Love movies and learn the dancing skills of Qingdao New Year Bo Huang and spice girls.


Publicity Department of the Communist Party of China Secretary-General Jing Hui


Zhang Hongsen, Deputy Director of Film Bureau of State Administration of Radio, Film and Television.


Jia Qi, Deputy Director of Film Channel Program Center


Jing Hui (first from left), secretary-general of Publicity Department of the Communist Party of China, and Zhang Hongsen (first from right), deputy director of the Film Bureau of the State Administration of Radio, Film and Television, presented certificates to the actors.

  Movie network news (Graphic/Love Movie Sending and Learning Reporting Group) Following Wuxi and Shenzhen, the film channel "Love Movies" sent to learn action "held a special program of" Movies Love Qingdao "during the Spring Festival. Jing Hui, Secretary General of Publicity Department of the Communist Party of China, Zhang Hongsen, Deputy Director of the Film Bureau of the State Administration of Radio, Film and Television, Jia Qi, Deputy Director of the Film Channel Program Center, and other leaders attended the party. Hundreds of Qingdao filmmakers gathered together to congratulate the audience on their good luck in the Year of the Tiger. The appearance of Bo Huang, the Golden Horse winner, Chen Hao, and Zhang Di, the king of quick wisdom songs, made the atmosphere of the scene unprecedentedly warm. They not only sang movie songs in succession, but also reviewed many classic movie works through communication and interaction with the audience, which made the audience gain more film knowledge.


Bo Huang, the golden horse winner, sings and dances.


Chen Hao


Zhang Di, the King of Quick Wisdom Songs

Bo Huang rode the Golden Horse back to show off his singing voice "King of Quick Wisdom" and Zhang Di recalled his childhood life.

  Bo Huang, the first Qingdao native star and the new winner of Golden Horse, sang the song "Mermaid" in his new album. Bo Huang, who won the title of film emperor, has changed her dress style greatly. Bo Huang, who is good at shaping the image of a nobody, made her debut in a fashion dress, accompanied by many hot girls, and her dance style was exaggerated and unrestrained, and her style transformation was amazing. At the same time, Bo Huang also played an interactive game with the audience, and three audience members recreated the scene of "Black Skin" running down the highway with bread in his mouth in Crazy Stone.

  Sixteen film and television stars performed the movie scene sketch "Don’t Say That" on the spot. The sketch was based on Red Cliff, Crazy Stone, If You Are the One and Looking for Dust, and re-interpreted the highlights of these films by the "Dust Spirit" that touched China in 2004. The costume sketch "Journey to the East" arranged by seven stars, including Wu Gang, Zhang Shan and Zhao Baole, also attracted bursts of laughter from the audience.

  This activity also invited Zhang Di, a famous "king of quick wits" in Taiwan Province, to perform on the stage. Zhang Di revealed that he was also from Qingdao. He went to Taiwan Province with his parents "inexplicably" when he was a child, and now he has returned to his hometown again. Zhang Di sang his nostalgia for his hometown with lyrics. Chen Hao, the heartthrob, also presented his new song Fortunately to the audience.


Wugang version of "Tang Priest"


Imitating the plot of "Giving birth to a horse" in Red Cliff in the movie sketch "Don’t Say That"

Qingdao-born stars gather to "send and learn" and "look for dust" to show Qingdao’s elegance

  This evening’s "Love Movie" is based on a film "Looking for Dust" co-starred by 45 stars, which attracted many movie stars to congratulate the audience on the Spring Festival. Looking for Dust is a film carefully planned and filmed by the Propaganda Department of Qingdao Municipal Committee in 2009. The stars in the film include Tang Guoqiang, Ni Ping, Bo Huang, Xia Yu, Chen Hao, Huang Xiaoming and many other domestic first-line movie stars. Once the film was released, it won unanimous praise from the national audience, and all the crew members also won the group award of "Top Ten People Who Moved Qingdao in 2009".

  [Film background]

  On December 31, 2004, a middle-aged couple was entrusted by a friend to donate 50,000 yuan for the Indian Ocean tsunami disaster, leaving a pseudonym of "Dust". In the donation record of Qingdao Red Cross Society, this citizen with the pseudonym of "Dust" once donated nearly 200,000 yuan to many social welfare activities such as fighting SARS, the Kashgar earthquake in Xinjiang, the disaster area in Hunan, and treating leukemia children.

  In January, 2005, Qingdao media launched a campaign to find "dust", and the reports for several days caused strong repercussions. The donor with the pseudonym "Dust" contacted the media reporter by telephone and said: He will never appear in public and is willing to be a "Dust". The process of finding "dust" has become an opportunity for Qingdao to dig and shape the urban spirit. The spirit of "dust" deeply touched the public, and more and more people left the names of "dust", "little dust" and "particle" after donating money. "Dust" has gradually expanded into a caring group and become a brand of Qingdao public welfare undertakings. Last year’s Wenchuan earthquake alone, Qingdao donated 297 million yuan in the name of "dust". "Dust" has evolved into "the conscience of a city" from the name written casually by a caring donor. 

  In 2009, the Propaganda Department of Qingdao Municipal Committee carefully planned and filmed the film "Looking for Dust", striving to reproduce the deeds of "Dust" and preach the spirit of "Dust".

  At the end of the program, all Qingdao-born film and television actors took the stage to launch the "Dust" initiative to film and television actors all over the country.

  [Movie Network ]www.1905.com exclusive manuscript, please indicate the source!

Jiaxing Roewe RX5 price cut at the end of the year, with a discount of 28,000! limited in number

[car home Jiaxing Preferential Promotion Channel] Recently, a new round of preferential promotion activities was ushered in in Jiaxing market, with a maximum cash discount of 28,000 yuan, which reduced its minimum starting price to 74,900 yuan. For consumers who are interested in buying a car, this is a good opportunity not to be missed. Please click "Check the car price" in the quotation form to get a higher discount.

嘉兴荣威RX5年末降价来袭,优惠2.8万!数量有限

Roewe RX5 adopts a fashionable and dynamic design, and the front face adopts a large air intake grille, which is combined with sharp LED headlights to create a highly recognizable visual effect. The body lines are smooth, showing a sports style as a whole, giving people a visual impact full of power.

嘉兴荣威RX5年末降价来袭,优惠2.8万!数量有限

Roewe RX5 has a body size of 4655*1890*1664 mm, a wheelbase of 2765 mm, a front track of 1590 mm and a rear track of 1584 mm.. The lines on the side of the car are smooth, showing a dynamic visual effect. The front and rear tyre size are both 215/60 R18, with exquisite rim style, which further enhances the overall beauty of the vehicle.

嘉兴荣威RX5年末降价来袭,优惠2.8万!数量有限

The interior design of Roewe RX5 is simple and full of scientific sense. The 12.3-inch large touch screen on the center console adds a lot of modern flavor to the whole interior. At the same time, it is equipped with a voice recognition control system to support the control of multimedia systems, navigation, telephones, air conditioners and skylights. The steering wheel is made of leather, which provides a good grip and control experience, and can be manually adjusted up and down and front and rear positions. The seat is made of imitation leather. The main seat has front-back adjustment, backrest adjustment and height adjustment (2-way), while the auxiliary seat supports front-back adjustment and backrest adjustment. In addition, the rear seat can be laid down in proportion to provide more storage space. The car is also equipped with multiple USB and Type-C interfaces, which is convenient for passengers to charge the equipment.

