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Xiaomi’s first "heavyweight", it’s coming!

Qualcomm Snapdragon Summit will be held from October 24th to 26th. At that time, Snapdragon 8 Gen3 will be officially unveiled as a new generation of high-end flagship SoC, and Xiaomi 14 series will be released at the end of October as the first model.

Wait, aren’t these things about the mobile phone circle? Do they have anything to do with the car circle? Don’t tell me, there is.

As the most important new product launch conference of Xiaomi in the year, in addition to Xiaomi 14 series, many people are still looking forward to the more mysterious Xiaomi self-developed OS, Xiaomi car, etc., and just today,Lei Jun really announced Xiaomi’s new self-developed first-generation system, namely Xiaomi HyperOS and 澎湃 OS system.

Xiaomi 澎湃 OS: the ecological operating system of people and cars

Like Xiaomi’s self-developed chips in history, Xiaomi’s self-developed system is also named after "澎湃".

Lei Jun said,It is based on the deep evolution of Android and the self-developed Vela system integration, completely rewriting the underlying architecture, and making a public base for the future tens of billions of devices and tens of billions of connections, which is a key leap for Xiaomi to move towards the whole ecology of people, cars and homes.

At present, the official version of Xiaomi 澎湃 OS has been packaged, Xiaomi 14 series will be the first mobile phone equipped with this system, and production has started, and MIUI will gradually be replaced and disappeared.

Xiaomi mobile phone and Xiaomi smart home must be very familiar to everyone. After all, who doesn’t have one or two Xiaomi smart speakers or Xiaomi-sized household appliances at home?

What I am most looking forward to this brand-new Xiaomi HyperOS is undoubtedly its terminal interconnection ability, especially in terms of handcart interconnection.

Since the beginning of this year, with the mobile phone manufacturers entering the field of new energy vehicles, they have given full play to the accumulation of software intelligence that they are extremely good at, which has brought a comprehensive dimension reduction blow to the car.

For example, the Huawei HarmonyOS HarmonyOS intelligent cockpit, which has gained a great reputation in the industry, has become an important reference factor for many users when buying cars, and Meizu Flyme Auto, which helped Link 08 rank among the first echelon, has become its core advantages in terms of system fluency, UI aesthetics, functional interaction and the most unique ability of handcart interconnection.

Handcart interconnection is a general trend, but car companies with shallow software foundation obviously do not have such ability for a short time. Today, in addition to Huawei Meizu, car companies have also opened up the interconnection between Weilai mobile phone and Weilai car machine, realizing their own ecological closed loop.

Therefore, whether the entry of Xiaomi Auto and Xiaomi HyperOS can bring great changes to the industry has become a point that everyone is looking forward to at the beginning of next year.

Two big tricks of Xiaomi automobile: cost performance and intelligence

According to Guo Ming Tan, a well-known analyst of Tianfeng International, Huawei’s sales of M7 exceeded expectations, symbolizing that the competition focus of China electric vehicle market began to shift to autonomous driving, software, marketing and channels due to the high industrial division of labor in manufacturing.

Judging from Xiaomi’s core competitiveness, this new competitive pattern is undoubtedly very beneficial to it. Although Xiaomi’s car-making qualification is still very mysterious to the outside world, the progress of Xiaomi’s first car is rumored to be very smooth. Some time ago, it was also tested in various parts of Xinjiang in summer, and the 800V high-voltage platform achieved excellent energy consumption performance.

Xiaomi’s first car is positioned at the B+ level, with a sliding back design, which is similar to the popular Tesla Model3 and Tucki P7. In addition, the roof of the car will be equipped with the Helsai Science and Technology Lidar invested by Xiaomi.

On both sides of the car body, the same or optional solid-state blind-compensating radar is installed to provide stronger perception, make up for the backwardness of software algorithms, and accelerate the high-order intelligent driving to catch up with the first echelon of the current industry.

As for the battery pack, Contemporary Amperex Technology Co., Limited will be selected as the battery supplier for Xiaomi’s first model. Previously, the parameters of the online exposure battery pack were rated voltage of 726.7V, rated capacity of 139Ah and battery degree of 101kWh. It is not difficult to see that it is a real 800V high-voltage platform model, and its positioning is not low, or it is within the price range of 250,000-300,000 yuan.

Comprehensive and cost-effective hardware stacking is obviously the best trick for Xiaomi to invade a new field. At the moment when the intelligent competition of automobiles is gradually becoming the core, the birth of Xiaomi HyperOS can also show Xiaomi’s leading edge in the intelligent cockpit, which is the natural strength of mobile phone manufacturers.

In addition, as a global top 500 enterprise, Xiaomi also has mature and perfect business channels in many overseas markets such as Southeast Asia, which is also the basic accumulation of Xiaomi Automobile going to sea in the future.

Therefore, for Xiaomi Automobile, I’m afraid it’s more appropriate to describe it as "everything is ready, only the east wind is needed". Let’s take a look at whether the Xiaomi car listed early next year can completely subvert the whole industry.

　　International online comprehensive news: The heads of more than 20 major domestic enterprises engaged in online performances (live broadcasts) jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that from the 18th, webcasting rooms must be marked with watermarks; Content storage time is not less than 15 days for future reference; All anchors must be real-name certified; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted; Auditors conduct 24-hour real-time supervision on the live content on the platform.

　　The brutal development of webcasting industry

　　The extremely low industry threshold and the temptation to make money without leaving home make the network anchor team expand rapidly and fall into the strange circle of barbaric growth. In order to become popular, some network anchors should take off what they shouldn’t, show what they shouldn’t, do what they shouldn’t, and say what they shouldn’t, at the request of fans, in order to let the "golden master" get the so-called stimulation and pleasure. The original clean live broadcast room was made a mess.

　　Low barriers to entry in the industry

　　The surging webcast lowered the threshold of popularity and made it possible for many grassroots to become famous overnight — — A microphone and a camera have become the gold digging tools in cyberspace. According to media reports, on the webcast platforms such as Betta, Crouching, and Show Together, popular anchors with an annual income of millions of yuan are fully grasped, and some even earn more than 10 million yuan.

