel setting of children’s games to decide life and death, becoming Netflix’s first drama with a viewing volume of over 100 million, which has boosted Netflix’s market value in one fell swoop.

However, the male host in the play set a double standard, won the whole game, the collapse of the plot in the middle and late period and the controversy over the alleged plagiarism made the play hard to be called a "god-sealing" work, and the Douban score dropped from 8.7 points at the beginning of the show to 7.6 points.

The topic setting and plot design of "Squid Game" did not surpass the classic theme of "The Great Escape", but the advantage was that the gameplay was simple, there was no cultural barrier, and it was easy for audiences from all over the world to understand. Scenes of bloody violence that stimulate the senses can stimulate the preferences of certain audiences, and directly hit the survival struggle of the bottom people. Today, with the growing gap between the rich and the poor and the pressure of survival, it even resonates with audiences in different regions.

Behind the phenomenal explosion of "Squid Game", it is even more inseparable from Netflix’s globalization strategy, and its marketing all over the sky has also made it "bite back".

Adult issues are reduced to children’s games, eye-catching and absurd index MAX

Judging from the cast, the lineup of "Squid Game" is luxurious, and there are many big coffees:

The director at the helm is Huang Donghe, who is good at social reality. Squid Game is his first TV play.

Huang Donghe: You may not know who he is, but you must have heard of his masterpiece "Melting Pot" (2011). This film is adapted from the sexual violence that really happened in a school for the deaf in Gwangju, which created 5.7 million movie-watching achievements, and then promoted the resumption of investigation of related cases and the improvement of Korean laws.

Huang Donghe/The Furnace poster

Li Zhengzai, the leading actor, is a Korean veteran male god. He has been in the front line for more than 30 years and holds the Qinglong Award winner.

Male No.2 Park Hae soo was a late bloomer, and by the tenth year of his acting career (2017), he became a rising star of the "Uncle World" acting school with his wonderful performance in "Smart Prison Life".

Li Zhengzai, Park Hae soo

Even the guest actors in the play are not ordinary people;

Gong Yoo "Agassi" in the Korean drama "Ghosts" has become a "suit thug" who has been crazy about 400 people’s ear posts here;

Lee Byunghun, the "light of Korea" and "the most expensive actor in Korean dramas" in Hollywood, also plays a mysterious man full of stories.

The cast of Cass composed of these actors alone is eye-catching, not to mention that the content of the series is still the theme of "The Great Escape" that has been hot all the time:

The story takes place on an isolated and nameless island. 456 people who have fallen into desperate situations due to personal reasons such as crime and gambling receive mysterious invitations from unknown organizations and are taken to the island to participate in survival games. In the end, the only winner will get a prize of 45.6 billion won (about 39 million US dollars), while the losers will die in this unknown place.

In fact, the theme of the story is not novel, but different from the usual secret room survival, which is either brain-burning or brutal, the survival challenge of Squid Game is based on six traditional children’s games: 123 Woodenhead, Tantang, tug-of-war, playing marbles, walking on the glass bridge and squid game.

The "sugar challenge" refers to the complete deduction of the pattern in the sugar cake.

Playing this game when I was young, losing is nothing more than being eliminated and playing another game, but "out" here means "physical dog belt".

The game room is packaged as a children’s style of "blue sky and white clouds" and "sliding slide seesaw". However, the warm and lovely atmosphere is greeted by bloody pieces and corpses everywhere, and innocent children’s games determine a person’s life and death.

It is a big shock for the audience to reduce the adult issue to the situation of children’s games, which is very contrasting.

The first game "One Two Three Woodenhead" scared people to death:

The newly arrived players still don’t know what happened, and they ran forward with a smirk. I didn’t expect it to be serious-the giant doll that gave people the "horror valley effect" turned around instantly, and the player who was still shaking casually was killed in the next second;

I never thought that playing a game would kill me, and the crowd was in chaos. The out-of-control players cried and ran back to quit the game, but they were already in the game, so they could leave if they wanted, and all those who violated the rules of the "Woodenhead" game were shot;

Seeing that there is no way out, the rest of the players can only fight back their fears, hold down their trembling bodies and continue to move forward.

In the first round of the game, only half of the players survived with the magical nursery rhyme of the giant doll "Harmless to People and Animals".

Only then can I understand the price of the so-called "game". The surviving players quit. They just want to win some money, but they don’t really want to put their lives in it, crying and begging for mercy to quit.

The person in charge of the mysterious organizer didn’t stop him, but he did an intriguing thing first: he directly released the bonus for the end of the game, and the transparent "little golden pig" that fell from the sky was poured with half a belly of money, "one person died with a bonus of 100 million won".

The commotion in the crowd gradually quieted down, and everyone looked up at the piles of money in the air, and their eyes gradually became infected with a layer of madness.

According to the regulations, if someone votes to stop the game, more than half of them can quit collectively. However, as expected, affected by the bonus, many people temporarily turned against the water, which led to almost a draw in the number of votes. Finally, they chose to quit by a narrow margin, and everyone was thrown back to the street.

But it didn’t take long for most of the players who left to return to the game, because they found that compared with the reality of this "hell", the "repair field" in the game still had a chance.

Once in the game, there will be no turning back. Since then, bloody violence has spread all the way, and suspense has been thrown out one after another.

The male host set up a "holy father", and in the second half of the story, the vulgar bugs piled up and the ending was rotten.

However, with the appearance of the usual "curse of the first three episodes" produced by Netflix, that is, the first three episodes are fast-paced and intensive, the follow-up story of "Squid Game" began to fall into the stereotype, and the word-of-mouth collapsed and was approved as "unfinished".

It’s like drinking a bottle of coke, drinking it out of breath, chewing a piece of gum, chewing it, chewing it, it’s boring.

Up to now, the most controversial thing is the double-label "Holy Father" design of the hero "Cheng Qixun".

Qi Xun is a middle-aged divorced and unemployed "gambling dog", who is 47 years old. He doesn’t wash dishes after dinner and puts them in the pool until his old mother comes home from her busy work. For the sake of conscience, he casually confessed that the old mother should not be so busy: although I don’t support the elderly, I feel sorry for her!

The old mother gave him money to celebrate her granddaughter’s birthday. As a result, Qi Xun turned to steal her mother’s bank card to bet on horses.

Even before, Qi Xun cancelled his mother’s medical insurance for gambling money, and gambled away the deposit, which made his mother look down on the disease, and it was also the chief culprit that eventually led her to die at home and no one knew.

Until the old mother’s foot was rotten due to complications of diabetes, which was so serious that she was about to be amputated, Qi Xun had the cheek to go to his ex-wife to borrow money. The ex-wife’s current husband gave money and asked Qi Xun not to appear in his house again. This sentence poked blx, who was sensitive to Qi Xun’s inferiority complex. He knocked the other side to the ground and threw the money back. "Is it great to have money?"

Compared with his own dignity, what is the big deal about his mother’s body that needs hospitalization?

Such a selfish ghost who has no responsibility for his loved ones has become an honest and wonderful person in the game, taking good care of everyone in the small group, especially caring for the elderly, and leading everyone to unite through the crisis at times of collective riots such as night fights.

