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Written by: Listening to the Wind

Reviewer: Kan Second Sister

Editor: Xiao Xiao

It is difficult to say whether it is a curse or the times. In the past 20 years, among the many car companies in China, the success rate of those who want to engage in multi-brand strategies is not very high. But what is interesting is that even if there are so many lessons from the past, there are always car companies who want to test the waters of multi-brand strategies.

Previously, the official Weibo of Geely Automobile Group announced a set of information. On February 23, Geely will officially release the "Geely Brand New Energy Strategy" at the main venue of the Hangzhou Asian Games, and launch Geely’s mid-to-high-end new energy series models. It is reported that the new brand may be named "Galaxy", while the official Weibo of Geometry Automobile seems to reveal that the brand will be named "Galaxy" when forwarding the news.

It is worth noting that Geely Automobile’s current sub-brands are quite rich. In addition to the main brand Geely, it includes many brands such as Extreme Krypton, Lynk, Ruilan, Radar, Geometry, etc. If the acquired brands are included, it will be even richer. Now, with the news of the debut of the "Galaxy" brand, it means that Geely’s huge brand matrix will add another one.

On the surface, the huge brand matrix seems to demonstrate the strength of Geely Automobile, but it is still difficult to determine whether too many sub-brands are good or bad for Geely. As for whether it can break the curse of Chinese car companies’ difficulty in promoting multi-brand strategies, it is even more difficult to judge.

There are many lessons from the past, how did Geely break the game?

Judging from past experience, there are few successful cases of Chinese car companies implementing multi-brand strategies. Among them, Chery, as a pioneer, once formed a multi-brand operation structure including Chery, Kerry, Ruiqi, Wellin, Kaiyi and Qoros. But a cruel reality is that almost all of the above-mentioned brands except Chery have failed, and Chery has also begun to divest sub-brands in the long process of development, and finally only brought Jietu and Xingtu two brands with a certain amount of volume.

A more recent example is Great Wall Motors. Although it formed five brands with Haval, Wei brand, Euler, tank, and Great Wall pickup truck, it was once brilliant. Wei Jianjun, the founder of Great Wall Motors, also once used "our Great Wall Motors and other car companies are different in the path of branding, because we build brands by category" to demonstrate the success at that time.

But a reality that can be seen is that in the organizational restructuring at the end of last year, Great Wall Motors began an all-round resource integration, with only one core, "ONE GWM", that is, a Great Wall. Several of its major brands no longer fight each other, but began to gather resources. And this, to some extent, has subverted the previous business philosophy of Great Wall Motors "one car, one brand, one company".

As for the reasons, it is also easy to understand. Having more children is easy to fight, but it is also more troublesome to divide the family property. Lin Shi, secretary general of the China-Europe Association of Intelligent Networked Vehicles, told the editor of "Dogo Talk Car" that the advantage of the multi-brand strategy is that it can launch more models to meet market demand, and it is also conducive to the sharing of internal resources of car companies. However, at the same time, models are easy to overlap in terms of positioning and price, which forms internal friction. In addition, sub-brands need to add teams in production and service, which requires higher management and marketing requirements for car companies.

What’s more, from the launch of Geely brand and Lynk & Co brand plug-in hybrid models, Geely’s overall electrification is almost inevitable. Whether the emergence of a new brand will plunder the market of Geely’s original new energy brand and fuel vehicle brand, and form internal friction with them, who can predict?

History is strikingly similar, but not today.

Yang Xueliang, senior vice-president of Geely, previously said in an interview: "The mid-to-high-end new energy series has three power forms: pure electric, plug-in hybrid, and extended range hybrid. The new series will adopt a new design language and intelligent configuration, and emphasize user direct connection in operation." According to market news, the positioning of "Galaxy" may be between geometric and polar krypton, focusing on 20-300,000 yuan market.

That is to say, intuitively, Geely’s new brand can be distinguished from Geely’s existing new energy sub-brands, but this may not be the reason why Geely can successfully implement a multi-brand strategy. After all, every Chinese car company that implements a multi-brand strategy has more or less different sub-brands, and even Great Wall Motor’s "category distinction" is more obvious, but Great Wall Motor still chooses resource integration.

As the saying goes, "history is always strikingly similar", Geely’s multi-brand strategy may not necessarily succeed. But as the saying goes, "today is different". A significant difference from previous years is that China’s new energy vehicles have developed very rapidly in recent years, and the new energy vehicle market is also growing rapidly. Data show that the penetration rate of new energy vehicles will increase to 25.6% year-on-year in 2022. There is no doubt that this is a terrible data and an opportunity for Chinese car companies.

In addition, when Chinese automakers pursued multi-brand strategies before, the technology of Chinese automakers was generally average, and the brand perception was relatively low-end. But today is different. Take Geely as an example, its vast architecture has become the cradle of luxury car brands such as smart and Jidu, and its Raytheon Hi-P/F hybrid system has also become a popular choice in the current market. The industry change initiated by new energy vehicles is reshaping the ranking of automakers. Participants believe that they can benefit from it, and Geely is obviously one of them.

However, it may be important to note that even if a multi-brand strategy is implemented, it is still necessary to ensure the strength of the main brand. No matter whether it is Ford, BMW, or Toyota, Tesla, Volvo, Mercedes-Benz, Volkswagen and other international well-known car companies, there are many sub-brands, but they still have a main brand that can stand alone and even resist fierce competition and changes in the economic cycle. Of course, whether "Galaxy" is a product series or a "brand" is still uncertain, and the meaning of the two is still different.

