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In order to revitalize its assets, Country Garden took the lead in selling commercial assets instead of transferring its residential development projects. In today’s market, high-quality commercial assets are easier to cash out. In the past, commercial assets that were considered to be "difficult to get rid of and heavy on assets" may have better liquidity than residential projects.

With the continuous injection of favorable financial policies for real estate, the news of large-scale commercial assets transactions frequently spread in the domestic real estate M&A market, and selling commercial assets has become an important strategy to revitalize the stock of head housing enterprises. After Vanke set up the business department, will Country Garden take a new step?

Source: New Fortune Magazine (ID: xcf Plus)

Author: Du Dongdong

After Wanda Group’s sale of 10 wanda plaza attracted attention, the news of Country Garden (02007.HK) selling assets was screened.

On the evening of January 22, 2024, Country Garden listed on the Guangzhou Property Rights Exchange and transferred a number of assets, including hotels, office buildings, commercial properties, office buildings, apartment buildings, etc. The total price of assets to be transferred was 3.818 billion yuan.

Since the first debt default in August, 2023, the management of Country Garden has repeatedly stated that it wants to "sell iron" to save itself, from cutting administrative expenses by nearly 60%, shrinking the number of regional companies to 21, selling private jets to Yang Guoqiang, reducing the salary of "working emperor" Mo Bin to 10,000 yuan per month, and even auctioning off the car for senior executives to pay off debts. In order to reverse the predicament, "Cosmic Housing Enterprises" can be described as all kinds of "vicious tricks".

Like most real estate enterprises in danger, Country Garden has inevitably embarked on the road of selling assets to pay off debts, from selling its equity in the Guangzhou Asian Games Town project to transferring the equity of Wanda Commercial Management at a loss, and now it has announced the sale of 3.818 billion yuan of commercial assets in Guangzhou, which is naturally reasonable.

However, as a typical residential real estate developer, Country Garden’s revitalized assets come first with commercial assets, which still surprises many people.

01. First-line commercial assets are put on the "shelf" first.

At the 2024 annual working meeting held on January 15th, Yang Huiyan, Chairman of the Board of Directors of Country Garden Group, once again stressed that "the family must share the fate with the company" and "we are trying our best to revitalize our assets".

The listing and sale of five asset packages in Guangzhou this time shows that Country Garden’s asset revitalization has taken an important step.

According to public information, these five asset packages specifically include: Phoenix Hotel in Zengcheng District, with a price of 1.26 billion yuan, and the highest listing transfer price; Followed by the office building project of Canglongfu in Country Garden, Panyu District, with a price of 1.152 billion yuan; The Grade A office building project of Country Garden Center in Zengcheng District is quoted at 772 million yuan, the Renhe apartment building in Baiyun District is quoted at 384 million yuan, and the AEON commercial property in Country Garden Phoenix City in Zengcheng District is quoted at 250 million yuan.

The highest priced Phoenix Hotel in Zengcheng District is the largest five-star landscape-themed hotel in eastern Guangzhou and one of the few first-tier city hotel projects in Country Garden. It was opened in 2003 and renovated in 2017, with a total of 573 luxury rooms. In addition to the hotel’s assets, Country Garden also sells high-quality office buildings, businesses, apartment buildings and other projects on the counter.

Overall, the quality of Country Garden’s assets on the shelves this time is good. This may be related to its situation.

According to iFind data, by the middle of 2023, Country Garden’s rights and interests attributable to its parent company had further shrunk from a high of 203.623 billion yuan in 2022 to 155.061 billion yuan, and its total liabilities remained at a high level of 1.36 trillion yuan. At the same time, the cash and cash equivalents in Country Garden’s account were 101.115 billion yuan, including 29.454 billion yuan in restricted deposits and cash, and 30.508 billion yuan in accounts receivable and bills in the same period; Short-term loans amounted to 108.703 billion yuan, and accounts payable and notes amounted to 202.237 billion yuan. Money is tight, and selling assets is imminent.

In order to get rid of the predicament, Country Garden has recently made drastic management changes, including merging regional companies, streamlining the structure, and the company’s management taking the initiative to reduce salaries to convey confidence to the market with a positive attitude. In addition to cutting expenses, speeding up the collection of sales payments and receivables, revitalizing large and difficult commercial precipitated assets has become another key measure.

Earlier in September, 2022, Country Garden sold its 26% equity and sales debt of Guangdong Property Rights Exchange Group Investment and Development Co., Ltd. to Jiumaojiu (09922.HK), a Hong Kong-listed catering company.

In August 2023, Country Garden sold 26.67% equity of Guangzhou Asian Games Town Project to China Shipping Real Estate for a total price of about 1.2915 billion yuan. After the acquisition, China Shipping Real Estate became a 100% shareholder of Guangzhou Asian Games Town.

In the same month, Country Garden issued 350 million shares to Jiantao Group (00148.HK), a company listed in Hong Kong stock market, and paid off its debt of HK$ 270 million in the form of "debt-to-equity swap". In the following December, Country Garden sold its stake in Zhuhai Wanda Commercial Management at a price of 3.069 billion yuan at a loss of 160 million yuan.

On January 18th, 2024, Country Garden Australia, an Australian subsidiary, sold part of the interest of Wilton Greens to Avantaus, a Chinese private developer, for about A $240 million (about RMB 1.13 billion).

Overall, including this asset sale, Country Garden has not sold many assets so far. As a typical residential real estate developer, Country Garden has invested in more than 3,103 real estate projects in China. Nowadays, in order to revitalize assets, almost all of them are commercial assets, not residential real estate.

According to public information, Country Garden Group’s commercial real estate business is mainly managed by Country Garden Business Travel.

Country Garden Business Travel originated from the business management department established by Country Garden in 2005. It is mainly responsible for undertaking the commercial assets generated in the development of residential business and is positioned to serve residential real estate. In 2018, Country Garden adjusted the commercial sector to the group headquarters, and established Country Garden Business Travel together.

Since 2021, Country Garden Business Travel has gradually focused its operations on shopping centers, and has operated 14 commercial product lines including Bile City, Bile Time, Bijia, Bile Town and Biying International. There are more than 60 group commercial projects under unified management and operation, covering four sectors of commerce, long-term rental, cultural travel and office buildings, and several commercial complexes have been built in cities such as Guangzhou and Shenzhen.

According to the data, in 2022, the total construction area of Country Garden Business Travel Project reached 1.13 million square meters, and it landed in 24 cities in 14 provinces across the country. According to the 2023 interim report, the operating income of Country Garden’s property investment and hotel management sector was 2.234 billion yuan, accounting for 0.98% of the total operating income of 226.309 billion yuan, and the asset scale of this sector was not disclosed.

In this asset sale, Country Garden’s "business first" strategy is not uncommon among housing enterprises.