In the play, Cheng Qixun takes special care of a mysterious old man.

Did Qi Xun show his great humanity in the game? That’s not true, just because the knife is not on his neck, and his kindness depends on whether his own interests are damaged.

When the gun was pointed at Qi Xun’s head, he immediately showed his true colors. In order to win the game and live, he did not hesitate to cheat the old man who had the best relationship with him. It is clear that he will do whatever it takes to survive, but the next second he is standing on the moral high ground, blaming the second man for killing other players is cold-blooded and heartless.

Everyone who survived the Great Escape didn’t step on other people’s bodies, and now they are pretending to be "moral emperors" and saying that they can’t kill innocent people indiscriminately.

At the end of the day, there were only Qi Xun, the second man and the female host, and Qi Xun formed an alliance with the seriously injured female host, saying that he would get rid of the second man before ending the game, and the two left.

However, if Qi Xun really just wants to end the game, he can vote. Even if Man Er doesn’t agree, he and the women’s alliance can reach more than half of the votes of 2:1, but he didn’t do that and wanted to kill Man Er.

We agreed not to "kill innocent people"? What’s the trouble?

However, such a person with a "flexible" moral bottom line, at the end of the play, carried the banner of "people are good" camp, and it was really unconvincing to go to war with the big boss who believed that "human nature is evil" and manipulated and played with human nature behind the scenes.

The most unbearable thing is that in a big escape game, Qi Xun wants wisdom and no wisdom, and he wants force value and no force value. It can be called the "five dregs of war" that both businesses are abolished, and he even won all the way with the "protagonist aura":

In Woodenhead’s game, Qi Xun, who has been scared silly, can hide behind someone taller than himself by the second male teacher. When his ankle fell to be locked by a machine gun, it was the Pakistani brother who took the risk of being dragged down and grabbed him;

Playing marbles, the old man deliberately pretended to be dementia and let Qi Xun take the last marble and walk him into the next game;

Taking the glass bridge, Qi Xun was so lucky that he was replaced by the first one, so he didn’t have to open the way.

The big escape killed others, and this wave is true.

In addition, with the development of the plot, there are many bugs in the film. As a work that exposes reality and humanity, it should be rigorous, but there are many details in the play that are difficult to explain with common sense.

For example, a policeman who sneaked into the island pretended to be a staff member of the organization, but in such an environment where the alert and rank were quite strict, he was closely monitored, and private communication was almost forbidden. How did he figure out the work content of the person he pretended to be without a teacher, and he did not give away the clues in the almost militarized control?

The police also stole a mobile phone to record video as evidence, and it was impossible to charge it all the time. The mobile phone was firm for nearly a week and there was still electricity to use.

In the play, a player helped the staff secretly do the black business of selling organs in exchange for the game information of the next day. As a result, one day, a small note with information was stuffed into a boiled egg …

Not to mention, since the beginning of the drama series, questions about plagiarism and stalk melting have never stopped. Some netizens have counted that at least seven works in four countries have elements and bridges in the drama.

"Symbolized" dress is similar to "House of Money" VS "Squid Game"

The split mirror is similar to "Listen to the God" VS "Squid Game"

There are "Skybridge" bridges, "Gambling Revelation" VS "Squid Game"

The drama exploded, the platform made a profit, and all the staff were promoted to coffee, and the same paragraph sold crazy.

Although I think that Squid Game is not an annual drama, it is probably a 7-point qualified "brainless drama" suitable for killing time, but I have to admit that this drama is really hot.

How popular is Squid Game? An intuitive data is that since it was launched on September 17, the number of global viewers (households) in less than four weeks has reached 111 million, exceeding the previous record of 63 million viewers in Bridgetown’s four-week broadcast.

It not only won Top1, the hot list of more than 190 countries and regions covered by Netflix, with 100% freshness of rotten tomatoes, but also became the first series of Netflix with a viewing volume of over 100 million, which was a veritable phenomenon explosion.

With the global fire of this drama, Netflix’s market value has soared by about $19.2 billion (123.7 billion yuan) since its launch, and recently hit a record high of $646.84 per share in the past 20 years, with a market value growth of over $10 billion.

Although the content of just 9 episodes has already ended, the follow-up effect of Squid Game is still fermenting.

Since 95% of the audience are overseas audiences outside Korea, according to Reuters, the series also set off a wave of learning Korean in many countries in Europe and America. According to the data of a language learning APP, the number of related users in the UK has increased by 76%, and that in the US has increased by 40%.

The local Korean stars in the play have also been able to go out of Korea and gain international fame, and the main creative actors have the opportunity to appear in the American talk show "Jimmy Show". After the promotion of all employees, advertisements and endorsements poured in, and even a few little-known bit part got the resources of the leading role in the first-line drama series.

In particular, the Korean actress Zheng Haoyan, who plays the Korean woman "Jiang Xiao" in the play, has a shocking speed of becoming popular. Originally a model, after this transformation, she became a world-class top-notch, and the number of Instagram fans soared from 400,000 to 16.18 million, surpassing Song Hye Kyo to become the most popular Korean actress on Instagram.

LV, a first-line luxury brand, immediately threw an olive branch, and directly declared it as the global ambassador of the brand, endorsing three lines of fashion, jewelry and watches.

The booming business opportunities brought by the popularity of "Squid Game" are beyond everyone’s expectation.

In convenience stores in South Korea, the sales of white sugar, the main material of the drama, increased by 45% within two weeks of the launch of the drama, and the sales of finished products increased by three times. The sugar maker who provided 700 pieces of linden candy props for the play in Korea now sells more than 500 pieces of linden candy every day and hasn’t come home for a week in a row.

Auction, a Korean e-commerce platform, said that less than a week after the series was launched, even the sales of marbles toys increased by 860% over the same period of last month. According to the data of Lotte Mart Supermarket, the sales of squid increased by 49%, and the dry instant noodles of the same paragraph in the play were also sought after.

In addition to the storm of goods in the Asia-Pacific region, these surrounding areas are also selling like hot cakes on American shopping websites, and some products have entered the top 100 of the best-selling list of Amazon categories in the United States. CBS News pointed out that the green sportswear and red soldier clothes in the play are expected to become one of the most popular Halloween costumes in the United States this year.

On eBay, the sales of the same sportswear soared by 188%; According to the data of Sole Supplier’s sneaker store, the sales volume of white canvas shoes, the same model of VANS, an American sports brand, increased by 78 times.

So ordinary, why is it hot?

By the close of the show, the drama had no "prosperous time" at the time of its opening, and the score of Douban dropped from 8.7 points to 7.6 points. There were many evaluations of "opening higher and walking lower", but the slight lack of artistic value did not affect the global popularity of Squid Game.

If it is only because of the popular theme of large-scale+"infinite flow survival game", it seems that it can’t explain the global success of this drama. After all, the theme of "The Great Escape" has long been in the forefront, and the topic setting and plot design of "Squid Game" have not surpassed the classics. The same type of "fraud game", "Gambling Silent Record" and "Alice in the Dying Country" have a better reputation, but they can’t achieve this level of commercial success.

