[CCTV Review] Ten thousand vehicles stranded in Hainan, what should we reflect on?

  CCTV News:The most congested place to return during the Spring Festival this year is undoubtedly Hainan. So far, more than 10,000 foreign vehicles are still stranded in Hainan.

  The superposition of five factors results in a large number of stranded return vehicles

  Weather factors: No rare foggy weather in ten years

  Hainan’s meteorological department said that winter is the season of high fog occurrence in Hainan. The Qiongzhou Strait is more foggy from December to March every year, and most of them are advection fog. This kind of fog usually comes and goes suddenly, generates and dissipates quickly, so it is easy to recur. The maritime department has to issue a suspension and resumption notice based on weather forecasts and visibility.

  Technical factors: The ship navigation system is only an auxiliary

  Since the third day of the new year, due to the rare foggy weather that had not been encountered in ten years, the Qiongzhou Strait has been suspended repeatedly. Some people may question, isn’t there navigation? In fact, the ship navigation system can only be an auxiliary means, and when entering and leaving the port, it is still necessary to use visual inspection to avoid collision accidents.

  Capacity factor: reduced capacity due to collision

  This time, there are more than 50 passenger rolling boats for transportation vehicles. If they are normally navigable, they can send 20,000 cars out of the island every day. However, a two-ship collision accident occurred in the Haian Newport Waterway in Xuwen County, Zhanjiang, Guangdong on the early morning of the 22nd, resulting in a decline in transportation capacity. It was not until yesterday morning that they returned to normal.

  Passenger flow factor: nearly 100,000 vehicles need to leave the island

  Since 2015, both passenger and vehicle transportation have increased by more than 15% every year, and the Spring Festival holiday is even busier. According to the transportation department’s calculation of the increase in traffic flow into the island before this year’s festival, Hainan needs to leave the island with nearly 100,000 vehicles.

  Traffic factors: There are only two ways to cross the Qiongzhou Strait

  The fifth was the traffic restrictions in and out of Hainan Island. At present, there were only two ways to cross the Qiongzhou Strait. If you didn’t take a plane, there was only one way by sea.

  The stranded vehicles have been detained for about a week this time and will continue for several days in the future. Due to the stranded vehicles, some problems have arisen. Although Hainan has dispatched a large number of volunteers to help clear traffic and provide services to tourists, some tourists are still irritated because of the long stay. At one point, the large number of people stranded also generates a large amount of garbage, which brings some pressure to the environment. A heavy fog has stranded a large number of tourists. Can we only blame the sky? Is there anything worth thinking about?

  CCTV Review

  During the Spring Festival holiday, Hainan Province has experienced an unprecedented test in terms of tourism reception and emergency response. When the heavy fog locked the island, a large number of private cars were stranded in Hainan, and tourists were anxious, which brought great pressure to the tourism and transportation departments of Hainan Province. At present, there are still a large number of vehicles stranded, and the guidance work is still continuing. On the basis of doing a good job in the follow-up work, the thinking caused by this should also continue to be carried out in depth.

  The level of local government emergency response has improved

  The detention of 10,000 private cars in Hainan this time was caused by extreme weather, and there is indeed a reason for it. The relevant departments of Hainan Province urgently launched the first-level plan, the government departments performed their duties, and all civil servants were temporarily remanded to make way for tourist vehicles. These measures deserve our praise. Especially in the process of guiding tourists, many residents and volunteers on Hainan Island showed a strong sense of ownership, contributing to the guiding work, and working with government departments to ensure service, which made people feel warm.

  Judging from the emergency response to the large-scale detention of tourists this time, the relevant departments of Hainan Province have done their due work. Although the results did not satisfy many tourists, the response and burst of energy of the relevant departments in a short period of time reflect the progress of management level.

  However, thinking about the handling of this incident should not only stop at short-term emergency response, but also extend the line of sight.Examine the event itself from a longer-term perspective and a broader perspectiveEspecially in terms of "preventing" and "preventing" similar situations from happening again, we should have deeper thinking and greater actions

  Hainan Island has limited carrying capacity, and there should be early warning measures in the future

  In the eyes of tourists across the country, Hainan Island has its own beautiful scenery and unique charm. Every winter, especially during the Spring Festival, Hainan is a popular destination in the eyes of tourists across the country. A large number of tourists from all over the world gather on the island in a short period of time. Once they encounter special circumstances such as extreme weather, it is not a small probability that people will be stranded or traffic obstructed.

