How did the market react on the first day when the mobile phone was opened？

Xinhua News Agency, Beijing, January 20thQuestion: How did the market react on the first day when the mobile phone was opened?

Xinhua News Agency reporters Tang Ningning, Li Qianwei and Gong Liankang

On January 20th, the first day of the implementation of new subsidies for mobile phones, tablets and smart watches (bracelets) in China. How is the market? What is the consumer response? The reporter visited the first batch of online areas such as Beijing, Hubei and Sichuan for a first-line visit.

"State Subsidy 15%" and "Mobile phone single product is the highest subsidy to 500 yuan"-it is particularly eye-catching to open the national subsidy service window for digital products such as mobile phones in JD.COM. "I have been making up for the country for a long time, just waiting for the discount to buy a mobile phone." On the morning of the 20th, Mr. Li, a Beijing citizen, couldn’t wait to place an order for a Xiaomi mobile phone with the national subsidy.

He also showed a screenshot of the interface for receiving subsidies, which only takes two steps: go to the "Jingtong" applet to receive and copy the qualification code, and enjoy the subsidies after the platform is bound. "The whole process takes a few minutes to operate, which is very convenient."

The reporter noticed that in order to let consumers know more about how to get the national subsidy, the platforms have launched online guidelines, and the process is clear at a glance. The operation steps are relatively simplified, and automatic reading and intelligent identification greatly reduce the manual entry and repeated entry of information.

The person in charge of JD.COM told the reporter that on the first day of the opening of mobile phone national compensation, the activities of national compensation in Beijing, Hubei, Jiangsu, Zhejiang and Shaanxi have been fully launched. The data shows that as of 12 noon on the 20th, the sales volume of mobile phone products in the online region of China increased by 200% month-on-month, the growth rate of flat panels by 300%, and the growth rate of smart children’s watches by 100%. Mobile phones with prices ranging from 3,000 yuan to 4,000 yuan are the best sellers.

At 1 o’clock in the morning on the 20th, a vivo mobile phone was delivered by SF Express to Mr. Guan in Xiaoshan District, Hangzhou, becoming the first order for Tmall mobile phones. From now on, Zhejiang and Jiangsu have started state subsidies for digital products such as mobile phones in Tmall, which can be superimposed on the platform for up to 24 interest-free rights. Guangdong, Shanghai, Hainan, Shanxi, Jilin, Fujian and other regions have been launched one after another.

The online platform is "hot" and the offline stores are "steaming".

Although it is a working day, at 9 o’clock in the morning, a large wave of customers have gathered in the digital products area of Suning.cn Guangwai Store in Xicheng District, Beijing. Everyone is waiting for the national supplement to go online on time at 10 o’clock and win the favorite products that are optimistic in advance.

"This national subsidy activity is not limited to brands or models. As long as it is a digital product such as a mobile phone with a final price of no more than 6,000 yuan, it can enjoy subsidies." Shan Jie, deputy manager of Suning Guangwai Store, told the reporter that within more than half an hour after the opening of the national subsidy that morning, the store sold 20 or 30 mobile phones, which was several times higher than that of the previous weekend.

In Hubei, the national subsidy activities are in full swing. In a mobile phone store in Jindi Square, Hongshan District, Wuhan, consumers who come to buy mobile phones, tablets and smart wearable devices are in an endless stream. The on-site shopping guide said: "The passenger flow is about twice as much as usual, all of which are made up for the country."

"The screen of the mobile phone used now is too small, and I’ve always wanted to change a folding screen. This wave of national compensation is quite cost-effective, just before the Spring Festival. " Wang Zixiao, a sophomore who just took a winter vacation, took a fancy to a folding screen mobile phone. He also calculated the account for the reporter: the original price of the mobile phone is 5,788 yuan, and he can enjoy 500 yuan’s national subsidy, and then a wireless charging set worth more than 200 yuan is given, which can be much cheaper if the discount is superimposed.

It is a major feature of this purchase of new subsidies that you don’t have to pay the old ones and make a reduction.

"The subsidy rules are very transparent, there is no routine, and 500 yuan is directly reduced when paying." Wang Zixiao and many consumers have repeatedly praised the subsidy method of paying the reduction. The reporter learned that whether it is an online platform or an offline physical store, consumers can enjoy the benefits of subsidies in the first time by paying a reduction.

Can the production and supply guarantee keep up with the implementation of the new subsidy nationwide?

"From January to November 2024, China’s mobile phone production was 1.504 billion units, and 393 new models of mobile phones were listed, and the product pedigree of leading enterprises was rich." At a special news conference held by the Ministry of Commerce a few days ago, Wenli Xu, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, said that China is the world’s largest manufacturing center for consumer electronic products such as mobile phones and tablets, and global mainstream brands and OEM enterprises have large manufacturing bases in China, so China’s manufacturing capacity can meet the demand of "machine change tide".

Specific to major shopping malls and brand stores around the country, the landing work of undertaking national subsidies has "run" ahead of schedule.

During the visit, Guo Linhai, the manager of Xiaomi Home Store in Chengdu Kaide Tianfu Shopping Mall, told the reporter that in order to let customers buy the existing machine as soon as possible, the store prepared the goods early, and the stock of mobile phones and tablets was twice as much as usual. Song Yange, deputy manager of the user operation of JD.COM Super Experience Store in Chongqing Liangjiang New District, said that in order to meet this wave of large traffic, there are currently more than 5,000 mobile phones in the store, and more than 1,000 tablets and smart wearable products are stocked …

Next, the subsidies for purchasing new digital products such as mobile phones will be launched one after another all over the country. How to ensure the safety of funds? How to ensure that the transaction is true and effective and truly benefits consumers?

Li Jialu, director of the Circulation Development Department of the Ministry of Commerce, said that the coordination between the central and local governments will be strengthened, and information on subsidy application, transaction payment and fund write-off will be cross-checked and compared by technical means to ensure the authenticity of buyers’ identity information and transaction information. "We will do a good job in big data analysis, strengthen monitoring, forecasting and early warning for false transactions, one machine selling more, and a large number of goods, and strictly guard against risks."