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In April this year, Tesla CEO Musk lightning visited China, and his arrival also reminded the outside world of the discussion and speculation about Tesla’s fully autonomous driving (hereinafter referred to as "FSD") entering China.

In fact, there are many challenges that FSD needs to face when entering China, including data and privacy protection, whether domestic users can accept the charging model, and the approval of relevant departments. There have been many unknowns in this matter.

However, just as the new energy vehicle circle intends to improve its smart driving ability while waiting for the FSD to enter China, Musk said at the just-held conference call of Tesla’s second quarter earnings report that the FSD is expected to be approved in China and Europe before the end of this year.

Under this circumstance, the entry of FSD into China is no longer a "pie", but a "countdown" is officially started. If it goes well, domestic Tesla owners are expected to be able to pay for the use of FSD after half a year. Can this help Tesla recover the increasingly stalled sales in China?

Tesla’s profit margin is under pressure.

While the outside world is concerned about FSD’s entry into China, Tesla recently released its financial report for the second quarter of 2024. The report shows that Tesla’s total revenue in the second quarter increased slightly by 2% to $25.5 billion, but after removing the income from carbon points, the actual automobile sales revenue was only $18.5 billion, down 7% year-on-year, slightly lower than the market expectation of $18.7 billion; Net profit was $1.494 billion, down 45% from the same period last year.

In the face of such a financial report, Tesla’s share price also fell by more than 8%. However, for Tesla, whose share price has been soaring since the second half of the year, the adjustment of the current share price is obviously only a slight fluctuation.

Since July, Tesla’s share price has risen by more than 25%, and even in the first week of July, its increase has erased all the declines in the first half of the year.

The "good" behind Tesla’s share price, on the one hand, is because its delivery volume in the second quarter was 444,000 vehicles, which was 4.8% lower than that in the same period of last year, but increased by 14.7% from the previous month. Considering the relatively weak global electric vehicle market, for Tesla, this achievement has been better than the expectations of Wall Street institutions.

On the other hand, what attracts capital to vote with their feet is Tesla’s "new story" in artificial intelligence and autonomous driving. In April this year, Musk announced that Tesla will release Robotaxi products on August 8 this year (it has been confirmed that it will be postponed until October); In July, Musk said that humanoid robots will be produced in small batches next year.

In addition, as the world’s first "end-to-end" AI autopilot model, the FSD V12 released at the end of last year is also a trump card of Tesla. Insiders pointed out that Tesla may be the most underestimated "AI investment target" in the US stock market. Some analysts estimate that the valuation of FSD business may be as high as 1 trillion US dollars, which has exceeded Tesla’s market value of about 800 billion US dollars.

But to prop up such a huge imagination space, it is natural to have the support of real money and silver. Tesla said in a statement that the profit in the second quarter was mainly affected by "artificial intelligence projects" and "restructuring costs", which refers to the cost paid by Tesla for 10% layoffs in April this year.

However, in addition to the increase in investment, Tesla’s sluggish auto business is the key to affecting the company’s performance. The decline in revenue is mainly due to the decline in automobile sales, while the profit is "halved" because bicycle profits continue to shrink, and the price war brought about by fierce competition in the industry has equally affected every car company.

In the second quarter of this year, Tesla’s overall gross profit margin was 18%, which was higher than that in the past three quarters, but the gross profit margin of automobile sales fell to 13.9%, which means that Tesla’s gross profit for selling a car was $5,784, compared with $13,809 two years ago.

FSD will play catfish again

Therefore, this "FSD entry into China" has also become a key step for Tesla to regain lost ground in the China market, not only to promote product iteration and boost sales in China market, but also to preempt the layout of the intelligent networked automobile market.

As we all know, in the field of intelligent driving, Tesla has always been a "minority". Compared with the lidar route selected by most domestic auto-driving solution suppliers, the pure visual route that Tesla adheres to has not been the mainstream solution.

However, since last year, the domestic "smart driving route" has quietly turned its direction. On the one hand, the rise of the big model has become a new variable. Musk said that after FSD adopts end-to-end technology, it only needs 3,000 lines of code to replace the original 300,000 lines of code.

On the other hand, more and more car companies are actively promoting urban NOA, but compared with high-speed scenes, the complexity of road conditions in urban scenes can be described as a geometric increase. If we still rely on the research and development method of handwritten rules by engineers, it will not only increase the development cost of car companies, but also slow down the progress of "opening the city" of car companies.

Xia Yiping, CEO of Extreme Vietnam, once said that whoever has not landed this year "can drive the whole country intelligently" will fall behind in the wave of intelligence. The intelligent competition of the new energy cycle has reached a white-hot stage, and every car company is naturally "hurry up and don’t hurry up".

It can be seen that "FSD’s entry into China" has accelerated the intellectual competition between car companies, but for car companies, FSD may not be an invincible opponent.

For example, some time ago, Chairman Xpeng Motors went to California to experience the version of FSD V12.3.6, and gave an evaluation of "excellent performance". However, when talking about FSD’s entry into China, he said that it would face more complicated road conditions when it landed in China.

Yu Chengdong, chairman of BU, a smart car solution, welcomed Tesla FSD to enter the China market, but also stressed that Huawei enhanced its perception by using lidar, which made Huawei’s intelligent driving system outperform Tesla in the China market.

However, compared with the optimism of car companies, the view that there is no direct competition with Tesla seems to be more conservative. Some insiders said that Tesla’s chips and algorithms are strongly bound, and the cost is only one-third of that of peers.

In contrast, the domestic automobile products that focus on intelligent driving have not been optimized for software and hardware integration, and more hardware will be invested in the future to achieve the same effect. In addition, Tesla has obvious data advantages. It is reported that the cumulative mileage of Tesla FSD has exceeded 1.6 billion kilometers.

Of course, in terms of intelligent driving, whether Tesla is a "wolf" or a "sheep" will eventually have to wait until the FSD lands, so that domestic car companies and Tesla can compete with each other. But before that, Tesla has obviously become a "catfish", driving the development of the entire intelligent driving industry in China.

Tesla can also accelerate learning in the competition. When Tesla can get more domestic city driving data support, it may be able to take another share in the field of Robotaxi and accelerate the development in the field of intelligent networked vehicles.

