What are the cross-border e-commerce platforms for foreign trade in Europe？ The latest ranking of the top ten cross-border export e-commerce platforms in Europe
Europe, the full name of which is "Europe", ranks sixth in the world in terms of area and population density of 70 people/km, making it the third most populous continent in the world, next only to Asia and Africa. Europe is geographically divided into five regions: Northern Europe, Southern Europe, Western Europe, Central Europe and Eastern Europe. As a gathering place of developed countries, Europe has produced many high-quality cross-border e-commerce platforms. What are the cross-border e-commerce platforms in Europe? This paper sorts out the top ten cross-border export e-commerce platforms in Europe.
1.Cdiscount
Cdiscount is currently the largest cross-border e-commerce platform in France, belonging to Casino Group, one of the largest supermarkets in France. It is similar to an online wholesale mall and is the darling of Haitao consumers in France. Cdiscount’s main products include daily necessities, food, electronic products, household appliances, baby products, bags, toys, etc. Its business model is similar to that of a wholesale mall. Cdiscount has more than 16 million buyers, and its platform has 11 million unique visitors every month. Cdiscount is the earliest local platform to open its doors to sellers in China, with a dedicated investment team in China. The growth rate of sellers in two years is amazing. At present, there are about 3,000 sellers in China, accounting for about one third of the total number of sellers, of which about 1,000 sellers use FBC, accounting for 80% of the sellers who use FBC.
Cdiscount entry conditions
1) Have enterprise qualification/business license;
2) Experience in the operation of cross-border e-commerce platforms in Europe, such as Amazon and Ebay (WISH operation experience is also acceptable). 3. Daily operators who know French, e-mail French customer service, can use a third party to solve this problem, such as Salessupply. Please note that French telephone support is not necessary.
3) The list of all materials submitted at the time of application includes: clear front and back of the legal person’s ID card (please take a photo with your card) and business license;
4) Links sold on other European platforms and background screenshots that can prove that the store is operated by the applicant (Amazon Europe Station); Payoneer card sample or Word First card sample
5) If it is a company account: bank certificate (printed paper is enough, and a screenshot of the company’s English name, account number and swift number is required).
Cdiscount official website Address:https://www.cdiscount.com/
2.Bol.com
Bol.com is the largest e-commerce platform in the Benelux region (Belgium, Netherlands and Luxemburg). Bol.com has more than 7.5 million active users and 16,000 sellers, and sells more than 15 million different products covering more than 20 categories. Bol.com is the leading e-commerce retailer of books, toys and electronic products in the Netherlands, surpassing Amazon.
Conditions for Bol.com sellers to settle in
The products sold are in the existing category of Bol.com platform.
The products sold have EAN and ISBN.
Delivery can be guaranteed within 1-8 working days.
The seller has been registered in the Dutch Ministry of Commerce or the Belgian Trade Registry for more than 10 weeks and has a VAT number.
Allow the customer to return the goods within 30 days
Can answer customer questions within 24 hours.
Meet the standards of bol.com platform.
The seller must be responsible for the products he sells. The products must be legal and the seller has relevant product certificates.
Customers can return the goods for free. This clause applies to large products; The settlement period in Bol.com is one month; Product pricing must conform to market conditions; The seller is responsible for product information description and product pictures.
Bol official website Address:https://www.bol.com
3.BingaBinga
BingaBinga is a shopping platform for middle and high-end people in Britain and Europe. The current categories of the platform include: bedding and linen fabrics, decorations, wall art, clocks and watches, lamps and candles, cooking and dining, jewelry, outdoor products and customized products.
BingaBinga official website Address:https://bingabinga.co.uk
4.La Redoute
Ledute is a French e-commerce platform, which belongs to one of the brands of Redcats Group. Founded in 1837, its products cover women’s wear, men’s wear, maternity wear, children’s wear, accessories and shoes. On June 20th, 2016, La Redoute Chinese official website was officially launched. Is the second largest seller of women’s clothing. It has become the top fashion and home e-commerce website in France, with more than 9.2 million independent visitors every month. There are more than 100 sellers on the La Redoute platform, and these sellers need to provide French services and euro prices. In addition, the company has also performed well in the mobile network, with 700,000 users accessing its website through the mobile terminal.
La Redoute official website Address：https://www.laredoute.com/
5.Vente-Privée
Vente-privée is the largest fashion e-commerce company in France, and it can be called the originator of flash shopping. Its operating mode is membership-based limited-time snapping. Vente PRé e provides products including clothing, shoes and bags, cosmetics, luxury goods and baby products. The business scope covers 12 countries including France, Italy, Spain, Germany, Britain, Austria, Belgium, Luxembourg, Netherlands, Switzerland, Brazil and Mexico.
