Why do more game UP owners start to settle in watermelon videos？

Every game video creator has his own reason to start making videos, and most of these stories go back to when they have not been noticed. WindGrin likes indie games very much, but he is worried that there are not many people around him to communicate with, so he started video creation and discovered the joy of Amway games.

Another creator, China Boy, who fell asleep in WindGrin’s bed, started his production journey when he was playing computer games with his friends. Because he was pushed to the back and couldn’t play it himself, he could only record other people’s playing process with his classmate’s mobile phone in the back, during which he found that he liked and was good at making video content.

Unlike this kind of story of "realizing what he is good at", the original intention of Director Ao’s video is to attract the attention of girls who like it. Although he soon found that the girls did not watch it at all, it was useless, but the video was made today.

The above stories are all from the self-reports of these UP owners in the watermelon video "Feel at Home" column. In the past six months, 17 head video creators (Director Ao, China BOY, Black Escort, Marco, Mango Bing, 0+7, Xiaoxiao, Exhaustion, Vacation Jun, Lao E, Yun Xinghe, Dean Xiaochao, Jing Junming, Ze Ye Mantis, Xiao Keer, Director Yang, and A Passerby) have chosen to settle in watermelon videos and set up exclusive columns. Many creators are in 《

What is people’s general impression of watermelon videos? Here, you can learn to cook a braised carp with "gourmet writer Wang Gang", or you can watch the Huanong Brothers cook country food with local materials. Besides the massive jokes and entertainment, you can also listen to Li Yongle’s explanation of Fermi Paradox in a relatively popular way. On the homepage of watermelon videos, from the issues concerning agriculture, countryside and farmers to urban life, these videos show all aspects of people’s lives: daily necessities of life, the latest trends of celebrities, the record of working and working mood, and the experience of popular science learning …

This is also the general impression of watermelon video: as a comprehensive video website transformed from headline video, the game category is not particularly prominent in watermelon video.

On June 8, 2017, the headline video was officially upgraded to a watermelon video. Although it is still a fairly young content platform, it has accumulated a lot of users. In June 2019, the number of users of watermelon video has exceeded 300 million. Under the huge volume, the proportion of game videos is not high. Therefore, when talking about game videos and game video creators, some players may not think of watermelon videos first.

Although this view is not wrong, it also underestimates the influence of the watermelon video game section: up to now, the average daily broadcast volume of the watermelon video game section has exceeded 200 million, and the more influential game videos often have millions or even tens of millions of broadcasts, which is not inferior to other game videos or live broadcast websites.

In recent years, people are very keen to watch the video and live broadcast of popular games. The game section of watermelon video has attracted many content creators and accumulated a large number of users. The game area of watermelon video has bred several video writers with tens of millions of fans, such as Lao Tearing Chicken, Chen Dabai and Sniper Mike, and their videos often have millions of plays.

Compared with other game video websites, in the past, the game section of watermelon video also had the characteristics of "popularization". Open the game section of Watermelon Video, and you will see different types of game pushes (if you have logged in, these pushes will be customized according to your preferences). From the perspective of broadcast volume, the broadcast volume of popular game content such as "Eat Chicken", MOBA mobile games or "My World" and "The Fifth Personality" is significantly higher. This is also a feature of the watermelon video game section. The content of popular games will often get more attention. The video creators of the watermelon videos mentioned above are also popular games such as "Eat Chicken" and MOBA.

Compared with popular game videos, the amount of single-player and host game videos on watermelon videos is relatively small. Many other game video platforms also have similar phenomena-for most video platforms, a few popular games have always been the main force supporting users’ consumption. This situation is determined by the number of players, and the content creation of stand-alone and console games is relatively scattered, and their communication effect is often not as good as that of popular games with strong social interaction.

However, this situation has changed recently. In the recent push of watermelon video, there have been more stand-alone and host video content. And such changes are likely to continue to happen.

The push status of video websites is a reflection of players’ concerns. Looking at the development of the domestic game market in recent years, although popular games are still in an absolute advantage in the number of players, the trend of stand-alone and console games on the rise can not be ignored. For platforms such as Watermelon Video, this trend means new opportunities. They can enrich their own content according to market changes and make their own ecology more complete.

The domestic game industry has experienced abnormal development for quite a long time. The ban on game consoles has brought the prosperity of PC games, and the prosperity of PC games is concentrated on online games. Due to the difference in income level and consumption concept, the market performance of stand-alone and console games has always lagged behind in China. After a slight decline in the end-game era, multiplayer mobile games have become a new craze.

However, in recent years, with the lifting of the ban on game consoles and the development of many PC digital game stores, the awareness of stand-alone and console games among mass players has been increasing, and domestic manufacturers have begun to launch their own game platforms. In terms of video and live broadcast platforms, the impact of this change is that the amount of single-player and host games has increased in recent years.

As mentioned above, there are a large number of users of watermelon video, and the traffic in the station is considerable. In the game section, these traffic are especially concentrated in popular categories such as "eat chicken" and MOBA. This means that it is difficult for them to seek high-speed or substantial data growth in this aspect, and at the same time, this "partial subject" status quo is not conducive to the construction of more meta-ecology. Therefore, in order to seek more new opportunities and provide more content from different angles, watermelon video needs to start with more potential content-stand-alone and host content just meet the needs.