　　Some anchors do whatever it takes to become popular.

　　"Earn six figures a month" and "reward" … … The kaleidoscope-like webcasting makes the anchors rich and admired. At the same time, some anchors do whatever it takes to "get out of position". According to reports, an online male anchor named "play is Happy" broke into a school in Nanjing and publicly broadcast live to harass girls. What is even more paradoxical is that after the behavior of the network male anchor was stopped by the security guards in the school, his fans did not condemn the anchor but abused teachers and students online … …

　　The income of network anchors mainly depends on netizens’ "reward"

　　A staff member of the webcast platform revealed that the income of the network anchor mainly depends on the "reward" of netizens. As long as you are willing to take off and show off and meet the requirements of the "golden master", the "reward" will be high. Among the fans of the anchor, "local tyrants" abound, and they can spend a lot of money on their favorite anchors without even frowning. In order to make fans happy and get more "rewards", anchors naturally show their magical powers and perform heartily, making the network anchor space a low-level, vulgar and indecent place.

　　A 12-year-old boy from Minhou, Fuzhou stole 30,000 yuan from his mother to give a gift to the network anchor.

　　Xiaolin, a 12-year-old fifth-grade primary school boy in Minhou, stole his mother’s mobile phone to buy expensive virtual goods for the anchor in order to please his favorite network anchor, and spent nearly 30 thousand yuan a month.

　　Netizens spent 50,000 yuan on gifts just to keep the female anchor calling his name.

　　A fan with a live ID named "Dungeon Warrior" said that he had spent more than 10,000 yuan for his favorite female anchor since last year, which was nothing compared with those local fans who lavished millions. "In that world, as long as you spend money, you are the king. This is the feeling that watching star videos won’t happen at all. The female anchor will always interact with you. You can’t understand the satisfaction of calling your name and saying thank you and love you in front of tens of thousands of people. This gives me a sense of power and a strong sense of superiority, which makes me feel stronger than all the men in the room, especially with dignity, as if I control the world. "

　　The competition in online celebrity is fierce, and the interest chains are interlinked.

　　It is precisely because of online celebrity’s profitable capital that many companies, seeing the unlimited business opportunities, have started to concentrate on signing contracts and training, and input them into the live broadcast platform. "I’m Zero Egg" is a student at school. She emphasizes that she has natural characteristics without artificial synthesis. After being signed by a brokerage company, she will broadcast live on the Dragon Ball platform. In addition to the basic salary, the extra income from the live broadcast will be shared with the platform and the brokerage company. According to her, "most anchors are pushed to the live broadcast platform by brokerage companies, and some small platforms have less budgets and more direct docking with anchors." She said that even if a contracted anchor wants to get the top page, it is generally necessary for the anchor to apply for the top request with the company. "Then the company arranges the top through the registration order, but the chance of being topped is very small."

　　Is it feasible for the popular anchor to enter the entertainment circle offline?

　　Some people think that the live content of these eyeballs, such as posing, selling cute and playing cute, singing and telling jokes, may one day be bored by netizens. In fact, at present, some anchors have stepped out of the narrow space in their homes and gone outdoors and even internationally, and entertainment life such as travel, ball games and star conferences has gradually become live content.

　　Expert suggestion: regulatory legislation needs to be refined

　　Some legal experts said that because the definition of pornography in the current relevant laws is not specific enough, webcasting frequently plays "edge ball". Webcast, as a new product, should be based on its characteristics, and introduce a new basis to refine the supervision of live content, so that the live broadcast platform and practitioners can clearly understand their legal responsibilities. However, in view of the lack of protection for minors in the webcast platform, legal scholars have called for the urgent introduction of a grading system related to Internet content.

Photo courtesy of Xuchang Pangdonglai Xuchang Wenlv

　　editorial comment/note

　　Zibo kebabs, Harbin ice and snow tour, Gansu Tianshui Mala Tang, Henan Xuchang Pangdonglai supermarket tour … The hot spots of cultural tourism in every city are constantly refreshing the cognition of people in the industry.

　　Brand building of urban cultural tourism is an important way to enhance the image and competitiveness of the city. In the context of the continuous warming of cultural tourism, some typical cases have caught the "sky-splashing wealth" with their unique cultural charm, innovative marketing strategies and high-quality service experience, and promoted the urban cultural tourism to explode.

　　From now on, the top news Henan Business Daily and the hometown Henan New Media Matrix will launch a series of observations, analyzing the "explosion" samples emerging in urban cultural tourism, and providing path reference for the construction and development of urban cultural tourism brands.

　　Top News Henan Business Daily reporter Wang Yingying

　　"The last time Xuchang was so hot, it may be traced back to Cao Cao’s capital here 1800 years ago."

　　"Its disadvantage is that my city doesn’t have it!"

　　In Xuchang, "Fat Donglai" is called "6A Scenic Area" by netizens without off-season. As a result, a new profession, Fat Dong came to study as a tour guide, was born here.

　　Why is it that when other city tour groups take "pure play without shopping" as the propaganda language, Xuchang can make a business supermarket become a drainage artifact of urban cultural tourism, realizing the two-way flow of cultural tourists and stimulating consumption?

　　Tourist attractions move towards urban cultural tourism and from cultural tourism to shopping malls.

　　"Dear tourists, welcome to Xuchang, our Xuchang is a city with culture, history and temperature!" Wei Qiong, a research guide, dressed in a straight suit and with a cordial smile on his face, tells the history, culture and business story of Xuchang while leading tourists through the floors from Fat East.

　　With the explosion of the Fat East, the "Fat East" tourist line was opened in many places across the country. In the past, when you traveled with a tour group and the tour guide took you to Shangchao, you would complain about the "compulsory consumption" of the tour guide. In Xuchang, not only a new profession like Shangchao research tour guide was born, but Shangchao research tour has also become a popular punching place.