First of all, it is certain that it is well-made. From the content, the core of the Japanese "infinite flow" is a battle of wits, and the first step of "Squid Game" is to choose six kinds of children’s games with easy-to-understand rules as elimination levels to directly attack human nature and stimulate the bloody and violent scenes of the senses, which is easy to understand and reconstructs the rules of the game of childhood memories.

For the audience, no matter whether you have played this game or not, there is no rule to understand or even imitate the threshold, and it can arouse some audience’s nostalgia. Especially for western audiences, there are almost no cultural barriers, which enables the drama to harvest the global audience to the maximum extent.

These contents are rich in network meme, which are convenient for re-creation, conform to the characteristics of viral communication of social platforms today, and can spread like a duck to water in the short video era of information fragmentation, thus further deepening the influence of drama series.

Character setting is another highlight. Unlike the previous escape works, which featured teenagers, the role in Squid Game was dominated by young and middle-aged marginalized people, and all kinds of people were pushed to the last corner by fate: gambling frustrated men who suffered layoffs, social elites who suffered disastrous investment, foreign workers who were squeezed by black-hearted bosses, defectors who were cheated by intermediaries …

In today’s increasingly fierce social competition, increasing polarization between the rich and the poor, and increasing pressure on survival, these settings can directly attack the struggles of the people at the bottom, which can better arouse the resonance of audiences in different regions, even if cultural differences will not affect the audience’s empathy.

Jin Minying, the content director of Netflix in South Korea and Asia, also said that when talking about the phenomenal explosion of Squid Game, first, the rules of the game selected by the director are very simple; Secondly, the appearance and scheduling of the series are also very attractive, and there are many unforgettable scenes that can make the audience relive and create topics; Third, it lies in the film’s criticism of social injustice, including class differentiation and wealth inequality, as well as gender discrimination. These social problems exist not only in South Korea, but also in the whole world, so they can also arouse strong repercussions outside South Korea.

Foreign media, such as BBC and new york Times, think that the social inequality in Squid Game has hit the pain point of European and American society, especially when the epidemic intensifies the Matthew effect, fairness has become a luxury only related to the rich.

Since the outbreak of the epidemic in the United States, when countless factories and shops closed down and laid off workers, and tens of millions of people struggled to make ends meet, financial transactions were like boiling oil, and the rich reaped trillions of dollars. The new york Times believes that the Squid Game is not so much a game as a struggle in an extremely unequal society.

However, this also led to the drama series "Squid Game" being approved as "Western cultural vassals" and lacking cultural specificity. The background and game settings in this play, if set to any country, will not affect the normal development of the plot.

It’s not the first time that we have questioned the story that caters to western values under the cover of South Korea. For example, another Netflix Korean drama, Kingdom, is full of cultural elements of Lee’s Korea, but under the framework of the rights of eastern culture, grave defense, which originated from the imagination of western culture, is staged, trying to satirize the current social class solidification and the inequality between the rich and the poor.

The explosion of squid is inseparable from Netflix’s globalization strategy and marketing.

The success of Squid Game is actually the success of Netflix’s localization strategy and global layout, and it is the inevitable result of Netflix’s long-term investment in Japan and South Korea.

Around 2015, Netflix, rooted in the American market, found that the local user increment had already reached the ceiling, officially opening the globalization strategy. After the "Korean Restriction Order", the market demand of Korean cultural industry just bumped into Netflix’s global content demand. The two companies hit it off immediately, and South Korea became the second country in East Asia to cooperate with Netflix after Japan.

Netflix immediately set up two large studios in South Korea, and currently has 3.8 million subscribers in South Korea. From 2015 to 2020, Neflix invested $700 million in Korean content and broadcasted more than 80 Korean-made film and television works, such as Kingdom, Forced Landing of Love, itaewon Class, I am a relic organizer … which continued Netflix’s consistent style of "betting a lot, there is always one that can explode". Although the word of mouth is different, there are explosions every year.

Stills of Forced Landing of Love

CBS News reported that "Squid Game" is only a part of a series of Korean projects developed by Netflix this year, followed by works such as "Hell" and "Money House" waiting to be launched, with Yoo Ah In, Ji Chang Wook, Ha Jung Woo, Gong Yoo and other European and American "familiar" Han Xing all starring, and Netflix will invest an additional $500 million in the Korean market in the future.

The secret of Netflix localization can be simply summarized as: buying local scripts, using local teams, giving money generously, not interfering with the standard content at all, and setting up production centers in many places around the world.

Netflix, born in the United States, can’t do as the Romans do immediately after going to other regions. The previous Japanese TV series Underwear and White Collar, Korean TV series My Only Love Song, and Taiwan, China TV series The Dreamer are all in low ratings and have poor results. Until the filming of the Korean drama "Kingdom", Netflix chose to cooperate with a mature local team and spend money to incite a team of Korean experts, which led to a win-win audience.

Since then, in order to reduce the risk of "cultural discount" and overcome the acclimatization, Netflix will select local representative and distinctive themes for content creation according to the social and cultural characteristics of different countries and regions, tap local cultural materials and story elements, and enhance the internationalization level of content.

Japanese dramas have horror elements and human nature topics; Korean dramas like to focus on political power and play a funeral film by the way; Thai drama, supernatural fantasy elements can not be less; Taiwan, China, on the other hand, keeps the suspense factor.

The picture is from "DataENT Digital Entertainment"

Moreover, Netflix’s favorite thing for creators from all over the world is that they are willing to save money and not "manage things". Jin Yinji, the screenwriter of Kingdom, once said a particularly classic sentence, "Netflix never gives any opinions, only gives money."

Netflix’s investment in limited drama production in South Korea is quite generous, which is 2-3 billion won per episode, reversing the low investment pattern of only 400 million won per episode and making up for the shortcomings of short-term and small investment in Korean film and television. However, although the local team is fully released in creation, Netflix is particularly strict with post-production and quality, and will not renew the drama that fails to meet expectations after broadcasting.

Take "Squid Game" as an example. The director said that the script was actually completed as early as 2009, but many producers thought that the script was too bloody and had no commercial value until Netflix took over. According to public data, the production cost of a single episode of Squid Game is about 2.5 billion won, and the total production cost of nine episodes in the first season reaches 20 billion won, about 108 million RMB, which is a big investment in Korean dramas.

The Squid Game, with full Korean dialogue, provides subtitles in 37 languages and dubbing in 34 languages on Netflix. In order to help it "break the circle", Netflix has carried out a big marketing campaign all over the world.

Compared with Netflix’s conservative marketing strategy in the Asia-Pacific region, "Squid Game" has changed its normal state, and Netflix has come up with an online and offline marketing plan in line with the dramatic content.

In the pre-production stage, Netflix took the simple and easy-to-use game links such as "One Two Three Woodenhead" and "Casserole" as the marketing focus:

Before the series started, an interactive exhibition area was set up in itaewon subway station, which brought the puppet dolls, playgrounds, piggy banks, pink NPC and other elements into reality.

At a zebra crossing in the Philippines, Netflix set up a giant puppet doll. When passers-by ran a red light, the doll would turn its hair and stare like a play.