02. Commercial assets are now easier to cash out.

Recently, the enthusiasm of domestic housing enterprises to revitalize their assets is getting higher and higher, and the intention of bringing their projects to the market and revitalizing existing assets to solve the difficulties is getting stronger and stronger. In the real estate M&A market, news of transactions of bulk commercial assets frequently came out, and more and more housing enterprises successfully cashed out.

Looking around the real estate industry, not only Country Garden, but also commercial assets are generally chosen to revitalize the assets of residential housing enterprises.

According to incomplete statistics, in the last three years, the real estate enterprises that sold assets, including at least 15 head real estate enterprises such as Shimao Group (00813.HK), Joy City (000031), OCT (Asia, 03366.HK) and Greenland Holdings (600606), sold projects with a scale of over 100 million yuan, all of which were commercial assets (Table 1).

In contrast, in the residential asset transfer market, except for ST Taihe (000732) and Jinke (000656), the remaining 26 residential developers have only changed hands sporadically.

Wind data shows that from 2021 to 2023, 112 residential related assets were sold by head housing enterprises, with a total transaction scale exceeding 130 billion yuan. In the same period, the transaction scale of commercial real estate projects with a scale of over 100 million yuan nationwide was 102.436 billion yuan, which was similar.

As we all know, the scale of domestic commercial real estate projects is much lower than that of residential real estate assets. In 2023, the national commercial housing sales reached 11.66 trillion yuan. In the same period, the national investment in commercial housing development exceeded 118 million yuan.

The comparison of the two data may reveal a reality-commercial assets that used to be considered as "difficult to get rid of and heavy on assets" are far easier to cash out now than residential development project assets. In other words, the liquidity of residential assets is much lower than that of commercial assets.

Theoretically speaking, superior and high-quality properties in first-and second-tier cities are often easy to directly face C-end sales and withdraw funds without being pushed to the bulk M&A market; Instead of first-and second-tier residential real estate projects, under the background of weak market demand and generally sluggish sales, it is also difficult to transfer equity to B-end financial investment institutions and get cash.

By the first half of 2023, Country Garden’s contracted sales in third-and fourth-tier cities still accounted for 65%. From this point of view, the assets of Country Garden’s residential projects rarely move, but there are difficulties behind putting commercial assets projects on the "counter" first.

Judging from the market transaction cases, domestic commercial offices, industrial logistics, industrial parks, rental housing and consumer infrastructure and other investment real estate have obtained capital bargain-hunting. These commercial projects located in prime locations of first-tier cities such as Beijing and Shanghai are actually assets under pressure and have strong appreciation space. Choosing to start when the market sentiment is depressed and the real estate price is down has a high risk-return ratio for investors.

Therefore, Country Garden takes the lead in selling high-quality office buildings, businesses, apartment buildings and other projects in Guangzhou, and it is relatively easier to get the attention of bargain-hunting capital.

03, the breakthrough of housing enterprises to revitalize assets

The warming of commercial assets transactions may be related to the rapid promotion of real estate financial policies in recent years.

Since 2023, the national ministries and commissions have successively issued the Notice on Standardizing and Recommending Real Estate Investment Trust Funds (REITs) Projects in Infrastructure, and the Notice on Further Promoting the Normalized Issuance of REITs in Infrastructure, among which it is clearly stated that priority should be given to supporting urban and rural commercial network projects such as department stores, shopping centers and farmers’ markets, so as to guarantee the basic livelihood of community commercial projects to issue infrastructure REITs.

On October 20th, 2023, China Securities Regulatory Commission issued the Decision on Amending Article 50 of the Guidelines for Public Offering of Infrastructure Securities Investment Funds (Trial), which expanded the types of pilot assets of publicly offered REITs to consumer infrastructure. At the end of the month, the first batch of four consumer infrastructure REITs were approved.

The gradual expansion of the pilot scope of public offering REITs and the launch of real estate private equity investment funds not only mean that the closed loop of real estate finance in China is gradually taking shape, but also inject a great benefit into activating domestic stock assets.

Public offering of REITs is the most critical part of the commercial real estate cycle. Investors have a higher chance to realize the profit exit of the project through REITs or asset securitization, which is the logic of the bargain-hunting capital giving priority to investing in high-quality commercial real estate projects.

Standing in the current deeply adjusted real estate environment, housing enterprises are generally eager to cash out funds to tide over difficulties, and the revitalization of existing commercial assets has become one of the important strategies to promote housing enterprises to get rid of difficulties. Furthermore, the scale and proportion of commercial assets owned by real estate enterprises may affect the speed of revitalizing their existing assets.

After testing the consumption of REITs, on January 14th, 2024, Vanke released the organizational adjustment and personnel arrangement, set up a business division, and unified the commercial business of seven regions and Yinli Group into it, thus raising the development of its commercial real estate to a new height.

After the sale of Guangzhou commercial assets package, Country Garden still has many commercial projects in hand. Will it take a new step to revitalize related assets? We will wait and see.

Any information and information mentioned in this article is only the expression of the author’s personal views or the statement of specific events, and does not constitute recommendation and investment advice, and does not represent the position of the society. Investors should bear the risks and consequences of investing accordingly.

A lady is experiencing the "Audio Library". Xinhua News Agency reporter Tang Yushe

In the morning, smart speakers broadcast the weather and key news of the day to you; Smart cars automatically continue playing music that they haven’t listened to yesterday; Late at night, click on a new audio-visual book and slowly fall asleep … With the development of mobile Internet and the popularity of smart terminals, audio-related content is entering many people’s daily lives.

Not long ago, Tencent Music Entertainment Group released a long audio strategy and launched a new long audio product, "Cool I Listen". Audio platforms such as Himalayan, Litchi FM and Dragonfly FM are also actively adding long audio. At the moment when video products are on fire, how can long audio suddenly emerge? Can we achieve sustainable development?

"Good things are worth paying for"

Every night before going to bed, Ms. Huang, who works in a company in Beijing, will open an audio APP and listen to a program about Zhuangzi, which has gradually become a habit. Ms. Huang said: "The writer’s interpretation of Zhuangzi is very profound, which helps to calm the mental anxiety and find his own comfort during the epidemic prevention." She also spent more than 80 yuan to buy 33 highlights. In her view, "good things are worth paying for."

Cultivating more paying audience users like Ms. Huang is one of the purposes of many online audio platforms to lay out long audio.

At an online conference held on this year’s World Book Day, Tencent Music Entertainment Group released the long audio strategy, and at the same time launched a new long audio product-"Cool I Listen". The promotion contents include the healing programs "Radio Cheng Yi" and "Radio Ricci" that meet the emotional needs of users, the popular online drama audio book Joy of Life, and its own programs "Example Reading" and "Wonderful Journey of National Treasures".

"We will help the development of long audio business through the collaboration of online music and social entertainment services, and accelerate the integration of music and audio to provide users with richer and better audio-visual content and product experience." Cussion Pang, CEO of Tencent Music Entertainment Group, said.

