Chaowan Jinxiu China New Year’s trendy technology deduces the romance of national style.

February 14th is the fifth day of the Lunar New Year, commonly known as "Breaking Five". People from all over China continue to feel the festive atmosphere of the Spring Festival by visiting temple fairs and tasting folk customs.

Beijing: Spring Festival theme activity opens in Longfu Temple.

In Beijing, the "Happy Dragon" Spring Festival theme large-scale activities were held in Longfu Temple from the first day of the Lunar New Year to the sixth day of the Lunar New Year. At the event site, Longfu Temple launched a new game of immersive adventure with the clue of the Nine Sons of the Dragon. Visitors can receive exclusive Kowloon Guardian, collect Kowloon blessings during shopping for new year’s goods and enjoying the taste of the year, and receive a limited blessing gift after all the collections.

Shanghai: Lion Dance, Dragon Dance, Light Show, Lighting Business Circle

In the streets of Shanghai, dragon and lion dances, light and shadow shows and other Spring Festival activities have been staged one after another, allowing citizens and tourists to feel the jubilant prospect of the Year of the Loong. Early in the morning, with the passionate opening of gongs and drums, a golden dragon and two lively lion rousers made a mighty appearance on Maoming North Road in Shanghai. Members of the Dragon and Lion Troupe danced a 30-meter-long dragon in the market, attracting many citizens and tourists to stop and watch.

As night falls, a smart and fashionable "dragon of light and shadow" takes off on the outdoor big screen of this shopping mall in Nanjing West Road, Shanghai, with the blessing of naked-eye 3D technology. At the same time, a number of landmark buildings in the business district of Nanjing West Road in Shanghai also opened the Spring Festival lighting interpretation.

Shanghai: More than 100 consumption promotion activities have been launched to build a 100 billion business circle.

The Spring Festival light and shadow show in the business circle not only lights up the night view of the city, but also brings popularity. In order to meet the peak passenger flow during the Spring Festival, Shanghai’s major business districts joined hands to focus on the construction of 100 billion business districts, and successively launched more than 400 marketing activities. Online and offline activities were brilliant, making consumers happy to buy in the New Year. In a supermarket on Nanjing West Road, the atrium is full of prosperous blessing bags, ranging from new clothes for the New Year to new year’s food, attracting a large number of customers to buy.

Handan, Hebei Province: Folk-custom Intangible Cultural Tourism and Happy China Year

During the Spring Festival, Handan, Hebei Province built the "National Tide" China Year around Zhao culture. When night falls, the ancient town of Chishui Bay is full of brilliance. In the Spring Festival of 2024, Chishuiwan Ancient Town held Spring Festival folk activities with the theme of "Chao Ancient Town of Zhao Culture", such as live drama performance, lion dance parade, and iron flower beating.

Hancheng, Shaanxi: Non-legacy Social Fire Fancy Competition

In Hancheng, Shaanxi, playing social fire is a traditional custom of welcoming the new. In 2024, the social fire performance was particularly hot. The social fire teams from many local villages and towns took turns to appear. In the powerful drums of gongs and drums, performers dressed in costumes stepped on the drums to show off, presenting a folk feast for the people on the spot.

Zhongshan, Guangdong Province: Intangible cultural heritage activities are popular in the New Year.

In Zhongshan, Guangdong Province, the non-legacy parade flash event was staged continuously. Liufang Yunlong Dance is a traditional dragon dance that spreads among the people in Zhongshan. It has a history of more than 300 years and is a national intangible cultural heritage. At the scene of the cruise, the 55-meter-long Yunlong was loaded with LED strip, which was vivid in the night and attracted the attention of tourists as soon as it appeared.

Luoyang, Henan: Peony Lantern Festival lights up the night.

In Luoyang, Henan Province, the Peony Spring Festival Lantern Festival attracted many tourists, and 13 groups of large-scale theme lanterns showed the blooming scenes of many peony varieties. Among them, the 24-meter-high vertical lantern "Guo Se Tian Xiang" made its debut, with 6 floors and "petals" as the backing, and it took more than 200 craftsmen 17 days to make it.

He Xinchun, a traditional Chinese culture in the museum.