  In fact, during the Spring Festival a few years ago, tourists flocked to some popular scenic spots in Hainan, and the phenomenon of crowding people has appeared many times. On some traffic arteries leading to scenic spots, the phenomenon of large traffic jams also occurs frequently. These phenomena have repeatedly reminded us that the carrying capacity and reception capacity of key scenic spots and even the whole island are approaching the limit. In fact, as early as 2014, during the holiday of Hainan Island, tourists’ self-driving tours exploded, and traffic in Sanya, Haikou and other places was paralyzed for a time. In this regard, Hainan said that it would introduce measures to moderately control self-driving vehicles entering the island. In recent years, the average annual growth of self-driving vehicles has been double-digit.Are tourists and vehicles really welcome to the island?

  Logically speaking, Hainan is an outlying island, and the port can fully grasp how many vehicles enter Hainan, which also provides a certain information advantage for limited viewership.In the future, is it possible to limit viewership of these vehicles? How to limit viewership of these vehicles to ensure a better travel experience and not get stuck in the road?In particular, according to the meteorological characteristics, the Qiongzhou Strait has a lot of fog from December to March every year, and most of them are advection fog. Whether we should leave enough capacity for the possibility of extreme weather, and consider the number of tourists according to the degree of capacity surplus, these issues are worthy of in-depth study and discussion. In the context of Hainan to establish a data island and a wisdom island, such issues are prominent and urgent.

  How to balance tourism development and ecological protection is worth considering

  The detention of 10,000 vehicles in Hainan this time is not only a problem of tourism experience, but also the essence of how to balance the development of tourism and the protection of the ecological environment. Restricting tourists is not simply considered from the perspective of transportation capacity, but also from the perspective of ecology.

  Some time ago, the Central Environmental Protection Inspection Group criticized Hainan for breaking through the ecological bottom line in some areas for economic development. Hainan later made serious corrections based on the opinions of the Environmental Protection Inspection Group.Protecting Hainan’s unique ecological environment is the public’s expectation, as is providing tourists with high-quality tourism services and products.

  Hainan, as an island, has limited ecological capacity. At the same time as tourism development, if certain measures are not taken for the self-driving vehicles entering the island with an average annual double-digit growth rate, especially during holidays, once a large number of foreign vehicles pour in, although it can bring a relatively large increase in tourism consumption in the short term, it is not in line with the long-term development of Hainan Island? What impact will this have on the tourism quality of Hainan Island? These issues need more in-depth thinking and planning.

   It is a good thing to say that all things are in advance. In a large-scale tourist detention incident, we saw the ability of the relevant parties in Hainan to deal with the emergency, as well as the enthusiasm of the local people, and we should also see the shortcomings in it. Only by doing a good job of long-term overall planning and planning can we deal with various emergency situations more calmly and calmly.

  If "island" is a treasure bestowed by God among the five words "international tourism island", it is man-made to do a good job in "tourism" management with "international" standards.From this goal, Hainan still has a long way to go and needs to work hard.

  Written by CCTV Review, Wang Jian

Exclusive interview with JASON ZHANG: "Car shock" is a kind of culture. Li Xiaoran is very calm.


Director JASON ZHANG accepted an exclusive interview with [Movie Network].


Director JASON ZHANG.

[Click to watch the exclusive video]

"Car shock" is a fashion culture. JASON ZHANG explodes and Li Xiaoran is very strong.

  Movie network news (Photo/Shanghai Film Festival Reporting Group) From the beginning, most of JASON ZHANG’s films chose the theme of urban love. In an exclusive interview with [Movie Network], he admitted that he really prefers to tell stories from the emotional point of view. The film "Driverless" involves many sensitive issues such as "car shock", one-night stand, love triangle and so on. "‘ Che Zhen ’ It is everywhere in life, and I think it is already part of the car culture. " As a director, JASON ZHANG is very satisfied with the performances of the leading actors in the film, especially Li Xiaoran, who has successfully created a role that seems to be a good wife and a good mother but has an unspeakable past. Recently, Li Xiaoran’s boyfriend Yan Po was chopped by the black forces. According to JASON ZHANG, Li Xiaoran, who has a strong personality, is optimistic and calm in the face of all this.

Talking about the film: "Car shock" is an extramarital affair in automobile culture, which is very common.

  Many plots in JASON ZHANG’s films are based on real events in life, and emotional themes such as marriage are the best entry point for him to reflect real life. "The theme that reflects trivial things in life is not attractive to me. I prefer to go deep into people’s emotions or human nature." In "Unmanned Driving", JASON ZHANG used a variety of phenomena to express people’s emotional state in reality, such as "car shock", one-night stand, multi-angle love and so on. Although these contents are still abnormal in some people’s eyes, JASON ZHANG’s view is quite different.