In addition to Tencent, there are many companies in the long audio market. Himalayan, litchi FM, dragonfly FM, koala FM, Netease Cloud Music, etc., constantly explore the path of sustainable development through live voice, live video and audio books. For example, Himalaya has invested a lot of money to develop the radio drama of the sci-fi work "Three-body", and invited celebrities to endorse and produce interactive suspense dramas; Litchi FM and Dragonfly FM launched a star radio station and a star live broadcast room respectively; Tik Tok tried to spoil the voice field by making friends through live voice broadcast.

Analysts believe that with Tencent and other industry giants entering the field of long audio, the penetration rate of online audio content will be greatly improved, the market cake will become bigger, and user education and guidance will be further accelerated.

The user scale is expected to exceed 500 million

Long audio is widely concerned, which is related to the rapid development of online audio market in recent years. Lai Yilong, CEO of Litchi FM, believes that each media has its own characteristics, and the sound is full of emotion, which is different from the scene of video application. People need sound to accompany them and need sound to warm their hearts.

In Lai Yilong’s view, voice has two outstanding characteristics: first, it is interactive, for example, social activities can be carried out through "Lian Mai"; Second, it has the companion attribute, which makes it more advantageous in fragmented mobile scenes. Therefore, the online audio platform can establish a strong emotional connection and stickiness with users.

So, why is long audio suddenly favored? According to industry analysts, audio works play a unique role in the layout of the whole industrial chain of intellectual property rights, with short liquidation period and high efficiency.

A study by Ai Media Consulting shows that the number of users in the online audio industry is expected to reach 542 million in 2020. Among them, audio works will become an important direction of content payment, and more than 70% of the interviewed users are willing to pay for it.

In addition to paying for the content of audio works, the online audio platform also promotes the value-added services and advertisements of live broadcast services. Songlin Li, an analyst with Ai Media Consulting, believes that the audio payment model has great potential and is suitable for the spread of knowledge payment such as quality courses, and many platforms are strengthening the layout of content payment related businesses.

Vigorously support content entrepreneurs

Recently, 11 audio and video platforms, including 2 audio platforms, have submitted rectification reply letters to Zhejiang Consumer Protection Committee to rectify and implement the problems of members’ consumption experience mentioned in previous interviews. These problems include unclear description of advertising privileges, easy opening and difficult cancellation, and ineffective information collection authorization.

With the rise of long audio membership business, related problems have gradually emerged. Some media surveys have found that there are a lot of vulgar content suspected of "playing erotic edge ball" in some audio platforms. In response to these chaos, the national network information department, together with relevant departments, launched a special rectification work, and took punishments such as interviewing and shutting down platform services for multiple audio platforms with problems.

On March 1st this year, the Regulation on Ecological Governance of Network Information Content was officially implemented. The "Regulations" clearly require that online information content producers and service platforms should earnestly perform their responsibilities and abide by laws and regulations, and prohibit the dissemination and promotion of vulgar, vulgar, kitsch and other audio-visual content. This means that in terms of content control, relevant departments need to urge the audio platform to further assume the main responsibility.

Another question is, with the increasing popularity of long audio, how can the online audio platform avoid risks and achieve sustainable development when the subsequent profit and business model are not perfect?

Some experts suggest that after the user cultivation is completed, the audio platform should continuously deepen the content resources, expand more consumption scenarios, and comprehensively support audio content entrepreneurs from the aspects of capital, traffic and business incubation to create more high-quality works; At the same time, establish an all-audio ecosystem and strengthen the brand value of the platform.

In April this year, Tesla CEO Musk lightning visited China, and his arrival also reminded the outside world of the discussion and speculation about Tesla’s fully autonomous driving (hereinafter referred to as "FSD") entering China.

In fact, there are many challenges that FSD needs to face when entering China, including data and privacy protection, whether domestic users can accept the charging model, and the approval of relevant departments. There have been many unknowns in this matter.

However, just as the new energy vehicle circle intends to improve its smart driving ability while waiting for the FSD to enter China, Musk said at the just-held conference call of Tesla’s second quarter earnings report that the FSD is expected to be approved in China and Europe before the end of this year.

Under this circumstance, the entry of FSD into China is no longer a "pie", but a "countdown" is officially started. If it goes well, domestic Tesla owners are expected to be able to pay for the use of FSD after half a year. Can this help Tesla recover the increasingly stalled sales in China?

Tesla’s profit margin is under pressure.

While the outside world is concerned about FSD’s entry into China, Tesla recently released its financial report for the second quarter of 2024. The report shows that Tesla’s total revenue in the second quarter increased slightly by 2% to $25.5 billion, but after removing the income from carbon points, the actual automobile sales revenue was only $18.5 billion, down 7% year-on-year, slightly lower than the market expectation of $18.7 billion; Net profit was $1.494 billion, down 45% from the same period last year.

In the face of such a financial report, Tesla’s share price also fell by more than 8%. However, for Tesla, whose share price has been soaring since the second half of the year, the adjustment of the current share price is obviously only a slight fluctuation.

Since July, Tesla’s share price has risen by more than 25%, and even in the first week of July, its increase has erased all the declines in the first half of the year.

The "good" behind Tesla’s share price, on the one hand, is because its delivery volume in the second quarter was 444,000 vehicles, which was 4.8% lower than that in the same period of last year, but increased by 14.7% from the previous month. Considering the relatively weak global electric vehicle market, for Tesla, this achievement has been better than the expectations of Wall Street institutions.

On the other hand, what attracts capital to vote with their feet is Tesla’s "new story" in artificial intelligence and autonomous driving. In April this year, Musk announced that Tesla will release Robotaxi products on August 8 this year (it has been confirmed that it will be postponed until October); In July, Musk said that humanoid robots will be produced in small batches next year.

In addition, as the world’s first "end-to-end" AI autopilot model, the FSD V12 released at the end of last year is also a trump card of Tesla. Insiders pointed out that Tesla may be the most underestimated "AI investment target" in the US stock market. Some analysts estimate that the valuation of FSD business may be as high as 1 trillion US dollars, which has exceeded Tesla’s market value of about 800 billion US dollars.

But to prop up such a huge imagination space, it is natural to have the support of real money and silver. Tesla said in a statement that the profit in the second quarter was mainly affected by "artificial intelligence projects" and "restructuring costs", which refers to the cost paid by Tesla for 10% layoffs in April this year.

However, in addition to the increase in investment, Tesla’s sluggish auto business is the key to affecting the company’s performance. The decline in revenue is mainly due to the decline in automobile sales, while the profit is "halved" because bicycle profits continue to shrink, and the price war brought about by fierce competition in the industry has equally affected every car company.

In the second quarter of this year, Tesla’s overall gross profit margin was 18%, which was higher than that in the past three quarters, but the gross profit margin of automobile sales fell to 13.9%, which means that Tesla’s gross profit for selling a car was $5,784, compared with $13,809 two years ago.