[Phoenix Auto Quotes Original] The brand-new Mercedes-coupe adheres to the uncompromising design for 49 years. On the basis of inheriting the luxury design of Mercedes-Benz, it also follows the intelligent driving and technological interconnection of E-class cars, combining aesthetics and intelligence, presenting the charm of "being smart and beautiful".

Comparison table of tariff reduction:

E class coupe

E200 coupe 522,800

E200 four-wheel drive 548,800

00 598,800

E200 convertible 642,800

E200 four-wheel drive 662,800

E43AMG 918,800

E63AMG 1,668,800

Original factory price

* The brand-new Mercedes-Benz E 200 coupe is RMB 558,000.

* The brand-new Mercedes-Benz E 200 4MATIC coupe is RMB 583,000.

* The brand-new Mercedes-Benz E 300 coupe is RMB 642,000.

Imported Mercedes-Benz E-Class E200 E200 four-wheel drive E300

E Coupe is a medium-sized and large coupe under Mercedes-Benz. Its design is young and fashionable, and it is loved by young consumers. Today (June 4th), I was invited to participate in the Shenzhen-Hong Kong-Macao Auto Show, and the editor in front reported that the new generation of Mercedes-Benz E Coupe was officially launched, and three new models were launched, with the price range of 558,000-642,000 yuan. In terms of power, the new car is equipped with a 2.0T high and low power engine, and the transmission system is matched with the latest 9-speed automatic transmission of Mercedes-Benz.

The brand-new long-wheelbase E-Class car is divided into two different styling styles: sedan and sports car. We test-drive the more elegant E-Class car this time. The new long-wheelbase E-Class car continues the elegant and atmospheric design. At first glance, it won’t be too shameful to mistake it for an S-class. Compared with the standard wheelbase version, the wheelbase of the new long-wheelbase E-Class has increased by 140mm. The lengthened side is not awkward at all, but more stretched.

The new Mercedes-Benz E-Class Coupe is positioned as a coupe with a young and fashionable design, which is more in line with the aesthetics of young consumers. In detail, the front face adopts the latest family-owned star grille of Mercedes-Benz, and the decorations are chrome-plated; Headlights use full LED light source, which increases the overall sense of luxury. In addition, the new car also comes standard with a large panoramic sunroof.

In the rear part, the split LED light group is used on the rear tailgate, and the large-size LOGO is hung in the middle, which is full of symbols. In addition, the high-profile model will also be equipped with exhaust tailpipes with two sides, and the periphery will be decorated with chrome-plated decorative strips, which will increase the overall sports temperament to a greater extent.

Let’s look at the interior design, and the color and layout of the rules and regulations will fully reflect the luxurious texture of Mercedes-Benz. The buttons on the multi-function steering wheel are chrome-plated, and the large-size LCD instrument and central control panel will make drivers and passengers feel more fashionable. The design of air outlet of air conditioner breaks the traditional propeller style of Mercedes-Benz family. Foldable seats also increase the convenience of getting on and off the rear passengers.

Interior is the magic weapon of this generation of Mercedes-Benz models, and excellent design and excellent materials have formed great advantages for competitors. In the brand-new long-wheelbase E-class car, Mercedes-Benz introduced the technology of steering wheel sensing touchpad for the first time. On the steering wheel, there is a small touch pad at the position of the left thumb and the right thumb, which are used to control the left and right 12.3-inch LCD screens on the dashboard. The new car continues the design of Mercedes-Benz, and the steering wheel is also equipped with shift paddles. Located at the left rear of the steering wheel are the constant speed cruise control lever, the steering wheel adjustment lever and the turn signal lever.

The E63 S AMG is equipped with a 4.0L V8 twin-turbo engine, which can provide 612 horsepower and 850 N·m output. It is matched with a 9-speed AMG Speedshift MCT automatic manual transmission, and with a 4Matic+ four-wheel drive system, official data show that the E63 S AMG can accelerate 100 kilometers in 3.4 seconds, and the top speed is limited to the default speed of 250km/h by German car manufacturers. After the electronic speed limit is lifted, it is completely no problem to break through the 300 mark.

In terms of power, the new car will be equipped with a 2.0-liter turbocharged engine with different high and low power adjustments. The 2.0T low-power version of the engine has a maximum power of 135 kW and a peak torque of 300 Nm. The high-power version of the engine has a maximum power of 155 kW and a peak torque of 350 Nm. The transmission system will be matched with a 9-speed automatic gearbox, with an acceleration time of 5.3 seconds per 100 kilometers and a top speed of 250 kilometers per hour.

Reporter | Yan Yao

Image source: Enterprise official

On the first day of pre-sale, Zhiji LS7′ s ten-minute order volume exceeded 1,000.

"Amazing!" "Interesting." -This is how many people feel after seeing Zhiji LS7. On December 20th, Zhiji LS7, the first SUV model of Zhiji Automobile, officially opened for pre-sale. At present, Zhiji LS7 offers three power combinations, with the pre-sale price range of 350,000 ~ 500,000 yuan, and announced the exclusive upgrade booking rights at the same time.

It is reported that Zhiji LS7 is an intelligent pure electric medium and large luxury flagship SUV built by Zhiji Automobile with the standard of "scene definition product", which focuses on the fields of "the best in the whole field", "the big five seats in the whole scene" and "the driving control and safety in all road conditions". In the extremely domestic atmosphere of SUV, the essence of SUV products and the user value have been "conquered and explored" to the extreme with Zhidian technology.