Tesla expects to boost sales.

Of course, compared with the higher-order assisted driving explosion, whether it can boost domestic market sales through FSD may be a more urgent task for Tesla.

To be sure, the market has high hopes for the new version of FSD. If the landing effect of China market is amazing, it will not only change the pattern of the whole autonomous driving industry, but also bring "early adopter effect" and promote Tesla’s sales.

But at the same time, there are still many uncertainties about the performance of FSD in the domestic market. First, considering the differences in road conditions and training scenes at home and abroad, it is hard to say whether the performance of the "tiger" FSD is better than that of the "local snake".

Second, it is a question of willingness to pay. After accessing the credit card data of about 3,500 Tesla owners who participated in the FSD trial, some institutions found that less than 2% of Tesla users decided to buy after trying the FSD. It is reported that the price of FSD in China is 64,000 yuan. How many fans can FSD gain under the background that "paid awareness" has not been cultivated in the domestic autonomous driving market?

The most important factor is that intelligent driving has never been the only factor that affects consumers’ car purchase decisions. For Tesla, the lack of new models is the root of its recent continuous price war, and the lack of product innovation can only attract consumers by adjusting prices.

It is reported that Tesla’s new car is scheduled to start production in the first half of next year and will be produced on the same production line as the current model. However, sharing the production line means that the cost of this new car may not drop so much, and it is impossible to spell the "price bayonet", so the differentiation ability of the new car is even more critical.

It is worth mentioning that Tesla also talked about "price" in the financial report meeting. He said that he knew that many car manufacturers offered attractive price concessions, but in the long run, the price war was not a problem for Tesla.

So far, Tesla’s gross profit is still among the top cars, but it has room for price reduction, but it has no "one drop to the end". Although there are considerations such as product matrix and market reaction, instead of "scale rather than profit", perhaps Musk still prefers to use profits to accelerate the development of artificial intelligence and autonomous driving business.

As Musk said, "If someone doesn’t believe that Tesla can solve the problem of autonomous driving (FSD), they should not become investors in Tesla", which may be Tesla’s "long-term doctrine" in the future.

However, at the moment when intelligent assisted driving is rapidly heading for autonomous driving and even unmanned driving, are users really ready for the "unmanned era"?

On August 28th, Changan Ford announced that the Ford L series was officially launched with a new 2.0T EcoBoost two-wheel drive and seven-seat fashion model, and the official guide price was 229,800 yuan. This new car was positioned as a seven-seat entry-level model, further enriching the product line of Sharp L. To celebrate the launch of a new car, Changan Ford introduced a limited-time car purchase courtesy. As of August 31st, consumers can enjoy a car purchase discount of up to 41,888 yuan, including a cash gift of 2,000 yuan, a replacement subsidy of up to 10,000 yuan, a three-year interest-free financial subsidy of up to 10,000 yuan, an eight-year/160,000-kilometer hybrid vehicle three-electric system warranty, three-year basic maintenance, two-year free road rescue and a limited-time promotion package.

With the addition of two-wheel drive and seven-seat fashion, all Ford Sharp L models offer seven-seat versions, and the seat layout can be selected in two configurations: 2+3+2 or 2+2+3, which flexibly meets the needs of different consumers. It is particularly worth mentioning that when the third row of seats or the second and third rows of seats are completely laid flat, the trunk volume can reach 969 liters and 2876 liters respectively, providing users with great storage space.

In terms of body size, Sharp L shows the atmospheric style of a medium-sized SUV, with the length, width and height of 5000/1961/1773 mm and the wheelbase of 2950 mm, which ensures the spacious and comfortable experience of passengers in the car.

Ford Sharp L two-wheel drive and seven-seat fashion models also spare no effort in technology configuration. The car is equipped with a 12.3-inch full LCD digital instrument panel and a 13.2-inch high-definition central control panel, built-in SYNC+2.0 intelligent line interconnection system, and supports more than 70 kinds of semantic voice interaction, so that drivers can enjoy the convenience of technology and feel the fun of intelligent travel.

In terms of comfort and practicality, the new car is equipped with panoramic sunroof, ANC active noise reduction technology, LED colorful interior atmosphere lights, three-zone independent control air conditioning, two or three rows of air conditioning outlets, PM2.5 filter device and 10-way adjustment of driver’s seat. In addition, the seats in the car are upgraded to leather materials, which further enhances the comfort and luxury of riding.

In terms of intelligent driving assistance, Ford Sharp L-two-wheel-drive seven-seat fashion model is equipped with L2 Ford Co-Pilot360 Zhixing driving assistance system, which supports advanced functions such as ACC full-speed intelligent adaptive cruise, LC intelligent navigation assistance system, AEB with pedestrian/bicycle identification, DAS fatigue driving warning, Intelligent Vehicle Infrastructure Cooperative Systems and TSR intelligent traffic sign recognition system, so as to provide drivers with a safer and more convenient driving experience.

In terms of power, Sharp L offers two options: 2.0T fuel version and 2.0T hybrid version. Among them, the engine of the 2.0T fuel version equipped with two-wheel drive and seven-seat fashion model has a maximum power of 185 kW and a maximum torque of 378 Nm. The maximum power of the 2.0T hybrid version system is 202kW and the maximum torque is 405nm. In terms of transmission system, the Sharp L fuel version is matched with an 8-speed automatic gearbox, while the hybrid version adopts an electronically controlled continuously variable transmission system, and some models are also equipped with a four-wheel drive system to meet the driving needs of different consumers.

As a strong competitor in the medium-sized SUV market, Sharp L has a price range of 229,800-309,800 yuan. In this price range, Sharp L’s main competitors include Toyota (price 249,800-348,800 yuan) and Honda (price 239,800-329,800 yuan) and other similar models.

Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI：38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI：24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI：17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI：19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

● Pre-sale: New Skyworth EV6II

　　At the 2023 Shanghai Auto Show, the new Skyworth EV6 II was officially launched and pre-sold simultaneously. A total of four different levels of configurations, AIR, PLUS, MAX, and President’s Edition, were launched.The pre-sale price range is 16.50-28 5,000 yuanSkyworth EV6 is positioned as a medium-sized pure electric SUV, with a new car range of 402km, 520km and 620km.