嘉兴荣威RX5年末降价来袭,优惠2.8万!数量有限

Roewe RX5 is equipped with a 1.5T turbocharged engine, with a maximum power of 138kW and a maximum torque of 300N·m, and adopts L4 engine layout, which is matched with a 7-speed wet dual-clutch gearbox. This engine provides a strong power output and a smooth driving experience for the vehicle.

The owner of car home said that he was very satisfied with the appearance of Roewe RX5, and chose the color of Yunjin Gray, which was recognized by his family and friends. Everyone agreed that this gray showed youth and sportiness, and the streamlined design of the front face and body also met his aesthetic standards.

Investigation on illegal activities of network water army: as long as money is given, all kinds of content will be distributed

  "As long as you give money, all kinds of content will be sent."

  Investigation on the illegal and criminal activities of the network water army: acting as a promoter and network hatchet man

  Since May 2017, the Ministry of Public Security has deployed local public security organs to launch a nationwide cluster campaign against the "network water army", which has cracked more than 40 illegal and criminal cases involving a total amount of over 100 million yuan, arrested more than 200 criminal suspects, seized and shut down more than 5,000 online accounts suspected of illegal speculation, closed tens of thousands of illegal websites, and involved tens of millions of malicious online speculation information.

  After three consecutive months of careful investigation, in July 2017, under the command of the Ministry of Public Security, 21 provinces and cities across the country launched a cluster network-closing operation against the "Sandaha" network water army case, and arrested 77 suspects, involving nearly 4 million yuan, and seized a large number of items involved, such as computers, mobile phones, mobile storage devices and bank cards. This case is the first case in China to use the website to carry out illegal post deletion and hype of the "network water army", and it is also the first national cluster campaign to crack down on the "network water army". The case involves a wide area, a large number of people, a complex network of relationships, and the criminal methods have distinctive characteristics of the network age.

  "Sandaha" website connects employers and water army.

  In April 2017, after a long-term investigation, Guangzhou Public Security Bureau dug up a "network water army" gang with the "Sandaha" website as the core, involving 21 provinces and cities across the country, and its business spread all over major online forums. By establishing a website platform to share resources and cooperate with each other, it formed an industrial chain of "paid post deletion, posting and irrigation" intermediary mode.

  In the interview, the reporter learned that this website claims to be the largest online promotion service trading platform in China, a typical online public relations company website and the most representative "online water army" scale website, which can provide services such as keyword posting, negative public opinion public relations, brand and product marketing, soft text marketing, writing press releases, etc., and has established channels for publishing press releases with major mainstream websites.

  "This website greatly facilitates employers and ‘ Water army ’ For the connection between them, the employer pays the deposit after releasing the task information, which is kept by the platform. After the water army receives the task, it is stamped with the qualified stamp after the employer’s assessment, and the platform pays the fee. " Police officer Liu of the network police detachment of Guangzhou Public Security Bureau said that among them, the platform accounted for 20% of the total profits, and the remaining 80% was obtained by the "water army" that completed the task.

  Pay for deleting posts and seek high returns

  Beginning in July 2016, the "Sandaha" website began to operate SMS forwarding business. "In order to be able to accurately deliver, they have mastered nearly 5 million personal information of citizens, covering most provinces in the country, with age and occupation classification." Police officer Liu said that the suspect Zhongmou contacted the SMS platform, added a little money after receiving the quotation, and reported the price to the customer to earn the difference.

  The police investigating the case told the reporter that the channel to obtain citizens’ personal information is mainly that insiders in some industries use their positions and hackers to attack and then sell the information to those in need. "What you receive in your life ‘ Spam ’ Many of them are used after personal information is illegally obtained by others. "

  Another main business of this website is to help the parties delete posts that are unfavorable to them. According to the size of the website, the fees range from 300 yuan to 3,000 yuan. The reporter learned in the interview that Zhang Mofei is the moderator of a website with a monthly salary of 4,000 yuan. His main job is to ensure that the first edition of the website is normal and clean the home page. "The first time I deleted a post was in 2015. Normally, a post is three or five hundred yuan. If it is more, it may reach 800 yuan to 1000 yuan." Zhang Mofei said that most of the posts that I deleted were complaints about product quality and peer blackmailing.

  In the face of the reporter’s question about what conditions are needed to delete posts normally, Zhang Moufei gave an example. For example, a consumer complained that a product was not good and posted an opinion very gently. I can’t delete such posts. Only by making this post illegal can I have a chance to delete it, which requires someone to irrigate and post some yellow pictures and illegal advertisements, so that I have reason to delete it.

  "There should be 20 in a month, and you can earn thousands of dollars more in a month at most." Zhang Mofei said that although I know that this matter is illegal, I am lucky and think that it is not easy to be found by picking and deleting. Now I regret it very much.

  Police officer Liu said: "After deleting posts and blocking posts, we will evaluate the fees according to the customer’s situation after receiving the customer’s demand, and then find the forum moderator or company through layers of intermediaries ‘ The mole ’ Do the operation. In this process, each intermediary will charge an introduction fee of 50 to 100 yuan, forming a ‘ Wide coverage, long chain and complicated relationship ’ The industrial chain of paid post deletion intermediary model. "

  The network water army is good at rumors and slanders.

  The "network water army" often acts as two identities of "promoting people and pushing hands" and "network hatchet man", combining current news hotspots with netizens’ emotions, and achieving marketing purposes through "taking advantage of the situation" and "creating momentum". At the same time, some companies are keenly aware that it is more effective to maliciously slander and attack their opponents than to publicize themselves positively.

  “‘ Network water army ’ Often, as long as the money is given, what kind of content is provided by the customer. " Police officer Liu, who handled the case, said that the price of some sensitive posts had to double, and high profits made them rush.

  “‘ Network water army ’ It is generally engaged in illegal activities such as fabricating false information, defamation attacks, and illegal promotion, which seriously infringes on citizens’ personal and property rights. " Police officer Liu said that the "network water army" has a strong "network underworld" nature, which easily erodes the positive energy of the network and destroys the normal ecology of the network, often causing just netizens to dare not speak out.

  Many police investigators said that the Internet has no national boundaries and provincial boundaries, relying on a network cable to "go to the network". The architecture is like a spider web, which is intertwined and complex, covering the whole country. However, the network is not without legal restrictions, and the majority of netizens should be careful not to touch the legal bottom line when using and enjoying the network.

  The relevant person in charge of the Network Security Bureau of the Ministry of Public Security said that the successful detection of this case reflects the strong will of the public security organs to crack down on the "network water army" and rectify the cyberspace order according to law, and demonstrates the strength and determination of the public security network security department to crack down on network crimes and maintain network security. The public security organs will never tolerate illegal and criminal acts that endanger the network ecology and undermine network security and resolutely crack down on them according to law.

  According to Xinhua News Agency

Huang Lei NI YAN plays the age poster of the pet movie "Dogs See People’s Hearts".

1905 movie network news Recently, the film exposed a group of hand-painted posters comparing the ages of dogs and people, which intuitively showed the comparative conversion of the ages of dogs and people in childhood, adolescence, middle age and old age, which not only successfully broke the dimensional wall of the age of dogs and people, but also revealed the dog’s deep affection for its owner. "The dog’s life is not long, so cherish the company time."

