上海后花园龙凤

Photo courtesy of Xuchang Pangdonglai Xuchang Wenlv

　　editorial comment/note

　　Zibo kebabs, Harbin ice and snow tour, Gansu Tianshui Mala Tang, Henan Xuchang Pangdonglai supermarket tour … The hot spots of cultural tourism in every city are constantly refreshing the cognition of people in the industry.

　　Brand building of urban cultural tourism is an important way to enhance the image and competitiveness of the city. In the context of the continuous warming of cultural tourism, some typical cases have caught the "sky-splashing wealth" with their unique cultural charm, innovative marketing strategies and high-quality service experience, and promoted the urban cultural tourism to explode.

　　From now on, the top news Henan Business Daily and the hometown Henan New Media Matrix will launch a series of observations, analyzing the "explosion" samples emerging in urban cultural tourism, and providing path reference for the construction and development of urban cultural tourism brands.

　　Top News Henan Business Daily reporter Wang Yingying

　　"The last time Xuchang was so hot, it may be traced back to Cao Cao’s capital here 1800 years ago."

　　"Its disadvantage is that my city doesn’t have it!"

　　In Xuchang, "Fat Donglai" is called "6A Scenic Area" by netizens without off-season. As a result, a new profession, Fat Dong came to study as a tour guide, was born here.

　　Why is it that when other city tour groups take "pure play without shopping" as the propaganda language, Xuchang can make a business supermarket become a drainage artifact of urban cultural tourism, realizing the two-way flow of cultural tourists and stimulating consumption?

　　Tourist attractions move towards urban cultural tourism and from cultural tourism to shopping malls.

　　"Dear tourists, welcome to Xuchang, our Xuchang is a city with culture, history and temperature!" Wei Qiong, a research guide, dressed in a straight suit and with a cordial smile on his face, tells the history, culture and business story of Xuchang while leading tourists through the floors from Fat East.

　　With the explosion of the Fat East, the "Fat East" tourist line was opened in many places across the country. In the past, when you traveled with a tour group and the tour guide took you to Shangchao, you would complain about the "compulsory consumption" of the tour guide. In Xuchang, not only a new profession like Shangchao research tour guide was born, but Shangchao research tour has also become a popular punching place.

　　According to the statistics released by Xuchang, Henan Province, during the Spring Festival holiday, three merchants from Pangdonglai, located in Xuchang City, received 1,163,300 tourists in three days, surpassing the scenic spot with the number one tourist reception in Henan.

　　In Xuchang, "Fat Donglai" is called "6A Scenic Area" by netizens without off-season. Why can a supermarket become a city’s cultural tourism punching place?

　　Sun Zhen, executive director of the Cultural Tourism Branch of China Planning Institute, believes that whether it is a "supermarket tour" from Pangdong or a Fujian tourist god who was very popular at the beginning of the year, it can be seen that cultural tourism consumption is moving from tourist attractions to urban cultural tourism, from cultural tourism to shopping malls and others. The popularity of supermarket tours in Fat Donglai is a typical example of "tourist attractions moving towards urban cultural tours and from cultural tours to shopping malls".

　　What is hot is not tourism, but new experiences.

　　"At the moment, when we are thinking about how to break through the city’s cultural tourism, we should be good at finding the best entrance for tourists to experience the city’s cultural life in the most comfortable angle." The relevant person in charge of the new cultural travel era said.

　　In 2023, Henan Cultural Tourism and Creative Development Conference proposed to enrich the business experience, vigorously develop new cultural tourism, and promote high-quality economic and social development with new cultural tourism.

　　In recent years, all parts of Henan have actively explored the ways of "subversive creativity, immersive experience, young consumption, mobile communication" and other urban cultural tourism. By optimizing the supply of cultural tourism products, they have created a new scene of cultural tourism consumption, allowing tourists to wander in history and culture and satisfy their beautiful yearning for "poetry and distance".

　　In recent years, Xuchang City has been continuously digging deep into the cultural resources of the Three Kingdoms to make the history and culture "alive". At the same time, it has combined the resources of the Three Kingdoms culture, Cao Wei culture and other resources to explore and create a number of new formats, new scenes and new models such as "Shang Chao+Wen Lv" and "Shang Chao+Yan Xue".

　　In addition to "Fat East", when searching for Xuchang’s travel strategy on the online platform, topics such as "Xuchang hairpin flowers", "Night tour of Caowei ancient city", "Xuchang’s water bus" and "Xuchang’s happiness is not limited to Fat East" have attracted widespread attention. "After visiting the Fat East, visit the ancient city of Cao Wei, experience a hairpin makeup and take a night tour by water bus" has become the choice of many tourists.

　　The ubiquitous warmth and culture are the biggest attractions for tourists.

　　How can urban cultural tourism find the "explosion" in the city and build it into a written tourism brand IP?

