上海品茶

Wen Observer Network Ruan Jiaqi

The Korean drama "Squid Game" produced by Netflix can be said to be the existence of "popular spicy chicken" in the current global film and television dramas. A group of desperate adults have attracted countless attention through the novel setting of children’s games to decide life and death, becoming Netflix’s first drama with a viewing volume of over 100 million, which has boosted Netflix’s market value in one fell swoop.

However, the male host in the play set a double standard, won the whole game, the collapse of the plot in the middle and late period and the controversy over the alleged plagiarism made the play hard to be called a "god-sealing" work, and the Douban score dropped from 8.7 points at the beginning of the show to 7.6 points.

The topic setting and plot design of "Squid Game" did not surpass the classic theme of "The Great Escape", but the advantage was that the gameplay was simple, there was no cultural barrier, and it was easy for audiences from all over the world to understand. Scenes of bloody violence that stimulate the senses can stimulate the preferences of certain audiences, and directly hit the survival struggle of the bottom people. Today, with the growing gap between the rich and the poor and the pressure of survival, it even resonates with audiences in different regions.

Behind the phenomenal explosion of "Squid Game", it is even more inseparable from Netflix’s globalization strategy, and its marketing all over the sky has also made it "bite back".

Adult issues are reduced to children’s games, eye-catching and absurd index MAX

Judging from the cast, the lineup of "Squid Game" is luxurious, and there are many big coffees:

The director at the helm is Huang Donghe, who is good at social reality. Squid Game is his first TV play.

Huang Donghe: You may not know who he is, but you must have heard of his masterpiece "Melting Pot" (2011). This film is adapted from the sexual violence that really happened in a school for the deaf in Gwangju, which created 5.7 million movie-watching achievements, and then promoted the resumption of investigation of related cases and the improvement of Korean laws.

Huang Donghe/The Furnace poster

Li Zhengzai, the leading actor, is a Korean veteran male god. He has been in the front line for more than 30 years and holds the Qinglong Award winner.

Male No.2 Park Hae soo was a late bloomer, and by the tenth year of his acting career (2017), he became a rising star of the "Uncle World" acting school with his wonderful performance in "Smart Prison Life".

Li Zhengzai, Park Hae soo

Even the guest actors in the play are not ordinary people;

Gong Yoo "Agassi" in the Korean drama "Ghosts" has become a "suit thug" who has been crazy about 400 people’s ear posts here;

Lee Byunghun, the "light of Korea" and "the most expensive actor in Korean dramas" in Hollywood, also plays a mysterious man full of stories.

The cast of Cass composed of these actors alone is eye-catching, not to mention that the content of the series is still the theme of "The Great Escape" that has been hot all the time:

The story takes place on an isolated and nameless island. 456 people who have fallen into desperate situations due to personal reasons such as crime and gambling receive mysterious invitations from unknown organizations and are taken to the island to participate in survival games. In the end, the only winner will get a prize of 45.6 billion won (about 39 million US dollars), while the losers will die in this unknown place.

In fact, the theme of the story is not novel, but different from the usual secret room survival, which is either brain-burning or brutal, the survival challenge of Squid Game is based on six traditional children’s games: 123 Woodenhead, Tantang, tug-of-war, playing marbles, walking on the glass bridge and squid game.

The "sugar challenge" refers to the complete deduction of the pattern in the sugar cake.

Playing this game when I was young, losing is nothing more than being eliminated and playing another game, but "out" here means "physical dog belt".

The game room is packaged as a children’s style of "blue sky and white clouds" and "sliding slide seesaw". However, the warm and lovely atmosphere is greeted by bloody pieces and corpses everywhere, and innocent children’s games determine a person’s life and death.

It is a big shock for the audience to reduce the adult issue to the situation of children’s games, which is very contrasting.

The first game "One Two Three Woodenhead" scared people to death:

The newly arrived players still don’t know what happened, and they ran forward with a smirk. I didn’t expect it to be serious-the giant doll that gave people the "horror valley effect" turned around instantly, and the player who was still shaking casually was killed in the next second;

I never thought that playing a game would kill me, and the crowd was in chaos. The out-of-control players cried and ran back to quit the game, but they were already in the game, so they could leave if they wanted, and all those who violated the rules of the "Woodenhead" game were shot;

Seeing that there is no way out, the rest of the players can only fight back their fears, hold down their trembling bodies and continue to move forward.

In the first round of the game, only half of the players survived with the magical nursery rhyme of the giant doll "Harmless to People and Animals".

Only then can I understand the price of the so-called "game". The surviving players quit. They just want to win some money, but they don’t really want to put their lives in it, crying and begging for mercy to quit.

The person in charge of the mysterious organizer didn’t stop him, but he did an intriguing thing first: he directly released the bonus for the end of the game, and the transparent "little golden pig" that fell from the sky was poured with half a belly of money, "one person died with a bonus of 100 million won".

The commotion in the crowd gradually quieted down, and everyone looked up at the piles of money in the air, and their eyes gradually became infected with a layer of madness.

According to the regulations, if someone votes to stop the game, more than half of them can quit collectively. However, as expected, affected by the bonus, many people temporarily turned against the water, which led to almost a draw in the number of votes. Finally, they chose to quit by a narrow margin, and everyone was thrown back to the street.

But it didn’t take long for most of the players who left to return to the game, because they found that compared with the reality of this "hell", the "repair field" in the game still had a chance.

Once in the game, there will be no turning back. Since then, bloody violence has spread all the way, and suspense has been thrown out one after another.

The male host set up a "holy father", and in the second half of the story, the vulgar bugs piled up and the ending was rotten.

However, with the appearance of the usual "curse of the first three episodes" produced by Netflix, that is, the first three episodes are fast-paced and intensive, the follow-up story of "Squid Game" began to fall into the stereotype, and the word-of-mouth collapsed and was approved as "unfinished".

It’s like drinking a bottle of coke, drinking it out of breath, chewing a piece of gum, chewing it, chewing it, it’s boring.

Up to now, the most controversial thing is the double-label "Holy Father" design of the hero "Cheng Qixun".

Qi Xun is a middle-aged divorced and unemployed "gambling dog", who is 47 years old. He doesn’t wash dishes after dinner and puts them in the pool until his old mother comes home from her busy work. For the sake of conscience, he casually confessed that the old mother should not be so busy: although I don’t support the elderly, I feel sorry for her!

The old mother gave him money to celebrate her granddaughter’s birthday. As a result, Qi Xun turned to steal her mother’s bank card to bet on horses.

Even before, Qi Xun cancelled his mother’s medical insurance for gambling money, and gambled away the deposit, which made his mother look down on the disease, and it was also the chief culprit that eventually led her to die at home and no one knew.

Until the old mother’s foot was rotten due to complications of diabetes, which was so serious that she was about to be amputated, Qi Xun had the cheek to go to his ex-wife to borrow money. The ex-wife’s current husband gave money and asked Qi Xun not to appear in his house again. This sentence poked blx, who was sensitive to Qi Xun’s inferiority complex. He knocked the other side to the ground and threw the money back. "Is it great to have money?"

Compared with his own dignity, what is the big deal about his mother’s body that needs hospitalization?

Such a selfish ghost who has no responsibility for his loved ones has become an honest and wonderful person in the game, taking good care of everyone in the small group, especially caring for the elderly, and leading everyone to unite through the crisis at times of collective riots such as night fights.

In the play, Cheng Qixun takes special care of a mysterious old man.

Did Qi Xun show his great humanity in the game? That’s not true, just because the knife is not on his neck, and his kindness depends on whether his own interests are damaged.

When the gun was pointed at Qi Xun’s head, he immediately showed his true colors. In order to win the game and live, he did not hesitate to cheat the old man who had the best relationship with him. It is clear that he will do whatever it takes to survive, but the next second he is standing on the moral high ground, blaming the second man for killing other players is cold-blooded and heartless.

Everyone who survived the Great Escape didn’t step on other people’s bodies, and now they are pretending to be "moral emperors" and saying that they can’t kill innocent people indiscriminately.

At the end of the day, there were only Qi Xun, the second man and the female host, and Qi Xun formed an alliance with the seriously injured female host, saying that he would get rid of the second man before ending the game, and the two left.

However, if Qi Xun really just wants to end the game, he can vote. Even if Man Er doesn’t agree, he and the women’s alliance can reach more than half of the votes of 2:1, but he didn’t do that and wanted to kill Man Er.

We agreed not to "kill innocent people"? What’s the trouble?

However, such a person with a "flexible" moral bottom line, at the end of the play, carried the banner of "people are good" camp, and it was really unconvincing to go to war with the big boss who believed that "human nature is evil" and manipulated and played with human nature behind the scenes.

The most unbearable thing is that in a big escape game, Qi Xun wants wisdom and no wisdom, and he wants force value and no force value. It can be called the "five dregs of war" that both businesses are abolished, and he even won all the way with the "protagonist aura":

In Woodenhead’s game, Qi Xun, who has been scared silly, can hide behind someone taller than himself by the second male teacher. When his ankle fell to be locked by a machine gun, it was the Pakistani brother who took the risk of being dragged down and grabbed him;

Playing marbles, the old man deliberately pretended to be dementia and let Qi Xun take the last marble and walk him into the next game;

Taking the glass bridge, Qi Xun was so lucky that he was replaced by the first one, so he didn’t have to open the way.