In the poster, the little suckling dog, who just had a full moon, became a 1-year-old baby, with clear and transparent eyes and innocent appearance. The dog’s 1 year old is equivalent to the human’s 18 years old. When it wears sunglasses and tidal clothes, it also shows the youth and vitality of "Young Wang"; The 6-year-old dog, however, began to turn sharply. Sitting in front of the computer, it was like a middle-aged man who worked hard at the age of 40, showing mature charm; At the age of 12, the dog’s life is about to reach the end, like a 70-year-old man, emitting the breath of dying. The four groups of hand-drawn paintings contrast the life span of people and dogs, which makes people cry, and at the same time triggers netizens to reflect on whether they have given dogs enough companionship.

The film tells the story that Wang Xingren’s "sister" Nicole, who grew up with her young master Yu Yinuo (Anji), gave her life as a savior, but was bitten by a Tibetan mastiff without a rope. Yu Feng (Huang Lei) and Liang Liang (NI YAN) vowed to get justice for their dog. Behind this "dog bites dog" story, the owner and the dog guard each other to death, which makes people cry. Netizens have expressed their feelings: "The owner is the only dog. He waits for you for half his life and accompanies you with the other half." "The dog that accompanies the owner all his life can’t live up to it."

It is reported that Huang Lei, NI YAN, Han Tongsheng and Cui Xinqin lead the film "Dogs Look at People’s Hearts", with Anji as the starring role, Ding Jiali, Feng Jiayi, Sha Yi, Guo Jinglin and Hu Ke as the guest stars, and Tang Wei as the guest star. The film "Dogs See People’s Hearts" written and directed by the famous screenwriter Wu Nan will be released nationwide on April 20th.


How can HarmonyOS Zhixing achieve commercial success when the "Four Boundaries" gather at Guangzhou Auto Show?

On November 15th, 2024 Guangzhou Auto Show officially opened. The combination of Huawei’s "four realms" and its appearance on the same stage have become a highlight, which indicates that HarmonyOS Zhixing completed the layout in just one year and officially reached the four realms.

Wen Jie, Zhi Jie, Enjoy Jie and Zunjie are four automobile brands jointly launched by Huawei and Celeste, Chery, BAIC and JAC, which represent the different directions and orientations of Huawei’s cooperation with different automobile companies. Ask the world to focus on SUVs, the intellectual world to focus on cars, enjoy the challenge of BBA high-end market, and respect the ultra-luxury brands.

In recent years, through "intelligent driving, intelligent cockpit, intelligent network connection, intelligent electric, intelligent vehicle control and intelligent full scene", Huawei’s presence in the automobile circle has greatly increased and it has been recognized. In fact, at the annual meeting of China Automotive Engineering Society on November 12, Fu Yuwu, honorary chairman of China Automotive Engineering Society and chairman of China Automobile Foundation, told reporters: "ICT high-tech enterprises can greatly empower the automobile industry. It is because of the in-depth cooperation between Celeste and Huawei that the world has emerged, and luxury brands with more than 500,000 yuan can come out. Google also said that it would build a car, but it didn’t embrace the car companies, and the car companies didn’t take the initiative to embrace it. This is a place that China automobile industry is very proud of. We embrace Huawei, because Huawei has innovative character and innovative ability that we don’t have. It is precisely because of Huawei and high-tech companies like Horizon that our automobile industry has today’s confidence. "

Specifically, with the empowerment of Huawei, Celestial, a cooperative car company in China, has become the third largest car company in China in just over three years, and its M9 with a price of more than 500,000 yuan has been listed for a total of over 170,000 vehicles a year, which has smashed the ceiling of the luxury car market with a price of more than 500,000 yuan, which has been dominated by BBA. Car models such as M5 and M7 have also achieved good sales in the market.

With the empowerment of Huawei, Chery, a cooperative car company in the intellectual community, has greatly improved its R&D control, supply control, production control and delivery control. As the second product of Zhijie, Zhijie R7 continues to sell well. After its listing on September 24, it has ordered nearly 40,000 vehicles and delivered nearly 10,000 vehicles in one and a half months, becoming a strong competitor of Tesla Model Y.

With the empowerment of Huawei, BAIC, a cooperative car company in the world, turned Miyun new factory into an eco-industrial demonstration scenic spot, which brought a lot of employment opportunities and contributed to the local economy. HUAWEI ADS 3.0 was first launched by its subsidiary S9, realizing parking space to parking space, crossing the gate by itself, and taking over the whole process of complex road conditions.

With the empowerment of Huawei, JAC, a cooperative car company in Zunjie, will launch flagship models, and the target models are German million-dollar luxury cars such as Mercedes-Benz S-Class, Maibakh S-Class and BMW 7 Series. Yu Chengdong, managing director of Huawei, chairman of BG and chairman of BU, a smart car solution, said at the auto show: "Zunjie will be officially released together with Mate70 mobile phone at the Huawei conference on November 26th."

Along the way, from being optimistic to being a great success, HarmonyOS Zhixing has verified the success of the smart car selection model, and is also committed to building a benchmark of technology and experience in the era of smart cars, boosting the upward and high-quality development of China’s automobile industry.

He built a rammed earth ecological house in Anji, and also opened a "mud school" (part two)

Zhao yajing

As soon as the heat brought by the award passed, the eco-house fell into a state of lack of attention. The government has still not promoted eco-houses as model houses. In 2012, the director of Anji County New Rural Construction Guidance Center said: "Ren Weizhong’s concept is modern and too avant-garde. Maybe people with high cultural level can appreciate it, but the people in Anji have not reached this level."

This may be true. Farmers still build villas and do not agree with Ren Weizhong’s ecological houses. In 2009, patches of cement-built farmers’ relocated houses and villas surrounded the eco-house base into an island.

Ren Weizhong teaches "Tujing" in Zhongnanshan, Shaanxi. Image source: WeChat WeChat official account, Wutuwu Township (2017)

Spreading rammed earth technology in "mud school"

But Ren Weizhong didn’t give up. As the saying goes, there is a thousand-year-old earth wall, but there is no hundred-year-old brick wall. Since 2012, he has calmed down and devoted himself to doing a lot of experiments to study the performance of rammed earth and refine its ingredients.

He tried different proportions of rammed earth materials for each house in order to find out the best structural proportion of materials and solve the common wall cracking problem in traditional rammed earth buildings. The low rammed earth wall in the yard of the base has different colors and textures, which is also the experimental body of rammed earth performance. In addition, he also explored the use of soil, developed the use of light clay as thermal insulation material, and tapped the decorative properties of soil. The plaster mixed with lime and soil developed by him shows the touching texture of Italian plaster.

From 2005 to 2014, the eco-house had no income for ten years, and Ren Weizhong was unwavering. After three years of research and development experiments, in 2015, he sold the first mud plastering material, and the situation opened. He began to serve as the soil technical director of some well-known homestay projects, and his rammed soil technology is also being used in Qinghai ancient city protection project. Rammed earth materials are also used in the memorial hall where the theory of "two mountains" was published by General Secretary of the Supreme Leader of Yu Village in Anji.

"I remember when I was a child, my house was expanded, and the wall material was mud, and the soil as a raw material was dug around the house, and the transportation distance was only tens of meters. This material can be transported by hand. A few years after the house was built, the pit that we had dug was slowly filled with the baptism of years, and no traces left by earth borrowing were found at all. After being abandoned, the earthen houses will be razed to the ground after being eroded by wind and rain, so it is difficult for you to find the ruins of these old houses. Everything comes from the earth and returns to the earth. This example fully proves the harmony between man and nature, and the construction process of this earth house has almost no energy consumption and will not pollute the environment. "

A large amount of construction muck is produced on the construction site, which becomes the source of building materials for rammed earth houses.