FSD will play catfish again

Therefore, this "FSD entry into China" has also become a key step for Tesla to regain lost ground in the China market, not only to promote product iteration and boost sales in China market, but also to preempt the layout of the intelligent networked automobile market.

As we all know, in the field of intelligent driving, Tesla has always been a "minority". Compared with the lidar route selected by most domestic auto-driving solution suppliers, the pure visual route that Tesla adheres to has not been the mainstream solution.

However, since last year, the domestic "smart driving route" has quietly turned its direction. On the one hand, the rise of the big model has become a new variable. Musk said that after FSD adopts end-to-end technology, it only needs 3,000 lines of code to replace the original 300,000 lines of code.

On the other hand, more and more car companies are actively promoting urban NOA, but compared with high-speed scenes, the complexity of road conditions in urban scenes can be described as a geometric increase. If we still rely on the research and development method of handwritten rules by engineers, it will not only increase the development cost of car companies, but also slow down the progress of "opening the city" of car companies.

Xia Yiping, CEO of Extreme Vietnam, once said that whoever has not landed this year "can drive the whole country intelligently" will fall behind in the wave of intelligence. The intelligent competition of the new energy cycle has reached a white-hot stage, and every car company is naturally "hurry up and don’t hurry up".

It can be seen that "FSD’s entry into China" has accelerated the intellectual competition between car companies, but for car companies, FSD may not be an invincible opponent.

For example, some time ago, Chairman Xpeng Motors went to California to experience the version of FSD V12.3.6, and gave an evaluation of "excellent performance". However, when talking about FSD’s entry into China, he said that it would face more complicated road conditions when it landed in China.

Yu Chengdong, chairman of BU, a smart car solution, welcomed Tesla FSD to enter the China market, but also stressed that Huawei enhanced its perception by using lidar, which made Huawei’s intelligent driving system outperform Tesla in the China market.

However, compared with the optimism of car companies, the view that there is no direct competition with Tesla seems to be more conservative. Some insiders said that Tesla’s chips and algorithms are strongly bound, and the cost is only one-third of that of peers.

In contrast, the domestic automobile products that focus on intelligent driving have not been optimized for software and hardware integration, and more hardware will be invested in the future to achieve the same effect. In addition, Tesla has obvious data advantages. It is reported that the cumulative mileage of Tesla FSD has exceeded 1.6 billion kilometers.

Of course, in terms of intelligent driving, whether Tesla is a "wolf" or a "sheep" will eventually have to wait until the FSD lands, so that domestic car companies and Tesla can compete with each other. But before that, Tesla has obviously become a "catfish", driving the development of the entire intelligent driving industry in China.

Tesla can also accelerate learning in the competition. When Tesla can get more domestic city driving data support, it may be able to take another share in the field of Robotaxi and accelerate the development in the field of intelligent networked vehicles.

Tesla expects to boost sales.

Of course, compared with the higher-order assisted driving explosion, whether it can boost domestic market sales through FSD may be a more urgent task for Tesla.

To be sure, the market has high hopes for the new version of FSD. If the landing effect of China market is amazing, it will not only change the pattern of the whole autonomous driving industry, but also bring "early adopter effect" and promote Tesla’s sales.

But at the same time, there are still many uncertainties about the performance of FSD in the domestic market. First, considering the differences in road conditions and training scenes at home and abroad, it is hard to say whether the performance of the "tiger" FSD is better than that of the "local snake".

Second, it is a question of willingness to pay. After accessing the credit card data of about 3,500 Tesla owners who participated in the FSD trial, some institutions found that less than 2% of Tesla users decided to buy after trying the FSD. It is reported that the price of FSD in China is 64,000 yuan. How many fans can FSD gain under the background that "paid awareness" has not been cultivated in the domestic autonomous driving market?

The most important factor is that intelligent driving has never been the only factor that affects consumers’ car purchase decisions. For Tesla, the lack of new models is the root of its recent continuous price war, and the lack of product innovation can only attract consumers by adjusting prices.

It is reported that Tesla’s new car is scheduled to start production in the first half of next year and will be produced on the same production line as the current model. However, sharing the production line means that the cost of this new car may not drop so much, and it is impossible to spell the "price bayonet", so the differentiation ability of the new car is even more critical.

It is worth mentioning that Tesla also talked about "price" in the financial report meeting. He said that he knew that many car manufacturers offered attractive price concessions, but in the long run, the price war was not a problem for Tesla.

So far, Tesla’s gross profit is still among the top cars, but it has room for price reduction, but it has no "one drop to the end". Although there are considerations such as product matrix and market reaction, instead of "scale rather than profit", perhaps Musk still prefers to use profits to accelerate the development of artificial intelligence and autonomous driving business.

As Musk said, "If someone doesn’t believe that Tesla can solve the problem of autonomous driving (FSD), they should not become investors in Tesla", which may be Tesla’s "long-term doctrine" in the future.

However, at the moment when intelligent assisted driving is rapidly heading for autonomous driving and even unmanned driving, are users really ready for the "unmanned era"?

CCTV News:In this rainstorm and flood disaster, the express delivery enterprises in Zhuozhou City, Hebei Province were seriously damaged. The backlog of express mail is waiting for distribution, the damaged express mail should be dealt with as soon as possible, and the soaking equipment should be repaired. Faced with numerous problems and pressures, express delivery enterprises have started a "race" against time.

In a courier sorting center in Zhuozhou High-tech Industrial Development Zone, as the transport vehicles slowly entered the unloading port, the assembly line that was temporarily closed began to run. At present, all the unloading lines in the park have been able to operate, and the traces of flood at that time can still be seen from the sludge left on the crawler.

This express sorting center is near the North Juma River. On the afternoon of August 1, the flood flooded into the park. Employees immediately began to rescue the express mail, hoping to transfer it to a safe place as much as possible. However, due to the rapid rise of the water flow, the transfer work lasted only 20 minutes, and the employees had to evacuate urgently.

On August 4, the water level began to fall, and the employees set up a simple bridge and went into the factory to check the situation. They found that the express mail and equipment were soaked in the water. As a result, the company quickly coordinated 100 water pumps and salvaged the express mail in the water while pumping water. It took a day and a night, and the accumulated water was basically drained. When the water receded, the staff began to remove silt and repair circuits.

Orderly delivery of new orders for recovery production in unloading line

Every day of reconstruction is a race against time. Just after the dredging work, the company called maintenance personnel to inspect and repair all the soaking equipment in 24-hour shifts, shortening the original one-month repair time to 10 days. On August 20th, all the unloading lines of this sorting center have resumed production, and the goods with new orders are being distributed in an orderly manner. However, what should I do with the express mail that has passed through the water before?

Carrying out express claims, all 9 express delivery companies resumed operations.

Fortunately, the computer room where the courier information is stored is located on the 4th floor and has not been damaged. The company headquarters set up a compensation team to verify the value of the express mail and make claims according to the corresponding regulations.

Up to now, all nine express delivery companies in Zhuozhou have resumed operations.