The big escape killed others, and this wave is true.

In addition, with the development of the plot, there are many bugs in the film. As a work that exposes reality and humanity, it should be rigorous, but there are many details in the play that are difficult to explain with common sense.

For example, a policeman who sneaked into the island pretended to be a staff member of the organization, but in such an environment where the alert and rank were quite strict, he was closely monitored, and private communication was almost forbidden. How did he figure out the work content of the person he pretended to be without a teacher, and he did not give away the clues in the almost militarized control?

The police also stole a mobile phone to record video as evidence, and it was impossible to charge it all the time. The mobile phone was firm for nearly a week and there was still electricity to use.

In the play, a player helped the staff secretly do the black business of selling organs in exchange for the game information of the next day. As a result, one day, a small note with information was stuffed into a boiled egg …

Not to mention, since the beginning of the drama series, questions about plagiarism and stalk melting have never stopped. Some netizens have counted that at least seven works in four countries have elements and bridges in the drama.

"Symbolized" dress is similar to "House of Money" VS "Squid Game"

The split mirror is similar to "Listen to the God" VS "Squid Game"

There are "Skybridge" bridges, "Gambling Revelation" VS "Squid Game"

The drama exploded, the platform made a profit, and all the staff were promoted to coffee, and the same paragraph sold crazy.

Although I think that Squid Game is not an annual drama, it is probably a 7-point qualified "brainless drama" suitable for killing time, but I have to admit that this drama is really hot.

How popular is Squid Game? An intuitive data is that since it was launched on September 17, the number of global viewers (households) in less than four weeks has reached 111 million, exceeding the previous record of 63 million viewers in Bridgetown’s four-week broadcast.

It not only won Top1, the hot list of more than 190 countries and regions covered by Netflix, with 100% freshness of rotten tomatoes, but also became the first series of Netflix with a viewing volume of over 100 million, which was a veritable phenomenon explosion.

With the global fire of this drama, Netflix’s market value has soared by about $19.2 billion (123.7 billion yuan) since its launch, and recently hit a record high of $646.84 per share in the past 20 years, with a market value growth of over $10 billion.

Although the content of just 9 episodes has already ended, the follow-up effect of Squid Game is still fermenting.

Since 95% of the audience are overseas audiences outside Korea, according to Reuters, the series also set off a wave of learning Korean in many countries in Europe and America. According to the data of a language learning APP, the number of related users in the UK has increased by 76%, and that in the US has increased by 40%.

The local Korean stars in the play have also been able to go out of Korea and gain international fame, and the main creative actors have the opportunity to appear in the American talk show "Jimmy Show". After the promotion of all employees, advertisements and endorsements poured in, and even a few little-known bit part got the resources of the leading role in the first-line drama series.

In particular, the Korean actress Zheng Haoyan, who plays the Korean woman "Jiang Xiao" in the play, has a shocking speed of becoming popular. Originally a model, after this transformation, she became a world-class top-notch, and the number of Instagram fans soared from 400,000 to 16.18 million, surpassing Song Hye Kyo to become the most popular Korean actress on Instagram.

LV, a first-line luxury brand, immediately threw an olive branch, and directly declared it as the global ambassador of the brand, endorsing three lines of fashion, jewelry and watches.

The booming business opportunities brought by the popularity of "Squid Game" are beyond everyone’s expectation.

In convenience stores in South Korea, the sales of white sugar, the main material of the drama, increased by 45% within two weeks of the launch of the drama, and the sales of finished products increased by three times. The sugar maker who provided 700 pieces of linden candy props for the play in Korea now sells more than 500 pieces of linden candy every day and hasn’t come home for a week in a row.

Auction, a Korean e-commerce platform, said that less than a week after the series was launched, even the sales of marbles toys increased by 860% over the same period of last month. According to the data of Lotte Mart Supermarket, the sales of squid increased by 49%, and the dry instant noodles of the same paragraph in the play were also sought after.

In addition to the storm of goods in the Asia-Pacific region, these surrounding areas are also selling like hot cakes on American shopping websites, and some products have entered the top 100 of the best-selling list of Amazon categories in the United States. CBS News pointed out that the green sportswear and red soldier clothes in the play are expected to become one of the most popular Halloween costumes in the United States this year.

On eBay, the sales of the same sportswear soared by 188%; According to the data of Sole Supplier’s sneaker store, the sales volume of white canvas shoes, the same model of VANS, an American sports brand, increased by 78 times.

So ordinary, why is it hot?

By the close of the show, the drama had no "prosperous time" at the time of its opening, and the score of Douban dropped from 8.7 points to 7.6 points. There were many evaluations of "opening higher and walking lower", but the slight lack of artistic value did not affect the global popularity of Squid Game.

If it is only because of the popular theme of large-scale+"infinite flow survival game", it seems that it can’t explain the global success of this drama. After all, the theme of "The Great Escape" has long been in the forefront, and the topic setting and plot design of "Squid Game" have not surpassed the classics. The same type of "fraud game", "Gambling Silent Record" and "Alice in the Dying Country" have a better reputation, but they can’t achieve this level of commercial success.

First of all, it is certain that it is well-made. From the content, the core of the Japanese "infinite flow" is a battle of wits, and the first step of "Squid Game" is to choose six kinds of children’s games with easy-to-understand rules as elimination levels to directly attack human nature and stimulate the bloody and violent scenes of the senses, which is easy to understand and reconstructs the rules of the game of childhood memories.

For the audience, no matter whether you have played this game or not, there is no rule to understand or even imitate the threshold, and it can arouse some audience’s nostalgia. Especially for western audiences, there are almost no cultural barriers, which enables the drama to harvest the global audience to the maximum extent.

These contents are rich in network meme, which are convenient for re-creation, conform to the characteristics of viral communication of social platforms today, and can spread like a duck to water in the short video era of information fragmentation, thus further deepening the influence of drama series.

Character setting is another highlight. Unlike the previous escape works, which featured teenagers, the role in Squid Game was dominated by young and middle-aged marginalized people, and all kinds of people were pushed to the last corner by fate: gambling frustrated men who suffered layoffs, social elites who suffered disastrous investment, foreign workers who were squeezed by black-hearted bosses, defectors who were cheated by intermediaries …

In today’s increasingly fierce social competition, increasing polarization between the rich and the poor, and increasing pressure on survival, these settings can directly attack the struggles of the people at the bottom, which can better arouse the resonance of audiences in different regions, even if cultural differences will not affect the audience’s empathy.

Jin Minying, the content director of Netflix in South Korea and Asia, also said that when talking about the phenomenal explosion of Squid Game, first, the rules of the game selected by the director are very simple; Secondly, the appearance and scheduling of the series are also very attractive, and there are many unforgettable scenes that can make the audience relive and create topics; Third, it lies in the film’s criticism of social injustice, including class differentiation and wealth inequality, as well as gender discrimination. These social problems exist not only in South Korea, but also in the whole world, so they can also arouse strong repercussions outside South Korea.

Foreign media, such as BBC and new york Times, think that the social inequality in Squid Game has hit the pain point of European and American society, especially when the epidemic intensifies the Matthew effect, fairness has become a luxury only related to the rich.

Since the outbreak of the epidemic in the United States, when countless factories and shops closed down and laid off workers, and tens of millions of people struggled to make ends meet, financial transactions were like boiling oil, and the rich reaped trillions of dollars. The new york Times believes that the Squid Game is not so much a game as a struggle in an extremely unequal society.

However, this also led to the drama series "Squid Game" being approved as "Western cultural vassals" and lacking cultural specificity. The background and game settings in this play, if set to any country, will not affect the normal development of the plot.

It’s not the first time that we have questioned the story that caters to western values under the cover of South Korea. For example, another Netflix Korean drama, Kingdom, is full of cultural elements of Lee’s Korea, but under the framework of the rights of eastern culture, grave defense, which originated from the imagination of western culture, is staged, trying to satirize the current social class solidification and the inequality between the rich and the poor.

The explosion of squid is inseparable from Netflix’s globalization strategy and marketing.

The success of Squid Game is actually the success of Netflix’s localization strategy and global layout, and it is the inevitable result of Netflix’s long-term investment in Japan and South Korea.

Around 2015, Netflix, rooted in the American market, found that the local user increment had already reached the ceiling, officially opening the globalization strategy. After the "Korean Restriction Order", the market demand of Korean cultural industry just bumped into Netflix’s global content demand. The two companies hit it off immediately, and South Korea became the second country in East Asia to cooperate with Netflix after Japan.

Netflix immediately set up two large studios in South Korea, and currently has 3.8 million subscribers in South Korea. From 2015 to 2020, Neflix invested $700 million in Korean content and broadcasted more than 80 Korean-made film and television works, such as Kingdom, Forced Landing of Love, itaewon Class, I am a relic organizer … which continued Netflix’s consistent style of "betting a lot, there is always one that can explode". Although the word of mouth is different, there are explosions every year.