After "Squid Game" was broadcast, Netflix opened a flash cafe in Paris, where everyone can play the "Sugar Challenge" live, and successful players can get Netflix’s free user service for one month.

In addition to offline, online interaction is also wave after wave.

In North America, Netflix launched a video topic of "XX Challenge" which is in line with TikTok users’ habits, and adapted the games in the play into interactive video challenge games such as "Sugar Challenge" and "123 Woodenhead Challenge".

At present, the reading volume of related topics on TikTok has exceeded 32 billion, which is equivalent to that everyone in the world has seen it more than 4 times.

In order to improve game participation, Netflix also encourages viewers to restore the games online on Roblox, the world’s largest online game platform for most people, which not only promotes the Squid Game, but also satisfies the online interaction enthusiasm of fans, and also allows the creators of these small games to make a sum of money.

Taking advantage of the global craze of "Squid Game", Netflix has also begun to further exert its strength in the retail industry, and will cooperate with Wal-Mart to build an exclusive retail center, so that consumers can more conveniently purchase the surrounding areas of series such as "Squid Game".

At present, the massive marketing of Netflix seems to have met with a certain degree of "self-attack". The massive promotion has led to the Squid Game being pushed to many students as a TV-MA drama (forbidden to watch under the age of 17), which has caused concern and resistance from schools and parents’ organizations in many countries.

A school in Belgium issued an urgent reminder

The British "Daily Mail" combed the dramas launched by Netflix in recent months and found that at least six dramas had violence or pornography problems.

Some foreign media criticized that Netflix has used "bloody violence" as a wealth password in recent years. It knows that these scenes full of bloody violence can better mobilize the emotions and participation of the audience, while continuously pushing relevant videos to users who have seen violent bloody videos. At the same time, it is also consciously "cultivating" users’ interest in violent bloody and even pornography in exchange for ratings and economic benefits.

Source | Observer Network

Original title: "No one wants this Korean drama, how can it be made into a global explosion by Americans?" 》

Read the original text

　　On July 27th, Jiangsu Provincial Department of Transportation was a guest of the provincial political hotline. In the program, Mr. Liu from Yangzhou reported that he went back to his hometown for the Spring Festival in January this year, and there was no bill when he passed through the section from Cao Zhuang, Anhui Province to Lixin, Anhui Province. After checking the bill, he found that he was charged twice. Mr. Liu called the 96777 customer service hotline several times, and the staff replied that there was indeed a problem of repeated charges, but after five months, he still did not receive a refund.

　　There are many problems in ETC billing after the cancellation of provincial toll stations.

　　Mr. Liu said that on February 15, when he inquired about the bill through Tongbao APP, he found that this section of the road was charged twice. On February 25th, Mr. Liu called 96777, but he couldn’t get through. Later, he left a message on "Jiangsu Expressway 96777" WeChat WeChat official account to reflect this problem. On February 26th, the staff called back and said that it was indeed overcharged by 102.78 yuan, and said that it would be refunded, but Mr. Liu has not received a refund so far.

　　In daily life, many citizens also report that there is an error in the ETC billing process, and it is necessary to verify after discovering this error, and the hotline is more difficult to call. After the cancellation of the provincial toll station of expressway, some areas have problems such as wrong charging, repeated charging, wrong charging time, and multiple deductions for one pass during the running-in period of system conversion, which has brought troubles to ETC users. What improvements has Jiangsu Provincial Department of Transportation made in view of the failure of canceling ETC system of provincial boundary toll stations?

　　The charging system is upgraded and reformed, running smoothly, and complaints are reduced

　　Qin Yilin, deputy director of the Finance Department of the Jiangsu Provincial Department of Transportation, said in the program that since the cancellation of the provincial toll station on January 1, 2020, there are indeed some universal problems in the system operation, such as repeated charges, multiple charges and multiple charges for one trip. The Ministry of Transportation attaches great importance to it and organizes the transportation departments of various provinces and cities across the country, including business management units, to upgrade and improve the operation of the entire toll system. Since the resumption of fees on May 6th, the improvement of this work has achieved remarkable results. The overall operation of the system is stable, the number of complaints is greatly reduced, and the requirements for displaying the fees of ordinary people have also been realized.

　　In response to the problems reflected by Mr. Liu in the program, Qin Yilin said that it is not complicated to find out whether there is a problem of repeated charges, and car owners and users should not be troubled by this. "We have not done enough work." The Provincial Department of Transportation will keep abreast of the situation, find out the path taken by ETC users and the share deducted, and give the masses a satisfactory answer.

　　Establishing a closed-loop coordination mechanism to solve the problem of difficult hotline call

　　In addition, many car owners often report that ETC’s customer service hotline 96777 is difficult to dial. At present, has the Provincial Department of Transportation optimized and improved the channels for unblocked appeals?

　　Qin Yilin said frankly that the Provincial Department of Transportation did receive a lot of complaints, and everyone felt that 96777 couldn’t get through, which had certain objective reasons. After the establishment of the National ETC Customer Service Center, the number of complaints has greatly increased. The Jiangsu Expressway Customer Service Hotline 96777 used to serve the province, but now it has actually become a national service, so the number of complaints has increased significantly. At the same time, Jiangsu Province is a province with a lot of transit vehicles, and ETC services are also radiated to related provinces. Everyone will call 96777 to ask questions about related charges, thus greatly increasing the number of provincial customer service telephone services.

　　According to Qin Yilin, according to statistics, in the past, the highest customer service received more than 50,000 calls every day. At present, in order to solve this problem, the Provincial Department of Transportation has made improvements, made full use of the provincial customer service center, and established 11 regional customer service centers. In terms of staffing, it has increased from more than 30 people to more than 200 people. At the same time, a handling mechanism has been established, and a closed-loop mechanism for complaint handling has been established for consultation calls, including complaints. Because there are many complaints from other provinces, the Provincial Department of Transportation has also established a coordination mechanism for complaint handling with other provinces.

　　Xinhua Daily Political Hotline reporter Jiang Hao

Shanghai securities news, a well-known domestic securities media, once described Xiaomi eco-chain enterprises in "Xiaomi Department": Real Bottleneck and Fantasy Valuation ":

1) Eco-chain enterprises are more like the OEM departments of Xiaomi’s product lines than independent operations;

2) Although the relevant founder is the largest shareholder, the actual control right behind the complicated shareholding structure still belongs to Lei Jun;

3) The high related party transactions make Xiaomi Eco-chain Company and Xiaomi more like a "family".

Since it is a "family", it is common to leverage each other for common development; But once the dependence is formed, it greatly increases the difficulty of capitalization.

As the largest ecological chain group in China, Lei Jun and many enterprises in its Xiaomi ecological chain once dreamed of going to the distant capital market. Now, they have to face the cold reality because the regulators are not stupid.

More than 20 days ago, the proposal of all-magic acoustic backdoor under Xiaomi Ecological Chain was rejected by CSRC, and the right and wrong of Xiaomi Ecological Chain and the ultimate trend of Xiaomi Empire were once again put before the public.

There are two main audit opinions of the M&A Committee of CSRC:

1) The company’s disclosure that the actual controller of Wanmo Acoustics has not changed in recent three years is not sufficient;

2) The sales and profit sources of Wanmo Acoustics are highly dependent on related parties.

