Slam Dunk Master scored 9 points on the whole platform. Who can copy its success？

Special feature of 1905 film network As of press time, the box office exceeded 200 million, temporarily ranking fourth in the annual box office of imported films.

If this achievement is not eye-catching, looking back at the first day of the release, the film was screened nearly 188,000 times, breaking the record of Japanese films and imported animated films, and it won 94,896,400 on that day, accounting for over 86% of the box office.

Counting the zero-point box office, "Slam Dunk Master" became the first imported movie with a first-day box office of over 100 million this year, which broke the highest first-day box office data of Japanese movies set last month with 94,957,600 yuan.

In particular, it can’t be ignored that the first day of the release of Slam Dunk is an ordinary working day (Thursday).

At the same time,Many foreign films have been announced one after another,Then synchronize the North American release,Before North America … …Since the Spring Festival, foreign films have been introduced one after another, almost like a sluice gate. In addition to the conceptual Hollywood blockbusters, there are also Japan, France and India … … And other national films.

Only from the current market feedback, it seems that these films have not played as strongly as expected, and even the Marvel Comics films that people used to be "afraid of" failed to "bring goods".

These films have been delayed and released simultaneously, but the situation is not the same, but the story has just begun. Can the Galaxy Guard 3 and Speed and Passion 10 in May exert their power?

01.

Let’s briefly review the foreign films that have been released in the mainland market of China since the Spring Festival. They cover a wide range of countries, including the United States, Japan, France, Thailand, Russia and India, and have already had many advantages in quantity.

In the summary of these films, Hollywood, as the "leader" in the world commercial films, occupies an absolute advantage in terms of quantity, with the number of 12 films.

Among them, "Marvel Universe" including "Ant Man 3" has returned to the mainland market of China after three years, and has become the core of external attention. Although the former was released in North Marvel Comics for more than three months, it did not affect the overall topic and attention, and there was a wave of "fans" who performed various movie-watching ceremonies.

Unfortunately,Black Panther 2 barely broke through 100 million at the box office, while Ant Man 3 was less than 300 million.The word-of-mouth of the film is not satisfactory, so it is difficult to replicate the previous glory of "Marvel Comics Film".

If Marvel Comics’s appeal plummeted, and he was also a superhero, Marvel Comics’s DC movie "Opposite Home",It is even more weak at the box office, and the box office did not even exceed 100 million in the end., while the previous series has a box office of 294 million.

Undeniably, some viewers in China are beginning to feel tired of the superhero, and the simple and rude special effects have hardly aroused the audience’s enthusiasm.

Judging from the market situation of these three films, it seems that Hollywood studios such as Disney and Warner are also reducing their corresponding publicity and marketing expenses.A lot of pre-screening propaganda work and cross-industry cooperation preferred by Hollywood films are relatively less than in the past.

"Hollywood studios may not have much confidence in the quality of these films. They can also pay attention to the changes in the China market, and the spring market in China will be relatively weak every year. They may be willing to put more budgets on projects with higher quality, especially after Disney, Galaxy Guard 3, Warner and The Flash." Mr. Wang, who worked in the propaganda work of a Hollywood production company, talked about his own views.

According to Mr. Wang’s observation,China audience’s preference for Hollywood movies has changed significantly in the past three years. "Many viewers prefer movies close to their own lives."

For example, the quality of the film is not bad, and the Douban score is as high as 7.7, but in the end, word of mouth did not help the film in the market, and it did not even break 100 million.

In Mr. Wang’s view, in addition to the film and television companies not giving enough publicity and promotion, another important reason is that IP is too far away from the audience in China.

A similar situation is the animated film.

Even though "Mario Brothers" is a lot of post-90 s emotional stories, this story is adapted from the hottest switch game of the same name, and it is difficult to really sink. In the end, the box office and word of mouth go in the opposite direction.

Besides, as the window of American movies is getting shorter and shorter,On the eve of the release of many films in China, they were faced with the problem that their contents were illegally spread on the Internet..

In particular, such films are typical hollywood awards season films, and pirated resources were spread on the Internet earlier. At the same time, the films did not "kill" the encirclement in the award season by virtue of their high quality, which further made it difficult to replicate the box office miracle of that year.

There is a time difference between the overseas streaming media transmission time and the domestic release time, which further limits the box office of many films. In particular, the batch of films did not get a topical word-of-mouth event in the early stage, and after all, the box office did not perform as expected.

On the contrary, although the Japanese animated films "Journey to the Bell Bud" and "Slam Dunk Master" were released later in mainland China, they were not streamed online before being released, which kept the domestic audience fresh all the time.

At the same time, domestic filmmakers have made great efforts in publicity and promotion. "Journey to Bell Bud" was invited to China for publicity, while "Slam Dunk Master" created a stadium-like premiere and a 100-city zero-point activity, which really formed an event communication.

02.

Looking back at the box office of imported films in 2023 (including the pre-sale box office), the top five are Journey to the Bell Bud, Slam Dunker and Super Mario Bros. Movie.

Judging from the current momentum, the box office of Slam Dunk Master is bound to surpass that of Ant Man 3, and even the industry predicts that the total box office will exceed 900 million.Obviously, the feelings of this film have successfully reached many post-80s audiences. This group of children who cried with their parents to buy comics and watch TV without homework have now grown into the most purchasing audience.

With the current momentum of "Slam Dunk" and its reputation of more than 9 points at all ends, many people predict that this film will have a chance to be shown for a long time and reach the top three in the May 1st box office. As for how long the film can go, it is difficult to draw a conclusion. After all, there are still many rivals in the follow-up of the film.

If we say that spring films lack the motivation for most production companies, then the hot market may give film and television companies a chance to create more possibilities from May.

As the saying goes, "Three Things Only", The Galaxy Guard 3 released on May 5th will once again prove the possibility of Marvel Comics films in China film market.

Compared with Panther and Ant Man, the image of Star-Lord may be more famous in China, and the actor, after going through the trilogy, is very popular in China, which may bring him other possibilities.

The movie Speed and Passion 10, which was released two days earlier than that in North China, can better reflect the importance attached by Universal Pictures to the market. After the series, China once became the largest overseas ticket warehouse, and the actors created one after another to promote it in China. But it can’t be ignored that the box office of this series is going downhill in China. Will it turn over this time?

Of course, we can also notice that many future batches will be released later than the production country. Whether domestic filmmakers can properly publicize and promote according to the content of the film, or make it possible for foreign films to break through.

Just for the current market performance of foreign films, there are still many possibilities. Can the success of Journey to the Bell Bud and Slam Dunk Master be replicated? No one has an absolute answer.

But there is no denying that,When China audiences are more and more partial to realistic films that are close to their own lives, foreign films need to find a Chinese breakthrough in propaganda to attract more audiences.