　　In terms of appearance, the appearance of the new Skyworth EV6 is basically the same as that of the current model. The front face continues to be designed without a middle net, and the front face shows a simple design. The rear still adopts the design of through taillights, with the English logo of Skyworth in the middle. The length, width and height of the new car are 4720/1908/1696mm respectively, and the wheelbase is 2800mm.

　　In terms of interior, the design of the current model is also continued. The center console air conditioner is trending with a through-type design, and there is a wooden decorative panel below. The square central control screen is suspended, and the physical buttons are retained below the central control screen. The new car also uses a full LCD instrument panel.

　　In terms of power, the new car is equipped with a single motor, with a maximum power of 150 kW and a maximum torque of 320 Nm. The comprehensive cruising range is 402km, 520km, and 620km. It supports fast charging, and the fast charging time is 0.5 hours. Among them, the 402km battery life models are equipped with lithium iron phosphate batteries, and the 520km and 620km models are equipped with ternary lithium batteries.

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● Pre-sale: New Skyworth HT-i

　　　At the 2023 Shanghai Auto Show, the new Skyworth HT-i was officially launched and pre-sold simultaneously. A total of four different levels of configurations, AIR, PLUS, MAX, and President’s Edition, were launched.The pre-sale price range is 14.00-26 0 yuanThe new Skyworth HT-i is positioned as a medium-sized plug-in SUV. The pure electric cruising range of the new car in WLTC working conditions is 81km and 145km.

　　In terms of appearance, the new car continues to adopt the design language of "attractive force wave" aesthetics, which starts to spread outward from the center point of the front of the car. The straight headlights on the left and right sides and the penetrating air intake below stretch the visual effect of the front face, and the overall shape is very fashionable.

　　From the side, the tough waistline traverses the body, and the slow and fast charging charging interfaces are located on the main driver side. The rear shape is round and full, using the current popular through-type taillights, and the bottom is surrounded by light colors. The through-type taillights are also inlaid with the English name of the brand.

　　In terms of interior, the new car adopts a 12.3-inch full LCD meter and a 12.8-inch central control screen size. The vehicle retains many traditional physical buttons, and at the same time uses a shift knob to enhance the sense of technology in the car. It is also worth mentioning that the new car seats are made of leather and fur splicing, which is not common in the same price model.

　　In terms of power, Skyworth HT-i is equipped with a 1.5L high-efficiency engine dedicated to Xiaoyun-plug-in hybrid system, with a thermal efficiency of 43.04%, a maximum power of 81kW, a maximum torque of 135N · m, and a total motor power of 130kW and a total torque of 300N · m. The maximum capacity of the ternary lithium battery pack is 33kWh, and the pure electric battery life of 145km under WLTC conditions supports fast and slow charging.

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● First release: Ruilan 7

　　At the 2023 Shanghai International Auto Show, the production version of the Rui Lan 7 under the Rui Lan flag was officially launched, and the vehicle adopted a coupe SUV shape and a rear-drive layout.

　　The new car has the latest family design style, the front face is equipped with a through LED light strip and split headlights. In addition, the closed front grille of the new car makes the overall visual effect more concise, and it is more in line with the current popular design style of electric vehicles. At the same time, the front logo is also "LIVAN".

　　On the side of the body, the Rui Blue 7 shows a standard coupe SUV style, with a two-tone roof and a slippery back. The flowing body lines allow the vehicle to have an ultra-low wind resistance of 0.238Cd. At the same time, the through-the-taillight style at the rear also echoes the headlights.

　　The interior design is more scientific and simple, and the design of a large number of horizontal lines enhances the horizontal visual effect in the car. In addition, the dual-format steering wheel of the car adopts a two-color design, with a large-size floating central control screen, and a wireless charging area is designed under the central control screen.

　　According to the official introduction, the Rui Lan 7 will be equipped with different capacity capsule batteries, with a CLTC range of 550-750 kilometers and the ability to exchange power. The vehicle is equipped with multiple lidars to achieve L2-level driving assistance.

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● First release: Shanhai Cannon HEV version

　　On April 18, the 2023 Shanghai Auto Show officially kicked off. At this auto show, the Great Wall brand brought the HEV version of Shanhai Cannon to consumers. As new energy models, they will have more economical fuel consumption performance.

　　The new car will continue the overall design of the fuel version. The front of the car adopts a large-area chrome-plated horizontal grille, and with large-size light groups on both sides, it looks luxurious and atmospheric. The size and grade of the new car will not be adjusted. Refer to the fuel version. Its length, width and height are 5440/1991/1924mm, and the wheelbase is 3350mm. It can also be seen from the side that the new car has a strong sense of muscle, and the prominent front and rear wheel arches are full of strength.

　　In terms of interior, we have not photographed the interior details of the car at present. With reference to the current model, it is expected to continue to pay attention to the creation of luxury, with adjustable rear seats, seat ventilation and heating massage, 64-color ambient lights, 14.6-inch full touch screen, 12.3-inch digital meters, etc. In addition, the new car also has a panoramic sunroof of 873mm X850mm. In terms of power, the official has not disclosed the specific information of this car, and we will add content in the future.

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● First release: Hechuang V09

　　At the Shanghai Auto Show that opened on April 18, the Hechuang V09 Razer version was officially unveiled. The new car is also a modified version model, which is upgraded based on the Hechuang V09. As a trendy concept car, its shape and color scheme are very characteristic. Previously, the official released the co-creation design activity of the car.

　　The appearance of the new car adopts an all-black color scheme, which looks more fierce with the Razer LOGO. The modified model adopts a new design style, the headlights and the grille are almost integrated, and the bottom is equipped with a daytime running light similar to the beard shape. The front face is decorated with fluorescent green front bar and lower lip anti-collision strips, which are full of styling.

　　The design of the side is very characteristic. The Hechuang V09 actually uses a straight roof line, but the car is outlined with a fluorescent green color scheme, which visually seems to show a slightly tilted effect from the rear. In addition, the car also uses a closed wheel design to enhance the sense of movement.