Stills of Forced Landing of Love

CBS News reported that "Squid Game" is only a part of a series of Korean projects developed by Netflix this year, followed by works such as "Hell" and "Money House" waiting to be launched, with Yoo Ah In, Ji Chang Wook, Ha Jung Woo, Gong Yoo and other European and American "familiar" Han Xing all starring, and Netflix will invest an additional $500 million in the Korean market in the future.

The secret of Netflix localization can be simply summarized as: buying local scripts, using local teams, giving money generously, not interfering with the standard content at all, and setting up production centers in many places around the world.

Netflix, born in the United States, can’t do as the Romans do immediately after going to other regions. The previous Japanese TV series Underwear and White Collar, Korean TV series My Only Love Song, and Taiwan, China TV series The Dreamer are all in low ratings and have poor results. Until the filming of the Korean drama "Kingdom", Netflix chose to cooperate with a mature local team and spend money to incite a team of Korean experts, which led to a win-win audience.

Since then, in order to reduce the risk of "cultural discount" and overcome the acclimatization, Netflix will select local representative and distinctive themes for content creation according to the social and cultural characteristics of different countries and regions, tap local cultural materials and story elements, and enhance the internationalization level of content.

Japanese dramas have horror elements and human nature topics; Korean dramas like to focus on political power and play a funeral film by the way; Thai drama, supernatural fantasy elements can not be less; Taiwan, China, on the other hand, keeps the suspense factor.

The picture is from "DataENT Digital Entertainment"

Moreover, Netflix’s favorite thing for creators from all over the world is that they are willing to save money and not "manage things". Jin Yinji, the screenwriter of Kingdom, once said a particularly classic sentence, "Netflix never gives any opinions, only gives money."

Netflix’s investment in limited drama production in South Korea is quite generous, which is 2-3 billion won per episode, reversing the low investment pattern of only 400 million won per episode and making up for the shortcomings of short-term and small investment in Korean film and television. However, although the local team is fully released in creation, Netflix is particularly strict with post-production and quality, and will not renew the drama that fails to meet expectations after broadcasting.

Take "Squid Game" as an example. The director said that the script was actually completed as early as 2009, but many producers thought that the script was too bloody and had no commercial value until Netflix took over. According to public data, the production cost of a single episode of Squid Game is about 2.5 billion won, and the total production cost of nine episodes in the first season reaches 20 billion won, about 108 million RMB, which is a big investment in Korean dramas.

The Squid Game, with full Korean dialogue, provides subtitles in 37 languages and dubbing in 34 languages on Netflix. In order to help it "break the circle", Netflix has carried out a big marketing campaign all over the world.

Compared with Netflix’s conservative marketing strategy in the Asia-Pacific region, "Squid Game" has changed its normal state, and Netflix has come up with an online and offline marketing plan in line with the dramatic content.

In the pre-production stage, Netflix took the simple and easy-to-use game links such as "One Two Three Woodenhead" and "Casserole" as the marketing focus:

Before the series started, an interactive exhibition area was set up in itaewon subway station, which brought the puppet dolls, playgrounds, piggy banks, pink NPC and other elements into reality.

At a zebra crossing in the Philippines, Netflix set up a giant puppet doll. When passers-by ran a red light, the doll would turn its hair and stare like a play.

After "Squid Game" was broadcast, Netflix opened a flash cafe in Paris, where everyone can play the "Sugar Challenge" live, and successful players can get Netflix’s free user service for one month.

In addition to offline, online interaction is also wave after wave.

In North America, Netflix launched a video topic of "XX Challenge" which is in line with TikTok users’ habits, and adapted the games in the play into interactive video challenge games such as "Sugar Challenge" and "123 Woodenhead Challenge".

At present, the reading volume of related topics on TikTok has exceeded 32 billion, which is equivalent to that everyone in the world has seen it more than 4 times.

In order to improve game participation, Netflix also encourages viewers to restore the games online on Roblox, the world’s largest online game platform for most people, which not only promotes the Squid Game, but also satisfies the online interaction enthusiasm of fans, and also allows the creators of these small games to make a sum of money.

Taking advantage of the global craze of "Squid Game", Netflix has also begun to further exert its strength in the retail industry, and will cooperate with Wal-Mart to build an exclusive retail center, so that consumers can more conveniently purchase the surrounding areas of series such as "Squid Game".

At present, the massive marketing of Netflix seems to have met with a certain degree of "self-attack". The massive promotion has led to the Squid Game being pushed to many students as a TV-MA drama (forbidden to watch under the age of 17), which has caused concern and resistance from schools and parents’ organizations in many countries.

A school in Belgium issued an urgent reminder

The British "Daily Mail" combed the dramas launched by Netflix in recent months and found that at least six dramas had violence or pornography problems.

Some foreign media criticized that Netflix has used "bloody violence" as a wealth password in recent years. It knows that these scenes full of bloody violence can better mobilize the emotions and participation of the audience, while continuously pushing relevant videos to users who have seen violent bloody videos. At the same time, it is also consciously "cultivating" users’ interest in violent bloody and even pornography in exchange for ratings and economic benefits.

Source | Observer Network

Original title: "No one wants this Korean drama, how can it be made into a global explosion by Americans?" 》

Read the original text

CCTV News:Under the background of peak carbon dioxide emissions and carbon neutrality, China has stood at the crossroads of energy transformation. Clean, low-carbon, safe and efficient new energy is becoming the main force of "double carbon" track, and it also presses the "acceleration key" for the development of new quality productivity. Rapid iterative new technologies link up more efficient energy arteries, and the growing new energy is also moving towards a lower-carbon green future at a faster pace.

The micro-documentary "Accelerating the Development of New Productive Forces" of Finance and Economics Program Center aired the third episode — — Energy is trendy, let’s take a look at how the surging new energy is "chasing the wind day by day" and going to the sea.

In ancient times, primitive people learned to drill wood for fire, and human civilization started; Coal ignited the fire of the first industrial revolution; The invention of electricity achieved a qualitative leap in productivity; The outbreak of oil industry further accelerated the global industrialization; Every breakthrough in the field of energy is inseparable from the progress of human civilization. Today, we have once again reached the crossroads of energy transformation.

Changing electricity is a job that taxi driver Master Fan has to do every afternoon. It takes only 3 minutes to replace two standardized batteries each time, and the power is 53 degrees.

Master Fan Taxi Driver:We have a 12-hour class, two people are driving this car, and one class (electricity package) is in 45 yuan (one day).

In Xiamen, the basic network of power exchange is under construction, and each power exchange station uses the same standard battery to adapt to different models.

Chen Weifeng, General Manager of Times Electric Service:Just like a "No.5 battery", all kinds of vehicles will use this "No.5 battery" in the future. The optimization of peak power and valley power and user behavior can reduce the cost of electricity.

Gao Mingyuan, General Manager of Xiamen Strait Taxi Company:At present, 275 taxis have been put into operation, and drivers have no mileage anxiety.

Each power exchange station is like a large-scale city charging treasure, which is fully charged at night when electricity consumption is low, and provides power exchange service for local operating vehicles at daytime when electricity consumption is high. The power of these large charging treasures responds to the dispatching of the power grid, and where do their power sources come from?

In this sea area located in the southeast of Zhangpu County, Fujian Province, the offshore wind farm is carrying out fan hoisting.

This offshore wind farm, which is 32.8 kilometers away from the coastline, includes 28 13 MW and above wind turbines, including 6 16 MW wind turbines with a total installed capacity of 400 MW. The hub center of the 16 MW fan is 152 meters high, which is equivalent to the height of a 52-story building, and a single blade is 123 meters long.

On the sea, a 16 MW fan can generate about 34 degrees of electricity every revolution. According to this calculation, a single unit can output more than 66 million kWh of clean electricity every year, which can meet the domestic electricity consumption of 36,000 families of three for one year. Every time I turn on electricity, I remember which sea area I come from.

Lin Yufeng, Director of Development Department of State Grid Xiamen Power Supply Company:The electricity it sends out can be stored on the chain, which can prove which power plant the electricity is sent from, and then they can be traced back to the source when they trade green electricity.

However, like all renewable energy sources, the biggest drawback of wind power lies in the instability of random fluctuations.

Uncontrolled wind is free and willful, but the demand for electricity is 24 hours a day. To adjust the time difference between supply and demand, energy storage facilities are exploring new solutions.

Let’s answer the question just now. Changing power stations is one of the solutions. These large-scale city charging treasures solve the problem of storing wind and then send electricity into the car. However, the exchange of electricity is not just a one-way traffic to send electricity into the car.

New energy owners:At night, when the electricity bill is low, fully charge the car, and use it to charge it to the power grid in the daytime to earn the difference.

Here, the new V2G charging pile turns the electric vehicle into a small-sized "charging treasure", which sends electricity to the power grid in the reverse direction during the peak hours to help peak shaving. The reverse charging technology realizes the two-way interaction between the vehicle and the power grid.