When the involution in the automobile market becomes the norm, the pressure on the industry benchmark is often the greatest.

It should not only constantly break through and surpass itself, but also keep an eye on all the ways to prevent the opponent next door from becoming a new leader. For example, Porsche 911 series, such as Mercedes-Benz S-Class, and for example, the brand-new BMW 5 Series that we test drive this time.

This benchmark model in the field of medium and large luxury cars has sold 10 million vehicles around the world, including more than 2 million users in China. This is enough to prove the market recognition of this car, but it also means that it faces the challenges mentioned at the beginning of the article.

Speaking of it, any product can be in an invincible position as long as it can be done in eight words-no one has me, and people have me. But these eight words are not easy to do. There are quite a number of systems and institutions in the car, which should be promoted in the direction of high perception of users within a limited cost range, or exerted in the field of low perception that affects the reliability of the car. This is a big test for a company’s philosophy of making cars.

After a day’s test drive of the brand-new BMW 5 Series, we think we can sum up the highlights of this car with eight other words-"soft" and "hard" and man-machine driving together. In addition to maintaining its consistent sense of luxury and futurity in hardware aspects such as appearance, interior and design, this car also reflects BMW’s understanding of the word "driving" in the intelligent age.

Compared with the technology car-making company that simply frees drivers’ hands, feet and even eyes, BMW doesn’t want to completely separate "people driving" from "driving by themselves", but consciously emphasizes the concepts of "man-machine co-driving", "driving in the ring" and "integration of people and vehicles", so that human drivers can feel involved even with the protection of a high-level assisted driving system.

The model of this test drive is the brand-new 5-series pure electric vehicle-BMW i5. As an electric car, it still has a distinctive BMW family design style. Take the front face design as an example. Although the pure electric vehicle no longer needs the heat dissipation function of the air intake grille, the front face design of the i5 still retains the iconic kidney shape. Not only that, a circle of lights around the kidneys is particularly eye-catching when the ambient light is dim, and the future is full.

On the side of the car body, the smooth lines of the roof start from the C-pillar and adopt the slip-back shape. In addition, i5 is marked with the C-pillar "5" light-emitting logo unique to China market on BMW’s iconic "Hoffmeister Corner", which shows the identity of the 5 Series.

Sitting in the car, the embracing interactive light belt inherited from the flagship BMW 7 Series runs through the entire front dashboard and door, cleverly integrating touch-type car control buttons and ambient light. One-piece suspended curved screen, embracing interactive light band and crystal interior components complement each other in the front row, outlining a visual experience with rich layers and colorful colors.

The driver’s seat of BMW i5 is full of sense of package, and it has enough support while having soft body feeling. Pressing the start button, although there is no pleasant roar when the engine of the fuel car starts, the visual impact of the whole cabin being lit instantly also gives enough sense of ceremony.

Like most models of this brand, the steering wheel of BMW i5 is as thick as ever, but the steering feel of this car is quite silky. In terms of power, BMW i5 eDrive35L provides the maximum output power of 210 kW and the peak torque of 410 Nm. The data is not exaggerated, but thanks to the profound adjustment skills and the power output characteristics of the motor, the response of this car is quick but not "string" at all, and the fault tolerance rate is very high.

On the highway section with good road conditions, this car has full power and stamina. Seeing the speed soaring rapidly, it will not bring the dizziness that most electric vehicles will have.

On the mountain road section, facing the continuous curve with obvious height difference, with each braking and steering, the chassis adjustment skill of BMW i5 can be demonstrated.

QDM, a newly upgraded 9th generation lateral dynamics management system, can be called chassis super brain. It monitors various dynamic parameters of the vehicle through sensors, analyzes and predicts the next dynamics of the vehicle, and then coordinates the functions of the chassis, so that each function of the chassis can cope with it calmly, so that the vehicle can avoid pushing and oversteering in corners to the maximum extent, and then ensures the stability and maneuverability of the vehicle. Thanks to this, the BMW i5 can turn into and out of the corner with elegant body posture.

The new car also adopts the integrated braking system IB 2.0, which takes only 150 milliseconds to fully brake and build pressure, and the braking distance can be shortened by about 20% compared with ordinary vehicles.

Although the industry generally believes that BMW’s handling is no longer pure, it seems to me that both the G-generation 3 Series and this BMW i5 still maintain BMW’s solid handling quality, but now BMW has added a little comfort to the vehicle to better meet the actual needs of more domestic users.

After experiencing the pure mechanical quality, let’s look at its driving assistance level. The activation of BMW i5 driver assistance system is quite simple, just press the corresponding button on the left side of the steering wheel to activate it with one button. Through the Mode button, you can choose the "intervention degree" of driving assistance, and the optional modes range from the most basic adaptive cruise to the most advanced assisted driving Pro.

Take the automatic driving assistance system Pro as an example, its biggest highlight is the function of "changing lanes of sight". When the vehicle is in the speed range of 60 km/h -180 km/h, if the local train meets the traffic conditions, a lane change suggestion prompt will appear on the dashboard. At this time, the driver will take a look at the rearview mirror, and the intelligent driving system will track the driver’s sight and head movements through the infrared camera, and the vehicle can complete the lane change immediately.

In the actual use process, we did successfully realize this function. However, it should be pointed out that domestic drivers usually aim at the rearview mirror with the corner light, so it is difficult to turn their heads close to 90. However, the "line-of-sight lane change" on BMW i5 requires drivers to turn their heads greatly before they can automatically change lanes.

We understand the original intention of the design of the system. Because in many countries, traffic regulations require drivers to turn their heads 90 degrees before changing lanes and stay for 1 second. But in reality, few people will do this, because turning around for a second is likely to ignore the road ahead. At the same time, under BMW’s concept of "driving in the ring", this is also to remind drivers that it is only the auxiliary driving stage at present, and they should always observe the road conditions and complete the driving work with the car.

From the use level, it may be better to use the "line-of-sight lane change" function if the requirements for the user’s turn range and stay time are more relaxed.

In terms of the back row experience, BMW i5 has arranged a 31-inch oversized 8K screen in the back row, which supports the 32:9 panoramic playback mode and introduces applications such as iQiyi video. It is worth mentioning that the BMW suspended giant screen is easy to collect and release, and the front and rear distance can be adjusted adaptively according to the seat position.

Lying in the comfortable seats in the back row and watching TV dramas through the big screen, Bowers & Wilkins surround sound system presents top-quality sound effects, as if it were a private mobile cinema. In addition, Huawei’s application market has been introduced into the back screen, which can satisfy users’ self-selection of applications, and at the same time, it can also realize the functions of playing games, playing videos, attending meetings and so on.

On the whole, BMW i5 has all the characteristics of a large and medium-sized luxury electric car-powerful gas field, avant-garde design, full interior technology and proper layout, solid chassis, abundant power reserve and mature driving assistance function.