Some professionals question that the clay used in rammed earth construction will cause the loss of valuable clay resources. Ren Weizhong explained that rammed soil comes from the residual mud and dregs of the construction site, which is neither cultivated soil nor clay, but a kind of sandstone soil. "The waste soil residue on these construction sites is worthless when it is not used, and it even becomes a stacking problem." Ren Weizhong said.

In 2015, the muck mountain in Shenzhen Guangming New District Industrial Park collapsed, causing 22 buildings to be buried, causing a particularly serious safety accident. The problem of the acceptance and accumulation of construction dregs has attracted the attention of the State Council. There are also building dregs in rural areas now, so rammed earth houses can digest the wastes from these construction projects.

In the past, houses were built in rural areas, so a big pit was often dug at the head of some villages, and water was poured into the pit to turn it into a pond for raising fish. But today’s soil is not from the pit at the head of the village, but from the foundation pit of the construction site. He often emphasizes that building a house is to borrow soil from nature, and finally the house is demolished and the soil is returned to nature.

 In recent years, more and more people know about Ren Weizhong, and the ecological environment has been paid more and more attention by the government and all walks of life. Every time I go to Jianshan Village to see him, there are always visitors. He also accepted apprentices and hired people to assist in the daily operation of the ecological base. When there are many guests, his wife will go to the kitchen to help cook, and his son will play in the base yard.

He is no longer a "army of one". He has his own family and successfully established his own team. These people include both local villagers and young people from other places. These workers also look very hardworking and simple. When they sat around a table for dinner at noon, they showed the harmonious atmosphere of the family. The main hall in Room 1 now doubles as a restaurant for visitors, and all the lectures are transferred to Room 2.

House No.2 Image Source: Jushe Image WeChat WeChat official account (2019)

The two-story stone-wood house facing the gate of the base is the second ecological house, and it is also a house that makes me shine at the moment. On the second floor, a large area of windows facing south is opened to introduce sufficient light. The scale of this house is friendly and pleasant, and the colors of old wood, old tiles and stone rammed earth are naturally mixed together. The whole house is like an antique gentleman, low-key and modest. Well-proportioned proportion and classical and simple temperament made me realize for the first time that Ren Wei, who looks like a native soil, actually has a high aesthetic taste.

House 2 is also the most sacred house in Renwei Center, which he called "Mingtang". The upper floor of the house is used for lectures and training, and the wooden frame comes from the old house where the captain’s family used to be produced. The ground floor is used to show the research results of rammed earth building materials. Like the mineral exhibition platform of the Natural Museum, rammed earth blocks with different proportions are carefully cut into small square bricks and lined up neatly. Mud has become the protagonist of this exhibition hall, because it is the soul of the "mud school".

Rammed earth R&D materials exhibition platform Image source: Wechat WeChat official account, Wutu Wuxiang (2019)

"The reason why I am particularly fond of soil is mainly because soil is a particularly environmentally friendly material. Efficient and wasteful building activities in the industrial age may make all kinds of resources in short supply, especially the ecological damage and environmental pollution built in the process of resource mining and material processing cannot be tolerated. However, the earth is the only one with the richest soil, and the soil building will not change the performance of the soil, so it can be recycled. It’s just that at present, we lack common sense and have misunderstandings about soil. It can be said that the purpose of practice is partly to vindicate soil, and soil can also build high-quality houses. As for why mud buildings are rarely taken seriously, it is mainly unprofitable behind them. "

Ren Weizhong’s ecological residential practice focuses on rammed soil, which is not only the natural result of exploring ecological construction, but also the result of the overall environment.

One summer in 2007, Gao Tiancheng, a South African, rented a villager’s empty house in Sanjiuwu, Laoling Village, Moganshan Town, and renovated it with the concept of low carbon and environmental protection on the basis of not changing the original house structure and destroying the overall style. He established the bare-hearted hometown of homestay, which became the birthplace of "foreign music" in China, and opened the prelude to the rapid development of homestay industry in Moganshan. In the process of setting up a homestay, Gao Tiancheng went deep into the rural areas of Zhejiang to learn about the local construction ecology. He also visited Ren Weizhong’s ecological house. In 2015, the hotel industry in Moganshan entered its peak period, and the Moganshan effect drove the hotel fever in the country.

Boutique B&B caters to the mentality of the urban middle class returning to nature and pursuing a high-quality life. Rammed soil has become a popular building material for homestays. This makes rammed earth technology have its place. More and more people ask Ren Weizhong about rammed earth construction technology.

In 2016, he changed the name of "Jianshan Ecological House" to "Mud School" and began to teach students. In August 2016, the first phase of rammed earth training started. Ten times a year, about 180 students can be trained every year. Training fees are priced for public welfare, only to spread rammed earth technology. Some other students stayed and became his assistants.

In 2017, Ren Weizhong won the public welfare grant of "March towards ecological civilization and pay tribute to environmental pioneers" jointly sponsored by China Environmental Protection Foundation and China Foundation for Poverty Alleviation, to train rural craftsmen, returnees and school students, and plans to replicate the model of mud schools in different places. Therefore, in the past two years, he has become more and more busy, and the workers in the "clay school" workshop are busy from sunrise to sunset. After the mud school became famous, the villagers in Jianshan Village said that it was finally set up by him, and the feng shui of this base was good.

Ren Weizhong teaches at the rammed earth construction workshop. Photo source: Shantian Academy WeChat WeChat official account (2019)

Rammed soil has become "noble", pushing up the cost of building houses. I asked Ren Weizhong, who is bent on building houses for farmers, how to solve this problem? He said that rammed earth is expensive in manpower, and the traditional way of building houses in rural areas of China was completed by people in the village helping each other, which can be solved by restoring the way of building houses by mutual assistance. However, due to the loss of young people in rural areas, it seems that the road to restoring mutual-aid housing is long. But the historical process is mysterious and unpredictable. Who knows? Once a thing is regarded as advanced, it will go through the process from the small crowd to the public. Ren Weizhong may have taken a curved road to save the country.

In order to let people experience rammed earth buildings personally, Ren Weijian built House 3. There are four rooms on the upper and lower floors, which provide accommodation for the trainees. The whole house adopts simple modern design, with rammed earth for bearing.

In June of 2020, I was lucky enough to stay for one night. The thin long windows have a European flavor, and the simplest bed and chairs make me feel like I walked into a simple European country cottage. There are only three kinds of building materials in the room: wood, mud and glass. There is no superfluous decoration. Directly exposed mud wall, meet each other with sincerity, the yellow and gray tone, like the warm chest of the earth, feels delicate and smooth, and looks like a texture between cement and paint. The room exudes the aesthetic temperament of simplicity and minimalism.

It’s just an ordinary guest room, but it reminds me of Donald Judd, an American minimalist artist, who used metal plates to create meaningless object forms, showing the high purity of materials. This purity is exactly what I felt in Room 3. But unlike Donald Judd, all the object forms and spaces here point to the essence of soil.