According to the plan, the Zhiji LS7 exhibition car will arrive at the IM IN National Brand Experience Center in January next year, officially go on the market in mid-February, and start delivery in March.

"In the past two years, Zhiji Automobile will take five models to enter the market." Tamia Liu, co-CEO of Zhiji Automobile, said that Zhiji Automobile successfully anchored the luxury new energy vehicle market through its first flagship car product, Zhiji L7, and stood firm in the queue of high-end luxury brands. The second product, Zhiji LS7, is aimed at the "medium and large luxury SUV" with greater market potential, impacting sales and striving to create "explosive" products. "In the next step, Zhiji Automobile will lay out more market segments, attract more users and enhance its popularity."

The determination to build a "new car"

Strange semi-spoke steering wheel, huge dome windshield, front seats that can disappear … These new weapons are installed in the same car, breaking people’s inherent understanding of "car". This is also the embodiment of SAIC’s determination to subvert the existing car model and build a "new car".

From January to November this year, the sales volume of SAIC’s new energy vehicles reached 930,000, accounting for 20% of the total sales volume of the group. In the next three years, this number will double, accounting for 40%. Starting from grasping the trend of consumption upgrading and the demand of high-end brand development, the pace of pushing forward Zhiji Automobile, a brand of high-end new energy vehicles under SAIC, is accelerating.

In Tamia Liu’s view, if the first Zhiji L7 is to undertake the mission of becoming a high-end brand of Zhiji automobile, then the second Zhiji LS7 is SAIC’s answer to the exploration of "new automobile".

The design concept of Zhiji LS7 is "hyperspace cockpit". "It’s the best SUV in the whole world." Zhiji automobile engineer said that Zhiji LS7 has adopted the "ice-sensitive front dome of Star Fall Star Waterfall" in a breakthrough way, which has improved the traditional 20-degree viewing angle to a 106-degree wide field of vision.

At the same time, the new car is equipped with the first mass-produced "Yate cruise half steering wheel" in China, which is more transparent when looking at the long screen in front with a huge immersive lifting smart scene screen.

In addition, the right side of the cabin of Zhiji LS7 is equipped with the longest electric slide rail in the existing SUV model. This slide rail allows the front co-pilot seat to be "fully folded", leaving more space for the rear row and comfortably experiencing the real "zero gravity floating seat". Zhiji LS7 also improved the rigidity of the whole vehicle in a targeted way, and used submarine-grade steel to build the cockpit structure, so that the vehicle’s wading, top pressure and rollover resistance were enhanced step by step, and it became an SUV with good driving and control performance and safety in all road conditions.

Of course, the imagination of the "new car" goes far beyond this. For example, the location of laser radar is not a single option for various car companies. "If you stand tall, you can see far. We think that the best position of lidar is installed on the roof, which is the best choice for the automatic driving performance of vehicles." Tamia Liu explained that, therefore, there will be three raised "front bangs" on the roof of Zhiji LS7. "Two of them are placed with lidar, and the other is Carlog (super car intelligent camera system)."

More and more changeable cars may be the charm of the era of car change.

"Do the hard and right thing"

This year, China’s new energy vehicle market will achieve nearly 100% growth. This shows the strong endogenous power in this field.

However, in the era of new energy vehicles, how can Zhiji Automobile break the game? What to do in the second year of development? In Tamia Liu’s view, it is "doing difficult and correct things."

Tamia Liu said that on Zhiji L7, we have created a new "driving ceiling" with extreme power and control, and created the most remarkable label and selling point that is different from other brand products so far. "We hope this car is a very good industrial product. It is a high-quality product that is comfortable, safe and beautiful, and can’t just be attracted by the big screen."

Two months ago, Zhiji L7 Snake Performance Performance Edition became the fastest mass-produced electric vehicle in Zhesai. In April this year, Zhiji L7 successfully challenged the Guinness World Record for the longest drift distance of Taycan mass-produced electric vehicles. The fastest original electric car lap speed record was also created at Tianma Circuit. "These achievements come from the hard work of the team, but it just proves that Zhiji L7 is a very’ capable’ car, especially in driving control and power control."

A taxi can naturally attract a group of users who love it. Among the owners of Zhiji L7, more than 22% users have an annual household income of more than 1 million yuan; 60% of users are buyers of luxury brands and ultra-luxury brands; More than 25% of users have more than 3 cars in their families. Undoubtedly, this is in line with Zhiji Automobile’s main high-end target market.

A car owner of Zhiji L7 who has worked in Germany for more than ten years said: "The curved surface modeling scale of Zhiji L7 is a master’s work at first glance. After driving in Germany for so many years, I knew this car was a good foundation as soon as I got started. "

One thousand vehicles, one thousand appearances.

"Driving to and from work every day can harvest about 1.5 rough stones, and thousands of them are accumulated, which is simply a fortune." Zhiji car owner said.

During the National Day this year, Zhiji Automobile launched IM GO! The "Impact of 8 million kilometers" campaign encourages Zhiji car owners to drive more and travel more. The data shows that more than 50% of the first users participated in this interaction, and the total mileage in 16 days exceeded 3.5 million kilometers, circling the earth 86 times, covering more than 200 cities. The user who runs the most has opened more than 10,000 kilometers in 10 days.

"The most intelligent person has obtained 45,000 original stones in more than three months since he picked up the car in early July." Tamia Liu said. It is reported that the exchange of original stone rights of Zhiji Automobile in the first quarter was officially opened in November. At present, more than 930 Zhiji owners have exchanged 5 million original stones. With the original stone, users will hope that this car company will develop better and better, and then form a benign partnership. "And this is the value of building a’ new car’ in the intelligent age."