  "In the past, I may think that love triangle and extramarital affairs are very important things, but now I think these are very common things, even five-corner love, and many people’s emotions are intertwined." JASON ZHANG also admitted that great changes have taken place in today’s concept of love and morality, but people are still pursuing pure love in their bones, just like Huang Xuan and Wang Luodan in the play, one represents a young man who is constantly pursuing material things, and the other is a simple Sargam. In order to better show the theme, JASON ZHANG specially set up a scene of "car shock" for them. "In fact, this thing is everywhere in life, and I think it is already a car culture. JASON ZHANG also revealed that a scene in which two people "play car shock" in a funny way while watching a movie at the drive-in cinema has been deleted because of the length of the film.

Comment on Actor: Wang Luodan is very simple. Li Xiaoran faces everything with a smile.

  In Driverless, Gao Yuanyuan and Liu Ye staged a "one-night stand", Wang Luodan abandoned his "chatty" image and played Sargam. Li Xiaoran’s role seems to be a good wife and mother but has an unspeakable past, and every actor has a great change. "Wang Luodan still represents a very simple person, and those pure things in her are quite attractive to me. In fact, every actor in the film is different from the past.

  JASON ZHANG was full of praise for Li Xiaoran’s performance in the film, saying that his performance was the most successful. Recently, her boyfriend Yan Po was chopped by the black forces. JASON ZHANG revealed that Li Xiaoran was very rational in the face of the accident. "She is a very strong person. When we sat together and chatted, she told me the situation calmly, including some details. I think these are related to her strong personality. She is still optimistic and can face it with a smile."
 


Director JASON ZHANG.


Director JASON ZHANG.

On genre: there is no living space for literary films, and many films are not suitable for 3D technology.

  The topic of "Car Shock" was first chosen in the promotion of "Unmanned Driving", and then the "bed photos" of Liu Ye and Gao Yuanyuan were exposed. Sensitive topics such as one-night stand often appeared in the promotion of the film. JASON ZHANG, who used to shoot literary films, admitted that he did not reject the commercial operation. "In fact, it was a helpless move. Many literary films had no room for survival in the China film market, even those small films that did not intend to win much.

  In addition to imitating the blockbuster mode regardless of the size of the film, the use of a large number of 3D technologies has become a trend. However, JASON ZHANG bluntly said that many films are not suitable for co-production into 3D versions. "3D is only a technical means. Whether the film is adopted or not depends on the type. It is more appropriate for action movies or cartoons to pursue visual effects, but it is completely unnecessary for movies with realistic themes." This type of film is what Zhang Yang is good at. He revealed that his next film is already in the process of planning, and it is still an urban theme.

Shao Shiyu, a women’s football player from Beijing Normal University, was elected as the best player in the FISU Football World Cup.

Shao Shiyu sent a message to celebrate Beijing Normal University’s championship. Shao Shiyu Weibo screenshot

The Beijing News On October 31, 2023, the women’s football team of Beijing Normal University scored 7-6 (penalty shootout 5-4) to win the FIFA World Cup.

Shao Shiyu, a women’s football player from Beijing Normal University, was elected as the best player in the competition. On November 1st, Shao Shiyu posted a message on social media to celebrate, "The champion belongs to us and may be late, but he will never be absent. I want both the champion and the MVP. " Shao Shiyu, born in 2000, is a midfielder and now plays for the women’s football team of Hangzhou Bank, a newly promoted female super player.

At the end of July this year, Shao Shiyu won the third place in the Women’s Football Association Cup with Zhejiang Women’s Football Team. Figure/Shao Shiyu Weibo

Editor Wang Chunqiu

Foreign media commented on the disappointing 15 games "Hongxia Island" in the first half of 2023.

2023 is a special year for video games, with many excellent masterpieces and many games that disappoint players. Foreign media recently took stock of 15 disappointed video games for players for lightning protection.

The list is as follows:

1. Hongxia Island

2. The Lord of the Rings: Gollum

3. Layers of Fear

4.《TCHIA》

5. Extra-legal Hero: Rolling Stone City

6. The Raven’s Land

7. The Land of the Enchantment

8. The Last Survivor PC

9. Lego 2K Drive

10.《LEAP》

11. The Last Light

12. The Lost Blade

13. "Dangerous Wolf"

14. The Grey Ridge Incident

15.《RISEN》PS4

The perfect diary goes to the left and the plum blossom goes to the right. Where will the wind of the beauty industry blow in 2022?

