Tencent suddenly announced： this product is offline!

　　Tencent has gone offline for another business.

　　On July 5, Tencent’s audio platformPenguin FMRelease the offline announcement, saying that due to business adjustment, from now on,Penguin FM will close the user registration and recharge functions and officially stop operating at 0: 00 on September 6, 2023.

　　

　　In the announcement, Penguin FM reminded users to save their personal data, original recordings, exchange golden beans and lazy VIP monthly cards as soon as possible before the outage (0: 00 on September 6, 2023). Penguin FM will not be able to operate after the outage.

　　Guan Wei stopped for nearly 3 years.

　　According to public information, Tencent’s "Penguin FM" was originally named "Radish FM", focusing on zero-flow listening and recommending featured programs for users in multiple scenarios. On April 27th, 2015, "Radish FM" was officially renamed Penguin FM, which was launched by Tencent.App application of trendy network radio station. Here, users can listen to serial novels, news reports, classic music, jokes, cross talk storytelling, parenting education and other massive audio content.

　　At present, Penguin FM official Weibo homepage shows "Qualification has not been examined annually.",has lost the certification" V "logo, and the last update was more than a year ago. thatThe official WeChat official account has also stopped for nearly three years..

　　

　　

　　Penguin FM failed to rank among the first echelon in the market.

　　According to the "Research Report on the Development of Online Audio Market in China in 2023" released by Celine, online audio represented by comprehensive audio platforms, audio books, podcasts, and self-run radio apps will reach 690 million users in 2022, and the penetration rate of the whole network will reach 65.7%.

　　The above report shows that in the mainstream online audio APP,The Himalaya has the highest monthly active users, with 140 million monthly active users, ranking first in the echelon.; Followed by lazy people listening to books, listening to tomatoes, dragonfly FM and litchi, the monthly active users are as high as 12 million, and these apps are in the second echelon; The monthly users of apps such as Yunting, Uncle Kai telling stories, Cool Listening, Cat Ear FM, Penguin FM (2.228 million), Listening to FM, Getting, etc. are also above 1 million, and these apps are in the third echelon.

　　

　　The suspension of Penguin FM is not unexpected in the eyes of the industry. On the one hand, Penguin FM failed to rank among the first echelon of the audio application market in the past 8 years, and the audio platform needs it.Copyright costs are rising.Even the application of Himalayan in the head has to start layoffs to reverse the dilemma of losing money for years.

　　On the other hand, in addition to Penguin FM, Tencent also owns Tencent Music Group.Tencent is also a strategic investor in Himalaya.With millions of active user data of Penguin FM, it is only a matter of time before it is strategically abandoned.

　　Tencent has previously abolished several businesses.

　　In fact, since the strategy of reducing costs and increasing efficiency was put forward last year, Tencent has been shrinking its business and abolishing marginal product lines.

　　According to Southern Metropolis Daily, Tencent shut down more than 10 businesses in 2022.

　　In February 2022, Tencent announced that it would adjust the spelling of goslings;

　　In April, Tencent’s platform Penguin E-sports released the "Delisting Announcement", and in the same month, QQ Hall also announced that it would stop operating in Chinese mainland;

　　In May, the sogou map acquired by Tencent announced its closure;

　　In June, the original Vlog platform "VUE VLOG" acquired by Tencent announced that it would be shut down;

　　In August, Tencent’s digital collection platform "Magic Core" and Watch APP also announced the closure;

　　In October, the PC side of Tencent Map announced that it would stop serving in November;

　　In December, the PC terminals of Tencent WiFi Manager and tencent games Manager announced the shutdown one after another.

　　How many of these applications have you used?

　　Beijing Daily Comprehensive Penguin FM WeChat WeChat official account, Southern Metropolis Daily and China Economic Net