Zhao Yajing’s photo of the facade of House No.3 (2020)

In the early morning, I got up early, and the freshest air in the yard came to my face. There are no less than 10 kinds of vegetables planted in 5 rows, 6 rows and 30 squares. Walking along the path of the yard, the ground is as hard as cement, but it is a dirt road. The two jars of lettuce on the outside of the vegetable garden are full of green, and the cucumber vines on the inside have already been picked out. A line of tomatoes was planted along the low wall, and the fresh red fruits hung down from the leaves. Going over a row of low walls, Ren Weizhong designed a checkerboard-style vegetable bed. Step by step, growing vegetables is like playing chess. Not far from the granary, chicken coop and handmade tofu workshop. Ren Weizhong explained the original intention of designing these auxiliary facilities. "In my mind, the village should first be self-sufficient economically, at least food can be produced by itself, instead of relying on the market, and then it can establish a resource cycle, do not produce garbage, and reduce the burden on the environment."

Checkerboard Garden Ren Weizhong/Photo in 2019

He integrated biogas and solar energy into the energy used in the ecological house, and also improved Anji’s traditional iron pot bath, which is a multi-purpose firewood stove for burning pig grass and bathing in the pigsty.

At the beginning of the century, families in Anji Mountain Village did not have shower rooms. Firewood stove and iron pot bath are rural living facilities that make us Shanghai high school students feel incredible. People wash in the pot and the firewood burns under it. Isn’t that person a stewed pig’s trotters? The students are all afraid to try iron pot bath. Only one naughty boy tried it. He excitedly reported the first bath experience, and it was very comfortable to bathe in an iron pot with a diameter of nearly one meter. However, when he was drunk, the pig on the side screamed, which scared him to start from a pot of water and ended in a mess. The improved iron pot bath still retains the firewood stove, but it is moved from the pigsty to the bathroom. Ren Weizhong’s son became the first person who tried to wash the pot, and the little guy sang with the happy bath water. I found that his interior design was inspired by traditional rural life. He often mentions the details of his childhood life. In a sense, Ren Weizhong acted like an independent contemporary artist, building an ideal "Utopia" on the barren beach.

The dream of an agricultural ecological village with unchanging initial intention

"I have always had the greatest wish, that is, to build an ecological village where people and nature live in peace, and no longer let buildings that consume a lot of cement and steel bars and are not in the middle of the ocean occupy precious land. This idea is my dream that I have been struggling for more than ten years."

Bird’s-eye view of vegetable garden in house 3 (2020) Zhao Yajing

On that midsummer night 19 years ago, in the farmhouse yard at the foot of the mountain in Tongli Village, Ren Weizhong talked to my classmates and me about this dream of building a village. We felt that this man was still dreaming at his age. Over the years, I have taken my friends to visit the "mud school" every year, and everyone was deeply moved by his work. What Ren Weizhong wants to do most is to build an agricultural ecological demonstration village, popularize environment-friendly rural housing, and at the same time realize that the village economy does not depend on the city, and all kinds of resources circulate internally, and take the mode of sustainable development. The inspiration of the eco-village comes from Dazhai, taking the spirit of self-reliance, hard work and collectivism in Dazhai.

Although it seems difficult to achieve the goal of eco-village, times have changed and everything has developed in a favorable direction. First of all, Ren Weizhong built the rural ecological house and improved the core rammed earth construction technology. Ecological residence is regional, and rammed earth building materials are universal. From eco-house to rammed earth construction technology, Ren Weizhong put forward a solution to make eco-house universal, and entered the market through homestay buildings, which was connected with people’s real life. In this sense, Ren Weizhong is somewhat like a building materials developer.

Secondly, people’s ideas in rural society are constantly evolving. From the perspective of construction practice, modern building materials such as reinforced concrete have entered the countryside for more than 30 years. In the process of long-term living and use, the problems of these building materials are gradually exposed, and the countryside is also learning lessons, constantly reflecting and improving the construction of houses. The way of sticking tiles on the external walls of houses in the 1990s has been eliminated. However, the popularization of rammed earth buildings needs to solve some technical and cost obstacles. Farmers hope to build houses high, but rammed earth houses with more than two floors are facing the test. In addition, the labor cost of rammed earth building is high, how to reduce the cost? Whether it is feasible for farmers to build houses with mutual assistance under the trend of urbanization is unknown. From the perspective of living concept, the situation is changing. The transformation and upgrading of the homestay industry gives rural society the opportunity to intuitively feel the ecological living, get in touch with the architectural concept of low-carbon and environmental protection, and reshape the understanding of earth houses. This is a slow and gradual process. The field of self-built houses in rural areas is a fully competitive free market, and farmers will make rational choices, but how to guide farmers to build houses also tests the vision and wisdom of the government.

During the construction of "beautiful countryside", some local governments in rural areas of Zhejiang Province promoted the construction of model farmhouses, notably Wencun Village, Dongqiao Town, Fuyang District, Hangzhou City, Zhejiang Province, which was designed and built by Wang Shu, winner of Pritzker Architecture Prize. There is also Dazhuyuan Village in Anji, which was designed and constructed by Du Chunyu’s design team of Shanghai Jiaotong University Design and Research Institute. The project won the award of "2016 National Rural Housing Pilot Demonstration" by the Ministry of Housing and Urban-Rural Development.

Whether the design of modern rural model houses is good or not, rural society will naturally give feedback. Rural society should be more confident, based on its own experience, and put forward solutions to rural residential modernization. Just like Ren Weizhong, the scheme extracted from tradition may not be perfect at first, but it can be improved in many ways in the future. Farmhouses designed by western architects, urban architects or local people will eventually be tested by rural society. Ren Weizhong’s rammed earth architecture is still improving, and rural society needs more time to digest and understand his ideas and practical achievements.

The evolution of social concepts is inseparable from "potential", which requires observing the trend from the interaction between urban and rural areas. In 1984, farmers began to work in cities. For more than 20 years, farmers moved to cities to build cities. Around 2010, China ushered in a wave of rural construction. Many urban intellectuals, artists, urban white-collar workers, entrepreneurs and even foreigners went to various villages in China to help villages and villagers improve their living conditions and rebuild rural order through various ways, such as poverty alleviation teaching assistants, protection of ancient buildings, revival of folk arts, ecological agriculture, tourist hostels and reconstruction of rural cultural life. The rural construction in China shows the rich appearance of a hundred flowers blooming, and there is a case of "Yangjiale" naked heart township igniting the residential industry. Who knows whether there are future industrial opportunities in these various rural construction projects?

Urban people flow to the countryside, build the countryside, dig deep into various rural resources and develop creative projects, which bring opportunities for rural economic employment, and rural local rural builders like Ren Weizhong benefit from it. However, even if there is a qualitative change in the concept of living and construction in rural society, the realization of the ideal of building an ecological village still depends on the return of population from rural areas, so it depends on the general trend of the national economy and the trend of globalization. In such an era of crisis, the vast countryside can become a safe haven. The agricultural eco-village advocates ecological construction, is self-sufficient in economy, realizes resource circulation in the village, and farmers live independently of the city. This idea provides a solution to the crisis for the society. It is the hope of the countryside that bits and pieces of rural construction projects resonate together on the land of China. It is the mainstay of the times for farmers like Ren Weizhong to stick to the local position from beginning to end and seek the way out of rural modernization from tradition.

In a media interview, Ren Weizhong pointed to House No.2 in Mingtang in his heart and said easily, "The pebbles on the wall come from the stream in front of the door. In the future, when this house is demolished, the stones can be returned to the stream." The amateur architect has no obsession with architecture, and his philosophy is Taoist. Everything comes from nature and finally returns to nature. This is the belief and methodology of Ren Weizhong’s ecological and environmental protection cause. There is a cloud in the Book of Songs, "Peace and happiness". Anji has been a beautiful place since ancient times. This is the source of Ren Weizhong’s simple concept. Yes, what could be more divine than nature?

