As an important means to optimize experience, reduce costs and increase efficiency, digitalization will become one of the breakthroughs in the transformation of insurance industry to high-quality development. As an outstanding representative of the Internet insurance industry, Ease Group Ease Insurance YEATION has deeply cultivated the innovative mode of "insurance+technology", which not only provides a strong impetus for the rapid development of its own business, but also brings safer, more transparent and more personalized insurance products and services to its users.

On December 24th, the 2021 China Insurance Industry Digital Transformation Summit hosted by China Bank Insurance News was grandly opened in Foshan, Guangdong Province. The theme of this summit was "Double engines of numbers and intelligence, driving new development", and leaders of regulatory authorities, insurance executives and well-known domestic experts and scholars were invited to attend to discuss the future development of digital transformation of insurance industry under the new pattern.

At present, using advanced information technology to promote digital transformation is the only way to adapt to the new situation, meet new challenges and realize new development. It is the objective demand of China’s economic development model and the necessary condition to promote high-quality economic development.

China Bank Insurance News actively plays a platform role, collects information technology application cases for the insurance industry, shows the progress and achievements of China’s banking and insurance industry in promoting digital transformation and development by using advanced information technology, helps the financial industry accelerate to a new stage of comprehensive interconnection and collaborative innovation, and contributes to high-quality economic and social development. After being appraised by experts in the industry, Ease Group successfully selected YEATION as the "Outstanding Case of Digital Service in 2021".

Since its launch, Easy Guarantee has been emphasizing technology-driven insurance, serving users’ needs and protecting users’ interests. Therefore, it is easy to ensure that YEATION actively injects technologies such as big data, cloud computing, artificial intelligence and blockchain into the insurance industry, according to user needs.givePersonalized recommendation, just to provide users with better service.

Different from the traditional insurance industry’s business model of "paying more attention to offline than online", Ease Group easily ensured YEATION to transform the traditional offline sales model into online sales model with the help of the rapid development of network technology and strong social attributes, thus achieving rapid expansion. At present, based on strong technical support, diversified marketing system and personalized service, Ease Group has provided health protection services for 30 million families and become a leader in the Internet insurance industry.

The huge user base generates huge market demand. In order to provide users with better services and provide assistance for industry supervision, Ease Group has strengthened the research and development and application of cutting-edge technologies, provided a more solid technical base and established a top-down information protection and service system.

Specifically, Ease Group has developed eight front-end business groups, including intelligent marketing, intelligent risk control, intelligent consultants and electronic medical records, with upward services: internet insurance, diversified marketing, easy financing business, health mall, Dole Internet Hospital, Dole Pharmacy, easy public welfare and membership service, and downward services: business data center, public data center and source data center. The system not only realizes the effective management and storage of data assets and intelligent data, but also clarifies the data path and provides convenience for supervision.

Taking science and technology as the operating base, Ease Group gives every family the courage and strength to cope with diseases by constantly gaining insight into users’ needs, innovating insurance products, deeply embedding the medical insurance system, and building a comprehensive health security system. At the same time, it also laid a solid foundation for regulatory safety and provided a digital model for the insurance industry.

In fact, judging from the development course of Easy Group, it is not only engaged in Internet insurance, but also committed to becoming a national health protection technology platform. After seven years of meticulous cultivation, Easy Group has linked the upstream and downstream enterprises in the industry, laid out a health service system in the whole life cycle, and created a one-stop health solution combining "pre-protection and post-rescue" by increasing the investment in science and technology, safety and innovation, providing health protection services from all dimensions of inspection, medicine, medicine, health and insurance, and successfully constructing a benign ecological closed loop of health protection.

With the blessing of big data, blockchain, artificial intelligence and other high-tech technologies, Ease Group can easily ensure YEATION to dig deep into consumer demand, take care of the huge segments of people through scientific and technological means, accurately locate the audience to meet their real needs, continuously promote the sustainable development of the insurance industry, and contribute more to reshaping the industry ecology.

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