If you don’t quite understand the meaning of these two sentences, then compare them with the three descriptions of shanghai securities news above.

In fact, this seemingly dull veto has dealt a fatal blow to Lei Jun and Xiaomi’s eco-chain, and also intuitively demonstrated many business dilemmas of eco-chain enterprises pointed out by the Shanghai Stock Exchange in its report:

Single product structure, serious related party transactions, lack of independent pricing power, excessive dependence of brands and channels on Xiaomi, and doubts about the stability of ownership structure …

The Shanghai Stock Exchange pointed out that "from the business, it is increasingly difficult for eco-chain enterprises and Xiaomi to be independent of each other; From the perspective of capital market rules, eco-chain enterprises may not be listed separately. " If Xiaomi is listed on the A-share market, it will face the problem of related party transactions, and the listing of eco-chain enterprises will face the question of independence.

Serious financial contact interviewed relevant people of Xiaomi Group, and no reply was received as of press time.

01

The backdoor is denied, whose magic acoustics?

The first reason why the CSRC vetoed the backdoor of Wanmo Acoustics is:The company’s disclosure that the actual controller of Wanmo Acoustics has not changed in the past three years is not sufficient.

Translate this sentence as follows:Tell me honestly, who is the boss of Wanmo Acoustics?

In fact, the matter itself is not complicated.

According to the equity change report disclosed by electroacoustic, Wanmo Acoustics was established in October 2013. In December 2016, Xiaomi began to invest in Wanmo Acoustics, mainly producing Xiaomi piston headphones for Xiaomi OEM.

Up to now, Gary Hsieh holds 20.9408% equity of Wanmo Acoustics by adding Hong Kong, HKmore, Wanmo Guanxing, Wanmo Yingren, Wanmo Renju, Wanmo Shuntian and Wanmo Hengqing, and is the actual controller of Wanmo Acoustics on paper.

According to the inquiry announcement, in the historical shareholding change of Wanmo Acoustics, People Better Limited once became the largest shareholder of the company, with a shareholding ratio of 33.32% and a majority of the board seats. The CSRC asked it to supplement whether the actual controller of the company has changed.

In this regard, Wanmo Acoustics replied that the change in shareholding ratio is only the adjustment of the red-chip structure, and the financial investors do not participate in the actual operation, and the actual controller has always been Gary Hsieh. However, supervision is still in doubt.

Why do regulators cling to this issue?

According to the understanding and application of Article 12 of the Measures for the Administration of Initial Public Offering and Listing of Stocks —— Opinions on the Application of Securities and Futures Law No.1 (Zheng Jian Zi [2007] No.15, hereinafter referred to as Opinions on the Application of Securities and Futures Law No.1), the CSRC defines the company’s control right as:

(Source: Official Document of CSRC)

Generally speaking, the identification of the actual controller is based on the principle of "substance is more important than form" and combined with the specific analysis of individual cases.

There are two unavoidable problems:

1) Is the big boss of the company Xiaomi or Gary Hsieh? This is related to the change of ownership structure.

2) Who has the final say in the actual operation of Wanmo? Is it the millet that hatched it, or Gary Hsieh?

According to the description of the absorbed party in the electro-acoustic absorption scheme, People Better Limited was once the largest shareholder of Wanmo Acoustics and held a majority of seats. According to public information,People Better Limited is a subsidiary of Xiaomi Technology Co., Ltd., and the actual controller of Xiaomi Technology is Lei Jun.

(Source: A total of electroacoustic history announcements)

Shunwei, another shareholder of Wanmo Acoustics, Xu Dalai is the actual controller and the former non-executive director of Xiaomi Technology, but as we all know, Lei Jun is the big boss of Shunwei Capital.

(Source: Historical Announcement)

Back to July 31st, 2017, Xiaomi’s People Better Limited and Shunwei TMT(HongKong) Limited invested 16,611,600 yuan and 10,509,300 yuan respectively, holding 33.22% and 21.02% of the shares, with a total holding of 54.24%, and the proper largest shareholder plus the actual controller.

(Source: A total of electroacoustic history announcements)

After several rounds of capital increase and equity transfer,Up to now, the shareholding ratios of People Better Limited and Shunwei TMT(HongKong) Limited are 11.15% and 7.19% respectively, making a total of 18.34%, second only to Gary Hsieh’s 20.9408%.

What is the inner feeling behind the arrangement and change of this ownership structure? Is there a proxy? As a result, Gary Hsieh is only the nominal actual controller? After the evaluation benchmark date announced in the draft merger plan, People Better Limited and Shunwei TMT(HongKong) Limited continued to reduce their shareholding ratio. What is the purpose?

The answers to these questions are the core of the regulatory authorities’ continuous questioning of the actual controller of Wanmo Acoustics.

02

Business dependence and related party transactions rely on Xiaomi to make money?

Regarding the second question that the CSRC is concerned about:The sales and profit sources of Wanmo Acoustics are highly dependent on related parties.This problem is also unavoidable for any party.

Backed by Xiaomi’s powerful channels and traffic, the compound growth rate of Wanmo Acoustics revenue in the past three years is as high as 47%.

However, this performance growth has also caused Wanmo Acoustics to rely on Xiaomi’s performance.

During the reporting period, the sales proportion of the top five customers of Wanmo Acoustics in 2016 -2018 was 86.01%, 83.17% and 83.54% respectively. Among them, Xiaomi Group is a related party and the company’s largest customer, with sales accounting for 59.45%, 64.24% and 60.12% respectively.

You can understand that if there is no Xiaomi, the performance of Wanmo Acoustics will collapse by at least half.

Moreover, such high correlation and dependence also lead to the lack of autonomy in sales channels and product pricing of Wanmo Acoustics:

• Wanmo Acoustics sells Xiaomi ODM products to Xiaomi Communication according to the cost price, but the cost audit is checked by Xiaomi Communication;

• Wanmo Acoustics does not have the independent right to set the retail price of Xiaomi ODM products. The products are sold by Xiaomi according to the fair market price, and the profit is divided into 50%.

It is this dependence and lack of relative autonomy in the main business that determines profits that makes Wanmo’s profitability lower than that of similar companies.

According to the report of Securities Market Weekly, the historical data of Wanmo Acoustics shows that,The gross profit margin of ODM headphones is 23.89% to 27.56%, while that of OBM (private brand) headphones is 33.59% to 38.14%.

In the case that ODM accounts for more than half of the revenue (57.65% in the first half of 2019), most of the surplus value of Wanmo acoustic products is "deprived" by downstream customers, namely Xiaomi.

Business dependence, related party transactions, combined with the CSRC’s questioning of the actual controller of Wanmo Acoustics, it is not difficult for us to understand the real intention of the regulatory authorities to be so cautious.

Behind this is actually a cliche:Why do regulators attach so much importance to related party transactions?

Due to the sales and purchases with related parties, there may be accommodation or even fraud in terms of price, payment method and account period. A large proportion of related party transactions will distort the company’s financial data, which is not conducive to investors’ accurate judgment. At the same time, there are risks such as interest transfer, which is likely to damage the interests of listed companies and thus the interests of investors.