Vente prvée’s whole logistics chain is relatively economical, and it only takes goods from suppliers after all members have placed orders according to the actual total orders, so it can basically control the expenses at a very low level in warehousing management, inventory backlog, and returning goods to suppliers.
Vente-privée official website Address:http://www.veepee.com/
6.Net-a-Porter
Net-a-Porter is a British fashion e-commerce. In 2000, Natalie Massenet, an Englishman, raised funds to set up Net-a-Porter, which is an online monopoly of fashion luxury goods. It belongs to Richemont Richemont Richemont Group, the second largest luxury goods company in the world. Including Cartier, Earl, Montblanc, Lancel, Dunhill, etc. are all brothers of the same group. At present, the main international businesses are concentrated in Australia, Canada, the United States, China, Finland, Sweden, Denmark, France, Germany, Ireland, Italy, the Netherlands, Spain, Russia and other countries.
Net-a-Porter official website address:https://www.net-a-porter.com/us/en/
7.OTTO(Otto Group)
OTTO platform is a leading provider of e-commerce solutions and services from Germany, ranking second only to Amazon in the global comprehensive B2C ranking, and is also the largest online clothing, apparel and daily necessities retail channel provider in the world. Its online shop sells millions of kinds of goods. The products sold cover men’s and women’s clothing, household appliances, household goods, sports equipment, computers, video games and so on. Range of brands is widely sold, and basically all brands that can be seen in the market can be found in OTTO’s online shop.
OTTO platform entry requirements
OTTO Group has some requirements for retailers who have settled in its website, allowing businesses of fashion and sports, family and beauty, life and multimedia to settle in. The product set provided by retailers must be diversified and attractive, and the product content must be written in German. Through a data source of inventory goods, customers of ChannelAdvisor can publish goods on Otto.de, Schwab.de and Baur.de.
OTTO official website Address:https://www.otto.de/
8.Allegro
Allegro is the largest e-commerce platform in Poland. It was founded in 1999. Allegro was originally an auction website. With the continuous development of the platform and the increase in the number of users, it finally became one of the few platforms that surpassed ebay and Amazon in the European market.
Allegro opened a shop and settled incondition
1) Enterprises must provide business licenses in mainland China or Hong Kong BR when they settle in;
2) Experience in cross-border e-commerce platform.
Allegro official website Address:https://www.allegro.com/
9.Zalando
Zalando is a German e-commerce platform founded by Rocket Internet in Berlin in 2008, which mainly sells shoes, fashion clothes and so on. Since the establishment of the company, Zalando’s online retail business has gradually expanded to 15 European countries such as Germany, Austria, France, Italy, Spain and Britain.
Zalando seller’s entry conditions:
1) The product categories are as follows: clothing, shoes, accessories and sports (products of other categories are not accepted). Third-party brands entering the platform should preferably be supplementary brands needed by the platform.
2)Zalando platform provides free delivery and 100-day free return policy, and also hopes that sellers can provide the same service.
3) Third-party sellers don’t have stores like amazon and ebay on zalando platform. Only under the seller’s own listing will the seller’s brand name be marked, and Zalando’s self-operated products have priority.
4) In addition to strict requirements on product categories, Zalando’s online product descriptions and pictures should also be consistent with the overall website style.
5) No matter the amount of the order, all postage will be guaranteed.
6) The brand must have an online store.
7) Take zalando.de as an example, the seller or brand must have a registered office in Germany.
8) The seller must have a valid business license and brand or obtain brand authorization.
Zalando official website Address:https://zalando.com/
10.ePRICE
EPRICE is an Italian e-commerce platform, founded in 2000, and currently ranks among the top three in Italian e-commerce platforms. At present, ePRICE has an average of 3 million registered users and 15 million active merchants, with about 5 million independent visitors and 25 million monthly visits every month. There are 134 pick-up points, 296 storage rooms, more than 1.5 million subscribers and more than 2 million active users in Italy.
EPRICE sellerEntry requirements:
1) You must have a European VAT tax number and accept British VAT.
2) Experience in cross-border e-commerce platform, need to provide links to stores such as eBay and Amazon, and electronic products are the best.
3) Visura issued by the company shall not exceed six months.
4) the identity certificate and tax code of the company manager or legal representative.
5) bank details or credit cards
6) Company contact information
EPRICE official website:https://www.eprice.it/
The above rankings are for reference only, please refer to the latest data.