Huawei released Gankun, a new brand of intelligent driving, to lead the next century of global automobile reform with intelligence.

On April 24th, 2024, Huawei’s smart car solutions conference was held in Beijing, and a new brand of smart car solutions with intelligent driving as the core was released on the spot, bringing new upgraded solutions such as "Gankun ADS", "Gankun Vehicle Control" and "Gankun Che Yun". Jin Yuzhi, CEO of BU, Huawei’s smart car solution, said at the press conference that Huawei released Gankun smart car solution, aiming to bring intelligence into every car and lead the next century of global car change.

Jin Yuzhi, Chi Linchun, vice president of Huawei’s smart car solution BU, and Li Wenguang, president of Huawei’s smart driving solution product line, participated in the interview session after the conference, and had in-depth communication on industry positioning, future expectations and strategic goals.

Jin Yuzhi first expressed his views on electrification and intelligence in the future automobile field. He said that intelligence is the change in the automotive field in the next century, and the second half of electrification is also intelligent, which is the trend. Huawei has applied the technology accumulated in the ICT field for more than 30 years in the process of automobile intelligentization, better assisted automobile intelligentization, and made unswerving and sustained high-intensity investment in this direction, thus helping automobile enterprises to always be in the leading position in great changes and helping the high-quality development of China automobile industry.

Regarding the launch of Gankun brand, Jin Yuzhi interpreted it from the perspectives of brand original intention and strategic objectives. In China culture, stem stands for "heaven" and Kun stands for "mountain", which explains the stability of Kunlun standing between heaven and earth in semantics and further expresses "safety" as the primary goal. It is hoped that Gankun brand can provide hard-core technology, and it is also hoped that Gankun brand can be used as a brand-new symbol to form two core brands under Huawei’s smart car solution with HarmonyOS cockpit, which will continue to empower the rapid development of the automobile industry.

On the issue of brand positioning, partners and cooperation mode, Chi Linchun said that Huawei Gankun is positioned as a provider of intelligent incremental components, which aggregates intelligent core technologies such as core, hardware, software and cloud, and empowers car companies with its own products. At present, many China automobile enterprises are using Huawei’s intelligent solutions.

When talking about the future vision, Jin Yuzhi believes that this year is the first year of smart driving, but once it is started, it will go forward, and future cars will use the smart driving function more and more. Eventually, one day, cars driving on the road will use smart driving. We are doing something in the right direction and valuable to users and consumers. Provide better driving service for all consumers, and hope that users will get a more comfortable and safe experience after using our smart driving.

This conference demonstrated the strength of Huawei Gankun in technological innovation, and also reflected its development direction centered on user needs. In the future, Huawei Gankun will continue to be user-oriented and insist on doing the "right thing" to bring more competitive products to auto companies, thus providing users with a higher quality experience.