Image source @ vision china

Text | Fat Whale Headline

In the beginning of 2022, HARMAY, a new retail brand of beauty products, completed nearly $200 million in C and D rounds of financing. During the same period, WOW COLOUR, a beauty collection store brand, also announced at its annual meeting and 2022 strategy conference that it had won another $100 million in A+ rounds of financing; "B+ Oil Tank" announced the completion of a round of strategic financing, which indicates that the new beauty retail species that broke out in 2020 is still the "toon" in the eyes of capital.

Several families are happy and worried. In contrast, the new domestic brands of beauty products are caught in "collective anxiety". Perfect Diary, as the benchmark of new domestic products, bears the brunt. Its share price dropped from $25 at the beginning of 2021 to less than $5, and its market value evaporated by nearly 80%. According to Amoy data, during the period of double 11 last year, the sales of many cutting-edge brands such as Perfect Diary, Flower Xizi and Orange Blossom generally declined by more than 30% compared with the same period last year.

In fact, not only in the beauty industry, but also in the fields of coffee, tea, shoes and clothing, the discussion about "new consumption is going downhill" is endless, and new changes and transformations are quietly coming.

2018-2020 is the "honeymoon period" for the accelerated development of new domestic brands of beauty products, with the influx of hot money; Amoy incubates and supports new brands; With the rise of new traffic platforms such as Xiaohongshu and Tik Tok, a group of cutting-edge brands, who are well versed in traffic and content marketing, rely on the fast product iteration ability and the pricing strategy of "big brand replacement" to quickly create explosive items, which are in full swing in the e-commerce channel.

Along with the highlight, there are still constant doubts, including burning money for growth, emphasizing marketing and neglecting research and development, and serious homogenization of products. According to Perfect Diary Financial Report, the net loss of Q3 Company in 2021 was 360 million yuan. Although the loss range has narrowed compared with 640 million yuan in the same period last year, the high marketing expenses are still criticized, accounting for nearly 70% of the revenue.With the increasing cost of traffic, online growth has fallen into a bottleneck, and the enthusiasm of the capital circle for this model has gradually faded.

To make matters worse,International brands have completely outflanked the new domestic brands in terms of price, marketing methods and talents.. Since double 11 in 2020, the international big brands have concentrated on the lowest discount in history, providing a special "price line" for the China market, and some brands even have a 2-3 discount combined with buying and giving; Marketing gameplay has increased the efforts to launch KOL, online live broadcast rooms and private domain channels, and even the previous "disdainful" launch mode such as taobao guest promotion has begun to be adopted by the top management; In terms of talents, a new round of enrollment expansion of local talents has been launched, and the proportion of local talents in middle-level and key positions has continued to rise, so as to be closer to the China market and its Z-generation young people.

This series of "grounding gas" practices has also multiplied the brand potential accumulated by international big names for a long time, and the market share has been expanding.According to the latest financial report data, the sales of L ‘Oreal, Estee Lauder and Shiseido all achieved double-digit year-on-year growth in 2021. Among them, the financial report of L ‘Oré al Group pointed out that in 2021, it achieved double-digit growth in the China market, which was twice the average growth rate of the beauty market. Estee Lauder Group also stressed in its financial report that the performance of the Asia-Pacific region, especially Chinese mainland, has increased significantly.

It is worth mentioning that these international groups are optimistic about the growth prospects of cosmetics in China in the medium and long term, and further strengthen the layout. For example, L ‘Oré al will land its headquarters in North Asia in Shanghai; Estee Lauder adjusts its organizational structure, and China directly reports to the international president; Shiseido expects China’s income to increase by 16% in 2022 (statement+7%).Many signals show that the international giants are "ambitious" for the China market.

In addition,In the past few years, the "old brand manufacturers" who encountered strong challenges from new brands are also regaining their favor and welcoming the second expansion of revenue and profits.Taking Polaiya as an example, in the past two years, with the large single product of ruby essence and double anti-essence, it has successfully opened up an incremental customer base in the fields of affordable anti-aging, anti-aging, anti-oxidation and sensitive skin care, forming a word-of-mouth effect; And from the second half of 2020, Caitang, a make-up brand, achieved a revenue of 120 million yuan that year, with a year-on-year growth rate of 84% in the first three quarters of 21 years, becoming the second largest incremental business point besides the main brand of Polaiya.

The "rejuvenation" of international giants and local brands, in addition to TAs being more proficient in the operation of new marketing models, stable funds, R&D and manufacturing systems, long-term accumulated brand assets, and omni-channel layout capabilities are the cornerstones under the iceberg, enabling increased exposure to quickly translate into sales and stable repurchase.On the other hand, the proud DTC mode and private domain operation of many new brands have not effectively solved the problems of "loyalty" and "repurchase". According to the data of Dolphin Society, the repurchase rate of Yixian e-commerce has remained at around 40% in recent years, and it has hardly improved, and it has fallen into the dilemma that "if you don’t continue to spend money to buy traffic income, it may double down".