Reference catalogue

1. "Anji Ecological Watcher", Zhao Xiao, 2007, China Environment News.

   URL: http://www.eedu.org.cn/Article/epedu/epman/200702/11891.html

2. Ford Motor Environmental Award official website URL: http://cegc.npi.org.cn/about/award.html

3. "Farmers who can’t build houses are not good architects", Jin Yanqi, 2015, No.74 of Designer magazine.

   URL: https://wenku.baidu.com/view/cba72f4458f5f61fb73666d4.html

4. China Building Media Award official website

   URL: http://nd.oeeee.com/cama/200811/t20081127_921211.shtml

6. Ren Weizhong’s "Yu Gong" in building an ecological village, Huang Rong, 2012, Green China magazine.

   URL: http://www.greenchina.tv/news-508.xhtml

7. Anji Environmental Education Base

   URL: http://ajnews.zjol.com.cn/ajnews/ajepb/hj/effect/index.htm

8. "Huzhou Anji" Clay School "pushes energy-saving technology to the whole country", Yu Ying and Wang Weili, 2017, Huzhou Daily.

   URL: http://zj.people.com.cn/n2/2017/0918/c186947-30745160.html

Exploring the store Hongguang MINIEV: The old macaroon offers a discount of 13,000 yuan, and the new model has a higher sales volume.

Today, I went to the local Wuling 4S store (Jinan City, Shandong Province), focusing on the market research of Hongguang MINIEV, especially the third-generation macaroon, which has not been listed for a long time in the early stage. As the old macaroon is still on sale, will there be any internal competition between the new and old models? Please read down.

Compared with the old model, the size of the third-generation macaroon has changed. The measurements are 3064/1493/1629mm, and the wheelbase is extended to 2010mm, which is 70mm; longer than that of the previous generation macaroon. The white roof, front and rear white through panels, and the color scheme of avocado green look a little small and fresh, and the changes of the front and rear light groups are more obvious. The oval outline is better than the previous generation, but it always feels a little lost to cancel the LED daytime running lights on the front of the car.

The interior uses an 8-inch touch screen and a 7-inch full LCD instrument panel, which improves the sense of technology obviously, and the air conditioning control area is located under the touch screen, making the operation more convenient; The mobile APP supports more remote control functions such as door unlocking, charging management, car light condition inquiry, car search and so on, and provides multi-function buttons on the right side of the steering wheel.

In the case of long wheelbase, the interior space of the third-generation macaroon has indeed improved, especially the longitudinal space experience. The second row of legs is no longer as cramped as the previous generation. The co-pilot can adjust the backrest forward with one button, but it still feels awkward to get in and out of the second row, and the door is still relatively large. When opening the door, pay attention to the pedestrians or vehicles outside.

The third generation macaroon provides reversing radar, reversing image, uphill assist and main and auxiliary airbags. CLTC pure battery life is available in two versions: 170km and 215km. Among them, the 2024 macaroon 215km supports 0.58-hour fast charging, with a motor power of 30 kW and a total torque of 92 Nm, while the 2024 macaroon 170km does not support fast charging. The motor power is reduced to 20 kW and the total torque is reduced to 85 Nm.

Recently, macaroon, the third generation of Hongguang MINIEV in the store, came to the car one after another, with various colors, including milk apricot coffee and avocado green, and the exhibition car was the avocado green version. In the face of sales, the third-generation macaroon is mainly promoted to prospective customers. To see car customers is basically to measure whether it is worth buying around face value and space.

However, the 2022 macaroon is still on sale, and the preferential strength has reached 13,000 yuan. For example, the guide price of the 2022 macaroon color painting model promoted by the store is 52,800 yuan, and now the bare car price is 39,800 yuan, and the NEDC pure battery life is 170km;; The guide price of 2024 macaroon 170km is 41,800 yuan, and after detailed discussion, a discount of 2,000 yuan is also given, and the price of bare car is also 39,800 yuan.

Because the old and new models are together, customers will unconsciously compare the differences between them, but basically the face value plays a decisive role; A small number of customers will compare Changan Lumin, focusing on appearance and interior.

Customers look at the 2024 macaroon 170km, which is 5,000 yuan cheaper than the 215km version. The difference is only in terms of cruising range and motor power. The full landing price is estimated at 44,200 yuan, and the full landing price of the 215km version is estimated at 49,300 yuan. Customers will feel that the 5000 yuan spent less is enough to support the electricity bill for a long time to come.

Wuling Hongguang MINIEV now mainly promotes the third-generation macaroon and the previous-generation macaroon, and other versions don’t even have exhibition cars, indicating that the recent focus of car companies is the macaroon series. Personally, the price of this kind of car is more suitable, and the difference between them is very small. Those who like the face value can refer to this price to talk about it, and it is also good to win more gifts.

Changan’s brand-new MPV Auchan is listed at a price of 519-64900 yuan.

  [Chexun. com]On December 27th, Changan Automobile’s brand-new MPV Auchan was officially launched, and four new models were launched, with a price of 51,900-64,900 yuan. The new car will be positioned in the home market in the future, and all the cars are equipped with 1.5L engines.

Changan Auchan official price

car make and model

Price (ten thousand yuan)

Fashion type

5.19

normalized form

5.59

Elite type

5.99

luxurious

6.49

Changan Auchan

Changan Auchan

Changan Auchan

  Auchan’s overall configuration is relatively high. The whole system is equipped with front and rear indoor lighting, cigarette lighters, the first and third rows of 12V power supplies and the same color inner door opening handles, the front and rear electric windows, the driver’s seat door and window glass drop at one touch, the automatic anti-glare inside and outside rearview mirrors, the sun visor with makeup mirror for the front and rear drivers, the front manual independent air conditioner and the air outlet of the second row of air conditioners with wind direction and air volume adjustment. Driving computer display screen, front and rear driver’s seat airbags, safety system prompt, ISO FIX child seat interface, engine electronic anti-theft, in-vehicle central locking, remote control key, all-vehicle three-point seat belt, door ajar warning light, independent display of five-door opening and closing status, rear door child lock, automatic locking and parking unlocking, ABS+EBD safety configuration, AUX/USB/Ipod external audio interface.

Changan Auchan

Changan Auchan

Changan Auchan

Changan Auchan

  Auchan’s length, width and height are 4465/1725/1700 mm respectively (the height of standard and fashion models is 1685 mm) and the wheelbase is 2680 mm. With the 2+3+2 seat design, it is possible to launch a 6-seat model in the future, and the trunk space is spacious, and the rear two rows of seats can be leveled. The interior design is fashionable and atmospheric, and the design of connecting the LCD screen instrument panel and the central control screen refers to the Mercedes-Benz S-Class sedan.

  In addition to the standard model, the other models are equipped with electrically adjustable rearview mirrors, rear wipers and rear window defrosting and defogging functions. And the 7-inch center console color touch screen, which has mobile phone mapping, car phone and Bluetooth functions, as well as multimedia playback such as DVD and other support functions. The inner door handle of the top model is chrome-plated, with rearview mirror heating function and GPS navigation. The technology configuration also includes HBA+TCS+ESP body stability system, HHC uphill assist and front and rear reversing radar, and radar distance display function.