However, as mentioned in the article, there is still room for improvement in details. We look forward to a more silky line-changing function in the future, and also suggest making the navigation map better-at least at complex intersections, it can automatically enlarge the scale and give more clear hints.

Speaking of Gree, I think everyone will be familiar with it. Gree is the leader of the domestic air-conditioning industry, which can be said to be a household name, and its chairman Dong Mingzhu is now attracting more attention.

With the trend of globalization, more and more foreign brands have joined the domestic air-conditioning industry and launched fierce competition with domestic air-conditioning brands. Gree’s market share is getting lower and lower. Dong Mingzhu thinks that the air-conditioning industry has reached a saturated level, so he will turn his attention to other industries.

As early as a few years ago, Dong Mingzhu has shifted its target to the automobile industry. After years of hard work, Dong Mingzhu finally paid off. She successfully made her own brand car, and the car logo was designed, which was very popular on the Internet. But when people saw the price of this car, many people were reluctant to buy her car again. What is the car made in Dong Mingzhu? Let’s have a look.

[Road to build cars in Dong Mingzhu]

As early as ten years ago, Dong Mingzhu realized that the air-conditioning industry had become saturated, and she needed to find another way to make money, so she began to pay attention to other industries. In 2015, she first paid attention to the mobile phone industry, so in that year, Gree released some new mobile phones, but because the price of their mobile phones was too high compared with other brands, the sales volume was not very good. Later, Dong Mingzhu could not make money in the mobile phone industry himself.

In 2016, Dong Mingzhu set her eyes on Yinlong, a new energy company in Zhuhai. At first, she planned to include this new energy company in the name of Gree Group, but at the board meeting, her decision was not approved by everyone, so the proposal was finally shelved, but Dong Mingzhu did not miss this opportunity, but looked for other ways.

Later, Dong Mingzhu, in her own capacity, contacted several friends who got along well in the real estate circle, and asked them to take a stake in Yinlong together with herself. With such a joint effort, Dong Mingzhu’s share in Yinlong Group reached 17.46%, ranking second, and successfully became the second largest shareholder of Yinlong Group. After Dong Mingzhu became a shareholder, she officially started to develop her own optimistic automobile industry.

The data shows that she has expanded the company’s factories in several cities in China, and also expanded Yinlong’s business to the field of lithium battery manufacturing. But at that time, Yinlong’s main energy was focused on new energy vehicles, and she didn’t have much experience in manufacturing cars and off-road vehicles, so Dong Mingzhu chose to cooperate with other companies. And Dong Mingzhu’s efforts are not without rewards. After two years’ efforts, she finally succeeded in creating her own brand of new energy vehicles.

[Dong Mingzhu finally succeeded in building a car]

In fact, as early as September 10th, 2015, Dong Mingzhu’s company has launched a new energy vehicle named "".According to its company, this vehicle is driven by pure electric, and the model is "MOV", which is superior to other brands in terms of appearance and performance. The speed of Yinlong Effie is as high as 120 km/h, the power of the engine is also very strong, up to 100 kw, and the cruising range is as high as 450 km. Moreover, its charging ability is also very diversified. You can choose to charge slowly or quickly, and it can be fully charged in two hours.

With excellent performance and excellent performance, this car attracted the attention of countless people at the first time it was listed. The most striking thing is the logo of Yinlong Effie, which is a flower pattern composed of five circles and looks very eye-catching. We originally thought that this car had such a good performance, and it would definitely set off a huge storm after it went on the market. However, in fact, the sales volume of this car was not very good. According to market statistics, the sales volume of this car was only 2,708 in 2019. Why?

[I don’t want to buy it at the price]

In fact, the reason is very simple. The price of this car is really too expensive. When it went on the market in 2019, the price was as high as 430,000, which is more expensive than Tesla in the United States. Such a large sum of money is enough to make many people daunting.

Although this car is well-made and beautiful in appearance, it is a new energy vehicle after all. Compared with ordinary fuel vehicles, its use and maintenance methods are different from those of conventional cars, and its maintenance expenses may be higher, and its batteries need to be replaced after a period of time, which is not cheap. Generally speaking, this car is inconvenient and uneconomical, and its cost performance is not high.

Dong Mingzhu is undoubtedly a successful woman. She came into people’s sight by Gree air conditioner, and then found that the air conditioner has reached saturation, so she began to enter the mobile phone industry. Although she suffered a little loss in the mobile phone industry, she did not give up, but shifted her focus to the automobile industry. Unfortunately, the sales of the cars she founded were not good, even very bleak.

Today’s topic:Did Dong Mingzhu build a car successfully? As soon as the car logo came out, it surprised everyone. When I saw the price, netizen: I didn’t consider it.

Recently, in the release of Huawei’s flagship new product in the spring of 2023, the official solemnly announced that Huawei’s advanced intelligent driving version of Wujie M5 and Wujie M5 EV will meet with consumers in April. In this flagship new product launch, Huawei Yu Chengdong said that Huawei’s M5 Advanced Intelligent Driving Edition will bring unprecedented intelligent driving experience to users. At the same time, all models of Huawei will upgrade the HarmonyOS 3, bringing users a top-level intelligent cockpit experience.

Huawei will upgrade all models in the world to HarmonyOS 3.

HarmonyOS 3 has made remarkable improvements in enhancing the intelligence of automobiles, realized the seamless connection experience of multiple products in the whole scene, and brought users a relaxed, convenient and experienced immersive driving experience. Its functions are also brand-new, such as super desktop, PC collaboration, intelligent car search, small art reminder, small art wake-up-free and HUD height adaptive adjustment, etc., and also introduced the privacy mode of the main driver to ensure the safety of user information.

At the press conference, Huawei announced that all models of Huawei will be upgraded to HarmonyOS 3, which means that car owners can not only enjoy the convenience of intelligent driving, but also experience the top experience of HarmonyOS 3 intelligent cockpit. HarmonyOS 3 breaks the three major pain points of "less application, slow upgrade and poor experience" in the past, and makes use of human factors technology and distributed technology, so that car owners can operate more easily, have a more comfortable interactive experience, obtain content resources more easily, have a smarter functional experience and have more convenient cross-device connection and control ability.

Huawei’s full stack technology deeply empowers Huawei to ask for boundaries.

The blessing of Huawei’s full-stack technology has brought top-level driving and control strength to all products in Huawei. In addition to the most advanced intelligent strength, the HUAWEI DriveONE electric drive platform provides a super-running four-second acceleration performance of zero hundred kilometers. Huawei’s self-developed HUAWEI DATS dynamic adaptive torque system can effectively improve the driving comfort of the vehicle during dynamic driving, making the vehicle more aware of the road and more calm, with leading handling and comfort at the same level. The strong and stable electric drive output of HUAWEI DriveONE three-in-one electric drive platform benefits from the industry-leading precision oil cooling technology, which greatly reduces the volume and noise of electric drive, fundamentally improves the power and quietness, and allows users to experience lower energy consumption and quiet driving, which perfectly combines power and economy.