Wang Laihui, Deputy Manager of State Grid Xiamen Electric Vehicle Company:Now it’s generally 60 degrees, and you can run 400 kilometers a day. One day, 30% of electricity is discharged reversely, and the price difference per kilowatt-hour is about 0.65 yuan, and the discharge income per day is about 12 yuan. It is very suitable for office workers to charge at home at night and discharge at the office during the day.

The inexhaustible electricity in the car can be fed back to the power grid, which may have been a fantasy in the past. Technological innovation has brought more possibilities for new energy and allowed more imagination to take root. Since 2023, China’s new energy industry chain has repeatedly broken the world record. The world’s first 16 MW domestic offshore wind turbine was successfully connected to the grid for power generation, and the world’s largest 18 MW direct-drive offshore wind turbine was successfully rolled off the assembly line. The onshore 15 MW model has also been released.

Kun yang, Executive Vice President of China Electric Power Enterprise Federation:During the "Fourteenth Five-Year Plan" and "Tenth Five-Year Plan" period, the cumulative investment scale of new power sources in China can reach more than 10 trillion yuan, in which the new energy industry will play an important role.

Under the background of peak carbon dioxide emissions and carbon neutrality, China’s energy structure is accelerating, and clean, low-carbon, safe and efficient new energy is becoming the main force of the "double carbon" track. The new energy of "chasing the wind day by day" and going into the sea has injected a steady stream of power into the process of high-quality development.

He Yang, Deputy Director of the National Energy Administration:We will seize the commanding heights of new energy development technology in the future by strengthening the cutting-edge and subversive technical research of wind power and photovoltaic, and promote the technological innovation and application of new energy engineering in major projects such as large-scale wind power photovoltaic base projects and offshore wind power base projects.

Non-renewable fossil fuels and their changes in climate conditions have a profound impact on the transformation of global energy structure. A century ago, human beings were surprised that several groups of copper wires at home or in factories could create the energy of a turbulent river; Today, we have begun to try to get rid of the dependence on fossil resources and explore the possibility of sunlight, wind, river water and even hydrogen. New technologies that accelerate iteration link more efficient energy arteries, and growing new energy sources are also accelerating towards a lower-carbon green future.

He Yang, Deputy Director of the National Energy Administration:Through these new models and formats, we will build a zero-carbon factory and a zero-carbon park, further catalyze and stimulate new energy as a new quality productivity, and form a new kinetic energy for green and sustainable growth.

The immortal fire ignited the engine of civilization, the inexhaustible sea breeze drove the wheels forward, the surging waves were expected, and the surging energy was endless. Taking fire, burning lamps, accumulating potential and storing energy, the energy trends are one after another, and the future is on the road.

1905 movie network news On March 22nd, a feature film was released by the film directed and starring.At present, the film is being shown all over the country, which has won the audience’s super-high reputation: "the best film in 2021 so far", "constant tension, constant jokes and cruelty" and "absolutely need two brushes. Many details are worth tasting. " Buy tickets immediately and feel the thrilling survival test.

Make up a nonexistent language for survival.　

Behind every word is a life.

During World War II, Giles (Nahuel Pérez Biscayart), a Jew, was arrested and sent to a German concentration camp. He lied that he was a Persian to save his life and escaped being shot. Although this lie saved him temporarily, Gilles was taken by German officer Koch (Lars Eidinger) and asked to teach him Persian. Gilles, who knows nothing about Persian, can only make up a language out of thin air. He can only make up the word "Persian" in fear every day to survive.

Koch’s protection of Gilles aroused another SS guard (Jonas Nay)’ s suspicion of Gilles. During his life in a concentration camp of more than 700 days, Gilles passed away from death every day. How long can this language, which only two people know, help Gilles hide? The film is full of tension and people can’t help but hold their breath.

In the exposed feature film, Giles, a Jew, lied that he was a Persian. After 700 days in the concentration camp, all the Jews who survived in the concentration camp were about to be slaughtered. The German officer Koch took him out of the concentration camp and let him live. Then Giles was saved by the Allies. In the allied tent, Gilles, who no longer calls himself Reza, told the allied officers that although all the files in the concentration camp had been destroyed, he still remembered the names of some victims. Under the gaze of the gathering crowd, he read out the names of those "nobody" one by one in the uncontrollable SOB.

High score, high energy and high reputation　

The whole network strongly recommends creating ultra-high heat

The film Farsi Course was adapted from a real event. In August, 2020, the film was selected as the official recommendation unit of the 10th Beijing International Film Festival and held the Asian premiere. It was hard to find a ticket for the only offline screening that sold out in 5 seconds. Previously, after the world premiere of the film at the Berlin Film Festival, it gained a lot of praise from overseas media. Today, Persian Course still maintains a high score of 8.3 in Douban, and is called a must-see movie by countless fans.

In Persian class, Giles, a Jew, used the names of 2840 compatriots to accuse the evidence of war. The film does not show cruelty with a lot of war scenes, but the words "Persian" can directly hit the hearts of every audience. Immediately after the film was released, it aroused enthusiastic response on all major platforms, with the recommendation rate of Big V as high as 92%, and the score of Cat’s Eye and Taobao Film as high as 9.3, which was highly recommended by many filmmakers and film critics.

The professional film media commented that "a film that can’t be missed in the cinema recently", and the audience also said that "the emotions are restrained and shocking" and "a film that hits the soul directly". The film was not shortlisted for the best international film award because it failed to meet the requirements of applying for the country, which is the biggest legacy of this year’s Oscar. However, the film has been recognized by audiences at home and abroad, which is enough to make it one of the must-see foreign language films this year.

　　"Why do children catch a cold as soon as they go to kindergarten?" "My child is a new junior one, and he has repeated respiratory infections from time to time, which has an impact on his study and life. How to enhance his immunity?" It’s the school season again, and children who get sick as soon as they go to school begin to make their parents nervous again. When the temperature changes suddenly every year, the number of small patients in the pediatric clinic of the hospital increases.

　　Experts from the First Hospital of Changsha City give advice to parents on how to prevent recurrent respiratory infections in autumn and let children spend their school life healthily.

　　A Why can’t a child catch a cold and root it?

　　Xiaolong, who has just been in kindergarten for a few months, is a lively and active child. He looks dignified and sturdy, but his mother always sighs. It turns out that after going to kindergarten, Xiaolong will "catch a cold" every once in a while, coughing, runny nose, etc., and sometimes he has a fever and even pneumonia twice. Xiaolong’s mother said helplessly that because she often went to the hospital, doctors and nurses in the hospital pediatrics became "familiar faces".

　　Xiaolong takes some oral drugs or fluids in the hospital for a few days at a time, and he will get well soon, but he always feels that he can’t cut off his roots. Because he is often sick, he has to ask for leave from the kindergarten teacher. Xiaolong’s mother said worriedly, "When I was born, I heard from the older generation that when the child is older, my body will be better after I was 3 years old. How can I get sick when I go to kindergarten now, and I run to the hospital one after another, worrying about the side effects of drugs, no matter how worried he is about the aggravation of symptoms or even pneumonia?"

　　Mei Mei, a new junior high school student, had a general physique when he was a child. With the aggravation of study tasks, he studied longer and longer every day. Sometimes he did his homework until late and had symptoms of respiratory infection from time to time. Mei Mei’s parents want to enhance her immunity. Some people say that it is good to drink oral liquid, while others say that Chinese patent medicine is good. Mei Mei’s mother doesn’t know whether her child can take immunomodulators, which is very tangled.

　　B The diagnostic criteria of recurrent respiratory tract infection are different at different ages.

　　What exactly is recurrent respiratory infection? What are the causes of recurrent respiratory infections? How should parents and children treat and prevent it?

　　According to the chief physician Wang Xiangyun, director of pediatrics department of Changsha First Hospital, respiratory tract infection is the most common disease among children. According to statistics, every child in developing countries suffers from 4.2 ~ 8.7 respiratory tract infections every year, most of which are upper respiratory tract infections, and the incidence of pneumonia is 10 times per 100 children every year. Respiratory tract infection is divided into upper respiratory tract infection and lower respiratory tract infection. Upper respiratory tract infection is a general term for inflammation of nasal cavity, pharynx or larynx, and it is also commonly diagnosed with terms such as cold, rhinitis, pharyngitis, nasopharyngitis and tonsillitis, which is referred to as "upper sensation" for short. Lower respiratory tract infection refers to tracheobronchitis and pneumonia. The onset is mostly acute, and the only mild symptoms are nasal symptoms, such as runny nose, stuffy nose, sneezing, tears and throat discomfort. If the infection involves the nasopharynx, there are often fever, sore throat, tonsillitis, congestion and hyperplasia of lymphatic tissue in the posterior pharyngeal wall, and sometimes lymphadenopathy. There are also some manifestations of vomiting and diarrhea, which are more common in infants and children, and are clinically called "gastrointestinal cold". In severe cases, there may be persistent high fever, frequent cough, shortness of breath, poor mental health, and severe systemic symptoms.