With online competition becoming a red sea, it tends to be homogeneous, and more brands begin to turn their attention to offline. For the brand,The significance of stores has gone beyond the scope of retail channels, and it is an important way to connect real consumers, express their own differences and build brand-specific content.; At the same time, with the application of digital means and the continuous iteration of consumer demand, the offline format has also given new vitality.

From the initial department store channel, to the traditional CS/KA channel, and then to the new beauty collection store at that time, the application of digital tools and technologies has become an important starting point for improving retail efficiency and changing user experience.Through the use of small programs, live broadcasts and other means, as well as the opening of the membership system, the seemingly single offline contact has been transformed into a rich online and offline consumer network, and the private domain attribute of the store can also help the brand reach consumers more accurately and establish deep links. At the same time, digitalization also goes deep into product selection, inventory management, logistics and distribution, etc., improving operational efficiency in an all-round way and releasing new imagination space for consumers to get unexpected experience in beauty consumption.

Social aesthetics+multi-format experience is becoming a new growth point of offline space.With the Z generation becoming the main force of beauty consumption, the behavior and characteristics of TAs have greatly influenced the direction of change in beauty channels, such as preferring undisturbed self-service shopping, preferring early adopters, being willing to pay for face value and trends, and pursuing immersive interactive experience.These have become an important force to promote the rise of beauty collection stores.

Throughout the current popular beauty collection stores, all efforts are made in space quality and scene aesthetics, such as the industrial style of Huamei and the design style of "one store, one theme", the INS girlish style of WOW COLOUR, and the future technology style of B+oil tanks.Stores themselves are very social topics, which bring consumers a deeper interactive experience and stronger brand awareness, thus driving the emergence of consumer behavior.

besidesThe beauty collection store, represented by Huamei, is extending users’ stay time and increasing the repurchase rate by expanding business and ecology.. In Huamei, you can buy not only beauty products, but also coffee, snacks, drinks, pet products, small household appliances, etc. In fact, Huamei is not only a retail distributor, but also an investor. According to the statistics of China Investment Network, Beijing Huamei Lexiang Technology Co., Ltd., the main company of Huamei, has invested in nearly 10 new consumer brands, mainly in 2021, involving skin care, health care, fragrance and other sub-tracks.In the increasingly fierce competition, it is considered to be an important source of differentiated competitiveness for beauty collection stores to use their sensitivity to trends and their ability to select products to explore and even empower new niche brands first.

If the expansion of categories is not without doubt, thenDigging deep into the service value of beauty is another path of overlapping experience.Lan Tingyuan, project director of L ‘Oré al China Consumer Center, said when talking about the trend in the next 5-10 years,Future products will not only be products themselves, but also need some combination with instruments or medical beauty, even with data and services.

In this regard, beauty brands and traditional department stores/CS channels have innate genetic advantages. For example, Estee Lauder will provide offline SPA services such as frozen platinum, black diamond luxury energy and platinum energy storage for members of different levels; Sephora stores provide diversified services such as hairdressing centers, professional service counters and professional beauty consultants; The offline counter of high-end makeup in Mao Geping will design a makeup trial area for consumers, and be equipped with a professional BA to make up half a face for customers to present the product effect.These offline services can greatly promote the distance between brands and consumers and build brand fan stickiness.

In the past two years, the beauty shop in department stores has been continuously expanded, which has been welcomed by beauty brands and customers.Take Hangzhou Wulin Yintai as an example. By the end of 2021, 18 high-end beauty brands had opened 21 beauty salons, including La Prairie, Mystery of Hailan, CPB, Sisley, helena rubinstein and Fresh. These beauty salons usually have an area of 10㎡-25㎡, allowing consumers to enjoy quiet, high-end and private professional skin care. At the same time, different brands of beauty care are different in techniques, instruments, special products and projects.Become a sharp weapon for brands to maintain high-end customers and enhance brand added value.

Hangzhou Wulin Yintai La Prairie brand beauty house

However, the offline expansion of Zhang Zhilu has not been smooth sailing, especially under the influence of the epidemic, many brands have delayed their plans to open stores. In the past 2021, in addition to Sephora’s accelerated expansion plan, nearly 40 new stores were opened, which is about twice the average annual growth rate since it entered China in 15 years. Compared with the target, the opening rhythm of new beauty collection stores has been greatly reduced. According to the statistics of interface news, the total number of WOW COLOUR stores in China at the end of 2021 is about 135, which is half of the peak of 300, which is contrary to its goal of laying out 1,000 offline stores within three years. Black hole once proposed the rhythm of opening 20 stores in 2021 and aiming for 50 stores in 2022, but so far there are only 14 stores.Behind the competition for high-quality offline space, there is still a need for strong financial strength and stable profitability.