　　According to the statistics released by Xuchang, Henan Province, during the Spring Festival holiday, three merchants from Pangdonglai, located in Xuchang City, received 1,163,300 tourists in three days, surpassing the scenic spot with the number one tourist reception in Henan.

　　In Xuchang, "Fat Donglai" is called "6A Scenic Area" by netizens without off-season. Why can a supermarket become a city’s cultural tourism punching place?

　　Sun Zhen, executive director of the Cultural Tourism Branch of China Planning Institute, believes that whether it is a "supermarket tour" from Pangdong or a Fujian tourist god who was very popular at the beginning of the year, it can be seen that cultural tourism consumption is moving from tourist attractions to urban cultural tourism, from cultural tourism to shopping malls and others. The popularity of supermarket tours in Fat Donglai is a typical example of "tourist attractions moving towards urban cultural tours and from cultural tours to shopping malls".

　　What is hot is not tourism, but new experiences.

　　"At the moment, when we are thinking about how to break through the city’s cultural tourism, we should be good at finding the best entrance for tourists to experience the city’s cultural life in the most comfortable angle." The relevant person in charge of the new cultural travel era said.

　　In 2023, Henan Cultural Tourism and Creative Development Conference proposed to enrich the business experience, vigorously develop new cultural tourism, and promote high-quality economic and social development with new cultural tourism.

　　In recent years, all parts of Henan have actively explored the ways of "subversive creativity, immersive experience, young consumption, mobile communication" and other urban cultural tourism. By optimizing the supply of cultural tourism products, they have created a new scene of cultural tourism consumption, allowing tourists to wander in history and culture and satisfy their beautiful yearning for "poetry and distance".

　　In recent years, Xuchang City has been continuously digging deep into the cultural resources of the Three Kingdoms to make the history and culture "alive". At the same time, it has combined the resources of the Three Kingdoms culture, Cao Wei culture and other resources to explore and create a number of new formats, new scenes and new models such as "Shang Chao+Wen Lv" and "Shang Chao+Yan Xue".

　　In addition to "Fat East", when searching for Xuchang’s travel strategy on the online platform, topics such as "Xuchang hairpin flowers", "Night tour of Caowei ancient city", "Xuchang’s water bus" and "Xuchang’s happiness is not limited to Fat East" have attracted widespread attention. "After visiting the Fat East, visit the ancient city of Cao Wei, experience a hairpin makeup and take a night tour by water bus" has become the choice of many tourists.

　　The ubiquitous warmth and culture are the biggest attractions for tourists.

　　How can urban cultural tourism find the "explosion" in the city and build it into a written tourism brand IP?

　　Sun Zhen believes that from the perspective of communication methods, we are in the era of new media, Z era and cultural self-confidence. From the perspective of the cultural tourism industry, there are still problems such as the sameness and homogenization of cultural tourism projects in the industry. The proportion of tourist attractions in the cultural tourism industry is getting smaller and smaller, and there are more and more new projects and new experiences coming across the border.

　　From the popularity of the "supermarket tour" in Fat Donglai, it is not difficult to see that young people are more willing to pay for the emotional resonance and thinking recognition behind it. It is true that the ubiquitous warmth and culture is the biggest attraction for tourists.

　　In recent years, more and more commercial spaces have become tourist punch points and even scenic spots in online celebrity. These places will no longer only meet the needs of "leisure shopping" as a whole, but will move towards urban tourism benchmark destinations integrating "culture, experience and commerce". Sun Zhen believes that both the upgrading of scenic spots and cross-border projects are driven by scenes, and the creation of urban cultural tourism brands should break the inherent thinking and create new cultural tourism scenes through immersion, experience, simplification, warmth and theme.

Tips for preventing drowning

SUMMER

2019

Drowning is the "number one killer" of children’s accidents. Summer has arrived, the weather is hot, children’s outdoor swimming and other activities have become frequent, and drowning accidents have entered a high incidence period. Parents must always remind, educate and pay attention, enhance safety awareness and guardianship awareness, earnestly assume guardianship responsibilities, strengthen education and management of children, and prevent accidents caused by drowning. I hope the following drowning prevention tips can help you.

NO.1 main points of drowning prevention

1. It mostly happens on weekends, holidays or after school;

2. Most of them occur in unattended rivers, ponds and other wild waters;

3. Most of them occur in rural areas;

4. Most of them occur in the process of students playing together;

5. Most of them occur in primary school students and junior high school students, and most of them are boys.

NO.2 "six noes" for preventing drowning

1. Do not swim in the water without permission;

2. Do not swim with others without authorization;

3. Do not swim without parents or teachers;

4. Do not swim in the waters without safety facilities and ambulance personnel;

5. Do not swim in unfamiliar waters;

6. Students who are not familiar with water are not allowed to go into the water for rescue.

NO.3 drowning prevention measures

1. Swimming should be led by adults;

2. Don’t play alone by the river or the mountain pond;

3. Do not go swimming in non-swimming areas;

4. Those who can’t swim, don’t swim to the deep water area, even if they are carrying lifebuoys, it is not safe;

5. Make proper preparation activities before swimming to prevent cramps.

NO.4 drowning self-help method

1. Don’t panic, call for help immediately when you find someone around you;

2. Relax your whole body, let your body float on the water, float your head out of the water, kick the water with your feet to prevent physical loss and wait for rescue;

3. Get rid of the heavy objects in shoes and pockets in time. When your body sinks, you can press your palm down.

4. If you suddenly cramp in the water and can’t land, call for help immediately. If there is no one around, you can take a deep breath and dive into the water, straighten the cramped leg and pull your toes up with your hands to relieve the cramp.

NO.5 rescue method for drowning in others

1. When you find the drowning person, you should call for help at the first time, seek the help of the surrounding adults, and call 110 to call the police. Don’t blindly go into the water to rescue;

2. You can hand the bamboo pole to the drowning person, provided that you ensure your own safety. When handing the bamboo pole, you should lie on the ground and lower your center of gravity to avoid being dragged into the water.