During the Spring Festival holiday, cultural tourism is popular. In 2024, museums around the country also actively held various exhibitions on the Year of the Loong culture themes, which made visitors feel the charm of China traditional culture.

Xining, Qinghai: Cultural relics from Jiachen the Year of the Loong to Dragon attract tourists.

During the Spring Festival, tourists from Qinghai Provincial Museum come to visit in an endless stream. In the exhibition hall of historical relics, cultural relics with "dragon" elements in different periods are displayed, such as blue-and-white red dragon porcelain plates and hidden carpets with dragon play beads.

Anyang, Henan: Night Tour Chinese Character Museum Immerses in the Evolution of Chinese Characters.

In Anyang, Henan Province, China Literature Museum launched a night tour to show the cultural inheritance and innovation of Chinese characters in an all-round way. Decorated with colorful lights, the China Literature Museum is both magnificent and full of festive flavor.

The colorful programs in the museum, such as Chinese character exhibition, Hanfu show, Oracle Bone Inscriptions rhythmic gymnastics, and cultural and creative market, have also brought visitors different experiences and feelings in the Spring Festival. Reading Oracle Bone Inscriptions can make people have a more intuitive understanding and understanding of the evolution of Chinese characters. In the "Oracle Bone Inscriptions Guess" game, tourists carefully observe and think about the Chinese characters corresponding to Oracle Bone Inscriptions on the exhibition board, and feel the wisdom of the ancients and the spirituality and broadness of Chinese characters.

Zhangzhou, Fujian: He Xinchun, a New Year’s Intangible Cultural Heritage in the Museum.

During the Spring Festival, Zhangzhou Museum of Fujian Province held the theme activity of "Celebrating the New Year in the Museum with Intangible Cultural Heritage". In addition to six series of special exhibitions such as "Maritime Silk Road", the daffodil intangible cultural heritage sculpture activity of "Celebrating the New Year with Flower Carving and Welcoming the Spring" was also held here, which attracted many tourists. At the same time, many traditional cultural activities, such as woodblock New Year pictures, paper-cutting, puppet performances and shell carving in southern Fujian, were held here. Invite non-genetic inheritors to perform live, teach live and interact with tourists. It is understood that only three days before the Spring Festival, the number of visitors to Zhangzhou Museum was nearly 100,000.

Yichun, Heilongjiang: Looking for the real dragon and looking at the dinosaur fossil skeleton in Youlong Township

Jiayin, Yichun, Heilongjiang Province is rich in dinosaur fossil resources. During the Spring Festival holiday, Yichun Jiayin Dinosaur National Geopark carefully planned activities with the theme of "praying for the Year of the Loong, making good luck, visiting Youlong, and finding the real dragon". The unearthed fossils were assembled into a complete dinosaur fossil skeleton, which attracted many tourists and citizens to "punch in".

"National Tide" Surges the Year of China.

This Spring Festival, many young people have incorporated their love and understanding of China’s traditional culture into new ideas, new designs and new means to help the "national style" and "national tide" go global.

During the Spring Festival, it is a ritual feeling for many people to buy a new suit to bid farewell to the old and welcome the new. In the "flower markets" in the streets of Guangdong, Fujian and other places, horse-faced skirts and colorful flowers set off each other, becoming a beautiful scenery of the Year of the Loong in the Spring Festival.

Horse-faced skirts originated in the Song Dynasty are one of the main dresses of ancient women in China. Lin Qi, a fashion designer, has a collection of nearly 100 horse-faced skirts, many of which have exquisite dragon embroidery. On the basis of traditional styles and crafts, new elements and new designs are constantly incorporated. In 2023, she brought her horse-faced skirt design works to Paris Fashion Week to show the unique oriental aesthetic charm to the whole world.

Dragon is the totem of the Chinese nation. This traditional cultural element with China characteristics has been increasingly integrated into modern life through new designs and new expressions.

The traditional culture is also passed down by design, as well as this group of "post-00" national wind lovers. In order to welcome the arrival of the Year of the Loong, they restored the "Aoshan Lamp Shed" where people celebrated the Spring Festival in the Song Dynasty in xixi national wetland park Park, and filmed short plays to show the world the traditional Chinese artistic aesthetics.