Changan Auchan

  In terms of power, Auchan is equipped with a 1.5L engine, with an output power of 84KW, a maximum torque of 148N.m, and a fuel consumption of 6.8L under 100 kilometers. The transmission system is matched with a 5-speed manual transmission, which is the same model as Changan Yidong and Yuexiang V7. In the future, Auchan will also add an automatic turbocharged model equipped with a 1.0T engine and Aisin 6AT gearbox. Auchan’s suspension system adopts the combination of front McPherson independent suspension, rear torsion beam semi-independent suspension and front drive. It comes standard with EPS electric power steering system, which makes it closer to cars, and is different from the commercial MPV that everyone has been exposed to in the traditional sense. As a whole, it is developed at the level of cars. Among them, the exterior design is the responsibility of Changan European Design Center, and the interior design is developed by Changan Japanese design team. The NVH idle speed test is only 39 decibels.

Baojun Baojun 730Dongfeng Fengxing Fengxing S500

Changan Auchan competing model Baojun 730 and popular S500

Yingzhi Yingzhi 737

Changan Auchan competing models Yingzhi 737 and Wuling Hongguang S1

  Auchan’s positioning is different from the previous positioning of Changan commercial vehicle brand. At present, MPV in China can be roughly divided into commercial MPV represented by Buick GL8 and commercial MPV represented by Wuling Hongguang. Changan Auchan is positioned as another emerging market, that is, home MPV. Domestic MPVs are often not expensive, but the overall quality requirements and comfort are stronger than commercial MPVs. In the past, Changan Ounuo’s competitors were Scenery 360 and Wuling Hongguang. However, Auchan’s potential consumer groups do pay attention to household consumers, which is close to Baojun 730, but latecomers such as popular S500, Yingzhi 737 and Wuling Hongguang S1 will also make efforts in this market segment. It is believed that Auchan has a high overall quality and cost performance after listing, and can perform well in the home MPV market.


Zhu Huarong, President of Changan Automobile

  At the press conference, we also learned from Mr. Zhu Huarong, President of Changan Automobile, and the official of Changan Automobile. In 2016, Changan Automobile will launch 14 new products and 167 new models by 2025. The 14 new models to be launched next year include 9 new energy products. In addition, Changan Automobile will spend 5% of its annual sales on research and development. Changan Auchan’s spare parts and R&D links are completely built according to passenger cars. In the future, Changan’s commercial products will extend from MPV to SUV market, as well as seven multifunctional products between MPV and SUV. In the first half of 2016, Changan Commercial Co., Ltd. will also release a changan CX70 positioned in the SUV market, including the steering wheel and other parts, which will be shared with Auchan and CS75. Thirteen new products will be launched before 2025.

Cadillac CT4 explains how to do a better contest between its own face value and its preservation rate.

In terms of appearance, the overall shape of the new ct4 is consistent with the overseas version, and the latest family-style design language is also adopted. The front face adopts a large-size black shield grille with brand logo, which looks very dynamic. The teary-eyed headlights on both sides make the new car look more fashionable. At the same time, the new car also uses a sporty front surround and adds black decoration to make it more sporty.

For the interior, the latest family-style design style is adopted, equipped with the latest three-position steering wheel and shift paddles, and the overall interior style is more sporty. In terms of configuration, the new car will provide 8.0-inch LCD screen, moli leather seat, bose audio, active noise reduction, front seat heating and ventilation, second generation, panoramic image, panoramic sunroof and other configurations.

The length, width and height are 4760×1815×1428mm, respectively, and the wheelbase has reached 2775mm, ranking eighth in the same class. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Cadillac CT4 ranks fifth. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Cadillac CT428T Premium Edition uses a 2.0 engine, with a maximum horsepower of 237 and a peak torque of 350, matching the automatic manual transmission (AT). It will definitely bring unforgettable control charm. The official measured acceleration of Cadillac CT4 is 6.9S, ranking 7th among 180,000-250,000 medium-sized cars.

The active/passive safety configuration of Cadillac CT4 is complete, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand Cadillac CT4, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Cadillac CT4 in history. It can be seen that what everyone is most satisfied with the Cadillac CT4 is that its acceleration is very powerful. In addition, the appearance is very consistent and the appearance of the car is handsome, which is what everyone likes about it.

Fat people from the east are not omnipotent.

Original xiangma new consumption 101

Author: Xiangma | Editor: Ge Weiwei

"Even if you are sealed as a’ God’, you can’t slack off."

Good article 3535 words | 6 minutes reading

The title map comes from the movie "The Richest Man in Xihong City"

As a Shangchao brand, Fat Donglai is hot now, but it is an undeniable fact that Fat Donglai’s self-operated supermarket has never left Henan or even entered Zhengzhou, the provincial capital.

However, in the eyes of Yu Donglai, the founder of Fat Donglai, geographical limitations no longer seem to be a problem-when asked if Fat Donglai would drive to Zhengzhou, he replied: "If you go to Yonghui, you will come to Fat Donglai?"

The background of this question and answer is that Fat Donglai launched a 19-day explosion reform of Yonghui Supermarket Zhengzhou Xinwan Plaza Store. The product structure after the reorganization of the latter reached more than 90% of the product structure of Fat Donglai, including moon cakes, craft beer, fruit juice, laundry detergent and other products with "DL" logo.

According to media comparison, these private brand products are priced the same as those in the self-operated supermarket in Pangdonglai. In addition, the supermarket’s dynamic line layout, equipment and facilities, service capacity and employee welfare are all comprehensively studied.

From the user’s point of view, Zhengzhou consumers go to the Yonghui store mentioned above, and the shopping experience is indeed similar to that of Fat East. From the industry’s point of view, their own brands have been sold to more places through the explosion of stores, breaking the previous geographical limitations of Fat East and further enhancing the competitiveness and influence of Fat East. Pang Donglai also admitted that the development of private brands should be "benchmarked against world-class standards".

Obviously, Fat Donglai is playing a big game of chess.

The power of a craft beer

First of all, thanks to the strong traffic and brand effect of Fat Donglai, the explosion-reformed stores that cooperated with it received good results after resuming business.

Taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, local media reported that on June 19th, the supermarket opened for business. In just one minute, there was no vacancy in the queue entry area of "Jiuqu Ileum", followed by current restriction, purchase restriction and waiting for one and a half hours, but it still failed to reduce the enthusiasm of consumers.

Yonghui Supermarket revealed that Zhengzhou Xinwan Plaza Store sold 1.88 million yuan on the first day of business resumption, which was 13.9 times the average daily sales before the reform; There were 12,926 passengers on that day, which was 5.3 times of the average daily passenger flow before the reform. "The reform has achieved remarkable results."

Yonghui Supermarket after the reform, Tuyuan Yonghui Supermarket

It is worth noting that, according to reports, Fat Donglai did not charge any fees and did not involve any return. "And many costs such as helping the team’s salary, transportation and accommodation are all borne by Fat Donglai."

Then, the question is coming. What does Fat East want? The answer is four words: own brand.

Still taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, a large number of self-owned brand goods from Pangdonglai have settled in, among which DL craft wheat beer can be called the "most beautiful boy" in the store.

You know, this beer is still sold out when one person is limited to one case. That night, the store had to announce that due to the excessive passenger flow during the resumption of business after the reform, in order to ensure customer safety, the sales of DL craft beer were suspended.

A craft beer broke out with great power, showing the strength of Pangdonglai’s own brand, not only in Yonghui Supermarket Zhengzhou Xinwan Plaza Store, but also in other explosive stores.

For example, the relevant person in charge of BBK revealed that in May 2024, the sales of Pangdonglai’s own brand goods accounted for 28.22% of the total sales of BBK Changsha Meixihu Store.