　　Recurrent respiratory tract infection means that the frequency of respiratory tract infection is too frequent in one year, exceeding a certain range. Different ages have different diagnostic criteria, which can be divided into repeated upper respiratory tract infections and repeated lower respiratory tract infections. Repeated upper respiratory tract infection refers to the infection of infants under two years old ≥ Seven times a year, children aged 2-5 years old were infected with ≥ Six times a year, children aged 5-14 were infected with ≥ 5 times/year; Repeated lower respiratory tract infections include repeated tracheobronchitis and repeated pneumonia. Repeated tracheobronchitis refers to the infection of infants under 2 years old ≥ Three times a year, children aged 2-5 were infected with ≥ Twice a year, children aged 5-14 were infected with ≥ 2 times per year; Repeated pneumonia, regardless of age, as long as it is infected ≥ It can be diagnosed twice a year. The interval between two infections is at least 7 days.

　　C blindly pursuing cough relieving effect aggravates the condition.

　　Wang Xiangyun said that there are many reasons for recurrent respiratory infections, including the following aspects.

　　Immature or low immune function: children are in the period of growth and development, and their immune function is obviously different from that of adults. Most of them are immature or low, even at different ages. For example, the content of immunoglobulin IgA is almost zero at birth, and it only approaches the adult level when it is 11 ~ 12 years old. Among them, secretory IgA is the main immunoglobulin in respiratory secretions, which plays an important role in the first line of anti-infection defense, so children are more prone to respiratory infections.

　　Improper nursing: After suffering from respiratory infection, many parents are worried that it is caused by catching cold, knowing that the weather is hot, or letting their children wear more clothes, resulting in high fever. Wipe the whole body with alcohol after fever, which may lead to alcoholism or allergies; Some parents blindly pursue the effect of relieving cough, but use antitussive drugs, which leads to sputum secretion not being discharged, but aggravates the condition.

　　Admission to nursery institutions, initial stage of enrollment and environmental factors: nursery institutions and schools are a public environment, and children are not used to school just now, so they can’t adapt to the changes of the environment well, and there are many children. When one person catches a cold, other children don’t know how to prevent themselves, and they are in close contact with each other, which is easy to cross-infect. The northern part of China is in the cold and changeable winter and spring season, while the southern part is more likely to cause respiratory tract infections in the rainy season with high humidity in summer and autumn. At the same time, air pollution, passive smoking and other environmental factors can lead to repeated respiratory infections.

　　Unbalanced nutrition: Some children are partial to food, picky eaters and anorexia, which leads to unbalanced nutrition, and they are more prone to respiratory infections than other children.

　　Chronic focus and basic diseases: Some children are more prone to recurrent respiratory infections than normal children because of chronic focus such as rhinitis, sinusitis and chronic tonsillitis, and basic diseases such as congenital immunodeficiency.

　　D treating virus-infected people without abusing antibiotics.

　　The purpose of clinical treatment is to reduce the number of respiratory tract infections.

　　The first is to find the cause and treat the underlying diseases. The most common pathogenic factor of recurrent upper respiratory tract infection in children is pathogen invasion, and the most common are viruses, bacteria and atypical pathogenic microorganisms. Anti-infection treatment for pathogens should not abuse antibiotics for highly suspected virus-infected people, and at the same time strengthen the treatment of basic diseases.

　　Secondly, immunomodulator therapy can be performed. The use of immunomodulators can enhance the immune function of respiratory tract, effectively reduce the frequency of recurrent respiratory tract infections and the use of antibacterial drugs.

　　Third, we must do symptomatic treatment. According to different age and illness, we should correctly choose expectorant, antiasthmatic, antitussive and other drugs, atomization therapy, lung posture drainage and lung physical therapy.

　　In addition, vaccination can be carried out reasonably; Strengthen nutrition, reasonable diet, supplement trace elements and vitamins; Arrange study and life reasonably, adjust the schedule of work and rest, pay attention to the combination of work and rest, not be overtired, and take appropriate outdoor activities and exercise to enhance physical fitness; Avoid passive smoking and odor stimulation, and keep the indoor air fresh.

　　Related links

　　These tests are needed to identify recurrent respiratory infections.

　　Detection of pathogenic microorganisms: it is suggested to actively improve the joint detection of pathogens to determine what kind of pathogen infection it is. For example, anti-streptolysin O can be checked by blood sampling, which is the most common bacterium that causes tonsil suppuration; Nasopharyngeal swab examination of adenovirus and influenza virus antigen further clarified the cause of respiratory tract infection.

　　Otolaryngology examination: Some congenital developmental abnormalities and acute and chronic otorhinolaryngology infection foci such as adenoid hypertrophy and allergic rhinitis can be found directly through preliminary otolaryngology examination or nasopharyngeal laryngoscope.

　　Determination of immune function: primary and secondary immunodeficiency diseases can be found through detection of humoral immune function and cellular immune function. For example, selective IgA deficiency can lead to repeated respiratory infections.

　　Chest X-ray, lung CT and airway and vascular reconstruction: It can effectively find out the location of lung lesions, whether there are abnormal airway and lung development, airway stenosis, bronchiectasis, vascular compression and so on.

　　Bronchoscopy: The foreign body in the airway, airway obstruction and external tracheal compression, airway dysplasia and bronchiectasis can be diagnosed directly under the microscope.

　　Color Doppler echocardiography can provide diagnostic reference for recurrent respiratory tract infection caused by congenital heart disease.

　　Special examination: for example, if you suspect that you have primary ciliary dyskinesia, which leads to repeated cough and expectoration, you can perform respiratory mucosa biopsy to observe ciliary structure and function.

　　What kinds of immunomodulators can be used in children with recurrent respiratory tract infections and what are their contraindications?

　　First, immune system products

　　1. Thymosin: It can be used for the treatment of repeated respiratory tract infections caused by various primary or secondary T-lymphocyte deficiency diseases, and it is forbidden for allergic people.

　　2. Poly-myocyte: used for adjuvant treatment such as recurrent respiratory tract infections, and it is forbidden for allergic people.

　　Second, the chemical synthesis agent

　　1. Levamisole tablets: used for immunomodulation treatment of children’s recurrent respiratory tract infections, allergic rhinitis, allergic cough, bronchial asthma, atopic eczema and chronic urticaria, etc. It is forbidden for patients with liver and renal insufficiency.

　　2. Cimetidine: used as adjuvant therapy for allergic diseases, some refractory autoimmune diseases, recurrent respiratory infections, oral ulcers, etc. It is forbidden to use with central anticholinergic drugs at the same time, and it is forbidden to patients with severe heart and respiratory diseases, liver and renal insufficiency and organic encephalopathy. It is not recommended for children under 3 years old.

　　Iii. Biological agents

　　1. Bestin: used for the treatment of children’s recurrent respiratory infections and the immune regulation of abnormal diseases. It is not recommended for children with primary phagocytosis or humoral immune deficiency and infants under 1 year old.

　　2. Pantotrichum: It is suitable for the prevention and adjuvant treatment of recurrent respiratory infections, acute respiratory infections and allergic diseases. Allergic to pantothenic protein, autoimmune diseases (caused by antigen-antibody complex related to bacterial infection),

　　3. Transfer factor: it is suitable for adjuvant treatment of recurrent respiratory tract infections, infectious diseases, allergic diseases and autoimmune diseases. Allergy is forbidden.

　　4. BCG polysaccharide nucleic acid: used for preventing and treating recurrent respiratory tract infections, bronchial asthma, recurrent eczema, urticaria and other diseases. It is forbidden for people who are allergic to this preparation, patients with tuberculosis infection, other acute infectious diseases (such as measles, whooping cough, pneumonia, etc.) and children with acute infection.

　　5. Intravenous injection of human immunoglobulin (IVIG): In addition to primary and partial secondary immunodeficiency diseases, it can be used for some diseases related to autoimmune response such as premature delivery infection and intractable epilepsy, and plays an immunomodulatory role. It is forbidden to those who are allergic to IVIG or have other severe allergic history, and those who have selective IgA deficiency of anti-IgA antibody.

　　Iv. immunomodulators derived from plant medicines

　　1. Yupingfeng Granule: Allergic diseases such as allergic rhinitis, allergic cough, bronchial asthma, atopic eczema and chronic urticaria in children. In addition, it can be used as an immunomodulator for children with autoimmune diseases with local and systemic secondary immune dysfunction caused by long-term inhalation or oral corticosteroids. Use with caution during acute infection and fever.

　　2. Fuganlin oral liquid: repeated respiratory infections, cough variant asthma, and viral respiratory infections secondary to treatment with immunosuppressants. This medicine has no special contraindication.

　　3. Huangqi Granule: allergic diseases such as allergic rhinitis and bronchial asthma in children. In addition, autoimmune diseases with low immune function caused by oral corticosteroids, especially children with nephrotic syndrome, can be used as immunomodulators. Patients with cold and fever, acute infection and diabetes are forbidden to take it. (Xu Yuan Hoang Cam Instructor Wang Xiangyun, Director and Chief Physician of Pediatrics, Changsha First Hospital)

　　On March 30th, a blogger named "Yang Kim Jyan" in Weibo released a video "I still can’t figure out why I was diagnosed with liver cancer", which attracted a lot of netizens’ attention. The topic "Why cancer is late when it is discovered" once rushed to the top of the hot search list in Weibo.

