Bi Gan responded to the popularity of ＂The Earth＂ by marketing： What’s wrong with not stealing or robbing？

1905 movie network news　On the afternoon of 16th, director Bi Gan attended the "Everybody Talk" Salon in Zhihu, and had a talk with Zhang Yueran and Bai Bangni on the concept of love, movies and other issues. In the questioning session, Bi Gan responded to the marketing of his film The Last Night of the Earth, saying: "My colleagues in Xuanfa don’t steal, rob or kneel down, but do one thing by their own ability and knowledge. I don’t think they are at fault."

The Last Night on Earth is a dream trip about a middle-aged man returning to his hometown in Guizhou to find his lover 12 years ago. At the scene, Bi Gan shared the warmth and dream of the film with writer Zhang Yueran and screenwriter Bai Bangni, and discussed the concept of love and the love appearance of the two creators from the female perspective.

They said that the film is divided into two parts, the first part is the pursuit, and the second part is the dream. "Those who abandon you and are not sure whether they love you or not will eventually come back to you in another form." Bi Gan revealed that compared with the original script, the ending of the film is warmer and more optimistic, and there are many improvisations.

As of the evening of December 16th, the pre-sale of "The Last Night of the Earth" has exceeded 50 million, and its purchase was made at 9: 40 pm on the 31st. At the end of the movie, the online marketing of "One Kiss for the New Year" also made it hard to get a ticket at this time. At the scene, an audience asked Bi Gan how he viewed this marketing, and whether he was worried that the audience in non-first-tier cities would find it inconsistent with expectations after reading it.

Bi Gan asked, "Should cities in the second, third, fourth and fifth lines watch movies of that kind?"? I never thought so. In his view, this "New Year’s marketing" is "an interesting moment, which has never happened before and may not happen again in the future."

When talking about what his propaganda team did, Bi Gan expressed his strong support: "My propaganda colleagues don’t steal, rob or kneel down, and rely on their own ability and knowledge to do one thing. I don’t think they have any mistakes. I respect them very much. They are all people I admire very much, just like the people who made movies with me. They use their own way, which I think is a kind of fate. I really don’t know that they have such ability to make more people empathize. If they have such ability, other publicity companies have already done it, why not? Fate hasn’t come yet. Now there’s an art film that has a sudden empathy with the public, and everyone should enjoy it at this moment. Of course I know the result. Maybe people don’t understand it, maybe they don’t like it, but what kind of movies do they like? We haven’t chosen yet, and we can have one more chance when we have no choice. "