It is worth mentioning that the new domestic brands do not have a strong sense of existence in this offline battle. Yixian e-commerce, where Perfect Diary is located, has laid out offline stores since 2019. By the end of November last year, there were 280 stores. However, according to the founder, affected by the epidemic, one-third of the stores have repeatedly closed, opened and closed, and will implement a more cautious store expansion strategy in the future; Tangduo opened 10 stores from September 2020 to the end of November 2021, "each one is very cautious"; Hua Xizi still has no offline stores and counters.It is not an easy task for new domestic brands that are native to the Internet and have limited profit margins, involving the location of offline stores, supply channels, service experience, and the control of personnel operating costs.

Under the double dilemma of online and offline, many founders of new domestic brands said that this is the most difficult moment. If we can survive this "life and death test period", it is likely that a number of new local international brands will be born, but in which direction should we break through?

Brand going out to sea has become a unanimous choice under domestic pressure.According to the statistics of China Business Daily, more than 20 domestic cutting-edge beauty brands are actively exploring overseas markets. Among them, Hua Xizi, relying on the characteristic advantages of oriental aesthetics, is particularly firm on the road of going to sea. In the past two years, she has made intensive brand voices around the achievements and cases of going to sea.

Hua Xizi is very good at using social media and the power of local talents to explore foreign markets. For example, at the end of 2019, the cooperation with the Japanese blogger "@ ????" triggered a hot discussion among Japanese netizens on Hua Xizi, and related topics once climbed to the seventh place in the Japanese Twitter hot search list; In 2021, TikTok "Micro online celebrity" @meredithduxbury, which found 200,000 fans, released a makeup tutorial video using Huaxizi products. The content exposure rate exceeded 5 million, and it gradually entered major international markets such as North America and Western Europe. At the beginning of this year, the evaluation video of domestic makeup flower Xizi pushed by Jeffree Star, an American top beauty blogger with 10 million+fans and sharp "poison tongue" on Youtube, once again boosted the popularity.

Now Huaxizi has opened official website in English and Japanese, successively opened logistics in Japan, the United States and Europe, and laid out many overseas mainstream social media such as Instagram, TikTok, Twitter, among which the number of TikTok fans has exceeded 200,000, which is growing rapidly.

butDomestic brands often go out to sea with the export of national strength and culture, just as the popularity of Korean cosmetics in China in that year was inseparable from its highly binding Korean culture and leveraging traffic dividends.At present, the gathering places of domestic brands of beauty products are more in Southeast Asia and Japan, which are more suitable in makeup habits, fashion trends and culture. However, for the European and American markets with high entry threshold, great skin difference and more intense competition, the space that can be developed at present is still limited.

It is a relatively wise and cost-effective way to keep and strengthen the brand mind of a certain subdivision efficacy/ingredient/category.Taking the skin care track as an example, iResearch data shows that consumers’ demand for effective skin care is increasing, and the driving effect skin care products continue to increase at an average annual compound growth rate of nearly 30%; According to the survey data of the Chinese Medical Doctor Association, more than 70% of the people think that they have sub-health skin conditions, and they can solve skin problems in a targeted manner, and they are more likely to be favored by consumers with exclusive ingredients and formulas.

For example, Winona, with its natural plant ingredients and medical background, has become the first brand of sensitive muscle skin care in China, and has achieved a certain dominant position in the blue ocean of dermatological skin care products. Run Baiyan and Kuadi, owned by Huaxi Bio, have formed the appeal of not losing big names in medical meiquan by virtue of their exclusive advantages in the patented technology of hyaluronic acid components; The core of Lin Qingxuan’s shelling of Chanel some time ago lies in the dispute between users’ minds about the ingredient of camellia. Although netizens have different opinions, they have at least gained a free publicity position in strengthening Lin Qingxuan’s cognition and association with camellia.

If the above two strategies are more short-and medium-term strategies, it is a long-term doctrine that is difficult but must be adhered to to to effectively improve R&D and product strength and precipitate brand equity.At present, the leading new domestic brands are already making changes, such as Perfect Diary gradually upgrading the R&D team, and the proportion of R&D expenses has increased from 0.4% in 2018 to 1.3% in 2020; Hua Xizi hired Li Huiliang, deputy general manager, chief technology officer and core technician of Huaxi Bio, to be responsible for brand research under the brand. In the past year, the number of patents of Hua Xizi’s parent company reached 106, including 28 invention patents, and the number of new patents reached 50.