　　But then everyone found that the video content was not the real experience of the blogger, and the words "this content is purely fictional" were placed at the end of the whole video and appeared for a short time, which caused many people to misunderstand.

　　On March 31, the relevant platform imposed a ban on the blogger and suspended advertising revenue. However, the video has been played at least 20 million times before it was taken off the shelf, and its practice of "gaining traffic by consuming cancer patients" has been questioned by many netizens.

　　The person in charge of an MCN organization (a company that helps the contracted people to continuously export and realize the content) told the Red Star journalist that some anchors did attract traffic by "selling badly". There is also a special team to help them fabricate "people’s design", "nothing more than attracting more people’s attention in order to realize the traffic."

　　On March 31st, Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star that bloggers such as "Yang Kim Jyan" are pursuing the attention or benefits brought by "traffic economy". "In addition to the ban on bloggers, the platform also suggests that the incubation and management institutions behind such bloggers be punished accordingly."

　　0one

　　Online celebrity bloggers shot nearly 8 minutes of video.

　　Claimed that he had liver cancer at the age of 25.

　　The word "pure fiction" flashed by.

　　On March 30th, Red Star journalists noticed that the video of "Yang Kim Jyan" was nearly 8 minutes long. First of all, he said, "Today is Su Yan, and I want to tell a news that only a few very good friends knew before sending this video." Then he told me that he was diagnosed with liver cancer during his physical examination, and the doctor told me that the chance of cure was not great. In the video, "Yang Kim Jyan" also said many times that he couldn’t understand why he got liver cancer at the age of 25.

　　"Yang Kim Jyan" is a blogger with more than 5.5 million fans. After the video was released, the number of plays increased rapidly, with more than 20 million plays on the afternoon of March 30th. Many netizens left messages under the video saying "I hope this is not true" and "I must treat it well".

　　↑ "Yang Kim JYAN" released the video "Liver cancer was detected at the age of 25" on March 30th.

　　The Red Star journalist noticed that "Yang Kim Jyan" said in the second half of the video that he had conducted a review and got the results of the review, but when he saw the results, "Yang Kim Jyan" just shook his fist and didn’t say what the results were.

　　Many careful netizens noticed a flash at the end of the video. In this picture, "Yang Kim Jyan" means "the content of this video is pure fiction", but this sentence is inconspicuous in the whole picture and is sandwiched in five lines, and the words "pure fiction" do not appear in the whole video.

　　↑ At the end of the video, it is marked "The content of this video is pure fiction", and the display time is very short.

　　02

　　The blogger apologized after being questioned.

　　The platform punishes the suspension of its advertising revenue.

　　Previously, the video hinted that he was "suffering from depression."

　　Some netizens said that the content of the whole video shooting will cause viewers to misunderstand that they have indeed been diagnosed with liver cancer. Such videos will seriously hurt the feelings of cancer patients and their families. A netizen said: "‘ There is no cancer in the world ’ It is the wish of many people. Maybe some people will never understand the pain of cancer patients and their families, but please ask these people to maintain a little kindness and respect for others. "

　　On the afternoon of March 30th, "Yang Kim Jyan" deleted the video of "cancer was found" and issued an apology statement. Its statement said: "I thought of presenting it in the first person way in order to make this video sound a wake-up call for everyone to pay attention to their health. Because the video content needs a physical examination, I also did a full-body physical examination at my own expense. At the end of the video, I told everyone that the video was fictional and it was my negligence in creation. I am sorry for everyone, I know it was wrong. " The statement also mentioned that he will continue to work hard to create videos that correct energy later. "If it is fictional content, I will definitely put it at the beginning (place) of the video, please supervise."

　　On the morning of March 31st, Weibo, the official of Sina Weibo community management, announced that during the recent inspection, the station found that the user "Yang Kim Jyan" posted a deductive video describing his feelings after being diagnosed with cancer, but did not mark the content as "fiction" or "deduction" in the obvious position of the video, and only the explanation that "the content of this issue is purely fiction" appeared at the end of the video, which led some netizens to misunderstand it as a real event, which led to public opinion discussion. According to the Weibo Community Convention and other relevant regulations, the station punished the user money "Yang Jyan" by stage silence, forbidding attention and suspending advertising revenue.

　　The Red Star journalist noticed that on November 5th last year, "Yang Kim Jyan" had released a video suggesting that he had suffered from depression. "I once wanted to leave, but in the end I got better! I hope you can get better as I do! "

　　↑ "Yang Kim Jyan" released the video content of depression last year.

　　Since then, "Yang Kim Jyan" has published several Weibo articles with the related topics of "depression".

　　0three

　　There was an anchor who took a "vomiting blood photo" and bo sympathized with the goods.

　　MCN employees: let bloggers "sell badly" for traffic

　　Create a special story "script"

　　Unlike "Yang Kim Jyan", which marked "the content is pure fiction" in an inconspicuous place, there were some platform bloggers who directly pretended to be ill and "sold badly" to gain profits.

　　According to the police report in Ningbo, Zhejiang Province last November, a man surnamed Zhang made up his illness "selling badly" in Tik Tok, and broadcast live to receive a reward and carry goods. When it was reported and verified, it had illegally made a profit of more than 50,000 yuan, and the man surnamed Zhang defended himself. "I never said that I had cancer, I was just in the late stage of lovesickness."

　　In the first half of 2021, a blogger in bilibili issued his own "photos of vomiting blood" one after another, defrauding him to donate more than 40,000 yuan, and finally his account was banned by the platform. In addition, "Sick Yuan" appeared on platforms such as Xiaohongshu before, falsely claiming that he was suffering from a serious disease, so as to bring products such as scar repair stickers and health care products to netizens.

　　On March 31 this year, a staff member of an MCN organization told the Red Star journalist that there is fierce competition among various anchors and bloggers with goods. "There will be income if there is traffic. Therefore, when cooperating with some enterprises, if the enterprises agree, they will create some story scripts and shoot some fictional content, many of which are through ‘ Sell badly ’ To attract attention. In order to avoid being held accountable, ‘ will also be marked in the live broadcast or video. Fiction ’ The words, but very vague, or marked in an inconspicuous place. "

　　Mr. Xie (pseudonym), the head of an anchor brokerage company in Xi ‘an, told the Red Star journalist that in the past few years, some anchors mainly promoted their own "selling miserable" people to attract attention.

　　"First of all, there needs to be conflicts. For example, when you are sick, you must be young, or you are in a beautiful stage of life; Then, with some stories, for example, I am a rural family, working hard in the city, or my partner doesn’t know how to make progress, and she relies on her own work in exchange for sympathy; Then start bringing products into live or released videos to make a profit. "

　　Mr. Xie said that these are all specially scripted, and some even use a script on different anchors. In recent two years, a platform has dealt with the shooting of "fake stories", so everyone will also mark the word "fiction" in some inconspicuous places, but if it is not obvious, many fans will not notice it.

　　Red Star News reporter saw that on the platform of Weibo, the profile of "Yang Kim Jyan" was "Beauty Red Man". Previously, he released some beauty videos with brand exposure, and some life videos and photos also showed beauty products.

　　0four

　　How to put an end to "selling miserably" fake videos?

　　Platform: indefinitely banned or fans cleared.

　　On March 28th, the State Council Office held a press conference on the "Qinglang" series of special actions in 2023. In response to the ecological management of short videos, it was pointed out at the meeting that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　For this kind of situation, Fu Jian, director of Henan Zejin Law Firm, believes that the authenticity of network information is difficult to guarantee in the media era, and many online celebrity bloggers sacrifice the authenticity of their published information in order to increase traffic. Online celebrity uploaded a short video saying that he was diagnosed with liver cancer during his physical examination. He filmed and uploaded a very authentic video, and put the statement that "this content is pure fiction" in an inconspicuous position in the last two seconds of the video, which led to misunderstanding by most people, causing a wide range of influence and deceiving the public’s feelings.

　　Fu Jian said that many laws and regulations, such as the Cyber Security Law of the People’s Republic of China, the measures for the management of Internet information services, and the regulations on the ecological governance of network information content, all emphasize that information such as short videos published online should abide by public order and good customs and uphold the principle of good faith. Among them, Articles 6 and 7 of the Regulations on Ecological Governance of Network Information Content stipulate that network information producers shall not publish illegal information and shall resist bad information. Short video posing and deceiving the public’s feelings are bad information, and serious ones may be suspected of breaking the law. The network information content service platform can take measures such as warning and rectification, limiting functions, suspending updates, and sealing titles to resist the spread of this bad video.

　　The Xiaohongshu platform said that it will resolutely ban the "self-media" of counterfeiting official institutions, news media and specific personnel, including account name counterfeiting, information content counterfeiting and professional qualification counterfeiting; Comprehensively rectify the illegal profit-making behavior of "self-media", including smashing hot spots to attract powder and drain, creating hot spots to generate traffic, and using vulnerable groups to realize traffic.

