1905 movie network news In the early morning of today (September 24th), the Xiaogang Feng Film Officer announced that the film would be withdrawn from the scheduled National Day on September 29th, and the specific new release date will be released another day.
Xiaogang Feng Film Officer issued a micro-statement announcing the change of screening schedule of Fanghua.
Wang Zhonglei, president of Huayi Brothers, then forwarded the Weibo to apologize to all parties: "I’m sorry to all the cinema lines and media friends, the publicity team working in the front line and the most lovely audience friends. I’m really sorry. "Fanghua" will not be released in this year’s National Day file. " Director Xiaogang Feng Weibo has yet to comment or respond.
At present, there is no official explanation for the specific reasons for the withdrawal of the film. Some insiders speculate that this move is related to the poor pre-sale performance of the film, and others link the "withdrawal of the file" with the widely reprinted report that "Xiaogang Feng is in a gambling dilemma again, and the box office of Fanghua can only return to its original value after 700 million yuan".
This morning, Zhang Wenbo, CEO of Bole Marketing, who is responsible for the promotion of Fanghua, published a long article in Weibo to respond to the above questions, saying that "withdrawing files" is not directly related to poor pre-sale results, and the pre-sale box office cannot represent the final box office; The statement of "700 million return to capital" is a misunderstanding, and the reporter does not understand the internal capital operation of the film company.
Zhang Wenbo, CEO of Bole Marketing, Weibo issued a document saying that "let’ 700 million return to the capital’ go to hell"
Compared with other "11th" films, the pre-sale results and screening results of "Fanghua" are relatively bleak. Some insiders analyzed that the poor box office expectation was the main reason for the temporary "withdrawal" of "Fanghua". In this regard, Zhang Wenbo takes this year’s Spring Festival champion as an example, and thinks that there is no necessary correspondence between the pre-sale box office and the final box office, and the pre-sale box office is the direct result of the ticket compensation.
"Some people speculate that" Fanghua "has" escaped "because of its low pre-sale performance on the ticketing platform, which is also taken for granted. The level of pre-sale box office is directly related to the ticket compensation strategy of the issuing company. Whoever has a strong promotion and more tickets of 9.9 will have a better pre-sale performance, and there is no inevitable correspondence between the pre-sale box office and the final box office. For example, the pre-sale performance of Kung Fu Yoga, the champion of this year’s Spring Festival, was far lower than that of the same period. In the end, the box office reached the top, and the investment in ticket compensation was much less than that of the other two films, "Zhang Wenbo wrote.
Two days ago, a report from Securities Daily entitled "Xiaogang Feng falls into the dilemma of performance gambling again, and Fanghua won’t get its money back until the box office is 700 million" (click to read) was widely reprinted by major media. The article thinks that in order to fulfill Dongyang Mira’s commitment to Huayi Brothers’ performance gambling, Xiaogang Feng needs to help Dongyang Mira create a net profit of 115 million in 2017, and thus it is estimated that the box office revenue of Fanghua will reach nearly 700 million yuan.
Zhang Wenbo responded that the reporter did not understand the specific investment ratio and capital operation mode, and there were two major injuries in the report. "700 million yuan back to the capital" was a misunderstanding, and even denied the connection between the withdrawal of the file and the gambling clause of Dongyang Meila’s performance.
"First, reporter Xie didn’t know the investment proportion and distribution method of Dongyang Mira in Fanghua. This distribution scope includes but is not limited to domestic box office, overseas box office, Internet and TV copyright and product placement. I don’t know the real production cost of the film and the sum of the investment in publicity, which are core trade secrets. Without understanding these key information, it is impossible to make an accurate judgment on the income of Dongyang Mira in Fanghua project. Based on this, "700 million yuan back to the capital" is a fundamentally wrong conclusion.
Second, relying on the industry resources mastered by director Xiaogang Feng, Dongyang Mira will not only rely on a movie "Fanghua" to fulfill its performance promise. According to the public report of Sina Entertainment, the TV series "Fire King" starring Chen Bailin and Lai Yumeng, which has been finished, has the investment from Dongyang Meila, and Feng Director himself participated in the opening ceremony of the drama in June this year. As a customized drama of Mango Taiwan, the pre-sale income of Fire King may bring more profit to Dongyang Mira than that of Fanghua.
To sum up, even if "Fanghua" really needs "700 million yuan" and the box office does not reach 700 million yuan in the end, Dongyang Mira can complete the company’s performance commitment in that year by participating in "Fire King" and other undisclosed projects. Without taking this into consideration, reporter Xie hastily concluded that "Xiaogang Feng is in the dilemma of performance gambling again", which is the second serious mistake in this report. "