　　尾部的造型稍显平直，不过最为醒目的是该车的尾灯，搭配上车尾的刹车警示灯，看上去更像是一个小怪兽。

　　内饰同样进行了改装，基于合创V90进行了升级，内饰的配色上除了与外观相搭配外，在其后面还设置了大面积的显示屏，内置电脑游戏界面，此外该车还将配备键盘，从功能性来看，该车将在车内实现游戏竞技。

　　新车动力尚未公布，作为参考，合创V09标配800V高压系统、高能量密度电池，实现超过750km的续航，并配备Hi-EMS能量管理系统，实现380千瓦功率4C超级快充，最快5分钟充电200km。新车还搭载H-VIP 3.0智驾互联系统，搭载激光雷达，可实现高阶辅助驾驶。

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●　e:NS2 Prototype原型车

　　在2023上海车展上，东风本田为我们带来了e:NS2 Prototype原型车，新车采用了极为简洁的设计语言进行打造，整体拥有比较强的科技感。此外，新车基于纯电动车专属的智能高效纯电架构“e:N Architecture F”进行打造，仍是定位SUV车型。发布会现场，本田中国宣布全面进入电动化时代，2027年之后，本田在中国推出的所有车型均为混合动力车型和纯电动车，不再投放新的纯燃油车型；到2035年，本田中国将实现纯电动车销售占比100%。

【从左到右依次：e:N SUV 序、e:NS2 Prototype、e:NP2 Prototype、e:N GT Concept】

　　同时，本田中国计划于2024年内上市的本田e:N品牌第三弹电动车的概念车“e:N SUV 序”全球首发。此外，本田e:N品牌的产品矩阵还将得到进一步的丰富和扩大，This auto show also brought the fourth bomb model e: N GT Concept, and the research and development of the production car built on this basis is also progressing smoothly. Like the third bomb, the fourth bomb model will also adopt a new pure electric vehicle exclusive architecture "e: N Architecture W", and is planned to be launched after 2025.

　　The exterior design of the e: NS2 Prototype prototype car was developed and created by Honda’s China headquarters team. This appearance is described in Honda’s own words: it adopts the forward-looking design concept of e: N Design, adding sharp-edged shapes and sharp movements that break through the boundaries between reality and the future. The side of the body adopts a large-angled slipback design, reflecting a more dynamic styling style, and also reflects that the car will be positioned in favor of your youthful and sporty orientation.

　　In the rear part of the car, the new car adopts the current popular taillight design, which has a relatively sharp outline and sharp edges, with certain sci-fi attributes. This design, combined with the raised rear eyebrows, can enhance the sense of technology while also making the vehicle more cross-border atmosphere.

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● First release: RC ESSENCE Benzhi

　　　At the 2023 Shanghai Auto Show, Feifan Automobile introduced a new concept car, RC ESSENCE Benzhi, which will reveal the next generation product language of Feifan Automobile.

　　RC ESSENCE Benzhi will be a crossover SUV concept car that follows the Uni-Shadow integrated profile design concept, showcases the next generation product language of Feifan, and creates a smart and comfortable travel experience for the future. In terms of details, the front face of the new car uses tear-eyed headlights, and the daytime running lights are two thin line segments, which are very simple.

　　The side of the new car is slender, and the A-pillar tilt is very large, creating a sense of sports. The new car also uses low-drag wheels, and the swirl-shaped design is very sci-fi. In addition, the new car is equipped with electronic exterior mirrors. At the rear, the 7-shaped taillights that are almost the same length up and down are very distinctive.

　　The debut of this new concept car also shows Feifan Automobile’s breakthroughs and innovations in the field of electric vehicles. At present, there is still relatively little other information about the new car. Please look forward to the follow-up reports from Autohome.

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● 预售：福田火星7

　　　在2023上海车展上，福田汽车全新皮卡火星7正式亮相并开启预售，共推出搭载柴油动力的乐享型、精英型、豪华型三种级别配置的车型，预售价格区间11.88-16.88万元。新车基于福田全尺寸皮卡平台开发，动力系统可选2.0T柴油发动机和48伏轻混系统。

　　福田火星7基于福田汽车全新P4平台，集乘用化、高端化、智能化于一身。造型上前格栅和前灯组设计与现款福田大将军G9类似，很有辨识度，前进气格栅造型方正，内部增加了两条横置的镀铬饰条。另外，我们可以看到，该车的前格栅、前灯组、前包围的尺寸都非常大，两侧的大灯组内部采用了双“C”形状的LED日间行车灯，视觉效果不错。车身尺寸方面，新车长和宽分别为5797/2090mm，轴距3505mm。

　　内饰方面，福田火星系列皮卡中控台配备悬浮式多媒体显示屏，尺寸为14.6英寸。除此之外，火星系列车型还可提供全景天窗、货箱尾门液压缓降、前/后桥电控差速锁和全液晶仪表盘等。

　　动力方面，火星系列皮卡规划有2.0升和2.5升两种排量发动机组成的混动系统。其中，先期上市车型将搭载2.0T柴油发动机匹配48伏轻混系统，工信部申报功率为120千瓦，官方公布的最大扭矩为450牛·米，传动系统匹配采埃孚8速自动变速箱。后续，火星系列皮卡还将匹配DHT混动系统，以及电池容量为100千瓦时的车型。

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● 首发：iCAR 03

　　　在2023上海车展上，奇瑞新能源iCAR 03车型正式亮相。该车定位为新能源硬派SUV，整车造型看上去非常硬朗。

　　iCAR汽车是在现有iCAR生态上进行的升级，主要面向15-40万主流消费区间。未来在奇瑞的新能源板块上，将有奇瑞新能源和iCAR汽车两条独立平行的品牌产品线一同发力。

　　From the appearance, the new car adopts a more square shape, with short front and rear overhangs and a four-door design, and the body is a steel-aluminum mixed body structure.

　　The front face is simple, elegant and innovative. The headlights and LOGO are designed with upright LED light sets, which echo each other. The front looks a bit like the three letters "i".

　　A straight line is applied to the side of the body, and the waist line and roof line are relatively straight to create a tough off-road vehicle image.

　　According to previous information, in terms of body size, the length, width and height of the new car will not exceed 4200/1830/1700mm, but the wheelbase will reach 2700mm.

In terms of tires, the exhibition car uses the CF1100 series of off-road tires from Comax, which looks quite rugged with 19-inch wheels, in line with the car’s focus on outdoor performance.

