The New Year’s Day holiday is in progress, and with the gradual rise of temperature in various places, the tourism travel market continues to show a hot trend.
According to China State Railway Group Co.,Ltd., the railway transportation of the New Year’s Day holiday started on December 29th, lasting for five days. The first day of the holiday was the peak of passenger flow, and the national railway sent 15.99 million passengers. Compared with the passenger flow on December 31st, the first day of New Year’s Day last year, the passenger flow on January 1st, the first day of New Year’s Day in 2020 increased by nearly 60%.
On December 31st, the national railway passenger flow maintained a high level. It is estimated that 11.85 million passengers will be sent, and 10,682 passenger trains are planned, including 500 additional trains.
At the same time, the latest news from the Civil Aviation Administration of China shows that on December 30, 2023 (the first day of New Year’s Day holiday in 2024), the national civil aviation sent 1,743,900 passengers, an increase of 103.1% over the first day of New Year’s Day holiday in 2023 (858,800 passengers). On December 31st (the second day of New Year’s Day holiday in 2024), the civil aviation of China is expected to send 1.66 million passengers, an increase of 156.4% over the second day of New Year’s Day holiday in 2023 (647,400 passengers).
On the whole, according to CCTV news, the reporter learned from the Ministry of Transport that on the 30th, the national railways, highways, waterways and civil aviation are expected to send 41.768 million passengers, an increase of 73.3% over the first day of the New Year holiday in 2023. Among them, the railway is expected to send 15.8 million passengers; The highway is expected to send 23.487 million passengers; The waterway is expected to send 600,000 passengers; Civil aviation is expected to send 1.881 million passengers.
Data from several online travel platforms also show that on the first day of the New Year holiday, travel orders ushered in a substantial increase.
Ctrip data shows that on the first day of this year’s New Year holiday, orders for inter-provincial travel accounted for 55%. Among Ctrip’s orders for departure on the first day of New Year’s Day, one out of every five orders is a parent-child family, while the orders for first-day homestays and ice and snow tours increased by 132% and 170% respectively.
This means that even if there is only a three-day holiday, more people are still willing to go out for a long trip and end the coming year with travel.
The travel data of the same journey also shows that during the New Year’s holiday, China tourists mainly travel in short and medium distances, and the domestic long-distance travel and outbound travel market is gradually warming up, which promotes the increase in bookings of various travel products. Among them, on the first day of New Year’s Day holiday, the ticket booking volume of the same-way travel platform scenic spot increased by 306% year-on-year, and the hotel booking volume increased by 76% year-on-year. In terms of popular travel themes, the domestic ice and snow tourism increased by 194%, and the hot spring tourism increased by 178%.
Which scenic spots are more popular? According to Ctrip’s data, theme parks, museums, animal and botanical gardens and ski resorts are the most popular New Year’s Day punch-in points. Among them, Harbin Ice and Snow World not only boarded the ice and snow attraction TOP1, but also ranked among the top three national hot spots on the first day of New Year’s Day with its colorful ice and snow landscape and the snow party that exploded on winter nights.
In terms of outbound travel, according to the forecast of the National Immigration Bureau, the daily average number of inbound and outbound passengers at the national ports will reach 1.56 million during the New Year’s Day, which is more than five times that of the New Year’s Day holiday in 2023 and 90% of the same period in 2019. According to Ctrip data, the TOP10 overseas destinations this year are: China, Hong Kong, Japan, Thailand, South Korea, China, Macau, Malaysia, Singapore, the United States, Australia and the United Kingdom. Among them, Hong Kong, which announced the largest countdown fireworks display this year, has become the hottest overseas destination on New Year’s Day.
On the first day of the New Year holiday, many scenic spots and parks also ushered in the peak of passenger flow.
According to the news released by the Office of the Leading Group for Culture and Tourism Industry of Sichuan Province, as of 15: 00 on the 30th, 832 A-level scenic spots included in the statistics of the whole province received 2,650,200 tourists, and realized the ticket income of 22,113,800 yuan, up by 81.83% and 103.23% respectively compared with the same period in 2023. Five-year-level tourist attractions in the province (16 parks opened normally) received 152,500 tourists and realized ticket income of 5,103,900 yuan, up by 88.78% and 113.6% respectively compared with the same caliber in the same period in 2023. Libraries, cultural centers and museums in the province received 712,000 people.
According to the statistics of Hunan Provincial Department of Culture and Tourism, on the first day of New Year’s Day holiday, Hunan Province received 6,629,300 tourists, including 1,178,900 tourists from outside the province, accounting for 17.78%. According to the modeling analysis of UnionPay big data, the per capita expenditure of tourists in the province was 10,126 yuan. There are 950 cultural tourism units included in big data monitoring, with a passenger flow of 786,000, and the statistical monitoring points show a year-on-year increase of 120.9%, including 571 A-level scenic spots with a total passenger flow of 663,000, and the statistical monitoring points show a year-on-year increase of 114.59%.
On the 30th, the reporter learned from Beijing Park Management Center that on the first day of New Year’s Day holiday, 11 parks and China Garden Museum in Beijing, such as the Summer Palace, Temple of Heaven and Beihai, got off to a good start, with a total of 217,900 visitors on December 30th, an increase of 88.01% compared with last year and 21.26% compared with 2019. The top three places are Summer Palace, Temple of Heaven and Beijing Zoo.
It is worth mentioning that on the first day of the New Year’s holiday, the news of good travel came again.On December 30th, where did I get the news from the airline? From January 5th, 2024 (the date of issue), adult passengers: 40 yuan fuel surcharge will be charged to each passenger on routes below 800km (inclusive), and 70 yuan fuel surcharge will be charged to each passenger on routes above 800km.Compared with before the adjustment, it decreased in 10 yuan and 20 yuan respectively, which was lower than that in January 2023. This is the third consecutive month that the fuel surcharge has dropped.
Spring Festival travel rush is coming in 2024, and the fuel surcharge will be reduced, which will save the travel cost of passengers. Judging from the current booking situation, where to go data shows that the popular domestic destinations for the Spring Festival in 2024 are Shanghai, Beijing, Shenzhen, Guangzhou, Harbin, Chengdu, Haikou, Kunming, Sanya and Hangzhou.