People’s Art Review： Do you think it is enough to buy VVIP？ That’ll be the day!

After busy work, it is a pleasant thing to hold a favorite snack and start the drama-chasing time. Who is the boss behind the scenes? When all the details point to an answer that comes to the fore, the dialog box "Want to watch the whole play, please buy a member/VIP" pops up on the screen …

Is there a feeling of deja vu in such a scene? Coincidentally, some netizens have bought members, but they are stuck in the middle of the series by VIP qualification, which is really uncomfortable. When I upgraded to be a VIP member, I wanted to "watch first", but I was blocked by the single episode unlocking function of "VVIP". When I want to watch another episode, I have to pay for it again. However, the days of VVIP are not better, and the money is spent one by one, but the dreamy dialog box still appears as scheduled: "Sorry, you have reached the maximum number of unlocked episodes today! See you tomorrow! "

When the drama was in full swing, it came to an abrupt end, so blunt and unreasonable.

This is something that really happens in our lives. Many Internet video playback platforms have designed similar viewing rules. I bought members, VIPs, VVIP, and VIP for life … Some video websites are like rogue software in the early years, with endless sets of middle sets, chain sets and fancy sets, so I don’t believe I can’t cover you! Of course, some video playback platforms play word games, so you can’t discuss it. However, the ultimate goal is to let users continue to pay repeatedly in order to continue watching film and television works. Although the payment amount does not seem unbearable, these video playback platforms are really ugly and annoying.

As a video website that holds all kinds of film and television copyright resources, membership system is one of the ways to make profits. By becoming a member, users get the rights of advertising and watching exclusive film and television works, and the supply and demand sides of the transaction choose voluntarily, which is a payment method recognized by consumers. However, the constant demand for extra payment is actually depriving users of the right to choose in the name of the choice of consumption mode. Using the existing popular film and television works to bundle and sell a variety of paid items not only ignores the needs of consumers, but also blatantly infringes on consumers’ rights and interests. In the short run, profits have increased, but in the long run, it is to kill the goose to get the egg and overdraw the trust of users.

Good content will always have a market, but you can’t forget the rules. I think that I am the only one, monopolizing the market of popular dramas, blindly seeking profits and quick success, and cutting leeks and bonus hunter in fancy round after round, which will kill the audience’s trust and will surely lead to fire.