　　Sun Zhen believes that from the perspective of communication methods, we are in the era of new media, Z era and cultural self-confidence. From the perspective of the cultural tourism industry, there are still problems such as the sameness and homogenization of cultural tourism projects in the industry. The proportion of tourist attractions in the cultural tourism industry is getting smaller and smaller, and there are more and more new projects and new experiences coming across the border.

　　From the popularity of the "supermarket tour" in Fat Donglai, it is not difficult to see that young people are more willing to pay for the emotional resonance and thinking recognition behind it. It is true that the ubiquitous warmth and culture is the biggest attraction for tourists.

　　In recent years, more and more commercial spaces have become tourist punch points and even scenic spots in online celebrity. These places will no longer only meet the needs of "leisure shopping" as a whole, but will move towards urban tourism benchmark destinations integrating "culture, experience and commerce". Sun Zhen believes that both the upgrading of scenic spots and cross-border projects are driven by scenes, and the creation of urban cultural tourism brands should break the inherent thinking and create new cultural tourism scenes through immersion, experience, simplification, warmth and theme.

The 5th China (Heze) International Future City Automobile Exhibition 2023 was held in Heze International Convention and Exhibition Center from April 14 to 18, 2023. This five-day auto show will provide a stage for all automobile brands to show their elegance.

Ticket collection channel for participation →

Ticket collection channel for participation →

Welfare! Welfare! Welfare, it’s coming! Blessed are the riders who are ready to participate in the exhibition. Now the last 2000 free exhibition places have been prepared for everyone. Those who want to come to the exhibition, see the cars and buy cars, remember to collect tickets! If it’s late, it won’t be!

The main change in appearance of the new Song Pro DM-i is the design of the front grille. The whole grille is larger in size, and the chrome-plated short-line element combination is adopted inside. The matte trim on the top is consistent with the cash, and the middle is the model "Song". The headlights on both sides glow with purple, which looks quite exquisite. At the same time, the new car has also upgraded the air intakes on both sides, making it bigger and more exaggerated, and making the whole car look more dynamic.

The rest of the design of the car body is basically the same as that of the cash. The classic through taillight design is adopted, and a large area of black grain decorative board under it is both durable and practical.

The size of the new car is longer and higher than the current one, with the length, width and height of 4738×1860×1710mm and the wheelbase of 2712mm respectively. In terms of power, the new car is still equipped with a 1.5L+ hybrid system, with a maximum power of 81kW and a maximum motor power of 145kW, and the overall power performance is good.

No matter whether you want to see a car or buy a car, hundreds of popular models at the scene are greatly reduced in price, and the models are whatever you choose. There is only one distance between you and your car. Now get the tickets, and have a zero-distance contact with your car at the auto show!

The article has also prepared the exhibition tickets for everyone, and you can pick them up with your fingers!

Ticket collection channel for participation →

At 5: 00 am on October 31st, Beijing time, the latest news came from China Football. According to the domestic media "Football Daily", Titipan, the main midfielder of Thailand team, was seriously injured, and it was difficult for Dangda to play in China. This report also caused great controversy and discussion.

"Football Daily" wrote: "In the third round of the AFC Champions League in Bangkok, Titipan, the main midfielder of the Thai team, suffered tears in the anterior cruciate ligament and medial collateral ligament of his knee, and he will face a long recovery period of at least 8 months after the operation.

In addition to Titipan, 35-year-old striker Dangda also missed at least four weeks due to injury, making it difficult to catch up with Thailand’s home game against China on November 16th. Dangda is the third shooter in the history of Thailand. "

It can be seen from the report in Football News that China football has become the winner, and Thailand’s main players were injured before the preliminaries started. Although the media did not disclose more information, China now needs to rely on the injured opponents to win, which still attracted a lot of fans’ condemnation.

Some fans said: "They have all fallen to hope that others will get hurt and even be sent off. It is still Thailand. You can imagine what the level of football in China is. " Some fans also said: "It’s useless, the men’s football team still can’t win."

Of course, some fans said: "All the benefits are vulnerable in front of a stable national football team. The Japanese team and the European powers have played back and forth. We are still here to discuss with Thailand and Vietnam how we can not lose. It is really a laugh. "

Mr. Mao Zedong once said: "China’s long-term feudal society has created splendid ancient culture." This shows the importance of culture to a society and even a country. A long history of civilization requires us to pass it on; The touching spirit wants us to continue; Up and down five thousand years of history, want us to pass on. This is the youth in New China, and this is what Mr. Mao Zedong calls the sun at eight or nine o’clock in the morning.