　　Lawyer Chen Hao, director of Shaanxi Dezun Law Firm, told the Red Star journalist that if online celebrity defrauded money by fictional facts or concealing the truth in the video, and the amount reached the filing standard, it should be suspected of fraud. If online celebrity only makes up facts to shoot videos for the purpose of attracting attention, gaining attention and defrauding traffic, it belongs to the category of moral evaluation and should be handled by video platforms or regulatory agencies.

　　"Recently, the Internet Information Office has been comprehensively cleaning up short videos that are poorly directed and mislead the public by forging scenes, compiling details and fictional experiences. I believe that this phenomenon will become less and less through the guidance and supervision of relevant departments. "

　　Red Star journalists found that, except for the Weibo platform, "Yang Kim Jyan" also had accounts with the same name on other short video platforms, and all of them were banned on March 31st.

　　In addition, Red Star journalists noticed that many platforms have also released governance measures for fictional content.

　　On March 30th, Tik Tok announced that when creators create and publish fictional content through plot deduction, they should clearly mark the relevant video interpretation in a prominent position and form, and the copywriting includes but is not limited to "fictional/deductive works for entertainment only". If the work is not marked as "deduction" or "fiction", causing misunderstanding among the public and the news media and becoming "false information", the platform will strictly deal with it, and the publishing account will be completely banned for 30 days to indefinitely banned depending on the circumstances.

　　On March 31st, Aauto Quicker Science and Technology announced that it would impose penalties such as clearing fans, erasing fans, and limiting the growth of fans for the acts of counterfeiting party and government organs, news media organizations and parties involved in public opinion events.

　　0five

　　It’s all the temptation of traffic?

　　Expert advice: link the responsibility to MCN organization.

　　On March 31st, Zhu Wei, deputy director of Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star journalist that the main source of this situation lies in the temptation of "flow economy".

　　"They get sympathy in this way, and sympathy can be transformed into traffic, traffic can be transformed into attention, and finally into commercial interests."

　　Zhu Wei said that in the past, more content of "pretending to be terminally ill" was very direct false charity and fraudulent donation, but the "terminally ill video" made by "Yang Kim Jyan" was artificially created to directly gain traffic. The role of people’s design is to obtain stable traffic and accurate fans in their vertical fields, so as to improve their ability to carry goods and attract fans to reward them. These are a set of rings.

　　Zhu Wei agreed with the relevant measures taken by this platform, but he also reminded that it is necessary to consider whether such bloggers’ front-end accounts are banned and whether background users or registrants should also be included in the "blacklist". Otherwise, he may turn himself around and open the number somewhere else. In addition, we should pay attention to the MCN organization behind online celebrity, that is, the relevant resource management team. Generally, such accounts are supported and managed by the MCN organization, and the responsibility should be related to the MCN organization and other related accounts of this kind of MCN.

　　"MCN has hatched a lot of accounts like this now. Many of the fake people are created and recommended by MCN behind it, and it is also the traffic that MCN pushes to this account."

　　Red Star Journalist Fu Yao Zhao Qian Intern Wang Mingli

　　Editor Peng Jiang Editor Wei Kongming

Recently, the famous actress Dilraba.

A set of angelic photos for the magazine.

Beautiful out of the circle

Source: WeChat official account "Fashion LOFFICIEL"

Many netizens

While lamenting the beauty of Reba

Also noticed.

Her photo pose

Then began to compete to imitate.

"gather together a lively.

Let’s have one too.

Dilraba Angel Squat "

"Hot this action is very difficult.

Can’t learn. "

Source: Little Red Book

soon

# Angel Squat in Dilraba

Why advise you not to learn #

Boarded a hot search

This movement has a similar pose in primary yoga, called the tiptoe squat. For people with healthy feet and knees, this is a pose to prevent human aging. In such a squat, qi and blood move back and forth, which improves the function of blood vessels, accelerates blood circulation and metabolism in the body, activates the immune system, and enables harmful and toxic metabolites to be eliminated quickly.

However, if there is pain in the ankle and you can’t stand on tiptoe, you can practice the simple squat first. If the center of gravity is unstable, or the knee hurts, you can practice against the wall first. Keep the sense of extension of the spine, don’t shrug your shoulders, and don’t buckle and evert your knees to avoid pressure and injury.

Source: Xiaohongshu @ Ouyang Chunxiao Aurora video screenshot

do what one is capable of

Someone has been injured because of this.

Previously, there had been a painful experience of women imitating the red squatting posture of the star network and causing injuries.

In 2021, Ms. Zhang (a pseudonym), who lives in Yuhua District, Changsha, accidentally saw a photo of online celebrity with a high degree of difficulty "asian squat" in her spare time on weekends. On a whim, she stood on a dining chair and imitated it. Unexpectedly, after she crouched down completely, her right knee joint, which bears the center of gravity, was not well balanced and twisted, and she fell off the stool directly.

At that time, her right knee became swollen and painful, and she could not move. She was diagnosed as "meniscus injury of right knee joint".

The doctor reminded:

This action is not as simple as it seems.

Yu Min, deputy director of the Department of Sports Medicine, Joint and Osteopathy of Changsha Central Hospital (affiliated to Nanhua University), reminded that the action of "asian squat" seems simple, but it needs the close cooperation of the four joints of waist, hip, knee and ankle, and the cooperation of many muscles of the body, especially the good core strength, the control of legs and the balance of the body, plus the flexibility of the body to make such a difficult action.

If people who have never exercised at ordinary times blindly follow the trend to do these "online celebrity moves", it will easily lead to hip joint injury, meniscus and ligament injury of knee joint, ankle sprain and so on.

What do you think of this?

The "Liuzhou No.1" video number is concerned today.

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Original title: "Dilraba" Angel Squat "rushed to the hot search, many people are learning! Doctor’s reminder

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The biggest highlight of Wuling Binguo is its design. This car adopts a round shape of retro style, with four fashionable body colors, such as milk coffee white, bright night black, aurora green and ice berry powder, which can be recognized at a glance. In the front of the car, Wuling Binguo uses round headlights and chrome-plated mesh to create a retro and lovely feeling. On the side of the car body, the lines of Wuling Binguo are simple and smooth, and there is no extra decoration, which highlights the characteristics of purity and practicality. In the rear part, Wuling Binguo also continued its sleek design style, with round taillights and rear fog lights, as well as hidden rear door handles, which made the whole rear look clean and neat.

In addition to the design, another highlight of Wuling Binguo is its spatial performance. Although this car is only 3.950 meters long, 1.708 meters wide and 1.58 meters high, it has a wheelbase of 2.56 meters and a curb weight of 990 kilograms, which means that it is light and flexible, and it also provides enough spacious seating space and cargo space. According to official data, the rear seats of Wuling Binguo can be laid down at a ratio of 4/6, which can meet various needs of daily life and travel.

As a new energy vehicle, Wuling Binguo also has a good performance in power. This car has introduced two motor configurations, 30kW and 50kW respectively, with maximum power of 41 HP and 68 HP and maximum torque of 95 Nm and 150 Nm respectively. These two kinds of motors are matched with single-speed gearbox, and both adopt the layout of front drive. In terms of battery life, Wuling Binguo also provides two battery configurations, 203km and 333km respectively. Both batteries use ternary lithium batteries, and both support fast charging and slow charging functions. According to official data, in fast charging mode, Wuling Binguo can fully charge 80% of the electricity in 30 minutes.

What are the disadvantages of Wuling Binguo? I think one of the most obvious shortcomings is its safety performance. Although this car is equipped with ABS, EBD, ESP and other active safety systems, as well as passive safety equipment such as front double airbags and side air curtains, its body structure and materials are not very tough, and its weight is relatively light, so in the case of high-speed collision, its protection ability may not be ideal. In addition, Wuling Binguo’s interior design and materials are relatively simple, and there is not much sense of technology and luxury, which may affect the purchase intention of some consumers who have higher requirements for interior decoration.

Is Wuling Binguo worth buying? I think it depends on your needs and budget. If you are a young man who has certain requirements on appearance and likes retro and lovely style, if you are a family user who needs space and needs to carry people or goods frequently, if you are a city user who doesn’t have too high requirements on power and endurance and only needs to meet daily commuting and short trips, if you are an economic user who is sensitive to price and wants to enjoy new energy subsidies and tax-free concessions, then I think Wuling Binguo is a good choice. The price range of this car is 59,800-83,800 yuan, of which the highest 333km Linxi Interconnect is also equipped with an intelligent interconnection system, which can realize functions such as remote control of mobile phones, voice control, OTA upgrade, etc., and improve driving convenience and fun.

If you want to buy Wuling Binguo, I suggest that you choose 333km Express or 333km Pleasant. Compared with the 203km light and 203km comfortable models, these two models have obvious improvements in motor power, battery capacity and cruising range, and there is not much difference in price. If you want more technology configuration, then you can choose 333km Linxi Interconnect, which has unique advantages in intelligent interconnection system, but you should also consider that its price is relatively high, and its intelligent interconnection system may have some compatibility and stability problems.

Fourth, the comparison of Wuling Binguo

Let’s take a look at the performance of Wuling Bingo in the same class. I chose two models that have a certain competitive relationship with them for comparison, namely BYD Seagull and Panda mini. These two models are small pure trams, and both have lovely designs and high cost performance.