This store is the first BBK store in Pangdonglai. At the beginning of the explosion, BBK said that the store would introduce "20 popular products worthy of recommendation from Pangdonglai", including DL craft wheat beer, DL orange juice, DL enzyme sterilization and mite removal laundry detergent, DL instant oatmeal and so on.

Fat people from the east are popular with self-operated goods, and the new retail business review photo.

Fat Donglai’s own brand products not only attract consumers who go shopping in supermarkets, but also appear in the purchasing service of "Changsha helps buy fat Donglai goods", and its appeal is self-evident.

Behind the popularity of Fat Donglai’s own brand, Chengdu Business Daily learned from the media "Red Star Capital Bureau" that Fat Donglai’s own brand products are not produced by itself, but rely on different suppliers.

A supplier revealed that the specifications and proportions of these products are customized, and they are produced by Pangdonglai and suppliers, with exclusive formulas, "not simple OEM products".

According to Zhuang Shuai, the founder of Bailian Consulting, Fat Donglai has made its own brand an independent brand by "helping" other supermarkets and completed multi-channel expansion.

In other words, after this campaign, Fat Donglai is not only a supermarket retailer, but also a brand with insight into consumer demand and holding many popular goods. The combination of the two has enhanced the competitiveness and influence of Fat Donglai.

"God" is not omnipotent

In the past two years, the influence of Fat Donglai has continued to rise, but in fact, it has been well-known before.

As early as 2017, Lei Jun, the founder of Xiaomi, visited Henan and specially went to Xuchang Pangdonglai Times Square for "pilgrimage study". In the micro-headlines released at that time, Lei Jun pointed out: "Fat people come from the east, and the retail industry in China has always existed like a god …"

Look at the influence of Fat Donglai now, especially the sales record won by other supermarkets after the explosive reform, which makes Fat Donglai have the meaning of being deified.

Why is Fat Donglai deified?

The New Retail Business Review believes that it is because the founder, Yu Donglai, stuck to the bottom line and meticulously and deeply implemented the altruistic spirit. In Donglai’s own words, "the best marketing is sincerity, and the best service is goods." As long as we persist in sincerity and insist on selling high-quality goods, there is no reason not to succeed. "

These words seem to be "the truth", but in fact they are a kind of strategy, especially for developing their own brands.

This is because, if you develop your own brand, you can gain a certain cost advantage without middlemen to earn the difference, and you can also sell at a low price. However, if you blindly pursue low prices, you may ignore the control of product quality, thus undermining consumers’ trust in products and brands, leading to "voting with your feet."

According to Lianshang. com, relevant investigation reports show that high-income consumers are more picky about where to buy their own brand products, and about 65% consumers only buy their own brands from certain stores they trust. "As a strategic breakthrough point for the future development of the industry, solving the problem of private brand trust is the key."

How can we solve the "trust problem" Here in Fat East, the solution can be summed up as "insisting on sincerity and selling high-quality goods".

The aforementioned DL craft beer is evidence. Some netizens compared and analyzed that DL craft beer pays attention to raw material selection and brewing technology. The ingredients list only contains water, barley malt, wheat malt, hops and yeast. It is brewed by traditional German technology, and its body is full of aroma. In a word, it rejected "technology and hard work".

Tuyuan JD.COM

The same is true of fruit juice. For example, the packaging of orange juice indicates that about 15 oranges are used for squeezing, and no preservatives are added, only water and concentrated fruit juice are used.

In an internal sharing, Yu Donglai reiterated that selling things is real and frank. "You are thinking about the society, and the society also gives you back trust." The result of trust must be beautiful.

It is not difficult to see that through high-quality goods and sincere service, Fat Donglai has established a sustained and solid trust relationship with consumers, which is the underlying logic for its own brand to be strong.

However, on the other hand, private brands need comprehensive operation. Even if they come from the fat east and emphasize "sincerity" and "quality", it is impossible to play every product.

In fact, "Red Star Capital Bureau" visited many stores in Xuchang and found that "Fat Donglai has almost no price advantage in Xuchang" among many categories of goods and services.

In terms of expansion, there are still some fresh products that have a large loss, and some products are not very popular-this is also easy to understand. At present, there are about 20 popular products among more than 400 private brand products from Fat East.

For this reason, Fat Donglai needs continuous and refined operation, and needs to rely on popular single products such as craft beer to keep the overall gross profit margin of Fat Donglai in the range of 4%~5%. Compared with the gross profit margin of the retail industry, which is usually below 3% or even at a loss, Fat Donglai’s achievement is more eye-catching, but there is still much room for improvement.

From this perspective, "God" is not omnipotent. Like other supermarkets, we can’t slack off in products, services and comprehensive operations.

See clearly the ambition from the fat east

After reading the above analysis, we can say that there is really no need to deify Fat East, but it is necessary to see the ambition of Fat East by combing the development of its own brand.

It is worth mentioning that, whether in the self-operated supermarket of Fat Donglai or in the supermarket of explosive reform, the ambition of Fat Donglai is publicly visible. According to the slogan content of these stores, the development standard of Fat Donglai’s own brand is "benchmarking world-class standards, independence, innovation, quality traceability, environmental protection and sustainability".

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Recently, Ji Zhongzhan, an enterprise development strategy consultant who went to Xuchang to visit Pangdonglai, also wrote that "the products from Pangdonglai are first-line brands selected according to EU standards, or they can make their own brands according to world-class standards".

In other words, Fat Donglai demands himself by world-class standards and is in line with world-class enterprises.

"It will come to a certain time and become a member of the best sequence of world business." In an internal management sharing in February last year, Yu Donglai said: "In some respects, you are excellent, and in some respects, you may not be as good as others, but in general, you are creating beauty. In the future, you will be able to influence outstanding enterprises in the world like Costco, Sam Member Store, Ito Yokado and Oleqi, so that there is no competition between them, and they are all good and benign interactions with each other."

Taking these remarks apart, we can see that Costco, Sam member stores, Ito Yanghuatang and Oleqi are all deeply cultivating their own brands.

In the 2023 China Shangchao Private Brand Case Report issued by China Chain Store & Franchise Association, 10 private brand star commodity development cases from Shangchao and convenience store enterprises were selected, including Costco, Sam member store and Ito Yanghuatang.

As for Oleqi, it is one of the world-renowned low-priced supermarkets and pioneers of its own brand model, with 57 stores in Shanghai, which has a profound influence.

The long-term goal of Pangdonglai is not only to be in line with these "excellent enterprises in the world", but also to influence them in the future, to influence outstanding enterprises with world influence, and to jointly promote good business.

At this point, the big chess that Fat Donglai is playing is gradually clear. The question is, can it achieve the expected goal?

The development of private brands and the leap of influence can help achieve the goal, but the final result needs to be "double verified" by the market and time.

References:

1. "Fat Donglai" revolutionized Yonghui, and its sales increased by 13 times ",Spicy with chopped pepper.

2. "Fat Donglai" Helping "Shangchao: Exporting its own brand, a supermarket and a supplier", Red Star Capital Bureau

3. "Fat Donglai" Explosive Reform "Yonghui: A Win-Win Experiment in the Spotlight", Southern Weekend

4. "I wish the society more fat people from the East and less Xu Jiayin", the old chair coach.

* If you have any comments or suggestions on this article, please contact Retail Jun (lingshoujun2018).

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Original title: "Fat East is not omnipotent"

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