3. If floating objects such as foam blocks, lifebuoys and wooden blocks can be found at the scene, they can be thrown to the drowning person to prevent the drowning person from sinking into the water;

4. If there are no bamboo poles, floating objects, etc. at the scene, you can take off your clothes and connect them as a rope and throw them to the drowning person. Remember to lie on the ground to ensure your own safety.

Here, we also propose to the general public:

The weather is getting hotter and hotter. I hope all citizens and friends will pay attention to it at any time. If you find minors (especially small boys in groups of three or five) swimming, splashing and playing in ponds, rivers, reservoirs and other places without guardians, please stop them in time! Action by the whole people, starting from you and me and starting from the side!

Let’s act together,

Cherish life and prevent drowning, starting from me!

/END

Special feature of 1905 film network Officially unveiled! On December 14th, (hereinafter referred to as) took the lead in opening the screening before the domestic release to meet the first audience.

According to the data of Lighthouse Professional Edition, up to now, the box office of the first day of the film has broken 22 million, accounting for nearly 80% of the box office, and the total box office of point screening and pre-sale has broken 170 million.

Avatar 2 is only released in 3D in China, and there is no 2D version. The audience’s great expectations for Avatar 2 are also in 3D visual effects. Good 3D content needs good projection technical support, and high-quality 3D glasses are also indispensable. A pair of good 3D glasses can bring a clearer and more stereoscopic impression.

"Avatar 2" has hit in an all-round way. Are there any 3D glasses in domestic cinemas? 1905 Film Network consulted a number of cinemas and learned that there are different situations. Some are stepping up the replenishment of stocks, and some are well stocked, so they are temporarily on hold.

For example, Tony chen, the head of Jiangxi Yuemu Studios, told us that all its chain studios are urgently buying 3D glasses. "Each studio has about 1,000 seats, so there will be 2,000 pairs of glasses."

"Ordinary studios generally don’t stock too many 3D glasses. The main reason is that the number of 3D movies in China is still relatively small, and it can’t be too much in a year." Xie Xingxin, manager of Chongqing Baisha International Studios, explained. In general, the ratio of the number of 3D glasses to the number of seats in a cinema is 1:1.5-1:2, that is, 150 to 200 pairs of 3D glasses for 100 seats. These glasses have a long service life under good maintenance. Except for cinemas that don’t provide free glasses and sell 3D glasses, they usually prepare a certain amount of goods.

So, for the enterprises specializing in the production and supply of 3D glasses, what business changes have they experienced in the 13 years since Avatar 2? Can the arrival of Avatar 2 drive a new wave of demand for 3D glasses products and improve the technical quality?

In this regard, 1905 Film Network visited three domestic enterprises that produce and supply 3D glasses. Because of the arrival of Avatar 2, they unanimously said — — Orders for 3D glasses have exploded recently.

01

"Orders and production lines are all full. At present, there are millions of orders received, all of which are trying to stock up for customers. According to this demand ratio, this month’s output may exceed 10 million pairs. "

Liu Bingbing, general manager of Shenzhen Future Stereo Technology Co., Ltd. told us that the average annual output of the company’s brand "Geduowei" 3D glasses is 30-40 million pairs. Because of Avatar 2, at least a quarter of the annual output is concentrated this month.

Established in 2009, Future Stereo is one of the earliest enterprises in China to manufacture 3D glasses, and now there are 2,000-3,000 cinemas in cooperation with all parts of the country. Liu Bingbing said that since Avatar 2 was finalized overseas in early November, they predicted that it would land in China mainland cinemas and increase the production of 3D glasses ahead of schedule.

Time Huaying is also an early enterprise in China to develop, produce and sell cinema 3D systems and 3D glasses. It has more than 20 million pairs of medium and large-sized 3D glasses production bases with annual production capacity, and its 3D brand "Feidio" mainly cooperates with China Film and Wanda.

Time Huaying introduced that they had already made full preparations for the release of Avatar 2. After the file was finalized, major studios and cinemas quickly placed orders, and the order volume of 3D glasses reached millions, which was more than 10 times higher than the average monthly shipment.

3D glasses manufacturer Hengchuang Bora is also accelerating production, "obvious changes. Because of "Avatar 2", the demand for 3D glasses in cooperative studios has increased a lot. In recent years, there has been no business and a lot fewer workers. Now I am busy and the production is really tight. " Huang Shuisong, a staff member of Hengchuang Bora, said.

According to the annual shipment trend chart of 3D glasses provided by Time Huaying, the company’s shipment of 3D glasses reached its peak in 2017, and then gradually declined, reaching its lowest point in 2020 due to the epidemic. In the past two years, shipments have shown a slow growth trend.

Times Huaying 3D glasses annual shipment trend chart

Time Huaying explained that around 2017, most studios chose to sell 3D glasses, which led to the sales of 3D glasses. Since then, due to a large number of "pseudo-3D" movies, 3D movies specially provided by China, and the uneven screening equipment, a series of problems at the content end and the restoration end have greatly reduced the effect of 3D movies, and watching 3D movies is dark and dizzy, causing many viewers to start to resist and resist 3D movies.

From the data point of view, according to the statistics of the Motion Picture Association of America, the global box office revenue of 3D movies decreased from 21% in 2017 to 6% in 2020, and rose to 7% in 2021. According to the statistics of 1905 Movie Network, the number of domestic (including co-production) live-action 3D movies has gradually increased from one in 2011 to 26 in 2016, and then it has also decreased year by year. By 2021, only two domestic 3D live-action movies will be released.

It can be seen that the popularity of 3D movies has indeed declined since 2017, and the demand for 3D glasses has also decreased with the coldness of the 3D movie market.