Of course, all this can’t be done overnight. Despite the huge potential users, the attempt of watermelon video still faces some challenges.

First of all, competitors in the watermelon video game section have accumulated many users. In the early development, these websites often focus on the characteristics of one or several target player groups and optimize the arrangement and coverage of related content. For users who are used to watching these contents on other websites, why go to Watermelon Video has become a problem.

Secondly, watermelon video is a comprehensive video website, which will not make people think of ACG at the first time when they talk about watermelon. In a sense, this may lead to a prejudice: players who don’t know it may think that watermelon video doesn’t seem to have much important game content output, and they won’t look for specific content in it.

In the final analysis, video websites provide video content, and the content is always created by video producers. No matter what people’s previous habits and their impressions of something, it is important to pay attention to the future and provide more viewers with what they want to see.

For a platform, good content creators are extremely valuable, and they bring target users to the platform through high-quality content. Watermelon video, which wants to attract more users related to stand-alone and console games, naturally needs content creators in this field. At the same time, this is not a unilateral demand of watermelon video platform. In fact, any platform and content creators are mutually beneficial and symbiotic. Platforms need creators, and creators also need platforms. What the platform needs to give video creators is a reason, a reason why they come to this platform, or even a reason to provide exclusive content for a platform.

When talking about his own creation, Director Ao thinks that "the previous video feeling has taken shape, and there is not much room for improvement", and coming to Watermelon Video also wants to "take a brand-new challenge, create a new video series, and do what he wants to do". During the one-year visit to Watermelon Video, Director Ao has released 371 videos and accumulated more than 2 million fans.

Creators such as Director Ao have already had a high reputation before, and they have achieved good development in watermelon videos. After Director Ao settled in Watermelon Video, he endorsed the "Dreamer Plan" of Watermelon Video. Compared with attracting famous creators, this plan encourages newcomers to create on watermelon videos. The plan claims that the creators of game videos will be evaluated not on the basis of broadcast volume, but on the basis of content quality. Creators with excellent quality can enjoy the rewards of signing contracts, doubling traffic or doubling revenue.

The same support project for newcomers is "Watermelon University", which provides a detailed guide for newcomers from the technical level to the content level. In addition, newcomers will also get the docking and guidance of the operation specialist and get more help in video creation.

The creation of video is indispensable to the support of tools. Not long ago, Lao Tear Chicken uploaded a live video of Watching Pioneer with 4K quality on his own channel. Some viewers lamented 4k@60 frames in the barrage, which greatly improved the viewing effect. On the second day after the video was released, Watermelon Video announced that it supports video uploading with 4K resolution, 120fps frame rate and 320kbps audio rate for free, hoping that better image quality can help UP owners improve their fans’ stickiness or attract new fans. At the same time, Watermelon also launched a watermelon creation platform for creators, which provides the functions of viewing data summary, traffic tracking, fan portraits and other information, providing more efficient creative support for content creators.

When ordinary people want to try video creation and even develop it into their own career, they are often scared off by the high cost and threshold of creation. Watermelon video helps some UP owners to smooth this threshold by providing revenue methods such as platform sharing, e-commerce realization, live broadcast realization, content payment and advertiser list. At present, the old tearing chicken with 17.1 million fans was just a security guard when he first came into contact with video creation. When the enthusiasm was rewarded accordingly, Lao Tear Chicken finally developed his hobby into a career.

It is worth mentioning that at the moment when the creator’s income is linked to the flow, the huge flow of watermelon video can provide a good return for content creators. At the same time, watermelon videos often launch different incentive plans to encourage content creation. For example, in June, Watermelon Video announced the "Movable Type Plan", announcing that it would provide 100 million yuan in cash and 100 million yuan in traffic to support graphic writers to create video content.

For watermelon video, this is a virtuous circle: attracting video creators through its own mechanism, attracting and retaining viewers through the high-quality output of video creators, and increasing the number of users and its own income through the increasing audience.

In the past, compared with popular games, the content of stand-alone and host games of watermelon video received less attention, but this situation has changed with the arrival of more stand-alone and host UP owners in recent six months, and the video content of stand-alone and host games is expected to become a new growth point of watermelon video game section. For watermelon video, this change will also make the content of the game section more balanced and diverse, and can provide more users with more interesting content.

More specifically, the uniqueness of Watermelon Video lies in that it is a more popular video website and adopts a customized push mode. This means that the game content appearing on the watermelon video will be pushed to more potential users more accurately. These users may not even be gamers, but they are actually interested in the game.

No matter what industry you do, the most difficult thing is to break through the circle. In this sense, it is more important to let more people who don’t play games know about games than to let people who like games see the videos they want to watch-which is beneficial to the whole industry.

At the same time, if watermelon video becomes more attractive in stand-alone and stand-alone video, the creators of game video also have more choices. In order to attract more content creators, major video websites also need to provide more reasonable returns, broader development space and better experience. For many video producers, how to produce excellent content continuously and stably and how to attract more attention are always problems, and a good platform will help a lot.