Huawei’s M5 series high-end intelligent driving version adopts the ultimate aesthetic front face design, such as the low-down and forward-looking shape of the sports car, which not only shapes the dynamic momentum with full sense of output and great sense of movement, but also continues the simplicity and purity of the family. The interior fully demonstrates the concept of people-oriented open space, and the enclosed independent cockpit design. The interior of the whole vehicle is covered with high-grade Nappa leather, all-water leather and warm touch wood grain to create a fashionable interior with value. It is not only natural and environmentally friendly, but also brings users a soft experience closest to human skin, and it shows elegance and luxury everywhere.

Quality and word-of-mouth double harvest, Huawei is widely recognized in the world.

In the "Quality Report of New Passenger Cars in 2022", Huawei ranked first in the quality ranking of new energy brands, far ahead of the industry average. The comprehensive quality of Huawei’s industry has been recognized by consumers and many well-known media. The net recommended value of NPS for car owners is as high as 86.4%, ranking first in the industry. Excellent product quality shows that Huawei’s brand value has been recognized by users. The quality of Huawei’s products has won the favor of many users, which is inseparable from Huawei’s advanced research and development technology. Huawei is equipped with a number of independent latest technologies from Huawei to provide a strong car experience guarantee to meet customer needs.

Huawei officially announced that the advanced intelligent driving versions of Huawei’s Wujie M5 and Wujie M5 EV will be released in April, which will become a new benchmark for new energy vehicles in the 250,000-350,000 market segment. The high-end intelligent driving version launched this time aims to improve Huawei’s M5 family product sequence, providing consumers with more car purchase options. Huawei’s M5 Series Advanced Intelligent Driving Edition combines Huawei’s latest advanced intelligent driving and HarmonyOS 3 intelligent cockpit technology to provide a smarter, more convenient and more comfortable car experience. Backed by Huawei technology, Huawei’s M5 series advanced intelligent driving edition has top intelligent driving ability and extraordinary intelligent cockpit experience. We look forward to further practical experience and measured feedback after the release.

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From March 21st to 24th, the 21st Hainan International Auto Show was held in Hainan International Convention and Exhibition Center. As the "wind vane" of automobile consumption in Hainan, this year’s auto show attracts more than 100 popular brands including independent, joint venture, new energy and high-end, and meets the one-stop car purchase needs of consumers. Haima Auto made its debut with its first intelligent pure electric vehicle Haima 7X-E and the first domestic seven-seater Haima 7X, giving back to consumers with multiple surprise activities and car purchase benefits, and won the "First Prize of the Most Popular Automobile Brand Award of 2024 Hainan International Auto Show" in the selection of Hainan’s most popular automobile brands held during the auto show.

The strength of Haima’s two models is outstanding, and it is eye-catching at the auto show.

As the longest-running and most influential brand auto show in Hainan, Hainan International Auto Show can be described as a "sea of people" every year. Whether it is entry-level, luxury, mid-to-high-end, or energy types such as oil trucks, pure electricity and hybrid plug-ins, there is a lively scene in front of the booth, and consumers who try to take photos and negotiate for inquiry are in an endless stream.

It is reported that the Haima 7X-E and Haima 7X exhibited by Haima Automobile have great highlights in vehicle space, child safety and intelligent technology, attracting many extended families and business people to come to booth T1-13 in Hall 1 for inquiry, test ride and booking. Many consumers have said that "Haima’s intelligent technology, battery configuration, space design and other aspects are excellent, and the overall grade is much higher than that of the same class, and this year’s preferential benefits are very friendly."

Haima 7X is the first domestic seven-seater car with two children under Haima Automobile, and it is also a compact MPV. The whole department adopts a 7-seat layout of 2+2+3. The front row is turned into a sofa, creating a 165 lying mode, and the rear row is flat with a double bed, which opens the sleeping mode. It is also equipped with RPA remote parking, 540 HD panoramic image system, IACC integrated cruise assistance, LKA lane keeping assistance, SLA speed limit assistance and other functions, which can fully meet the travel needs of users.

As a second-child, seven-seater car with "buy a car to send Hainan fuel card", Haima 7X won the favor of consumers at this auto show, especially many migratory birds and families living in Hainan, who expressed their intention to buy it. A northern uncle currently living in Sanya said, "I’ve always wanted to buy a scooter, and I’ve been watching Haima 7X for a long time. This time I’m here for it."

Haima 7X-E, as the first intelligent pure electric seven-seat vehicle produced by Hainan Free Trade Port, is also the pure electric version of Haima 7X. It integrates the four advantages of "large space, long battery life, high safety and full intelligence". Equipped with Contemporary Amperex Technology Co., Limited NP technology ternary lithium battery module, the cruising range is 510km, and it takes only 27 minutes to charge the battery from 30% to 80%. It also supports the external power supply function of 220V cars, which can meet the demand of outdoor travel. Because of its advantages of fast charging, solid battery life, intelligence and safety, Haima 7X-E is very popular at this auto show, and there are often consumers who negotiate and place orders in front of the booth.

Spring is warm, Haima Automobile warms up "new car owners" with car purchase benefits and surprise activities.

For a long time, buying a car at Hainan International Auto Show has become the tacit understanding of many consumers, because cars are more courteous and more affordable. This year’s auto show, in order to share its achievements in new energy, new technology and new intelligence with more consumers, Haima Automobile sincerely brought car purchase discounts and multiple gifts.

At this year’s Hainan International Auto Show, Haima 7X brought the "Four Spring Gifts" car purchase preferential activities, which made many "new Haima owners" from all over Hainan come on the spur of the moment and return home with a full load. According to reports, non-index users can directly enjoy a cash discount of 5,000 yuan, and they can also receive a new car insurance worth 5,000 yuan and a decoration gift package worth 3,500 yuan. If they order successfully, they can also participate in the lucky draw. At the same time, activities such as "Waiting for you to challenge" and "DIY together" held by Haima Automobile booth during Hainan International Auto Show also attracted a large number of citizens to participate.

At this year’s Hainan International Auto Show, major domestic and foreign brands gathered in Hainan to compete for strength and display technology, which not only made a good start for Hainan’s automobile consumption market in 2024, but also made consumers know more about car selection and car purchase. It also highlighted the infinite vitality and potential of Hainan’s automobile market and provided inexhaustible power for the development of Hainan’s free trade port automobile industry.

Director JASON ZHANG accepted an exclusive interview with [Movie Network].

Director JASON ZHANG.

[Click to watch the exclusive video]

"Car shock" is a fashion culture. JASON ZHANG explodes and Li Xiaoran is very strong.