In order to protect the interests of investors, especially small and medium-sized investors, the regulatory authorities are particularly strict in the disclosure management of related party transactions.

However, as an independent enterprise, Wanmo Acoustics is not convincing enough in its sustainable management ability and independence.

03

Capitalization is difficult. Is the label "Xiaomi" an assist or an obstacle?

The problem of magic acoustics is also common in Xiaomi ecological chain enterprises:

1) The adjustment of ownership structure has experienced the changes in equity process from Xiaomi Holdings to Xiaomi’s shareholding;

2) In terms of business structure, Xiaomi is both a related party and the largest customer.

According to the report of Shanghai Stock Exchange, Huami Technology also has the same subtle equity arrangement as Wanmo Acoustics. According to its prospectus, the company’s largest single shareholder is Huami CEO Huang Wang, holding 39.4% of the shares; Shunwei Capital holds 20.4%, and Xiaomi’s fund People Better limited holds 19.3%. Shunwei Capital and Xiaomi are controlled by Lei Jun.. Therefore, although Huang Wang is the largest natural person shareholder, Lei Jun’s consolidated shareholding ratio is 39.7%, which has surpassed Huang Wang.

In addition, judging from the disclosed prospectus, the performance of Huami also reflects that Xiaomi is highly dependent on the eco-chain company: in the first three quarters of 2015, 2016 and 2017, the revenue contributed by mi band to Huami Technology was 870 million yuan, 1.434 billion yuan and 1.068 billion yuan respectively, accounting for 97.1%, 92.1% and 82.4% of Huami Technology’s revenue in the same period.

Coincidentally, Roborock, another typical enterprise of Xiaomi Eco-chain, also experienced repeated inquiries and verification by the regulatory authorities before listing in science and technology innovation board.

According to the prospectus, Roborock’s gross profit margin in recent three years was 19.21%, 21.64% and 28.79% respectively, while Cobos’s gross profit margin remained at around 36%. In terms of splitting, the gross profit margin of its own brand products is 42.06% higher than that of Cobos, but the gross profit margin of "Mijia Robot" produced for Xiaomi is 14.99%, which lowers the average gross profit of the company.

In addition, there are ten business risks related to Xiaomi’s cooperation mode in the prospectus, involving a large number of related transactions, ODM business dependence, foundry selection and so on.

It can be seen that the two fatal problems of the rejection of Wanmo Acoustics also exist in Roborock and Huami Science and Technology.

Looking back on the development of Xiaomi’s ecological chain, Xiaomi and the ecological chain company have achieved mutual success.

Starting from Xiaomi itself, the products of these eco-chain enterprises support the high efficiency of Xiaomi’s offline channels and greatly share the operating costs of offline stores; As for the "world’s largest intelligent hardware IOT platform" planned by Lei Jun for Xiaomi, the mobile phone is only one of the terminals, and the "data" and "control" of products of a number of eco-chain enterprises are also the core of the platform.

To this end, Xiaomi’s approach is:Investing in eco-chain companies, splitting the product departments that should exist into eco-chain companies, and finally making Xiaomi’s shareholding equal to that of the founders of eco-chain companies through ingenious equity design, thus achieving the status quo of controlling these eco-chain companies and seemingly "independent".

According to this capital path, "eco-chain enterprises" will be listed independently, and Xiaomi will convert the business income of its multi-product lines into investment income. At the same time, there will be a number of listed companies in the whole system of Xiaomi, which will open up new space for the capital operation of Xiaomi.

This is the capital imagination of Xiaomi and its ecological chain.

But in the process of capitalization, the disadvantages of ecological chain are gradually emerging:

• Eco-chain enterprises are more like the OEM departments of Xiaomi’s product lines. They have no independent pricing power and product autonomy. Their own brand channels and capital are weaker than the OEM model, and their independent operation is doubtful.
• In terms of shareholding structure, although the relevant founder is the largest shareholder. However, tracing back to the actual control right behind the complex ownership structure, there are Lei Jun or Xiaomi, and problems such as A-shares and related party transactions cannot be avoided.

From this perspective, the independent development of eco-chain enterprises may be a good wish from the beginning.

THE END

This article is written bySerious finance and economicsOriginal production, please do not reprint without permission.

Wen | Fu Jie♀

In terms of appearance, the overall shape of the new ct4 is consistent with the overseas version, and the latest family-style design language is also adopted. The front face adopts a large-size black shield grille with brand logo, which looks very dynamic. The teary-eyed headlights on both sides make the new car look more fashionable. At the same time, the new car also uses a sporty front surround and adds black decoration to make it more sporty.

For the interior, the latest family-style design style is adopted, equipped with the latest three-position steering wheel and shift paddles, and the overall interior style is more sporty. In terms of configuration, the new car will provide 8.0-inch LCD screen, moli leather seat, bose audio, active noise reduction, front seat heating and ventilation, second generation, panoramic image, panoramic sunroof and other configurations.

The length, width and height are 4760×1815×1428mm, respectively, and the wheelbase has reached 2775mm, ranking eighth in the same class. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Cadillac CT4 ranks fifth. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Cadillac CT428T Premium Edition uses a 2.0 engine, with a maximum horsepower of 237 and a peak torque of 350, matching the automatic manual transmission (AT). It will definitely bring unforgettable control charm. The official measured acceleration of Cadillac CT4 is 6.9S, ranking 7th among 180,000-250,000 medium-sized cars.

The active/passive safety configuration of Cadillac CT4 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand Cadillac CT4, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Cadillac CT4 in history. It can be seen that what everyone is most satisfied with the Cadillac CT4 is that its acceleration is very powerful. In addition, the appearance is very consistent and the appearance of the car is handsome, which is what everyone likes about it.

　　BEIJING, Oct. 10 (Xinhua) According to a report by Bloomberg local time on Oct. 9, Hungarian Prime Minister Orban said that it would be counterproductive for the EU to impose tariffs on electric vehicles in China.

　　According to reports, in his speech on the 9th, Orban criticized the European Union for not considering the interests of the European automobile industry when setting environmental targets. He told the European Parliament that the lack of planning means that the automobile industry will be "bleeding", and supporting the decision to impose tariffs on China’s electric vehicles will only lead to more unemployment.

　　According to Agence France-Presse reported earlier, EU member states recently voted to pass the final draft of the EU anti-subsidy case on electric vehicles submitted by the European Commission, among which five EU member states including Hungary and Germany voted against it, while 12 countries including Spain and Sweden abstained.

　　On October 9th, a spokesman for China’s Ministry of Commerce said that the EU’s countervailing investigation on China’s electric vehicles was not based on industrial application. In fact, the relevant European member States and their industries also had great objections. The relevant measures taken by the European side are seriously lacking in factual and legal basis, obviously violating WTO rules, and practicing trade protectionism in the name of trade remedy.

　　The spokesman said that China has always opposed the abuse of trade remedy measures and urged the European side to immediately correct its wrong practices and jointly safeguard the overall economic and trade situation between China and Europe.