Chinese culture is profound and has a long history. The history of 5,000 years has also made foreign friends admire and admire it. There is only history to have the present, and only the ruins know the rise and fall. Therefore, only by inheriting the traditional culture can we cultivate ourselves and govern the country. Dare to ask which 21st century teenager doesn’t have such a dream? In Jing Ke Stabbed the King of Qin, when Jing Ke went to Qin, the ministers were in tears, but Jing Ke couldn’t bear to look at it, leaving an eternal famous sentence: "The wind is rustling and the water is cold, and the strong man will never return when he is gone." Which of Yan Wang, Jing Ke and Qin Wang in this article does not want their country to be prosperous, their people to live and work in peace and contentment, and their history and culture to be passed down by themselves?

Dynasties are not immutable, and culture is not. If a nation and a country do not have their own unique culture, then I think this country is not far from extinction. Why did Qin Shihuang burn books to bury Confucianism? Code of hammurabi, the first written code in human history, Athens, the first democratic country in human history, many firsts in human history, the first detailed chronicle history book in China history, and many firsts in China history all confirm what Emerson once said: "Culture opens the perception of beauty." Beauty refers not only to the beauty of image, but also to the perfection of culture. "Beauty" runs through us, and culture is interspersed among us. "Cultural progress is the law of the world, and cultural progress is also the trend of China." China people’s ideological and cultural progress, quality of life progress, scientific research progress, medical services progress. China has been making progress, and so have the people of China! In just 70 years, culture has brought us not only cohesion, but also our fighting capacity!

In recent years, with the rapid development of Internet of Things technology, IOT card has become a topic of great concern. As a special SIM card, IOT card can transform various items into IOT devices that can be connected to the Internet, giving them the ability of wireless communication. In this paper, we will discuss the reasons why IOT card is a hot topic, as well as its application and development trend.

First, why has the IOT card become a hot topic?

IOT card has become a hot topic for the following reasons:

The rise of smart home: With the gradual popularization of the concept of smart home, people’s demand for smart home equipment is also growing. IOT card can connect smart home devices with the Internet, thus realizing remote control and data sharing, which greatly facilitates people’s lives.

Application expansion of Internet of Things: Internet of Things technology has been more and more widely used in smart cities, intelligent manufacturing, intelligent transportation and other fields, and the IOT card, as an important part of Internet of Things equipment, has attracted more attention.

Advantages of low cost and power consumption: IOT card adopts low-power wide area network technology (LPWAN), which has the advantages of low cost, low power consumption, low bandwidth and long-distance transmission. This means that IOT cards can be applied to a wider range of fields and further promote the development of the Internet of Things.

Second, the application of IOT card

The application scope of IOT card is very wide, mainly reflected in the following aspects:

Smart home: IOT card can connect all kinds of smart home devices to the Internet, such as smart door locks, smart lighting, smart home appliances and so on. These devices can realize remote control and data sharing through the Internet, which is convenient for people’s lives.

Smart city: IOT card can connect all kinds of devices in the city to the Internet, such as smart bus, smart parking, smart street lamps and so on. These devices can realize intelligent management through the Internet, and improve the service level of the city and the quality of life of residents.

Intelligent medical care: IOT card can connect all kinds of medical equipment to the Internet, such as telemedicine and health monitoring. These devices can be implemented through the Internet.

Realistic on-site monitoring, telemedicine, etc., to improve the efficiency and quality of medical services.

Intelligent transportation: IOT cards can connect transportation equipment to the Internet, such as intelligent vehicles and intelligent traffic lights. These devices can realize intelligent management through the Internet and improve traffic efficiency and safety.

Intelligent manufacturing: IOT card can connect industrial equipment to the Internet, realize intelligent management of industrial equipment, and improve production efficiency and quality.

Third, the development trend of IOT card

The future development trends of IOT cards mainly include the following points:

Large-scale application: With the gradual popularization of Internet of Things technology, IOT cards will be more widely used, which will further promote the development of Internet of Things.

Industry consolidation: The industrial chain of IOT cards will be gradually integrated, and enterprises in different links will cooperate more closely, thus realizing the standardization and scale of IOT card production.

Improvement of low-power technology: the core technology of IOT card is low-power technology, and the future IOT card will pay more attention to the improvement and application of low-power technology.

Improvement of security: With the increasing application of IOT cards, the security of IOT cards will become an important issue. In the future, the IOT card will strengthen the security guarantee and improve the trust and satisfaction of users.

The combination of AI and IOT card: The combination of artificial intelligence and IOT card will bring more innovative applications, thus further promoting the development of IOT technology.

IV. Conclusion

In a word, as a key component of the Internet of Things, IOT card has a wide range of application scenarios and broad development prospects. With the continuous development of technology and the continuous expansion of application scenarios, I believe that IOT cards will be more widely used in smart homes, smart cities, smart medical care, intelligent transportation, intelligent manufacturing and other fields in the future. At the same time, the industry consolidation of IOT card, the improvement of low-power technology, the improvement of security and the combination with artificial intelligence will also become important trends in the future development of IOT card.

[This article was originally issued by the official Qingyi IOT Card, and the source of reprinting needs to be noted]