Prediction of Four Fashion Consumption Trends in 2023

China International Fashion Week, together with Paris Nali Luodi, empowers China’s fashion design by keeping pace with international fashion trends, and inspires China’s fashion industry to be more tenacious and magnificent in vitality and creativity.

NellyRodi comprehensively predicted the lifestyle trend of global consumers in the future through discussion and analysis with experts from various fields around the world, and summarized four typical groups leading consumption in the next year, namelyEducator, Simulator, Intuitionist, High Performance Person.

They hope to keep a slow pace in their future lives. Although their rhythm seems to be slow, it is the result of their habitual reflection, because they take the pursuit of near perfection and near Excellence as their life creed.

In the era of information explosion, everyone can speak for themselves. Have you ever sent some information that deviates from the truth because you are too subjective?

Yu Changsheng, one of the top ten fashion designers in China, is a brand of "95 Silk Royal", hoping to awaken the audience’s thinking about information dissemination. While pursuing the practicality of design, she also constantly pursues the story of design. Every time a costume meets the audience, it is an ideological collision, and the whole artistic creation is completed by the designer and the last wearer.

It is the social responsibility of fashion designers to express the call for positive energy through design, and clothing reflects designers’ thinking on social hot issues and deep concern for vulnerable groups.

These excited and emotional consumers will try their best to turn their ideals into reality with the help of gorgeous and charming visual elements and digital technology. They can not only draw inspiration from ancient civilization and its grand culture, but also be fascinated by the fantasy world of the future brought by the latest technology, because these can help them move towards the future.

Thee.Them, a brand of Yang Ye, a cutting-edge designer in China, combines gorgeous and charming oriental totems with western myths. The mysterious color of the oriental totem "snake", the sun, the moon, the stars and the five elements of China "Jin Mu fire and water" reflect traditional oriental culture. The scepter and the eye of the soul that meets the dawn embody western culture. It collides with another dimension to have a visual impact, showing a futuristic design style and reshaping the juvenile fantasy.

Yang Ye, a designer, accurately depicts the consumer group image of "imitators", and permeates the brand DNA with "no personal design, no typicality, which is intended to get rid of the stereotype and make clothing an extension of self, rather than the concentration of a certain style".

Enjoy life-this is the best description of the daily life goals of these happy consumers. Sunshine and spontaneous nature urge them to take to the streets to spread the message of happiness and enthusiasm. Their happiness comes from praising everything, their ability to improvise and their natural spontaneity make everything a reason to party.

The original intention of Dong Yaer, one of the top ten fashion designers in China, was to create the Butterfly Shadow Bug, which is characterized by distinctive printing. I hope that the world will be full of flowers and life, and the haze in the world will be diluted with design.

Butterfly Shadow Insect brings colorful original environmental protection prints to the show, which is a combination of waves and insects, and brings a limited edition BUER BEAR x Dongya INSECTS SEA designer to the show, which is full of free and colorful life.

In the color world of butterfly shadow insects, every color contains a color emotion. Dong Yaer, a designer, explores and creates the yellow that makes people feel happy and stimulates interest, the blue that is calm and peaceful, and the pink that evokes people’s good memories, conveying the attitude towards life: just like the sea of life, it is high and low and colorful.

Their wisdom and self-study ability prompted them to explore the solution of "saving the world". Their goal is to achieve a more equal society, so that everyone can get happiness and make daily life easier.

They believe that the concepts of ecology and urbanism can coexist harmoniously, and they are more willing to make the city more "moral" through technical solutions.

FENGGY, one of the top ten fashion designers in China, takes the brand-new cognition and research of human aesthetics as its mission, and skillfully integrates the freedom, comfort and professional functionality of sports elements with fashion trends to create a brand-new fashion sports scene.

Under the design language of literary exploration, this paper explores the balanced relationship between fabric functionality, science and technology and trend sports aesthetics. With the simple and changeable overall modeling collocation, the interest and diversification of sportswear are expanded, and the independent fashion consciousness is presented.

FENGGY SS23 China International Fashion Week’s first series "No Probability" tells the story of an ordinary person who shuttles through his own multiverse and becomes a superhero. Bright colors, emphasizing the rhythm of life, focusing on textured sports colors combined with functional environmentally-friendly recycled fabrics to express far-sighted innovations in the parallel universe.