Liu Bingbing’s feelings about this are particularly obvious. "Especially in the past three years, many 3D suppliers have closed down. Because our company’s future technology has always adhered to overseas markets, there are still relatively many 3D movies released from India to the United States, so the shrinkage in the whole industry is not too serious. "

Similarly, Hengchuang Bora has also focused on the foreign trade market in recent years. Huang Shuisong revealed that the average annual sales of 3D glasses produced by the company now reach 50 million pairs, which are mainly sold to overseas markets. The average annual sales in China are about 6 million pairs, accounting for less than 15%. Now, because of Avatar 2, the supply of 3D glasses has been promoted instantly.

In addition to ordinary 3D, Avatar 2 also released CINITY, IMAX3D, DolbyCinema, China Giant Screen and other versions. Different special effects halls have 3D glasses with different standards, which cannot be used universally.

Take IMAX as an example. When Avatar was released in 2010, there were only 14 IMAX theaters in China, and the tickets of major IMAX theaters were sold out quickly. In 2021, Avatar was re-released in 716 IMAX studios nationwide, setting a record for the first weekend of IMAX re-released films in China. Avatar not only directly promoted the full blossom of IMAX cinemas in China, but also upgraded the laser IMAX from the first generation to the third generation. It is worth noting that the 3D glasses of the three generations of laser IMAX cinemas are not different and cannot be used with each other.

If the cinema does not provide 3D glasses for free, the audience needs to buy them according to the specifications of the cinema, and different brands have different quality and price. Under the influence of the epidemic, for the sake of safety and hygiene, the demand for 3D glasses purchased by the audience will increase, which will undoubtedly usher in a wave of benefits for 3D glasses sellers.

02

Although domestic cinemas sell 3D glasses, most of them are mainly provided free of charge. Nowadays, the profits of selling 3D glasses in cinemas are relatively low.

Zener International Studios currently has 26 chain studios in China. Li Bin, assistant general manager, said that before 2016, the sales of 3D glasses in studios were good. Later, the competition among studios was fierce, and the 3D fever ebbed, so it was basically provided to the audience free of charge.

At present, there are 40,000 pairs of 3D glasses in the studio, and the purchase price a few years ago was close to 5 yuan. "This time, let’s take the opportunity of Avatar 2 to clean up the inventory. The prices of different 3D glasses range from 10-30 yuan, and basically do a 50% discount package tying."

3D glasses are also products with small profits but quick turnover, mainly relying on low profits, low prices and expanding sales to increase revenue.

From Ma Yuwu, the head of Beijing Xiwang International Studios, who provided us with a price list of 3D glasses promoted by a merchant, we can see that the general cost of 3D glasses is low — —

"Ordinary model /0.2mm/0.88 yuan, children model /0.2mm/0.90 yuan, hanging clip model /0.2mm/0.70 yuan, clip model /0.7mm/3.5 yuan (unit price of more than 1000 sets); There is also a batch of 3D glasses (giant screen model /0.28, Skyworth model /0.4 double antibody, bicolor model /0.28). "

The production threshold of 3D glasses is low, and many 3D glasses made by small enterprises and family workshops on the market do not meet the certification standards. There are not many domestic enterprises with big brands and a certain production scale. After a large number of unqualified 3D glasses manufacturers join the production team, they will have a great impact on the big manufacturers in terms of quality and price.

"When the first Avatar was released, a pair of 3D glasses could be sold at an ex-factory price of 200 yuan in 300 yuan and 700 yuan in 800 yuan. Nowadays, the ex-factory price of 3D glasses is more than one piece at most. In recent years, the volume has been serious, which has led to malicious price competition, so it basically does not make money. Even if Avatar 2 comes, our price is the lowest, and it is great that a pair of 3D glasses can earn five cents at most. We also want to make more orders overseas. "

Liu Bingbing said that if the sci-fi blockbuster released in the Spring Festival in 2023 can also be released in 3D, it will greatly stimulate the sales of 3D products together with Avatar 2. He hopes that Avatar 2 can stimulate the high-quality enjoyment of domestic 3D viewing and indirectly promote the quality and effect of 3D movies in China. Because only good 3D movies can have good 3D glasses.

Even if 3D glasses can be supplied to amusement parks, theme parks, science and technology museums, aquariums, 3D TVs, home private cinemas and other places of entertainment, cinemas are still the main core supply target.

Time Huaying is also optimistic about the future prospects of the 3D glasses industry. "With the market growth, the glasses factory gradually turned to automatic production, increased production capacity, and the price of glasses gradually rationalized. The audience’s requirements for the quality of 3D glasses increased, and more people chose high-quality 3D glasses with high contrast and high transmittance."

The ultimate 3D effect created by Avatar 2 and the audience’s high pursuit of 3D viewing experience will force the cinema 3D projection technology and the quality of 3D glasses to be upgraded. When excellent 3D content is blessed by high-quality projection equipment and viewing equipment, viewers who love watching 3D movies will definitely return to the cinema.

Today is the Lantern Festival. Eating "Yuanxiao" on the Lantern Festival is a custom of China people. The round glutinous rice dumplings symbolize happiness and reunion, and are entrusted with people’s good wishes for the new year. Shanghai’s "Lantern Festival" is divided into northern style, Ningbo style, Soviet style, Guangdong style and so on. There are also many other varieties, such as fermented rice balls, pigeon egg rice balls, "Benbang Tangtuan" and so on. In addition, there are "dry" cooking and "dry" eating methods such as rolling sand balls and dry frying. Let’s get to know it together! See ↓

There are "wet" and "dry"

Various wrapping methods and eating methods of dumplings

"Yuanxiao" is also called Tangyuan, also known as Tangtuan. Its name is different, and there are various schools of wrapping and eating. In modern times, Shanghai was the earliest trading port in China, and people from all over the world brought different kinds of dumplings to Shanghai.

The Shanghai Archives keeps a manuscript of Lantern Festival Words "Yuanxiao" written by an old Shanghai gourmet, which was written by Ms. Shi Jingzhen, an old Shanghai businessman. In her account, the "Lantern Festival" in Shanghai is divided into northern style, Ningbo style, Soviet style, Cantonese style and so on.