Behind the combination of virtual and reality, it is the result of Zhiji automobile getting through the screen, operating system and ecology. The owner is experiencing the extensive interaction between online and offline, inside and outside the car, mobile phone screen and car screen. For example, recently, car owners can upgrade the IM OS1.5.0 car system through OTA. While optimizing many smart cabin functions such as intelligent acoustic system, Carlog, DLP/ISC (Intelligent Car Language System), they also unlock Christmas eggs, even if they are sitting in the car, they can feel a strong Christmas atmosphere.

It can be predicted that diversified and personalized demand will be the trend of automobile consumption in the future. "If a thousand cars are driven down, there will be a thousand car owners themselves." Such a picture is gradually becoming a reality.

　　International online comprehensive news: The heads of more than 20 major domestic enterprises engaged in online performances (live broadcasts) jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that from the 18th, webcasting rooms must be marked with watermarks; Content storage time is not less than 15 days for future reference; All anchors must be real-name certified; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted; Auditors conduct 24-hour real-time supervision on the live content on the platform.

　　The brutal development of webcasting industry

　　The extremely low industry threshold and the temptation to make money without leaving home make the network anchor team expand rapidly and fall into the strange circle of barbaric growth. In order to become popular, some network anchors should take off what they shouldn’t, show what they shouldn’t, do what they shouldn’t, and say what they shouldn’t, at the request of fans, in order to let the "golden master" get the so-called stimulation and pleasure. The original clean live broadcast room was made a mess.

　　Low barriers to entry in the industry

　　The surging webcast lowered the threshold of popularity and made it possible for many grassroots to become famous overnight — — A microphone and a camera have become the gold digging tools in cyberspace. According to media reports, on the webcast platforms such as Betta, Crouching, and Show Together, popular anchors with an annual income of millions of yuan are fully grasped, and some even earn more than 10 million yuan.

　　Some anchors do whatever it takes to become popular.

　　"Earn six figures a month" and "reward" … … The kaleidoscope-like webcasting makes the anchors rich and admired. At the same time, some anchors do whatever it takes to "get out of position". According to reports, an online male anchor named "play is Happy" broke into a school in Nanjing and publicly broadcast live to harass girls. What is even more paradoxical is that after the behavior of the network male anchor was stopped by the security guards in the school, his fans did not condemn the anchor but abused teachers and students online … …

　　The income of network anchors mainly depends on netizens’ "reward"

　　A staff member of the webcast platform revealed that the income of the network anchor mainly depends on the "reward" of netizens. As long as you are willing to take off and show off and meet the requirements of the "golden master", the "reward" will be high. Among the fans of the anchor, "local tyrants" abound, and they can spend a lot of money on their favorite anchors without even frowning. In order to make fans happy and get more "rewards", anchors naturally show their magical powers and perform heartily, making the network anchor space a low-level, vulgar and indecent place.

　　A 12-year-old boy from Minhou, Fuzhou stole 30,000 yuan from his mother to give a gift to the network anchor.

　　Xiaolin, a 12-year-old fifth-grade primary school boy in Minhou, stole his mother’s mobile phone to buy expensive virtual goods for the anchor in order to please his favorite network anchor, and spent nearly 30 thousand yuan a month.

　　Netizens spent 50,000 yuan on gifts just to keep the female anchor calling his name.

　　A fan with a live ID named "Dungeon Warrior" said that he had spent more than 10,000 yuan for his favorite female anchor since last year, which was nothing compared with those local fans who lavished millions. "In that world, as long as you spend money, you are the king. This is the feeling that watching star videos won’t happen at all. The female anchor will always interact with you. You can’t understand the satisfaction of calling your name and saying thank you and love you in front of tens of thousands of people. This gives me a sense of power and a strong sense of superiority, which makes me feel stronger than all the men in the room, especially with dignity, as if I control the world. "

　　The competition in online celebrity is fierce, and the interest chains are interlinked.

　　It is precisely because of online celebrity’s profitable capital that many companies, seeing the unlimited business opportunities, have started to concentrate on signing contracts and training, and input them into the live broadcast platform. "I’m Zero Egg" is a student at school. She emphasizes that she has natural characteristics without artificial synthesis. After being signed by a brokerage company, she will broadcast live on the Dragon Ball platform. In addition to the basic salary, the extra income from the live broadcast will be shared with the platform and the brokerage company. According to her, "most anchors are pushed to the live broadcast platform by brokerage companies, and some small platforms have less budgets and more direct docking with anchors." She said that even if a contracted anchor wants to get the top page, it is generally necessary for the anchor to apply for the top request with the company. "Then the company arranges the top through the registration order, but the chance of being topped is very small."

　　Is it feasible for the popular anchor to enter the entertainment circle offline?

　　Some people think that the live content of these eyeballs, such as posing, selling cute and playing cute, singing and telling jokes, may one day be bored by netizens. In fact, at present, some anchors have stepped out of the narrow space in their homes and gone outdoors and even internationally, and entertainment life such as travel, ball games and star conferences has gradually become live content.

　　Expert suggestion: regulatory legislation needs to be refined

　　Some legal experts said that because the definition of pornography in the current relevant laws is not specific enough, webcasting frequently plays "edge ball". Webcast, as a new product, should be based on its characteristics, and introduce a new basis to refine the supervision of live content, so that the live broadcast platform and practitioners can clearly understand their legal responsibilities. However, in view of the lack of protection for minors in the webcast platform, legal scholars have called for the urgent introduction of a grading system related to Internet content.