Although there are still many gaps compared with international beauty brands, this R&D competition has already started. Blessings and misfortunes depend on each other, and it is expected that the consolidation of R&D foundation will make generate’s user thinking and product iteration ability, which new domestic brands have always been good at, have greater potential energy, rather than "floating on the surface".

Western media: rudiger was angry and failed to start & pre-match training was full of anger and his teammates were surprised.

Live on May 20th, according to the news in the western media "relevo", Real Madrid coach Carlo Ancelotti chose to substitute rudiger in the second round against Manchester City, which surprised the whole team and made the players very angry.

Rudiger restrained Harland in the first leg against Manchester City, and An Shuai also publicly announced that rudiger would start. According to the media, because of this, when An Shuai changed his mind to let rudiger substitute, the German central defender felt a little unacceptable. Rudiger himself and his teammates were surprised.

In the competition, rudiger’s body language has spoken for itself. Real Madrid also predicted that rudiger would start, Alaba would be left-back, Cammavinga would reinforce the midfield and Rodrigo would be on standby.

After determining the starting lineup, rudiger was once very depressed, and several teammates tried to comfort and encourage the angry central defender. As a matter of fact, rudiger was full of anger during pre-match training, as if playing a top-level race, constantly seeking physical confrontation.

However, in the case of 0-2 backwardness, it is intriguing for An Shuai to replace modric with rudiger. It is obviously illogical for the central defender to change the midfield. The Real Madrid team thinks that this is an act of compensation by An Shuai to appease rudiger.

After the game, Galeries Lafayette also came to the dressing room, trying to boost the morale of the team, and also appeased rudiger a little. According to the media, An Shuai always prefers the central defender combination of Militao and Alaba.

Love Liverpool! No chance of Bellingham, three reasons for exposure: 115 million, Real Madrid shot.

Liverpool must be alert. There are three factors that will make it more and more difficult to introduce Bellingham. First, both Real Madrid and Manchester City are very interested in Bellingham, and the players seem to be a little moved. Second, the player’s termination fee is very high, and he himself wants a higher salary; Third, the player wants to go to a team with superior strength in the Champions League.

Klopp has made it clear that Liverpool intend to reinforce the midfield this summer. Bellingham is their number one target, but they face competition from Real Madrid and Manchester City. The England international’s contract expires in 2025, and the new club may have to pay more than 100 million pounds to poach him from Dortmund. Liverpool have recently been regarded as the most promising signing for Bellingham, and the Premier League club is "increasingly confident".

However, the German media "Kicker" reported that Bellingham’s father had met with senior officials of Real Madrid many times. If Real Madrid is serious and Liverpool are not ready to make a good offer as soon as possible, it will become more and more difficult for Bellingham to move to Anfield.

It is reported that the meeting between Bellingham’s father and the next team took place not only in England, but also in the Spanish capital the week before. But the important thing is that Bellingham himself has not made a decision, and he has not negotiated with Dortmund. Liverpool are still competing for this talented player, but Real Madrid is becoming more and more popular with players. klopp’s team must submit a sincere offer as soon as possible.

Klopp has admitted: Once it comes to money, I don’t want to talk about it. Having said that, Bellingham’s motivation for transfer is not just money. Dortmund hopes that he will stay with the team after the end of this season, and they hope that he can sign a new contract. However, The Kicker added that Dortmund’s elimination from the Champions League by Chelsea would bring unpleasant consequences. Dortmund’s situation is a bit difficult. Dortmund can’t be compared with Real Madrid and Liverpool in terms of football or salary.

If you lose to Chelsea in the second round, Dortmund will miss the quarter-finals and lose a prize of 10.6 million euros. Dortmund could have used this money to keep Bellingham. Dortmund boss Watzck is considering offering Bellingham an annual salary of 15 million euros. Now it seems that it is difficult for Bellingham to stay in the Bundesliga!

So for this news, fans, do you have anything to say? If you like this article, welcome to pay attention to Beta and chat with the stars and the ball game.

How much did Zhu Ting actually get when he started his Italian league career with an annual salary of 1.2 million? Numbers are touching.