"Lantern Festival Words" Lantern Festival "written by Shi Jingzhen (Shanghai Archives Collection)

The North-style "Yuanxiao" is made by rolling dried glutinous rice flour into a round ball the size of a walnut, and its stuffing is made by mixing walnut meat, melon seeds, green plums and red melons with cooked lard, sugar and flour.

The Ningbo-style Yuanxiao, commonly known as Ningbo Tangtuan, is made of soaked glutinous rice flour with lard bean paste or lard ginkgo in the middle. It is smooth, soft and sweet when cooked and has a unique flavor.

Although the dumplings we eat now are sweet and salty, the "Yuanxiao" in Shi Jingzhen’s article is all the same color "sweet mouth", which is probably her personal preference, but it also conforms to the general public’s impression of Jiangnan people.

The Northern Lantern Festival rolled in the basket. Sometimes "Yuanxiao" refers to the northern Yuanxiao, and "Tangtuan" refers to the southern Yuanxiao.

In fact, there are many other varieties of Yuanxiao in Shanghai.

For example, the glutinous rice from Jintan, which has a history of more than 100 years, is exquisite. The quality of the glutinous rice is relatively condensed, and the glutinous rice is brewed by itself, which is sweet but not sour. The glutinous rice is rich and sweet, and its taste is beautiful, which is welcomed by customers. If every long summer Festival, there will be more customers ".

Glutinous Rice Balls in Fermented Rice Wine

Another example is the pigeon egg dumplings, which were originally put in baskets by ingenious vendors and sold in various tea houses in the Chenghuang Temple in the old city. They are small and exquisite, shaped like pigeon eggs, soft, sweet and cool, and the sugar stuffing in the dumplings is full of sugar water, which does not condense after cold.

In fact, there is also a "native" "Yuanxiao" in Shanghai, which is the so-called "Benbang Tangtuan" (also known as Yuanzi and Tuanzi). Most of the "Benbang dumplings" are stuffed with vegetables and meat, and their size is bigger than that of Ningbo dumplings. Four diners who have a smaller appetite will "help the wall out". Nowadays, such dumpling shops can be found in Qibao, Xinchang and other ancient towns in the suburbs of Shanghai, and the business is also good.

Benbang dumplings (also known as dumplings and dumplings)

As for the way to eat dumplings, "they are usually cooked in boiling water. The cooked dumplings taste glutinous and firm, and a bag of sugar soup at the entrance is very sweet." However, the pigeon egg dumplings can be cooked in boiling water and cooled before eating. In the era when there is no refrigerator, a small bowl of pigeon egg dumplings is a good cold food for relieving summer heat.

Dove egg round son

In addition to these "wet" practices and eating methods, "Yuanxiao" also has "dry" cooking and "dry" eating.

The famous point of grinding sand circles is the representative of "doing". It filters out the water from the cooked dumplings, rolls on a layer of bean paste powder, and can be eaten hot or cold. It is delicious and convenient to carry, and is deeply loved by people. The bean paste powder on the sand ball. To make it, first-class red beans should be selected, washed and boiled to crisp, mashed and dried, ground into fine powder, fried in a pot until it is slightly burnt, and then taken out of the pot when the beans smell, and finally screened with a fine sieve. The prepared bean paste powder is brownish yellow, wrapped in "Yuanxiao", which is lovely and appetizing, and has the same effect as the traditional snack "donkey rolling" in northern China.

Leishayuan

Besides "grinding sand", "Yuanxiao" can also be fried dry. Shi Jingzhen recalled that when she was a child, every Lantern Festival, her mother would dry-fry dumplings cooked in boiling water. Watching my mother pour Yuanxiao into a cooked oil pan, stirring and pressing it, she was only as fat as a golden ball, which made her drool. Ask mom to beg for one to eat first, bite it down, and the sugar water is so hot that I want to cry, but I can’t bear to spit out the sweet, fragrant and oily sugar juice.

Fried dumplings

It has a long history and has its own merits.

Shanghai de tangtuan famous store

Most of the traditional Chinese dim sum snacks in old Shanghai are concentrated in the old town hall, especially in the Chenghuang Temple area. It can be said that it was also the "top flow" gathering place of Shanghai dim sum snack industry.

Chenghuangmiao Lantern Festival

For example, the old Tongchun Dim Sum Shop and the old Songsheng Dim Sum Shop located at No.45 and No.46, Yimiao Road, Chenghuangmiao (now Yuyuan Road, Chenghuangmiao) are both famous for their fermented dumplings and dumplings. In particular, "Old Tung Chun" was founded in 1860 and moved to Chenghuang Temple around 1925. Although it is only a small shop with more than a dozen tables, its pork dumplings with sand and fresh meat dumplings are very famous in old Shanghai.

Founded in 1857, "Lao Songsheng" has a longer history. It was founded by a Chongming named Yu. I don’t know if it was made of Chongming wine. Its wine dumplings are very delicious and often attract customers to queue up to buy them. These two small shops are neighbors and deal in the same kind of food, but they don’t feel like "peers are enemies" at all, and get along well with each other.

Registration card of retail enterprise filled in by Lao Songsheng Dim Sum Store in 1963 (Shanghai Archives Collection)

The pigeon egg is the most famous restaurant in Gu Shunxing, No.98 Yimiao Road, Chenghuangmiao. "Gu Shunxing" got its name from people. According to legend, in the 1920s and 1930s, a Ningbo man named Gu Shunxing carried a food basket every day to sell homemade pigeon balls in the tea houses of Chenghuang Temple. Gu Jia’s pigeon egg dumplings can be eaten cold without lard, which is more suitable for summer consumption. Over time, they have become famous and opened stores. After liberation, the public-private partnership, perhaps because of the relatively large scale, both "Lao Tongchun" and "Lao Songsheng" reported to "Gu Shunxing" for unified economic accounting, which was also regarded as the "shoulders" of the tangtuan community in the Chenghuang Temple.