　　Movie network news (Photo/Shanghai Film Festival Reporting Group) From the beginning, most of JASON ZHANG’s films chose the theme of urban love. In an exclusive interview with [Movie Network], he admitted that he really prefers to tell stories from the emotional point of view. The film "Driverless" involves many sensitive issues such as "car shock", one-night stand, love triangle and so on. "‘ Che Zhen ’ It is everywhere in life, and I think it is already part of the car culture. " As a director, JASON ZHANG is very satisfied with the performances of the leading actors in the film, especially Li Xiaoran, who has successfully created a role that seems to be a good wife and a good mother but has an unspeakable past. Recently, Li Xiaoran’s boyfriend Yan Po was chopped by the black forces. According to JASON ZHANG, Li Xiaoran, who has a strong personality, is optimistic and calm in the face of all this.

Talking about the film: "Car shock" is an extramarital affair in automobile culture, which is very common.

　　Many plots in JASON ZHANG’s films are based on real events in life, and emotional themes such as marriage are the best entry point for him to reflect real life. "The theme that reflects trivial things in life is not attractive to me. I prefer to go deep into people’s emotions or human nature." In "Unmanned Driving", JASON ZHANG used a variety of phenomena to express people’s emotional state in reality, such as "car shock", one-night stand, multi-angle love and so on. Although these contents are still abnormal in some people’s eyes, JASON ZHANG’s view is quite different.

　　"In the past, I may think that love triangle and extramarital affairs are very important things, but now I think these are very common things, even five-corner love, and many people’s emotions are intertwined." JASON ZHANG also admitted that great changes have taken place in today’s concept of love and morality, but people are still pursuing pure love in their bones, just like Huang Xuan and Wang Luodan in the play, one represents a young man who is constantly pursuing material things, and the other is a simple Sargam. In order to better show the theme, JASON ZHANG specially set up a scene of "car shock" for them. "In fact, this thing is everywhere in life, and I think it is already a car culture. JASON ZHANG also revealed that a scene in which two people "play car shock" in a funny way while watching a movie at the drive-in cinema has been deleted because of the length of the film.

Comment on Actor: Wang Luodan is very simple. Li Xiaoran faces everything with a smile.

　　In Driverless, Gao Yuanyuan and Liu Ye staged a "one-night stand", Wang Luodan abandoned his "chatty" image and played Sargam. Li Xiaoran’s role seems to be a good wife and mother but has an unspeakable past, and every actor has a great change. "Wang Luodan still represents a very simple person, and those pure things in her are quite attractive to me. In fact, every actor in the film is different from the past.

　　JASON ZHANG was full of praise for Li Xiaoran’s performance in the film, saying that his performance was the most successful. Recently, her boyfriend Yan Po was chopped by the black forces. JASON ZHANG revealed that Li Xiaoran was very rational in the face of the accident. "She is a very strong person. When we sat together and chatted, she told me the situation calmly, including some details. I think these are related to her strong personality. She is still optimistic and can face it with a smile."
　

Director JASON ZHANG.

Director JASON ZHANG.

On genre: there is no living space for literary films, and many films are not suitable for 3D technology.

　　The topic of "Car Shock" was first chosen in the promotion of "Unmanned Driving", and then the "bed photos" of Liu Ye and Gao Yuanyuan were exposed. Sensitive topics such as one-night stand often appeared in the promotion of the film. JASON ZHANG, who used to shoot literary films, admitted that he did not reject the commercial operation. "In fact, it was a helpless move. Many literary films had no room for survival in the China film market, even those small films that did not intend to win much.

　　In addition to imitating the blockbuster mode regardless of the size of the film, the use of a large number of 3D technologies has become a trend. However, JASON ZHANG bluntly said that many films are not suitable for co-production into 3D versions. "3D is only a technical means. Whether the film is adopted or not depends on the type. It is more appropriate for action movies or cartoons to pursue visual effects, but it is completely unnecessary for movies with realistic themes." This type of film is what Zhang Yang is good at. He revealed that his next film is already in the process of planning, and it is still an urban theme.

　　Overseas networkAugust 16 th According to Indian media reports, the Indian government issued a warning to various mobile phone manufacturers in China for rectification within a time limit on the grounds of "worrying about data leakage endangering security", and began a large-scale review of electronic products imported from China.

　　According to the Times of India,The Indian government "suspects that China mobile phone manufacturers are stealing users’ information", such as contact lists and short messages, falsely claiming that they are engaged in "hacking", and issued a warning to the major smartphone manufacturers in China for rectification within a time limit.

　　Although Apple, Samsung and Indian mobile phone manufacturers received similar notices, most of them were China mobile phone brands. According to reports, the warning was issued by the Indian Telecommunications Bureau, and a total of 21 companies were notified.

　　The Indian media quoted an Indian official as saying, "The government requires these companies to carry out rectification in accordance with India’s safety provisions before August 28, and the government may also conduct audits to ensure that they comply with relevant regulations." The official also said that "if these companies are found to be in violation of regulations, they will be fined".

　　According to The Times of India,The Indian government has started a large-scale review of electronic products imported from China on the grounds of "worrying about data leakage endangering security".

　　A recent study by Indian Industry Group shows that the market value of China enterprises in India’s emerging telecommunications industry is increasing, reaching nearly $22 billion, which has aroused a strong reaction within the Indian government. They think that these China enterprises may illegally obtain information of individuals, enterprises and government agencies. According to reports, an internal government source said, "IndiaThe government believes that many electronic devices in China transmit or store data in servers in China, which may bring security risks, especially when the border tension between the two countries increases."

　　This is not the first time that India has cracked down on China products. According to overseas reports, the Indian government announced on August 9th local time that it would impose anti-dumping duties on 93 kinds of products imported from China.

　　According to Indian media reports, the trade balance between China and China is tilted towards China, and the trade deficit has reached 51.09 billion US dollars (about 339.8 billion RMB). A large number of goods imported from China flooded the Indian market, and’s smart phones have won "half of the country" locally, which has greatly hit the local industry. Earlier, a survey agency in India released a report saying that Indian consumers are more willing to buy China goods than local Indian goods. The report quoted the interviewees as saying that among similar products, Indian-made products are expensive, while China products have the most advantages in price and good quality.

　　Gao Feng, spokesman of China’s Ministry of Commerce, revealed last month that in the first half of this year, India has launched 12 trade investigations against China, once again becoming the country with the largest number of trade investigations against China.

　　According to the 2016 China-India Bilateral Trade Report released by the Indian Embassy in China in February this year, China has replaced the United States and the United Arab Emirates as India’s largest trading partner and the largest source of imports. In 2016, the trade volume between China and India reached US$ 71.18 billion, including US$ 11.75 billion in exports and US$ 59.43 billion in imports. India’s trade deficit with China was US$ 47.68 billion.

　　Lan Jianxue, an expert on South Asia at the China Institute of International Studies and a former diplomat in India, said that China has been a key target country for India’s anti-dumping for many years, and it has always been so. However, he stressed that in view of the current tense confrontation between China and India, India’s adoption of this measure at this time does not rule out catering to the extreme anti-China sentiment in its own country. (Compile/Overseas Network Yang Jia)