　　　 The design of the tail is also very square. The tail lights are similar to the headlights in the "i" shape, while the tail door is opened sideways, and a square external tailbox is also provided.

　　　　In terms of configuration, this car will be equipped with a roof rack, a large sunroof, five-spoke wheels, a square external hanging small schoolbag (or a storage box/toolbox), and support for NFC one-click unlocking.

　　 In terms of power, this car uses pure electric drive and will launch a variety of battery life versions. The configuration is expected to be equipped with iCAR’s smart cabin smart driving technology and more than 20 smart sensors to achieve L2 + level autonomous driving. According to the official, the car has built-in all-aluminum girders, 30% more strength, and is equipped with 10 driving modes. In terms of power, although not much data has been released, the official said that the car will have a similar power level to the 2.5T engine.

To say that the hottest car at the Chengdu Auto Show, it is BYD Xia. At the node of the arrival of the MPV wave, carrying the fifth-generation DM technology and BYD’s word-of-mouth, the first MPV of Dynasty Network is definitely the top stream in the top stream. But as a simple debut, the IPO time is expected to be in the second half of the fourth quarter of the MPV, and users with rigid demand may not be able to wait that long. If you want to buy an MPV now, who can replace it?

By the way, BYD Xia said it is 300,000 level MPV. Then we will compare it with this price as a benchmark.

The reason why these two cars are placed first is because they are the closest in size to the summer.

Summer: 5145mm x 1970mm x 1805mm, wheelbase 3045mm.

Saina: 5165mm x 1995mm x 1765mm, wheelbase 3060mm.

The size difference between the two cars is less than 10cm, and the space performance should be very similar. Toyota’s MPV is very interesting to drive, with a sense of dexterity that other models in the same class do not have. I think in addition to the old car companies’ grasp of the chassis foundation, the motor in the 2.5L hybrid system also plays a key role. 270N · m torque is not big, but it is more than enough to maintain a start. The chassis performs well in MPV, whether it is pitch or roll suppression.

But the drawbacks are equally obvious: although the new model is equipped with double-layer soundproof glass, the high-speed noise control is only medium, the third row has no child seat interface, and lacks intelligent functions such as automatic parking. Overall, this is a space-qualified MPV with interesting driving.

This should be the representative model of Japanese MPVs in everyone’s subconscious, especially the Odyssey, which can be said to be the existence of "provincial" MPVs in Guangdong Province, and the streets are full of Odysseys of various eras. In fact, everyone should be very clear about this car’s performance.

Honda’s handling, space, power performance and fuel consumption (hybrid version) are obvious to all, and the 2998 version has the highest discount 50,000, the cost performance is already very high. So if the budget is not particularly high, and do not want to buy domestic brands, then the current Odyssey is still worth buying.

The high vertical redundancy of the MPV does not cause the embarrassment of head space after adding a large battery. There are many more opportunities to wait in the car than other models. In addition, the MPV is the most suitable model for plug-in hybrids when you almost go out for a long time. The Trumpchi E9 is equipped with a large 25.57-degree battery + 2.0TM hybrid engine + 2-speed DHT gearbox, which is the dessert of the MPV.

As one of the largest cars in 300,000 level, under the blessing of hardware size, E9 is to have space and texture, power and texture, fuel consumption and texture, comfort and texture, configuration and texture. As an old MPV manufacturer in China’s own brand, Trumpchi E9 is the top MPV of GAC. Now the whole series of discounts 30,000 big, 300,000 you can even land the championship version, it is really fragrant.

Talking about MPV in China without mentioning GL8 is like opening a martial arts hall in Tianjin without visiting the wharf. You may also find that I have written the name of the car for other models, but GL8 has written the configuration name, because the price span of GL8 is too large. From the lowest 200,000 to the top 4-seat version of 800,000, as long as you want to buy MPV, GL8 always has the one that suits you, which is also the secret of GL8’s longevity.

　　On the evening of the 6th, My China Star, the first season of Hubei Satellite TV, which lasted for three months, ushered in the final work. After two hours of fierce competition, Tujia farmers wished their families the first prize, Rex Lee was the second and Amy Li was the third. Regarding the plan after "the sparrow becomes a phoenix", I wish everyone calmly said: "Even if I become a passerby again, I can accept it."

　　The stage "My China Star" is more like a music school because of Alan Tam. More than 3,000 children who are struggling for their dreams are encouraged by "Principal" Alan Tam on this stage. In the finals, Alan Tam took the player Amy Li by the hand and walked to the center of the stage. When he sang "Love Will Keep Us Alive", the audience was accompanied by the mythical figure in Hong Kong pop music. At the age of 63, he is "25 years old forever" on the stage and is full of energy. As the younger generation, Sha Baoliang, Wu Peici and Zhang Yadong in the audience have been moved by this scene. Although Alan Tam has been called a famous figure in the music world, he is still full of affinity, caring for the players and taking music seriously.

　　Although Alan Tam’s superstar image is very infectious, the most interesting thing about the program that day is the emergence of the champion. In the eyes of the audience and the judges, the champion of Zhujiajia really deserves it. This Tujia boy who came out of the mountains came to the big city alone to fight for his musical dream. I worked as a resident singer in a bar, ran through the night show, sold songs in the street, and was hungry. "My China Star" has a bumpy road to promotion. However, he was not favored by the judges because his appearance was not idol enough, and he was eliminated many times. He was lucky enough to be resurrected. He lost 10 kilograms a month for Wu Peici’s comment that "you have no star fan" and became the most inspirational grassroots. Regarding this contestant, judge Zhang Yadong said: "I am very touched that these young people are working hard for their dreams. I wish every family can lose 10 kilograms a month, which is very difficult to achieve. Every player will make 100% efforts to stay. Reflect on yourself, are we living too easily and without pressure? "

　　Zhujiajia has participated in many programs before, including I Love Memorizing Lyrics, Happy Boys and so on. He has experienced the process from hope to disappointment again and again, and won the championship of My China Star this time. Will his star career be smooth after that? In the face of the reporter’s question, I wish everyone a calm answer: "Even if no one knows me at all, I can accept it if I become a passerby again. Similarly, I will cherish every opportunity, even if there is only one audience, I will sing for him. "

　　Hubei Satellite TV’s My China Star has been controversial all the way. Among the strong programs of the first-line TV stations, The Voice of China, Happy Boys and The Voice of Chinese Dreams, as a first-season program, is it destined to be cannon fodder? In these doubts, My China Star finished its final battle. In this regard, Xiang Peifeng, director of Hubei Satellite TV, used an appropriate metaphor in an interview with reporters: "My China Star is just like wishing everyone a championship, and it is also a history of grassroots dream pursuit."