　　

Recently, in the release of Huawei’s flagship new product in the spring of 2023, the official solemnly announced that Huawei’s advanced intelligent driving version of Wujie M5 and Wujie M5 EV will meet with consumers in April. In this flagship new product launch, Huawei Yu Chengdong said that Huawei’s M5 Advanced Intelligent Driving Edition will bring unprecedented intelligent driving experience to users. At the same time, all models of Huawei will upgrade the HarmonyOS 3, bringing users a top-level intelligent cockpit experience.

Huawei will upgrade all models in the world to HarmonyOS 3.

HarmonyOS 3 has made remarkable improvements in enhancing the intelligence of automobiles, realized the seamless connection experience of multiple products in the whole scene, and brought users a relaxed, convenient and experienced immersive driving experience. Its functions are also brand-new, such as super desktop, PC collaboration, intelligent car search, small art reminder, small art wake-up-free and HUD height adaptive adjustment, etc., and also introduced the privacy mode of the main driver to ensure the safety of user information.

At the press conference, Huawei announced that all models of Huawei will be upgraded to HarmonyOS 3, which means that car owners can not only enjoy the convenience of intelligent driving, but also experience the top experience of HarmonyOS 3 intelligent cockpit. HarmonyOS 3 breaks the three major pain points of "less application, slow upgrade and poor experience" in the past, and makes use of human factors technology and distributed technology, so that car owners can operate more easily, have a more comfortable interactive experience, obtain content resources more easily, have a smarter functional experience and have more convenient cross-device connection and control ability.

Huawei’s full stack technology deeply empowers Huawei to ask for boundaries.

The blessing of Huawei’s full-stack technology has brought top-level driving and control strength to all products in Huawei. In addition to the most advanced intelligent strength, the HUAWEI DriveONE electric drive platform provides a super-running four-second acceleration performance of zero hundred kilometers. Huawei’s self-developed HUAWEI DATS dynamic adaptive torque system can effectively improve the driving comfort of the vehicle during dynamic driving, making the vehicle more aware of the road and more calm, with leading handling and comfort at the same level. The strong and stable electric drive output of HUAWEI DriveONE three-in-one electric drive platform benefits from the industry-leading precision oil cooling technology, which greatly reduces the volume and noise of electric drive, fundamentally improves the power and quietness, and allows users to experience lower energy consumption and quiet driving, which perfectly combines power and economy.

Huawei’s M5 series high-end intelligent driving version adopts the ultimate aesthetic front face design, such as the low-down and forward-looking shape of the sports car, which not only shapes the dynamic momentum with full sense of output and great sense of movement, but also continues the simplicity and purity of the family. The interior fully demonstrates the concept of people-oriented open space, and the enclosed independent cockpit design. The interior of the whole vehicle is covered with high-grade Nappa leather, all-water leather and warm touch wood grain to create a fashionable interior with value. It is not only natural and environmentally friendly, but also brings users a soft experience closest to human skin, and it shows elegance and luxury everywhere.

Quality and word-of-mouth double harvest, Huawei is widely recognized in the world.

In the "Quality Report of New Passenger Cars in 2022", Huawei ranked first in the quality ranking of new energy brands, far ahead of the industry average. The comprehensive quality of Huawei’s industry has been recognized by consumers and many well-known media. The net recommended value of NPS for car owners is as high as 86.4%, ranking first in the industry. Excellent product quality shows that Huawei’s brand value has been recognized by users. The quality of Huawei’s products has won the favor of many users, which is inseparable from Huawei’s advanced research and development technology. Huawei is equipped with a number of independent latest technologies from Huawei to provide a strong car experience guarantee to meet customer needs.

Huawei officially announced that the advanced intelligent driving versions of Huawei’s Wujie M5 and Wujie M5 EV will be released in April, which will become a new benchmark for new energy vehicles in the 250,000-350,000 market segment. The high-end intelligent driving version launched this time aims to improve Huawei’s M5 family product sequence, providing consumers with more car purchase options. Huawei’s M5 Series Advanced Intelligent Driving Edition combines Huawei’s latest advanced intelligent driving and HarmonyOS 3 intelligent cockpit technology to provide a smarter, more convenient and more comfortable car experience. Backed by Huawei technology, Huawei’s M5 series advanced intelligent driving edition has top intelligent driving ability and extraordinary intelligent cockpit experience. We look forward to further practical experience and measured feedback after the release.

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Strive for table tennis.

Table tennis is wonderful.

The Fourth Table Tennis Competition of Intermediate People’s Court

Exercise stretches health,

Competition inspires vitality.

On the sports stage,

Let’s work together-

With sweat and hard work,

With strength and tenacity,

Write poems of life!

opening ceremony

In order to enrich the cultural construction of the court and fully display the healthy spirit of the police, the Loudi Intermediate People’s Court held the fourth table tennis competition on the evening of December 13th and 14th. Li Zhengming, Party Secretary and Dean of the Intermediate People’s Court, attended the event. Xia Ziwei, member of the party group and vice president of the Intermediate People’s Court, made an opening speech.

Player style

Based on the principle of "national fitness, joint participation", a total of eight teams were formed to participate in the competition. On the field, the athletes were enthusiastic and devoted themselves to the competition, such as the straight shot, the horizontal shot, the spike, the spin ball, the curveball … Everyone chased after me, not to be outdone, and the wonderful moments were constantly staged, with cheers and applause one after another. The players showed their achievements, confidence and style. Every game, adhering to the belief of "never give up until the ball hits the ground", shows the energetic, combative and enterprising spirit of the court people in the new era.

After fierce competition, a total of 1 first prize was produced; 2 second prizes; 3 third prizes; 2 outstanding organization awards; 2 outstanding athletes.

Everyone has said that through this competition, they have strengthened their physique, tempered their will and exercised their team. In the future work, we will gather the courage and fearlessness shown in the competition into full enthusiasm for work, and make greater contributions to the sprint and the high-quality development of the court at the end of the year!

Original title: "Strive for" Ping-pong "Bo, and" Ping-pong "is wonderful-the Fourth Table Tennis Competition of Loudi Intermediate People’s Court"

Read the original text

Author: Liu Xinyu

The combination of artificial intelligence technology and unmanned aerial vehicle will greatly change the existing theory and mode of military operations. The power of artificial intelligence plays a role at all levels of the national defense industry, and the rapid development of artificial intelligence will define the next generation of war. Recently, ChatGPT, a generative artificial intelligence technology developed by OpenAI, has been paid attention to and used all over the world. ChatGPT is a large-scale generative pre-training language model based on transformer. It can train in existing data sets and generate texts similar to human language. This unique ability makes it an ideal tool for military applications. The underlying natural language model and technology that provides power for ChatGPT may completely change the artificial intelligence on the battlefield and have a great impact on the situation awareness and independent decision-making methods in future wars.

Intelligent situational awareness in the whole information domain

In the future military field, there will be a battlefield environment with complex information, high confrontation and changeable tasks. The highly uncertain combat environment puts forward extremely high requirements for the independent perception and cognitive ability of combat equipment. Military equipment needs to have the ability of automatic target detection and identification and multi-sensor data fusion. It can detect and fuse enemy target information and its own support information through autonomous and receiving information acquisition methods, and perceive the battlefield situation and extract important information for subsequent decision-making on the basis of obtaining full information domain.