　　Overseas networkAugust 16 th According to Indian media reports, the Indian government issued a warning to various mobile phone manufacturers in China for rectification within a time limit on the grounds of "worrying about data leakage endangering security", and began a large-scale review of electronic products imported from China.

　　According to the Times of India,The Indian government "suspects that China mobile phone manufacturers are stealing users’ information", such as contact lists and short messages, falsely claiming that they are engaged in "hacking", and issued a warning to the major smartphone manufacturers in China for rectification within a time limit.

　　Although Apple, Samsung and Indian mobile phone manufacturers received similar notices, most of them were China mobile phone brands. According to reports, the warning was issued by the Indian Telecommunications Bureau, and a total of 21 companies were notified.

　　The Indian media quoted an Indian official as saying, "The government requires these companies to carry out rectification in accordance with India’s safety provisions before August 28, and the government may also conduct audits to ensure that they comply with relevant regulations." The official also said that "if these companies are found to be in violation of regulations, they will be fined".

　　According to The Times of India,The Indian government has started a large-scale review of electronic products imported from China on the grounds of "worrying about data leakage endangering security".

　　A recent study by Indian Industry Group shows that the market value of China enterprises in India’s emerging telecommunications industry is increasing, reaching nearly $22 billion, which has aroused a strong reaction within the Indian government. They think that these China enterprises may illegally obtain information of individuals, enterprises and government agencies. According to reports, an internal government source said, "IndiaThe government believes that many electronic devices in China transmit or store data in servers in China, which may bring security risks, especially when the border tension between the two countries increases."

　　This is not the first time that India has cracked down on China products. According to overseas reports, the Indian government announced on August 9th local time that it would impose anti-dumping duties on 93 kinds of products imported from China.

　　According to Indian media reports, the trade balance between China and China is tilted towards China, and the trade deficit has reached 51.09 billion US dollars (about 339.8 billion RMB). A large number of goods imported from China flooded the Indian market, and’s smart phones have won "half of the country" locally, which has greatly hit the local industry. Earlier, a survey agency in India released a report saying that Indian consumers are more willing to buy China goods than local Indian goods. The report quoted the interviewees as saying that among similar products, Indian-made products are expensive, while China products have the most advantages in price and good quality.

　　Gao Feng, spokesman of China’s Ministry of Commerce, revealed last month that in the first half of this year, India has launched 12 trade investigations against China, once again becoming the country with the largest number of trade investigations against China.

　　According to the 2016 China-India Bilateral Trade Report released by the Indian Embassy in China in February this year, China has replaced the United States and the United Arab Emirates as India’s largest trading partner and the largest source of imports. In 2016, the trade volume between China and India reached US$ 71.18 billion, including US$ 11.75 billion in exports and US$ 59.43 billion in imports. India’s trade deficit with China was US$ 47.68 billion.

　　Lan Jianxue, an expert on South Asia at the China Institute of International Studies and a former diplomat in India, said that China has been a key target country for India’s anti-dumping for many years, and it has always been so. However, he stressed that in view of the current tense confrontation between China and India, India’s adoption of this measure at this time does not rule out catering to the extreme anti-China sentiment in its own country. (Compile/Overseas Network Yang Jia)

Huang Quanyu: Education should not only train "candidates", but also train "students".

Education Thought Network was published in Beijing at 12: 03 on November 30, 2023.

The following article comes from Guangming Society educator and author Li Xiangyu.

Guangming society educator.

Educator is an education weekly headed by Guangming Daily. Spread powerful ideas and influence aspiring teachers.

Why did the children who started first fall behind? Why did my son and other Asian children abandon American children for seventy or eighty blocks, but they were caught up in high school? Why do most of the top 100 universities in the world "sit in rows and eat fruit" in the United States? Why did the United States win 333 Nobel Prizes in Science by 2021? Why is it that in the United States, where basic mathematics education has been suspended all the way, by 2021, only "Harvard people" (including alumni, on-the-job workers, part-time workers, etc.) have won 18 Fields Prizes, the highest international prize in mathematics … In the new book "Fundamentals of Education", the author Huang Quanyu has stripped the cocoon of silk, focused on the educational stories, educational phenomena and educational concepts observed in China and the United States for more than 30 years, and analyzed the complexity behind it.

Education should not only train "candidates", but also train "students"

Educator: There is a core point in your new book Fundamentals of Education: Education should not only train "candidates" to learn the knowledge of the known world, but also train "students" to explore the unknown world. What do you think is the key breakthrough to change the "test-based" learning style and thinking mode?

Huang QuanyuThere are two breakthroughs in "exam-oriented": one is mechanism, and the other is concept. The mechanism can be changed when the time comes, such as "double reduction" But people’s ideas, without a trace, follow like a shadow … The mechanism has changed, and ideas often lag behind.

Many Chinese (including me, a "quality education expert") have come to the United States, and the concept of "exam-oriented education" has also swept over Haiti. When I first arrived in the United States, I thought American primary education was too trifling, so I bought different versions of math textbooks and asked my son to teach himself four pages a day. In the second grade of primary school, he taught himself mathematics in the eighth grade (equivalent to the second grade). We ask the school to let our son skip to the third grade to listen to a math class every week. There are three unforgettable sentences in the teacher’s letter: children are good at "arithmetic" skills; What the school teaches is "mathematics"; We should "cherish mathematics". At that time, I was extremely unconvinced.