1905 movie network news On the evening of December 12, 2018, the first Hainan Island International Film Festival Women’s Film Forum was grandly held in Sanya. Renowned director Zhang Jiarui, film industry expert Yu Li, two well-known actors Mingdao and Ye Qing, and filmmaker Shen Tingzhao came to the scene to exchange ideas. Under the theme of "Constructing a Women’s Film World View from Zero", aiming at the development of women’s films, from the perspectives of creation and market, specific suggestions were put forward on how to create an excellent Chinese women’s film.

The first Hainan Island International Film Festival aims to "screen all year round, screen all over the island, watch movies by the whole people, and the whole industry chain". It has set up a variety of activities such as film screenings, forum summits, national filming attraction promotion exhibitions, and the 2019 new film promotion conference in the Chinese film market. It strives to create an international, academic, popular and never-ending international film festival.

In view of the fact that in recent years, many films focusing on women’s lives have been produced in the international film industry, such as films with female characters as the leading role, which have not only been recognized by the critics, but also achieved good box office results in China. At the same time, domestic filmmakers have also dedicated such films as "Carnival" and other realistic works focusing on women.

In this context, the first Hainan Island International Film Festival specially set up a women’s film forum, which was guided by the State Film Bureau, sponsored by the Hainan Provincial People’s Government, and jointly implemented by the Propaganda Department of the Hainan Provincial Committee of the Communist Party of China, the People’s Government of Sanya City, the Hainan Provincial Film Bureau, and the Hainan Provincial Federation of Literary and Art Circles. It was organized by Hainan Island International Film Festival Co., Ltd., and implemented by Hainan Xiting Cultural Investment Co., Ltd., Jiazhuo (Beijing) Cultural Media Co., Ltd., and Beijing Yingchuangshi Cultural Media Co., Ltd.

Women’s films refer to films that focus on women’s lives and have a female perspective. The five guests invited to the forum conducted in-depth discussions on women’s films from various perspectives, including the history of women’s films, the comparison between Chinese women’s films and foreign women’s films, and the creation of current Chinese women’s films.

Zhang Jiarui, a director who has written and other women’s films, said that his creation is deeply influenced by his mother and director Xie Jin. His films talk about women’s pursuit of "freedom" and "love", which is often more powerful than men. This pursuit and persistence are often more powerful than men. Ms. Yu Li, a well-known scholar who has studied the film industry for many years, pointed out that recent women’s films reflect contemporary and urban nature, as well as female ideology.

Ming Dao and Ye Qing shared their observations on women around them from the perspective of actors, calling on women of any age to be more sincere and clear about themselves; producer Shen Tingzhao believes that women’s films in the past were more about the pursuit of freedom, while in recent years they have more reflections on the current situation of women’s survival and the choices they face. Finally, regarding the future of women’s films, several filmmakers all expressed their expectation to see more in-depth, real, and life-related women’s films with vitality.

The first Hainan Island International Film Festival Women’s Forum responded to the film festival’s theme of focusing on women and gathered filmmakers from all walks of life to put forward many valuable opinions for the creation of Chinese women’s films. At the same time, all parties are expected to work together to expand the establishment of "Women’s Film Week" during the next Hainan Island International Film Festival. It is believed that with the joint efforts of the forum and the film festival, creators will continue to bring more excellent female films to the audience.

　

As consumers’ acceptance and demand for new energy vehicles continue to rise, brands have increased their R & D and innovation efforts, and actively launched models that integrate more cutting-edge technology, comfortable experience, and excellent quality to meet the diverse needs of the market, thereby further enhancing the brand’s market competitiveness. The new M7 Ultra, which was newly launched at the end of May, has quickly become the focus of the market with five extraordinary upgrades. It is set to exceed 30,000 units in 20 days of listing!

Dading super 30,000, delivery super 10,000, ranking first in sales of new power models in 2024

The official poster shows that the Wenjiexin M7 Ultra has exceeded 30,000 units in just 20 days since its launch, fully demonstrating the enthusiastic pursuit and deep trust of consumers. Not only that, the Wenjiexin M7 Ultra quickly exceeded 10,000 units in just 18 days, setting a delivery record for new power models in the Chinese market. At the same time, the Wenjiexin M7 also became the first new power model to exceed 100,000 units in 2024! This milestone achievement further consolidated its leading position as a "national SUV" and injected strong impetus into the development of the brand.

Driven by the excellent market performance of the new M7 and the hot sales of the new M7 Ultra, the new M7 series models have achieved remarkable results. As of June 16, the cumulative sales of the new M7 series reached 100,900, which not only ranked first in the sales list of new power models in the Chinese market in 2024, but also successfully surpassed the sales of the competing ideal L7 + L8 models, proving its strong market appeal and high recognition by consumers. Why is the new M7 Ultra so popular?

Five extraordinary upgrades, the ultimate smart price ratio, and the continuous leadership of hard core strength

Wenjie’s new M7 Ultra is a collection of "five extraordinary upgrades", bringing consumers an extraordinary experience with a more pleasing appearance, a more luxurious interior, a smarter smart car, and a more comfortable chassis. In terms of appearance, Wenjie’s new M7 Ultra follows the latest family-style front face design. The exquisite small grille makes the front of the car present a more complete profile, giving the whole car a stronger sense of technology. Standard with new 20-inch double seven-spoke star flicker wheels, the appearance is higher. Optional 21-inch double ten-spoke sports wheels, full of aura. The new interstellar blue body color and red tea orange interior color create a flagship homologous high-end texture and technological luxury.

In the interior part, the Hongmeng smart cockpit of the new M7 Ultra has added a star ring scatter, which allows the sound to cover the whole cabin more evenly. The logo star ring wraps the acoustic scattering groove with crystal texture, and cooperates with the dynamic lighting design, which has both sound and color. At the same time, it also makes Xiaoyi more concrete, sound and light linkage, and interaction more ceremonial. The oversized interior space upgrades the new Shuyun seat, which is based on the ergonomic spine line design, with precise fitting, and cooperates with the seat’s electric ventilation, heating, massage and adjustable waist support, providing a comfortable ride like a first-class seat.