Based on the demand for intelligent situational awareness, the generative artificial intelligence technology ChatGPT can be integrated into military vehicles, aircraft and other combat systems. With the application of artificial intelligence language robots trained by a large number of models, the required real-time information can be effectively coordinated in a multi-domain environment, and the input data from various sensors can be analyzed to generate a complete, comprehensive and real-time updated operational environment map.

Intelligent technology can play a key role in future military operations. Generative artificial intelligence technology can rely on its strong creativity, understanding and response speed to obtain cross-domain intelligence and battlefield situation data, improve the ability of insight into intelligence, form a highly simulated situation scene, realize dialogue between people and battlefield environment, provide real-time information and situation prediction, enhance the real-time and decision-making of battlefield situation perception, and better support real-time decision-making in military operations.

Real-time and efficient intelligent independent decision-making ability

At present, the autonomous decision-making ability of aircraft has been initially characterized by intelligence and independence. The US Air Force uses artificial intelligence "decision-making assistant tools" in distributed common ground system (DCGS) to help sort out and integrate a large amount of data. This artificial intelligence system connects most airborne intelligence and monitoring and reconnaissance platforms of the US Air Force, and integrates artificial intelligence technology into training to expand into other fields.

If the generative artificial intelligence technology ChatGPT is introduced into the decision-making method of aircraft, it can provide real-time information about enemy positions, movements and capabilities, as well as the advantages and disadvantages of friendly forces in tactical situations based on the prior information database and real-time signal, data and image databases, and at the same time based on the real-time interaction between aircraft and environment, so as to analyze, reason and make decisions, and realize rapid response to battlefield decision-making.

The generative artificial intelligence robot can generate multiple sets of operational plans in a short time when the aircraft is faced with complex and uncertain operational conditions, and preview the battlefield process and results for each set of plans, so as to generate real-time optimal decisions in the face of complex requirements in terms of information acquisition, reaction time, calculation speed, tactical evolution and comprehensive evaluation, and support decision makers with diversified decision plans and deduction results.

Real-time and efficient intelligent autonomous decision-making method can cover the complex situation in real combat environment, play a similar role to human brain in high uncertainty environment, dynamically adjust attack and protection strategies according to real-time situation awareness and operational effectiveness evaluation, and realize efficient confrontation through closed loop of process.

Enlightenment and prospect of intelligent military

Generative artificial intelligence technology breaks the logic of time series calculation, and makes artificial intelligence in multiple sub-fields begin to merge technically. As a new technology in the field of artificial intelligence, deploying ChatGPT in military operations may enhance cross-domain combat capability and realize situational awareness and real-time independent decision-making in all information domains. In the future battlefield, if we can deploy the top-level layout and bottom-level algorithm of generative artificial intelligence with the guidance of military operations and equipment development, with its ability of understanding, responding and interacting with people, we can greatly improve the cognitive and decision-making methods in the battlefield, promote the technical upgrading in key areas, and realize the optimization iteration of combat capability.

From the point of view of data and subsequent development, generative artificial intelligence technology is a more advanced neural network deep learning algorithm, which has high requirements for training data, depends on the authenticity of training data and is easily disturbed by external information. Because of the long training time and billions of parameters, automatic machine learning is needed for multiple lines to generate better calculation results. Therefore, when transforming the technological achievements of generative artificial intelligence, it is necessary to take into account the parameterization requirements of scientific research technology development and the automation requirements of equipment application development, so as to achieve the balance between scientific research liquidity and industrial productization.

Generative artificial intelligence has brought a new paradigm to military applications and set a new route for the next generation of military operations. It is the main problem to apply generative artificial intelligence technology to the military field to actively explore the representation form of situation awareness and decision-making tasks for different military problems and consider how to use effective information for large-scale pre-training. The combination of artificial intelligence technology and military operations and technological innovation will reserve new ways for situation awareness and independent decision-making in future operations, and realize intelligent support for the development of new military equipment.

Messi assists Mbappé in the lore.

In the early morning of March 12th, Beijing time, brest played at home in the 27th round of Ligue 1 against Paris Saint-Germain. As there are probably four relegation teams in Ligue 1 this season, brest ranks 15th, but only one point ahead of the relegation zone. In terms of total value, the Paris team is as high as 890 million, while brest is only 80 million.

In the 37th minute of the game, Messi instigated the attack, and Mbappé shot hard and was saved, but the ball was not far away, and Sohler made up the shot to break the goal.

In the 44th minute, brest got the chance through a simple long pass, and Hornot faced the defense of the two men and shot from a small angle to equalize the score.

In the 90th minute, Messi sent a wonderful assist, Mbappé passed the goalkeeper and finished the lore. Messi completed the milestone of 300 assists and Mbappé scored 2000 goals.

In the end, Paris beat brest 2-1 away, got rid of the depression of the Champions League and ushered in a four-game winning streak.

At 22: 30 pm on March 11th, Bayern beat augsburg 5-3 in the 24th round of the Bundesliga.

In the second minute, Berisha turned and shot low, hitting the ball into the lower right corner of the goal. Sommer couldn’t save it, and Bayern scored 0-1.

In the 16th minute, Sane divided the ball to the right in front of the penalty area. Cancelo caught the ball and entered the penalty area. He swung past the defender’s right foot and volleyed at a small angle. Bayern equalized the score 1-1.

In the 19th minute, Manet passed the ball with a barb on the right side of the penalty area, and pawar shot the ball in front of the door. Bayern overtook augsburg 2-1.

In the 35th minute, Bayern’s right corner kicked into the penalty area, and Delicht grabbed the header in the middle, and the goalkeeper flew to save the ball. pawar’s right foot volley in front of the door scored twice, and Bayern scored 3-1 augsburg.

In the 45th minute, Manet volleyed his left foot from the restricted area and was saved. Sanet headed into the empty net in front of the door, and Bayern led augsburg 4-1.

In the 55th minute, Berisha took the penalty. He tricked Sommer into hitting the right side of the goal and scored twice. augsburg was 2-4 behind Bayern.

In the 74th minute, Bayern made a reactionary fast break after stealing in the frontcourt. Cancelo passed the back point on the right side of the penalty area, Alfonso Davidson volleyed the goal, and Bayern led augsburg 5-2.

In the 93rd minute, Vargas made a high-speed dash with the ball on the left, and came to the front of the bottom line on the left side of the penalty area. cardona followed him and scored a goal. augsburg scored 3-5 Bayern.

Bayern started: 27- Sommer, 2- Yu Pamekano, 4- Driget (83′ 23-Blind), 5- pawar, 19- Alfonso-Davies (77′ 40- Mazravi), 22- Cancelo, 6- kimmich, 7- Gnabry (71′ 25-Muller).

Augsburg starting: 1- Ji Chivici, 2- Gumny (46′ 22-Yago), 6- Gouweleeuw, 23- Bauer, 3- pedersen, 27- engers (46′ 13- Rexbeke), 14- Baumgartlinger, 10-A- Mayer (77′ 34