In 1963, Gu Shunxing’s restaurant filled in the retail enterprise registration card, and there was no trace of the pigeon egg in the main products (Shanghai Archives Collection).

Speaking of "Lantern Festival" in Shanghai, "Qiaojiazha" and "Meixin" are always unavoidable. Qiaojiazha is also a "century-old shop", which was founded in 1909. It was originally named as "Yongmaochang Tangtuan Store". Because it was opened at the intersection of Qiaojiazha and Ninghe in the old city, the residents nearby called it "Qiaojiazha", and later simply took "Qiaojiazha" as the font size. "Qiaojiazha" is famous for all kinds of Ningbo dumplings and sand balls. The dumplings produced by its family are diverse in variety, exquisite in materials and fine in operation, characterized by fine powder, thin skin and many fillings, and delicious in taste.

Impression of Qiaojiazha (works by Wang Zhenkun)

Meixin Dim Sum Restaurant, located at No.105, North Shaanxi Road, is another time-honored brand in Shanghai famous for dumplings. It was founded in 1943, and has never moved its store since its opening. It is also famous for its Ning-style lard dumplings and wine-brewed dumplings.

Jin Tian de mei Xin dessert shop

There is another phenomenon in the dumpling circle of old Shanghai, that is, there are many font sizes with the same name. For example, during the Anti-Japanese War, "Qiaojiazha" appeared at the intersection of Ximen Road in the old nanshi and Huaihai Road in the western area, and the latter moved to Xiangyang South Road soon. Everyone claimed to be "authentic" and also featured dim sum such as dumplings. Another example is "Qiaojiazha", formerly known as "Yongmaochang". During the Anti-Japanese War, a master named Li Yigao opened a dumpling shop with the same name on Fangbang Road in Nanshi. At the intersection of Huaihai Road and Chongqing, there is also the "Yongmaochang" dim sum shop opened by Li Fukui, which also features dumplings.

Time flies, and there are many changes in the area of Chenghuang Temple, which once gathered various kinds of dumpling shops. Until the sixties and seventies of the last century, "Gu Shunxing" and "Old Tung Chun" all enjoyed a prosperous business. Now, "Gu Shunxing" has disappeared, and the brand "Laotongchun" has entered Songyunlou, but it is no longer the dumpling but the lard residue wonton that belongs to it. After many relocations, "Lao Songsheng" has now become "Dexing Restaurant (Yuyuan Store)".

Instead, it was Ningbo Tangtuan Store on the bank of Jiuqu Bridge. In the memory of Shen Jialu, a well-known gourmet in Shanghai, it was originally another "osmanthus hall" famous for selling pigeon eggs and dumplings. The business of Ningbo Tangtuan Store is booming, and the customers are full. The "Osmanthus Hall" has merged with Songyun Building, becoming one of the few stores with pigeon eggs and dumplings for sale.

The bustling crowd in front of Ningbo Tangtuan Store in Chenghuang Temple.

Qiaojiazha, which was originally famous for dumplings, has opened many branches, but dumplings are no longer its main product. "Meixin" still sticks to the tradition silently in the original site. Although it also makes other snacks, dumplings are always the first products sold out.

Today’s Shanghainese can easily taste delicious food from all over the country and all over the world in the streets and lanes. Besides dumplings, people have more and more choices for eating. But on the Lantern Festival, it is still the dream of many people to have a bowl of warm "Yuanxiao". It contains more than an unforgettable taste when I was there …

Sweet and waxy dumplings are entrusted with people’s beautiful expectations for the new year.

Information: released by Shanghai

Editor: Chen Weiting

ShangguanNo. Author: Shanghai Jinshan

　　The results of a "Top Ten Women" selection in France recently came out. Rashida Datti, the beautiful minister of justice who will be kicked out of the cabinet by President Sarkozy, topped the list, while Bruni, the "first lady", could hardly compete with her, with only the eighth place.

　　Beauty minister is in the limelight.

　　According to the report, the best women in France obviously have considerable international influence, and most of the selected figures are well-known, including veteran movie stars brigitte bardot and catherine deneuve.

　　The 43-year-old Rashida Datti has always had a high-profile image as a "Dior-wearing female attorney general", and a series of recent storms, including her "deeds" such as returning to work five days after giving birth to a daughter and announcing that she will resign in June this year under the pressure of President Sarkozy, have kept her quite high exposure.

　　The report said that the French voted Datti as the "best woman" not only because of her fashion, beauty and sexy image, but also because of her toughness, independence and vitality in her political career. French feminist historian Florence Montereno commented on her, "Rashida Datti is full of ambition, determination and activity", which made her vote rate as high as 26%.

　　The top ten are almost all mature women.

　　It is rumored in French tabloids that Bruni, the "first lady", is very concerned about the close relationship between Datti and Sarkozy. It is even reported that Sarkozy made the decision to kick Datti out of the cabinet at Bruni’s behest. However, Bruni, who was born as a supermodel, was much inferior to Datti in this selection. With 16% of the votes, she not only failed in the top three, but also ranked eighth. However, this may have something to do with Bruni’s birthplace in Italy. Bruni became a French citizen after her "flash marriage" with Sarkozy last year.

　　It is reported that the "Top Ten Women" in France are generally older, and the only one in the top ten who is under 40 years old is another beauty in Sarkozy’s cabinet-French Minister of Human Rights Rama Yade.

　　France’s "Top Ten Women" list:

1. Rashida Datti, 43, French Minister of Justice.

2. Sophie Marceau, 42 years old, is a French movie star.

3. Claire Hazare, 52, news anchor Claire and her husband Couthures (photo).

Authorization | Huangshan first painting

Part 1: Type of typography

The type of works of the works can be roughly divided into parallel type, slanted, full version, free type, symmetrical, left and right divided, up and down, gravity, detail, background type.