My son finished college calculus in high school, and got almost full marks in mathematics in SAT-II, the national college entrance examination in the United States, but after going to college, he talked about the color change of "number". Recalling the teacher’s letter that year, the teacher seems to have expected more than ten years ago that this kind of "volume" would keep children away from mathematics that had brought him countless glory.

In the eyes of many people, "taking an examination" means "recording", and there is no distinction between "taking an examination" and "recording". If you pass the exam, you will be admitted; The test score is the admission standard.

Marlin McGrath, director of the Admissions Committee of Harvard University, said: "Harvard receives about 500 applications from SAT perfect scores every year. For example, in 2015, the admission rate of Harvard was only 5%, which means that only 20 of these perfect applicants can get what they want. This shows that grades are not the most important part, it just reflects a student’s performance from an academic perspective. " It is reported that at present, 70%~80% of American universities no longer require applicants to submit SAT or ACT scores (equivalent to applying for universities without the "college entrance examination").

Education should not only train "candidates" to learn the knowledge of the known world, but also train "students" to explore the unknown world. We should start from the end, change the "exam-oriented" learning mode and thinking mode, and implement the separation of "recognizing both points and people".

Educator: "Quality education" was first put forward in China in the mid-1980s. Nearly 40 years have passed, and now many parents still question, "Why is it that the more quality education is advocated, the greater the pressure on children to study, the more anxious parents are, and the more time, energy and money families spend?" What do you think of this?

Huang QuanyuActually, "exam-oriented" and "exam-oriented education" are two different concepts. As the name implies, "taking the exam" means "coping with the exam". Examination is the helplessness of education. As a means, it has to be used, but it cannot be overused. Therefore, even quality education needs to "cope with exams". But exam-oriented education is an educational mechanism, and examination is only one of the means to test teaching. When this means has become the only purpose of the whole education, the essence of education has been subverted-it has become "what to teach and learn".

The fundamental difference between exam-oriented education and quality-oriented education is that "test" students VS "study" students. The former repeats the knowledge of the known world, while the latter explores the unknown world. The core of quality education includes stimulating innovation, emancipating personality, respecting human nature, encouraging independence, being brave in questioning, daring to seek differences, being good at discovering, promoting scientific research, applying what they have learned, rooting in society, nurturing leaders and strengthening their physique … The exam-oriented education around exams is essentially different from the quality education that develops children’s potential.

We need to be alert to two anxiety misunderstandings. One is to "climb vines" as the goal of life, which is a kind of exam-oriented education in disguise (just like I asked my son to teach himself four pages of mathematics every day, and he learned the content of the second grade in the second grade of primary school), so he was anxious. Second, I mistakenly think that climbing vines is not bitter, and quality education is not bitter. Many foreign students from famous universities in China find that the United States is miserable with a quiz every three days and a big exam every five days.

But the exam has a thought-provoking trend: one day, I was shocked by a string of data! In Ohio, the passing rate of students in all subjects from grade 4 in elementary school to grade 12 in high school is: the lower the grade, the lower the passing rate; The higher the grade, the higher the passing rate. Once again, it was a national phenomenon. For example, the score of the "Iowa Basic Skills Examination" in the United States is "the higher the grade, the better the score", except for the score of "Mathematical Calculation" in the eighth grade, which is lower than the score of 72 in the seventh grade. This trend goes against our common sense: the lower the grade, the lower the study intensity and the better the grades; On the contrary, the higher the grade, the higher the study intensity and the lower the grades.

One goes up, the other goes down … After the two directions meet, the reverse gap will get bigger and bigger. "Double reduction" corrected the phenomenon of violating the law of educational development. We should take advantage of the "double reduction" to reflect on the "leaders" at the starting line. Only if we are not afraid of "double reduction" and "slow down first" can we "fast after" in the future.

Don’t be involved in the "in-house" volume, but realize it outside the "in-house"

Educator: Many students studying in the United States or their parents said that education in the United States is also very "rolled up", and "climbing vines" is not necessarily more stressful than "college entrance examination". Please combine your observation and research on American education to talk about your views on this.

Huang QuanyuIn fact, Chinese, students studying in the United States and their parents are a bit confusing. The New York Times once launched a long commentary, pointing out that my book TheHybridTiger has answered the question that puzzled Americans for many years: Why do Asians only account for 4.43% of the American population, and prestigious schools such as Harvard set an invisible admission ceiling for Asians, but the top 20 universities in the United States still admit about 20% of Asian students; Asians are the ethnic group with the most master’s and doctoral degrees per capita, and the average annual family income is the highest in the United States. I use the "dual-core theory" to refute the "tiger mother": only by absorbing the essence of Chinese and American education can a "hybrid tiger" emerge.

At the same time, I put forward a heart-wrenching question: although Asian students account for about 20% of the top 20 universities in the United States, why are the Asian students in the top 20% (Nobel Prize winners, great scientists, professors, barristers, big entrepreneurs, etc.) far from 20%?

When my son was 5 years old, the first English sentence he learned was "Where is the bath? (where is the toilet) ". He is now the youngest trial lawyer and holding partner of a world-renowned law firm, and was awarded the honor of "Star of Tomorrow" trial lawyer in 2021 by Law360. In 2022, Business Insider listed him and 15 other trial lawyers as the "stars of tomorrow" of the year. But he always wins in the bureau and "plays" under the legal provisions designed by others. He never thought of being the top 20% outside the bureau-to design and formulate legal provisions and let others "play".