From the price point of view, the price of Wuling Binguo is relatively high, but it also provides higher performance and configuration, so the cost performance is not low. The prices of BYD Seagull and Panda mini are relatively low, but they also provide low performance and configuration, so the cost performance is not high.

V. Summary

Through the above analysis, we can draw the following conclusions: Wuling Binguo is a large-space five-door pure tram with a retro and lovely style. It has a good performance in appearance design, space performance and power endurance, and it is also equipped with an intelligent interconnection system, which improves the convenience and fun of driving. Although its price is relatively high, it also provides higher performance and configuration, so the cost performance is not low. If you are a young man who has certain requirements on appearance and likes retro and lovely style, if you are a family user who needs space and needs to carry people or goods frequently, if you are a city user who doesn’t have too high requirements on power and endurance and only needs to meet daily commuting and short trips, if you are an economic user who is sensitive to price and wants to enjoy new energy subsidies and tax-free concessions, then I think Wuling Binguo is a good choice.

Zhao Liying takes her son out to the mall

The different reactions of Yang Mi, Zhao Liying, Zhao Ruth and Yang Ying after the big screen at the concert became a hot topic on the Internet. Many netizens especially praised Zhao Liying, believing that she was the most natural when she smiled. This true side won the love of everyone.

In addition, witnesses shared the scene of Zhao Liying accompanying her son to think about going to the mall. Zhao Liying was dressed in a simple T-shirt, trousers, and a baseball cap, looking very casual. When leaving the mall, the nanny opened the door for the mother and son. While waiting for the vehicle, Zhao Liying’s face was slightly tired and her skin was a little oily, but she always interacted gently with her son, and the scene was very warm. Think of following her mother closely, showing the close relationship between mother and son. Then, when the vehicle arrived, Zhao Liying carefully helped her son to get on the bus together, and the scene of full motherly love was impressive.

These warm moments of daily life not only allowed fans to see the authenticity and warmth of celebrities as ordinary people, but also aroused widespread praise for Zhao Liying’s gentle image as a mother. Everyone said that such scenes are indeed full of warmth, and people can’t help but feel the happy atmosphere of the family.

1905 movie network news On the evening of December 12, 2018, the first Hainan Island International Film Festival Women’s Film Forum was grandly held in Sanya. Renowned director Zhang Jiarui, film industry expert Yu Li, two well-known actors Mingdao and Ye Qing, and filmmaker Shen Tingzhao came to the scene to exchange ideas. Under the theme of "Constructing a Women’s Film World View from Zero", aiming at the development of women’s films, from the perspectives of creation and market, specific suggestions were put forward on how to create an excellent Chinese women’s film.

The first Hainan Island International Film Festival aims to "screen all year round, screen all over the island, watch movies by the whole people, and the whole industry chain". It has set up a variety of activities such as film screenings, forum summits, national filming attraction promotion exhibitions, and the 2019 new film promotion conference in the Chinese film market. It strives to create an international, academic, popular and never-ending international film festival.

In view of the fact that in recent years, many films focusing on women’s lives have been produced in the international film industry, such as films with female characters as the leading role, which have not only been recognized by the critics, but also achieved good box office results in China. At the same time, domestic filmmakers have also dedicated such films as "Carnival" and other realistic works focusing on women.

In this context, the first Hainan Island International Film Festival specially set up a women’s film forum, which was guided by the State Film Bureau, sponsored by the Hainan Provincial People’s Government, and jointly implemented by the Propaganda Department of the Hainan Provincial Committee of the Communist Party of China, the People’s Government of Sanya City, the Hainan Provincial Film Bureau, and the Hainan Provincial Federation of Literary and Art Circles. It was organized by Hainan Island International Film Festival Co., Ltd., and implemented by Hainan Xiting Cultural Investment Co., Ltd., Jiazhuo (Beijing) Cultural Media Co., Ltd., and Beijing Yingchuangshi Cultural Media Co., Ltd.

Women’s films refer to films that focus on women’s lives and have a female perspective. The five guests invited to the forum conducted in-depth discussions on women’s films from various perspectives, including the history of women’s films, the comparison between Chinese women’s films and foreign women’s films, and the creation of current Chinese women’s films.

Zhang Jiarui, a director who has written and other women’s films, said that his creation is deeply influenced by his mother and director Xie Jin. His films talk about women’s pursuit of "freedom" and "love", which is often more powerful than men. This pursuit and persistence are often more powerful than men. Ms. Yu Li, a well-known scholar who has studied the film industry for many years, pointed out that recent women’s films reflect contemporary and urban nature, as well as female ideology.

Ming Dao and Ye Qing shared their observations on women around them from the perspective of actors, calling on women of any age to be more sincere and clear about themselves; producer Shen Tingzhao believes that women’s films in the past were more about the pursuit of freedom, while in recent years they have more reflections on the current situation of women’s survival and the choices they face. Finally, regarding the future of women’s films, several filmmakers all expressed their expectation to see more in-depth, real, and life-related women’s films with vitality.

The first Hainan Island International Film Festival Women’s Forum responded to the film festival’s theme of focusing on women and gathered filmmakers from all walks of life to put forward many valuable opinions for the creation of Chinese women’s films. At the same time, all parties are expected to work together to expand the establishment of "Women’s Film Week" during the next Hainan Island International Film Festival. It is believed that with the joint efforts of the forum and the film festival, creators will continue to bring more excellent female films to the audience.

　

Bright moment, gorgeous metamorphosis: Di Lizheba’s crown crowned behind- the-scene full record[1. Star-studded: Di Lizheba, the bright queen on the stage]

In the vast sea of stars in China’s entertainment industry, there is a shining actress whose name is picturesque and dreamlike – she is Di Lizheba. This beautiful elf from Xinjiang has won the love of countless audiences with her unique exotic style, excellent acting skills and deeply rooted characters. Recently, a news thread about her, "Di Lizheba’s crown is crowned behind- the-scene", like a meteor piercing the night sky, instantly attracted the attention of the public.

[2. Coronation Moment: The Peak of Glory, Much Attention]

In the frozen frame of time on August 27, 2024, a high-profile event was grandly opened under the spotlight. On this day, Di Lizheba dressed in clothes and walked lightly to the center of the stage that symbolizes honor and dignity. There, a dazzling crown is waiting for its owner, and it will witness another brilliant milestone in Di Lizheba’s acting career.

In this carefully prepared coronation ceremony, every detail revealed the recognition and respect of Di Lizheba’s artistic achievements by the organizers. The stage set was gorgeous, like a dream palace, with lights shining brightly like stars. And the crown was made by an internationally renowned jewelry designer, inlaid with countless precious gems, each of which shone brightly, just like the wonderful moments Di Lizheba left on the road of acting.

[3. Behind-the-scene reveal: behind-the-scenes stories, moving moments]

However, this is just the tip of the iceberg presented to the public on stage. The real splendor is often hidden in those unknown behind-the-scenes. In "Di Lizheba’s Crown Coronation", we are fortunate to get a glimpse of the moments before and after the coronation of this charismatic Muse. Those real and moving pictures make us more deeply feel her dedication to art and dedication.

The camera first takes us into Di Lizheba’s dressing room. There, she sits quietly in front of the mirror, letting the professional team create her makeup. Her expression is focused and serene, as if she has entered the role ahead of time. At this moment, she is no longer a star under the spotlight, but an actress who is about to accept a sacred mission, full of anticipation and awe.

Later, we followed the camera backstage to witness Di Lizheba’s interaction with the staff. She warmly shook hands with each staff member to thank them, and her smile was warm and sincere. Although she was about to take to the stage of much attention at this moment, she did not forget the people who paid silently behind the scenes. This humility and gratitude undoubtedly added to her coronation.

When the coronation came, Di Lizheba slowly walked to the center of the stage in the warm applause of the audience. At that moment, her eyes were firm and bright, as if to tell the world that she was ready to meet the new challenge and shoulder the responsibility of this glory. When the bright crown gently fell on her hair, the audience boiled, and at this moment, the gorgeous transformation of Di Lizheba was completed.

[4. Future Outlook: Di Lizheba, the road of performing arts sets sail again]

The crowning of the crown is an affirmation of Di Lizheba’s past achievements and an expectation of her future potential. Facing this new starting point, Di Lizheba said: "I know the weight behind this honor, it is both an encouragement and a spur. I will use this as motivation to continue to perform every role with my heart and give back to all the fans and viewers who support me."

In the days to come, we have reason to believe that Di Lizheba will be active on the film and television stages at home and abroad with a more mature and confident attitude, using her talent and charm to write more brilliant chapters of her own. And that shining crown will become a shining imprint that will never fade in her acting career, illuminating her path forward.

conclusion

The crowning of Di Lizheba’s crown behind- the-scene not only shows her brilliant moments on the stage, but also reveals her hard work and persistence behind it. This is a gorgeous metamorphosis and a solemn declaration of the future. Di Lizheba, the queen who bloomed on the stage, will embark on a new acting journey with even firmer steps and continue to write her legendary story. Let us look forward to more surprises and touches that Di Lizheba will bring us in the future.

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