Lei Jun announced that Xiaomi is a big news!

On April 25th, 2024 auto china opened. Among them, the launch conference of Xiaomi Automobile attracted much attention.

Xiaomi car booth trainee reporter Wang Jinghan photo

Lei Jun, chairman of Xiaomi Group, said at the press conference that as of April 24, the number of orders locked by Xiaomi Automobile exceeded 75,723, and 5,781 units had been delivered within 28 days after its release.At present, Xiaomi Automobile is fully expanding its production capacity.It is planned to deliver more than 10,000 vehicles in June and complete the delivery target of 100,000 vehicles for the whole year.

Lei Jun, Chairman of Xiaomi Group, gave a speech at the press conference.

The number of locks exceeds 75,000.

Although the new car has been released for nearly a month, Xiaomi still has "splashing traffic". Just after the auto show opened, Xiaomi’s booth was surrounded by three floors inside and three floors outside.

At Xiaomi Auto Conference, Lei Jun introduced the latest lock order and delivery of Xiaomi SU7. As of April 24th, the number of orders for Xiaomi Automobile has exceeded 75,723 units, and 5,781 units have been delivered within 28 days after its release.

Lei Jun said that according to the plan, Xiaomi Automobile will strive to make Xiaomi sales service outlets basically cover all provinces (autonomous regions and municipalities) by the end of the year. At present, Xiaomi is fully expanding its production capacity, and plans to deliver more than 10,000 vehicles in June, completing the delivery target of 100,000 vehicles for the whole year.

In addition, Xiaomi Automobile plans to carry out the first OTA upgrade after its release in May, such as online wireless CarPlay function and end-to-end parking service. At the end of May, the second OTA upgrade was carried out, and the city navigation function was officially released, covering 10 cities including Beijing, Shanghai and Guangzhou. In August, this function will be launched in major cities across the country.

"The active rate of our intelligent driving function has reached 79%, and it has opened more than 600,000 kilometers in 28 days. Some people even opened 1,400 kilometers through intelligent driving in one day, and the intelligent driving performance has been recognized by everyone." Lei Jun said.

The heat remains high, and SU7 has also undergone evaluation by many institutions and media in the past month. Lei Jun said, "SU7 has suffered various tests, and I think that up to today, SU7 has basically survived." Regarding the performance of SU7, Lei Jun said that at present, the energy consumption of Xiaomi automobile is still relatively high. To learn from Tesla, Tesla is indeed the benchmark of global technology.

But at the same time, Lei Jun is also domineering. "Except for Tesla, it seems that there is nothing better than us."

At the press conference, Lei Jun specifically mentioned that SU7 showed amazing breaking strength. From the data point of view, at present, among lock users, female users account for 28%; Xiaomi expects that the female car owners of SU7 will reach 40% to 50%; Apple users accounted for 51.9% of buyers; BBA users reached 29%.

Friends and businessmen feel the marketing strength.

During the press conference, many friends from the same exhibition hall also joined the "crowd-watching army", feeling that SU7′ s popularity is hard to match among automobile manufacturers, and Lei Jun’s personal image building and brand marketing are worth learning from other enterprises.

Recently, at the same time as the "price war" of car companies, the "propaganda war" has also been in full swing. Influenced by Lei Jun and Yu Chengdong, the chairman of BU, Huawei’s smart car solution, recently, a number of auto companies have left the market and devoted themselves to marketing. Wei Jianjun, Chairman of Great Wall Motor, Xia Yiping, CEO of Jiyue, and Zhang Yong, CEO of Nezha Automobile, all appeared in the live broadcast room.

Yin Tongyue, chairman of Chery Automobile, said in the live broadcast with Luo Zhenyu and others that now automobile marketing also needs new Internet thinking. He felt that "learning from Yu Chengdong, learning from Lei Jun, explaining and introducing in person, this also forced me to be an old man in my sixties, and everyone came out"; Wei Jianjun also said that it will increase the frequency of live broadcast in the future.