The new M7 Ultra comes standard with HUAWEI ADS 2.0 high-order intelligent driving system, upgrades the 192-line lidar, the highest line number of mass-produced vehicles in the industry, and the whole vehicle is equipped with 27 sensing hardware. With high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, it realizes more comprehensive intelligent security protection and easier intelligent driving experience. As of May 2024, the urban pilot NCA has opened 40,000 + cities and towns, and the total mileage of intelligent driving is 220 million kilometers. The computing power of cloud learning and training has been increased to 3.5E FLOPS. It can not only be driven across the country, adding a comfortable feeling to the journey, but also driving better and better in the continuous evolution, making every trip easier and more comfortable.

Huawei Advanced Intelligent Driving also has the industry’s ceiling-level active safety capability, supporting omnidirectional anti-collision. Among them, the maximum effective range of the forward AEB is 4-150km/h, and the braking speed is increased to 120km/h, so as to achieve "people have my own advantages", and the lateral and backward active safety is "people have none". Statistics show that from September 2023 to May 2024, the new M7 actively avoided more than 80,000 possible collisions, effectively reducing the risk of accidents for users. In addition, Huawei Advanced Intelligent Driving also supports 160 + scenarios of intelligent parking, which can easily deal with crowded parking lots and difficult parking spaces.

In terms of driving comfort, the new M7 Ultra upgrades the CDC continuous variable damping shock absorber, and automatically adjusts the soft and hard suspension for different usage scenarios, bringing a more luxurious driving texture. Relying on Huawei’s hardcore technology, the new M7 Ultra realizes the intelligent coordination of ADS preview and CDC shock absorber automatic adjustment, further optimizing the driving experience. The software and hardware are fully upgraded, and with the joint adjustment of Huawei German Research Institute, the test result of the new M7 Ultra has been improved to 75.5km/h, effectively improving the stability and safety of driving control.

The new M7 Ultra has been upgraded with five extraordinary upgrades, reshaping the new benchmark of the value of the "National SUV". At the same time, the starting price of the 289,800 and the first-sale car purchase rights of the highest 35,000 have brought consumers a value-added experience without increasing the price. It has undoubtedly become the best choice for home smart SUVs.

Written by: Listening to the Wind

Reviewer: Kan Second Sister

Editor: Xiao Xiao

It is difficult to say whether it is a curse or the times. In the past 20 years, among the many car companies in China, the success rate of those who want to engage in multi-brand strategies is not very high. But what is interesting is that even if there are so many lessons from the past, there are always car companies who want to test the waters of multi-brand strategies.

Previously, the official Weibo of Geely Automobile Group announced a set of information. On February 23, Geely will officially release the "Geely Brand New Energy Strategy" at the main venue of the Hangzhou Asian Games, and launch Geely’s mid-to-high-end new energy series models. It is reported that the new brand may be named "Galaxy", while the official Weibo of Geometry Automobile seems to reveal that the brand will be named "Galaxy" when forwarding the news.

It is worth noting that Geely Automobile’s current sub-brands are quite rich. In addition to the main brand Geely, it includes many brands such as Extreme Krypton, Lynk, Ruilan, Radar, Geometry, etc. If the acquired brands are included, it will be even richer. Now, with the news of the debut of the "Galaxy" brand, it means that Geely’s huge brand matrix will add another one.

On the surface, the huge brand matrix seems to demonstrate the strength of Geely Automobile, but it is still difficult to determine whether too many sub-brands are good or bad for Geely. As for whether it can break the curse of Chinese car companies’ difficulty in promoting multi-brand strategies, it is even more difficult to judge.

There are many lessons from the past, how did Geely break the game?

Judging from past experience, there are few successful cases of Chinese car companies implementing multi-brand strategies. Among them, Chery, as a pioneer, once formed a multi-brand operation structure including Chery, Kerry, Ruiqi, Wellin, Kaiyi and Qoros. But a cruel reality is that almost all of the above-mentioned brands except Chery have failed, and Chery has also begun to divest sub-brands in the long process of development, and finally only brought Jietu and Xingtu two brands with a certain amount of volume.

A more recent example is Great Wall Motors. Although it formed five brands with Haval, Wei brand, Euler, tank, and Great Wall pickup truck, it was once brilliant. Wei Jianjun, the founder of Great Wall Motors, also once used "our Great Wall Motors and other car companies are different in the path of branding, because we build brands by category" to demonstrate the success at that time.

But a reality that can be seen is that in the organizational restructuring at the end of last year, Great Wall Motors began an all-round resource integration, with only one core, "ONE GWM", that is, a Great Wall. Several of its major brands no longer fight each other, but began to gather resources. And this, to some extent, has subverted the previous business philosophy of Great Wall Motors "one car, one brand, one company".

As for the reasons, it is also easy to understand. Having more children is easy to fight, but it is also more troublesome to divide the family property. Lin Shi, secretary general of the China-Europe Association of Intelligent Networked Vehicles, told the editor of "Dogo Talk Car" that the advantage of the multi-brand strategy is that it can launch more models to meet market demand, and it is also conducive to the sharing of internal resources of car companies. However, at the same time, models are easy to overlap in terms of positioning and price, which forms internal friction. In addition, sub-brands need to add teams in production and service, which requires higher management and marketing requirements for car companies.

What’s more, from the launch of Geely brand and Lynk & Co brand plug-in hybrid models, Geely’s overall electrification is almost inevitable. Whether the emergence of a new brand will plunder the market of Geely’s original new energy brand and fuel vehicle brand, and form internal friction with them, who can predict?

History is strikingly similar, but not today.

Yang Xueliang, senior vice-president of Geely, previously said in an interview: "The mid-to-high-end new energy series has three power forms: pure electric, plug-in hybrid, and extended range hybrid. The new series will adopt a new design language and intelligent configuration, and emphasize user direct connection in operation." According to market news, the positioning of "Galaxy" may be between geometric and polar krypton, focusing on 20-300,000 yuan market.