We like to play games and win games in the office. Exam-oriented education is also about seeing who has soaked in the sea of questions-fighting for the win or loss of the known world in the "bureau", rather than jumping to the "outside" to realize their own things. Many children aim to go to a prestigious school or above. Since they have achieved their goals, who has the motivation and courage to "break the game"?

Is there a question mark (question) or a full stop (conclusion) in the question of education? In my opinion, it is illogical and contrary to common sense to think that "solving problems" is more important than "asking questions". From a psychological point of view, it is depressing human nature not to cultivate children’s ability to find problems, but to emphasize the ability to solve problems. I teach American students and always leave time for questions. If the teacher asks "Any more questions" and the students say "No problem", it means that the teacher has a problem. Guided by "questioning", the more problems arise, the more students’ curiosity, exploration spirit and subjective initiative to solve problems can be stimulated.

Educator: You think it is flawed to regard education as a "trinity" (the "trinity" refers to family education, school education and social education), because this conclusion excludes people’s self-education. Suhomlinski said: "Only education that can inspire children to educate themselves is the real education." And our education has shortcomings in this respect. In your opinion, what levels and subjects should be exerted to stimulate children’s awareness of self-education?

Huang Quanyu"Question mark first" or "period first" convey different educational views. Self-education can also give feedback to different educational views: either stimulate the awakening of self-education consciousness or delay the development of self-awakening.

The "class-taking system" is the most perplexing, tormenting, struggling and uncomfortable part for China students in American universities, so here I try to analyze the relationship between the class-taking system and self-education.

On the one hand, individuality and creativity are inseparable.. Therefore, the premise of cultivating creativity is to protect and liberate children’s personality. The theory of multiple intelligences tells us that children have different personality characteristics. Therefore, the system of taking classes should emancipate the personality and give full play to the talents. Emancipating personality is a process of children’s self-knowledge.

On the other hand, independence can also awaken the self.. How to "take classes"? What "class" Why do you "walk" these "classes" like this? Children must complete this thinking and choice independently. When my son was 15 years old, he wrote about the confusion, pain and struggle in class. Taking classes is not a simple course selection process, but a difficult mental process of self-discovery, self-understanding, self-liberation, self-selection and independence, and starting to find an independent life plan for yourself.

Therefore, I suggest that places where conditions permit in China try to take classes from junior high school.

Educator: Education should lead the future and be forward-looking; The baton of education should not be the college entrance examination, but the demand for talents in the future society. Why do most people understand this view, but still fall into the vortex of "involution"? How do educators find a balance between "basing on the present" and "focusing on the long term"?

Huang QuanyuYou can’t live today without grades, but you can’t live tomorrow with grades. To achieve "balance", we need to think about the following three issues-

First, what is the basis of education? ChatGPT was born, only rote memorization and brushing questions, but today it can’t do AI! It is the foundation of education that robots are "helpless" such as criticism, independence, creativity, spiritual nourishment, personality cultivation, moral cultivation and socialization.

Second, what is the standard of talents? If schools, families and society all think that they are experts in brushing questions, the so-called "foresight" needs "general education" to balance. Drawing lessons from the practice of European and American universities, general education is given before sophomore year, and then majors are divided, giving "self-education" a buffering and self-adjusting judgment opportunity.

Third, publicize the pluralistic concept of "360 lines, each line is the best". No matter whether you go to college or vocational high school, you should seriously think about the two difficult problems of "what you want to do" and "what you can do" when you leave class.

In order to avoid falling into the vortex of "involution", you can refer to the following practices-

First, one day of the year is designated as "Take Children to Work Day". Let children know their parents’ ways of living and their joys and sorrows.

Secondly, one day every year or every semester is designated as "career shadow day". Children can go to the institutions they are interested in, such as police stations, hospitals, barbershops, etc., and follow their "ideal professional models" to observe and experience life.

Third, classify all walks of life through "career interest analysis" to help children plan their lives.. Teenagers often don’t know the relationship between "what they want to do" and "what they can do". What they want to do may not be capable, and what they can do may not be. For example, my son wanted to be a doctor, and later he became interested in lawyers. His final career order was law, medical care, science and art. Ten years later, he went to Columbia University Law School and became a lawyer after graduation. Many of his colleagues are inherited from their fathers. But our family has nothing to do with the law, which also reflects the potential significance of "career interest analysis"

Even if the problems of "what you want to do" and "what you can do" are solved, you will often go through four stages of "social and cultural shock" after entering the society (honeymoon stage, depression stage, recovery and adjustment stage and adaptation stage). This kind of forward-looking homework can shorten this stage for children and find a "balance point" as soon as possible.

Artificial intelligence (AI) is all the rage, and Silicon Valley giants are competing with ChatGPT developed by OpenAI in an attempt to move stones in the scientific and technological community. Brave, an Internet browser focusing on speed and privacy, also announced its own artificial intelligence-based tool Summarizer.

The new feature named Summarizer will try to respond quickly to any questions you ask. It does this by getting information from various sources and summarizing it into a consistent text block at the top of search results.

At present, Google has a similar function on its search results page, but the difference is that Google obtains the abstract text from a single source that it considers reliable. On the other hand, Brave integrates multiple resources and uses its artificial intelligence to combine them into a unified response.

The developer of Brave said that Summarizer is not an efficient AI, which makes it different from things like ChatGPT. The company said that the manufacturer AI has its own problems and can make unconfirmed statements, which is obviously a problem for tools designed to generate reliable summaries and reliable answers. Microsoft added ChatGPT to Bing with traces of bad behavior, especially in this respect.