Of course, this is not all the expenses that Zhu Ting needs to deduct. Zhu Ting also needs to pay 1.5%-3% of the agent fees and some miscellaneous expenses of the players’ union. Moreover, because of the talent cultivation, Zhu Ting also needs to pay part of the salary to the Henan mother team. After a full calculation, Zhu Ting’s 1.2 million euros will actually be deducted by nearly 50%, which means that Zhu Ting actually gets 600,000 euros (equivalent to about RMB 4.2 million). But now Zhu Ting obviously doesn’t care about this. To tell the truth, if she wants to make money, Zhu Ting will stay in China. Her annual salary is at least over $1 million, and her income is more than that of studying abroad. Moreover, at home, Zhu Ting has more time to attend business activities, which is also a large amount of income. But for 28-year-old Zhu Ting, she deserves her last chance to fight for her dream. Zhu Ting also knows that if she wants to lead the China women’s volleyball team out of the trough, she must become.

The girlfriend’s anger can only cheer frogs to fire, a humidifier that makes people love

Author: Science and Technology BB

Recently, my mood is really bad, and I don’t say a pile of things. I recently girlfriend, I can’t move it, I will have a flame mountain every time I go home.

Know the mountain, I have a tiger, I am biased towards the mountain! (Don’t go back, how can I come, I haven’t understood it, I maybe it is possible.

The fire is really big, how is the Sichuan hot pot? It is not a level, this is spell damage, which is far better than physical damage.

Cause: She is estimated by the fire because the weather is dry, blowing air conditioners at night, causing the body’s moisture loss, thus causing anger. In order to give the ancestors to reduce the fire, I also had a pain, and I bought a big humidifier. Using a humidifier, the dry environment in the home is really a lot, and the girlfriend is significantly smaller. Since there is an effect, it is ready to arrange to the ancestors. In order to let her in the dry weather, they are not lacking in the loss of moisture, drinking water must be necessary (buy a cup), can be in the humidifier in the humidifier, A card frozen mini humidifier (from the product test).

Demand: Humidifier, small, and portable in the office. Second, the value is not bad, otherwise not only can’t destroy the fire, it is easy to enter the oil. Humidifier is used, and cost-effective. (Satisfied, there is basically nothing)

The humidifier is mainly divided into two types of household humidifiers and industrial humidifiers.

One is an ultrasonic humidifier, one is a pure humidifier.

The chevan frog humidifier belongs to the ultrasonic humidifier category, which can disperse 5 microns water molecules, so that the skin enjoys the benefits of the benefits, one gesture to meet daily humidity demand, two rain forests are booming moisture summer air-conditioned room, winter heating dry, accompanied 365 days a year.

This humidifier has a leather handle, which is convenient to carry two spray ports. Two add water methods, which can directly open the top cover for humidifier, plus water, of course, you can also add water from the top. Add water, you can do not open the water, the open water is a little suitable for the bottle to slowly pour it, prevent water flow splash.

The package accessory manual, the data cable, and the water-absorbent (itself can be used for a long time can be replaced) is still very thoughtful, it does not need to be purchased again at least in a short time.

The chevy humidifier built into a 2000mAh built-in battery, and it can be done for 7 hours or so, and it can be inserted, and the charging hole is Micro-USB design, the back of the humidifier. If it is a Type-C port applicability will be higher.

The humidifier is turned on, click Open a single hole spray mode.

The humidifier is turned on, and the double hole spray mode can be opened if you double-click.

The humidifier top cover can be separated, convenient to water storage, the upper cover is the main functional area, and the water tank can be appropriately added according to the scale.

The water absorbers on the humidifier can be swapped, and the inside is a filter element, dirty can be replaced, always maintains hygienic, effectively inhibits the hyperplasia of bacterial viruses.

The water tank also comes with rice wheat stone, which can be fixed at the bottom of the humidifier, and countless fine small holes on the rice stone can also filter the impurities in natural water. The humidifier uses water dispenser filtration, and there is bacteriostatic silver ion and The water absorbing filter has a good antibacterial effect under the action of double protection.

This product is suitable for tap water, do not use pure water, distilled water, if the water soluble essential oil can be placed, because his fog is KHz microporous atomization piece. Atomized water without white powder, its atomization piece is also specially treated, and the anti-corrosion is done.

There is a non-slip mat design at the bottom, which can make the humidifier to be more secure and will not slip freely.

The key next to the key is a timed switch, and the length of the humidification can be set with you, and you can set 1H / 2H / 4H, no operation, after 12h, the machine will shut down by default. Meet your different needs.

【Summarize】

This humidifier positioning is portable, easy to take place, suitable for office, small square room. Simple design style, whether as humidified tools, or as a room for the room, is a good choice.

My girlfriend has had a small humidifier in the house with a small humidifier, and the skin is moist. Of course, my happiest is that my girlfriend is a lot, no longer with sleep. NS.

This small humidifier, color value and function are very good, I have a deep heart.

This is still very nice if you have a demand.

Recommended index: five stars

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