01 / sided form

The elements perform a differential arrangement of different positions, and the screen has relatively symmetrical feeling by both connection and different elements.

Scheduled application

Picture application

Product typesetting application

Squiry in parallelized multi-use for pictures and product color, material research analysis, etc.

02 / slide typesetting

Type elements and texts in the shape of a curve, or tilt the picture, so that the layout exhibits unstable visual sensation, and the overall is more rhyme.

Scheduled application

Photo application

Product typesetting application

03 / full version

The text is placed on the image on the arranging, which can be placed in the middle, or it can be placed in the middle, but also intersect, but there must be a certain logic.

Full version of the application

Full version of the product typography

Full version of the graphic version

04 / free form

There is no regular typography, the layout is very lively, to avoid the integrity of the typography, incomplete.

Do not recommend product typography

05 / Symmetrical Form

Give human rationality, the feeling of work, but avoid the visual sensation of the dead plate.

Symmetric form application

06 / left

The layout is divided into two parts, the layout of the balance, forming a strong comparison effect, wearing the text, making the layout more coordinated.

Application of left and right divided layout

Photo application

Applications

07 / up and down segmentation

The layout is divided into two parts, the picture can be a single can also be a single, highlighting the energetic atmosphere, the text is light and free, you can write it.

Up and down segmentation is easy to operate, text and content can be discharged from the layout for the vertical version.

Application of up and down partial layout

Photo application

Applications

08 / gravity form

The entire layout has a focus and highlights the visual focus.

Cardiological form layout application

Applications

Photo application

09- Detail form

Highlight the material and function of the product through the magnification of the product details. Enhance the visual effect of the picture.

Detail form layout application

Applications

10 / background form

Place the product in the background template environment.

Applications

Background form layout application

Part II: Tips

Type of skills can be roughly divided into four types, text skills, lend white skills, graphic skills, color skills.

01 / font skill

Select the most comfortable font size

The font size of the font size has a relatively regular magnification, that is, 0.5 times relationship growth

Select the level of the font

Multiple family text information block processing relationship, visual experience between different locations, text blocks, pay attention to the comfort of the font spacing and the line spacing.

Select the level of the font

Different dimensional texts on the above visual experience.

Font selection

Understand the character of the font, avoid using the default font to avoid using the transition to use and ugly fonts, pay attention to avoid simultaneous use of both fonts and two or more different colors.

Font selection

Pay attention to the readability of the text, do not leave a lonely word, use small uppercase letters and carefully use the text of the text.

02 / Dossy Tips

What is a white?

Even if we call it "white", it does not mean that the actual space must be white.

As long as you don’t repeat any graphics or elements on the page. It originates from traditional art, which is originally the difference in the shape of the user more accurately.

Dossy is a space between each element and the surrounding space. When the designer talks about the white: they are actually negative space.

The word "negative space" originated in conflict, blank spaces can be filled with any color. The actual white and "留 白" "negative space" did not really associate, "darker" and "negative space" can be used interchangeably.

Do you want to leave?

Dossy is the basic element of the design, leaving a white simply is a premeditated guidance reader to capture the information necessary to express the information.

And improve the visual feeling of reading.

In the layout of the work set, there is enough space to reserve enough space, do not let information are too stacked, accounting for full space. Too many information will directly lead to a decrease in the interest of the examiner, and a slightly sparse version of the typography will make reading more comfortable.

Picture with text

Dossy is a simple art. You don’t have to pursue information on the page and drawings. Appropriate leaves give people a reading rest, and you can also cause unlimited imagination.

03 / graphic skills

A / Emphasize graphic comparison, increasing visual readability

Using contrast color and complementary color, enhance the readability of information, select the main color according to the subject, and use another color to match the decoration, produce visual tension, attract reading readers.

A

B

B / Weak background

Weak background, fuzzy color reduces the level of reading order,

Highlight design destination visuality and information readability,

The weakening of the background, the convexity of the text will make information reading more visual impact.

A

B

Weak background, emphasizing information.

C / segmentation geometry screen

Add a rectangular boundary box other than the text or set a color block under text, forming a product label, and the relationship is generated by the background and label, allowing the user to focus on the geometry.

Through the segmentation of the geometric frame, the reader’s vision center is focused on the information points within the frame.

D / gold segmentation skills

Gold segmentation: The ratio of the shorter portion of the line segment is equal to the longer portion and the overall length ratio, and its ratio is about 0.618.

A

B

Layout: Set the size into a gold segmentation ratio.

Rebum: Use the gold segmentation ratio to control the white space.

Content: Try to utilize the proportion of gold.

04 / color skills

A / contrast color

Two colors of the 12 color phase rings are 120 ° color. The matching method of the color color can generally use the color of the picture very jumped. It is now much more than sports products.

B / same color

Then there are two colors of the 12 color phase rings in the color of 30 °. Use the similar color on the product to enhance the overall feeling of the picture.

C / complementary color

The distance between the two colors in the 12-color ring is 180 ° color. The complementary color is exaggerated, and the visual impact is very strong.

D / neighboring color

The distance between the two colors in the 12 color phase ring is 60 ° color. The neighboring color is a relaxed feeling.

Co-like – then two colors of the two colors in the 12-color rings in the color of 30 °. Use the similar color on the product to enhance the overall feeling of the picture.

Complementary Color – The distance between the two colors in the 12-color ring is 180 ° color. The complementary color is exaggerated, and the visual impact is very strong.

Neighborhood – The distance between the two colors in the 12-color ring is 60 ° color. The neighboring color is a relaxed feeling.

Color of the golden rule – 6: 3: 1

The main color is a proportion of 60%, and the secondary color is 30% ratio, and the auxiliary color is a 10% ratio. Generally, the color of the color of the color is followed in the product color matching.

6: 3: 1

Color golden law is reflected in the product

Children’s products generally use multiple colors or irregular use of colors

finally

You can follow this or a certain way to type and layout, but the products and rhythm of each person are different, so everyone finds the style and typography of our products. It is also important.