Instead, Brave’s Summarizer is supported by Large Language Models (LLM), which are trained to "handle multiple information sources available on the Web". This not only ensures the accuracy, but also makes the results more concise.

Below the abstract text is a link to the source. So if you want to know more information, you can browse the original text at any time. Brave said that these links will always be available so that they can always be properly attributed to the response, and users can "assess the credibility of the source". Brave believes that this will help to "reduce the authority bias of major language models".

In addition to the main summary, the new feature will begin to replace the descriptive text that appears under the title of each search result. Previously, this text was a fragment somewhere in every search result. Now, there will be a full-text summary generated by AI.

Brave’s developer said that he didn’t believe that LLM could completely replace traditional search, but could help users find search results. Brave said that when LLM is applied to other functions in the browser, the result will be truly efficient and revolutionary.

Since Summarizer is still in the early stage of development, Brave said that this function may produce an artificial AI appearance, combining irrelevant text with small pieces of data and inaccurate or offensive text. The company is trying to improve Summarizer based on user feedback and hopes to eliminate these puzzles.

Brave’s Summarizer tool is currently available, but people who don’t like it can disable it in the application settings. Whether it can provide a reliable alternative to ChatGPT and help shape the future of search remains to be seen.

At 5:00 pm on June 26, the Shanghai Municipal Government News Office organized a press conference of the 218th press conference of Shanghai New Crown Pneumonia’s epidemic prevention and control work. Zhao Dandan, deputy director of the Municipal Health and Health Commission, Lai Xiaoyi, a second -level inspector of the Municipal Commerce Commission, Long Wanli, deputy head of Jing’an District, Zhang Yefang, deputy head of Fengxian District, and Sun Xiaodong, deputy director of the Municipal Centers for Disease Control and Prevention, attended the relevant situation and answered questions from reporters. Essence Municipal Government spokesman Yin Xin presided over a press conference.

Some reporters asked, how many medium -risk areas are there at present in Shanghai? After a lapse of a few days, there is a sporadic infection in Shanghai. Can you do some analysis for the current epidemic situation?

Zhao Dandan said that as of now, there are 13 areas of risks in the city in the city, involving Xuhui, Baoshan, Songjiang, Yangpu, Hongkou, Putuo, Jing’an, Minhang, Fengxian, etc. Risk -regional. In this way, since 0:00 on June 27, there are 12 central risk areas left in Shanghai.

After 5 consecutive days in Shanghai, there were no social positive infections, and there was a sporadic positive infection today. It should be soberly realized that the transmission of Omikon’s mutation is fast and hidden. As the current flow of personnel gradually increases, the risk of rebound in the Shanghai epidemic still exists. Therefore, we must adhere to the total policy of "dynamic clearing zero", strictly implement the "four -party responsibility", and focus on implementing three aspects of emergency response measures:

First, in terms of command systems, the city and district -level command systems have always maintained a stress state. After discovering positive infections, they must respond as soon as possible, and respond to emergency response in a timely manner to block the spread of epidemic as soon as possible.

Second, in terms of discovery mechanisms, constantly improved the convenient and sensitive discovery mechanism, established and improved the comprehensive monitoring system of "nucleic acid+antigen", "place code+digital sentry", "hot kidnapper+pharmacy" Early discovery, early report, early disposal.

Third, in terms of the synergy mechanism, maintaining the collaboration between the public security, public health, industrial information, and big data centers and districts. Once those who are positive are found, they will immediately implement the "2+4+24" requirements, that is, the flow team is 2 hours. Arrive at the scene, complete the core information of the flow tone within 4 hours, and initially check the basic situation and complete the flow report within 24 hours.

Here, the friends of the general public are invited to continue to adhere to the "three -piece set" and "five more", and to do the following:

The first is to keep in mind the "two musts", that is, the code must be scanned, and nucleic acid detection must be performed as required.

The second is that in the face of the influence of the epidemic prevention personnel, we should fulfill the responsibility of epidemic prevention and truthfully inform the event trajectory and other information. We will protect your privacy.

Third, once suspicious symptoms such as fever occur, be sure to do personal protection and go to the nearest clinics in time.

Michael Joseph Jackson can absolutely be called a symbol of a era in the history of music. His music and dance have affected generations.

Perhaps he is too talented, its life has spent the dispute, among which the skin color and appearance are the largest. Even after many years of death, some people still assume that if he does not "bleach" skin and cosmetic, will it be?

Michael Jackson was killed in the King of Samway, Klin, 1992.

Below, you will look at a group of photos, look at his life, in each period. It is worth noting that the last photo is calculated by artificial intelligence, if he does not have a skin, it looks at 50.

In 1965, Jackson Jackson was on the stage for the first time and started the legendary life.

In 1978, Michael and met the music producer Quincy Jones, two people became a boring friend.

This is 1980, and he created a photo of the famous music "treasurer".

In 1983, Michael performs "space step" on the stage, shocked the world.

In 1988, Michael and Wang Hao Dianna met, creating MTV "Moonwalker", becoming the best-selling video belt in history.

In 1991, Jackson debuted in Africa, being crowned as "Sani King". At this time his skin has become white, and it has become a turning point for a lifetime.

In 1996, he divorced with a daughter of the Cat.

In 2005, after a year of forensics, "Love Book Case" finally reported that 14 accused of him were not guilty.

In 2009, 50-year-old Michael died in the United States.

If he doesn’t have a cylinder, what will he look like when he is 50 years old? Here’s this photo is artificially intelligent to give an answer.

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