That is to say, intuitively, Geely’s new brand can be distinguished from Geely’s existing new energy sub-brands, but this may not be the reason why Geely can successfully implement a multi-brand strategy. After all, every Chinese car company that implements a multi-brand strategy has more or less different sub-brands, and even Great Wall Motor’s "category distinction" is more obvious, but Great Wall Motor still chooses resource integration.

As the saying goes, "history is always strikingly similar", Geely’s multi-brand strategy may not necessarily succeed. But as the saying goes, "today is different". A significant difference from previous years is that China’s new energy vehicles have developed very rapidly in recent years, and the new energy vehicle market is also growing rapidly. Data show that the penetration rate of new energy vehicles will increase to 25.6% year-on-year in 2022. There is no doubt that this is a terrible data and an opportunity for Chinese car companies.

In addition, when Chinese automakers pursued multi-brand strategies before, the technology of Chinese automakers was generally average, and the brand perception was relatively low-end. But today is different. Take Geely as an example, its vast architecture has become the cradle of luxury car brands such as smart and Jidu, and its Raytheon Hi-P/F hybrid system has also become a popular choice in the current market. The industry change initiated by new energy vehicles is reshaping the ranking of automakers. Participants believe that they can benefit from it, and Geely is obviously one of them.

However, it may be important to note that even if a multi-brand strategy is implemented, it is still necessary to ensure the strength of the main brand. No matter whether it is Ford, BMW, or Toyota, Tesla, Volvo, Mercedes-Benz, Volkswagen and other international well-known car companies, there are many sub-brands, but they still have a main brand that can stand alone and even resist fierce competition and changes in the economic cycle. Of course, whether "Galaxy" is a product series or a "brand" is still uncertain, and the meaning of the two is still different.

[Phoenix Auto Quotes Original] The brand-new Mercedes-coupe adheres to the uncompromising design for 49 years. On the basis of inheriting the luxury design of Mercedes-Benz, it also follows the intelligent driving and technological interconnection of E-class cars, combining aesthetics and intelligence, presenting the charm of "being smart and beautiful".

Comparison table of tariff reduction:

E class coupe

E200 coupe 522,800

E200 four-wheel drive 548,800

00 598,800

E200 convertible 642,800

E200 four-wheel drive 662,800

E43AMG 918,800

E63AMG 1,668,800

Original factory price

* The brand-new Mercedes-Benz E 200 coupe is RMB 558,000.

* The brand-new Mercedes-Benz E 200 4MATIC coupe is RMB 583,000.

* The brand-new Mercedes-Benz E 300 coupe is RMB 642,000.

Imported Mercedes-Benz E-Class E200 E200 four-wheel drive E300

E Coupe is a medium-sized and large coupe under Mercedes-Benz. Its design is young and fashionable, and it is loved by young consumers. Today (June 4th), I was invited to participate in the Shenzhen-Hong Kong-Macao Auto Show, and the editor in front reported that the new generation of Mercedes-Benz E Coupe was officially launched, and three new models were launched, with the price range of 558,000-642,000 yuan. In terms of power, the new car is equipped with a 2.0T high and low power engine, and the transmission system is matched with the latest 9-speed automatic transmission of Mercedes-Benz.

The brand-new long-wheelbase E-Class car is divided into two different styling styles: sedan and sports car. We test-drive the more elegant E-Class car this time. The new long-wheelbase E-Class car continues the elegant and atmospheric design. At first glance, it won’t be too shameful to mistake it for an S-class. Compared with the standard wheelbase version, the wheelbase of the new long-wheelbase E-Class has increased by 140mm. The lengthened side is not awkward at all, but more stretched.

The new Mercedes-Benz E-Class Coupe is positioned as a coupe with a young and fashionable design, which is more in line with the aesthetics of young consumers. In detail, the front face adopts the latest family-owned star grille of Mercedes-Benz, and the decorations are chrome-plated; Headlights use full LED light source, which increases the overall sense of luxury. In addition, the new car also comes standard with a large panoramic sunroof.

In the rear part, the split LED light group is used on the rear tailgate, and the large-size LOGO is hung in the middle, which is full of symbols. In addition, the high-profile model will also be equipped with exhaust tailpipes with two sides, and the periphery will be decorated with chrome-plated decorative strips, which will increase the overall sports temperament to a greater extent.

Let’s look at the interior design, and the color and layout of the rules and regulations will fully reflect the luxurious texture of Mercedes-Benz. The buttons on the multi-function steering wheel are chrome-plated, and the large-size LCD instrument and central control panel will make drivers and passengers feel more fashionable. The design of air outlet of air conditioner breaks the traditional propeller style of Mercedes-Benz family. Foldable seats also increase the convenience of getting on and off the rear passengers.

Interior is the magic weapon of this generation of Mercedes-Benz models, and excellent design and excellent materials have formed great advantages for competitors. In the brand-new long-wheelbase E-class car, Mercedes-Benz introduced the technology of steering wheel sensing touchpad for the first time. On the steering wheel, there is a small touch pad at the position of the left thumb and the right thumb, which are used to control the left and right 12.3-inch LCD screens on the dashboard. The new car continues the design of Mercedes-Benz, and the steering wheel is also equipped with shift paddles. Located at the left rear of the steering wheel are the constant speed cruise control lever, the steering wheel adjustment lever and the turn signal lever.

The E63 S AMG is equipped with a 4.0L V8 twin-turbo engine, which can provide 612 horsepower and 850 N·m output. It is matched with a 9-speed AMG Speedshift MCT automatic manual transmission, and with a 4Matic+ four-wheel drive system, official data show that the E63 S AMG can accelerate 100 kilometers in 3.4 seconds, and the top speed is limited to the default speed of 250km/h by German car manufacturers. After the electronic speed limit is lifted, it is completely no problem to break through the 300 mark.

In terms of power, the new car will be equipped with a 2.0-liter turbocharged engine with different high and low power adjustments. The 2.0T low-power version of the engine has a maximum power of 135 kW and a peak torque of 300 Nm. The high-power version of the engine has a maximum power of 155 kW and a peak torque of 350 Nm. The transmission system will be matched with a 9-speed automatic gearbox, with an acceleration time of 5.3 seconds per 100 kilometers and a top speed of 250 kilometers per hour.