The Lion King Simba’s successor, "Wolf in the Grove" shows the charm of the wolf


Poster

    The influence of the 1990s can be said to be wide-ranging. For people born in the 1970s and early 1980s, it can definitely evoke all their childhood memories. From the moment a little lion named "Simba" was born, its fate has held the hearts of many viewers. The wit and bravery of the little lion have been widely praised. At a certain moment, "Simba" is not only our favorite name for the little lion, but also our special word for bravery, tenacity and affection.


"The Lion King" sets off the cycle of life and the rise and fall of all things

"The Lion King" sets off the cycle of life and the rise and fall of all things

    The classic cartoon "The Lion King" released in the United States in 1994 tells the story of a little lion named "Simba" who spent a beautiful childhood under the caress of his father Mufara and all the subjects on the African savannah. Time flies. When Simba grows up, his uncle Scar begins to take a series of persecutions against Simba in order to compete for the throne. After his father was killed, Simba fell into deep self-blame and grief, and he left the African savannah, far away from all the memories that once accompanied him. Later, by chance, Simba met his childhood partner Nana, who told Simba that since Scar became king, everyone has been living in dire straits. At Nana’s request, and under the guidance of the sorcerer Lafarge and his father, Simba returned to the lion kingdom and saved his people with his wit and bravery…

    The review of this storyline stretches our memory to that era. The passion and excitement brought by the lion named Simba make us feel disappointed and relieved. Yes, "The Lion King" is gone, but the era it can represent always makes us feel unforgettable because of it.


The affectionate wolf imitated Simba’s way of fame and quickly spread globally from point to surface

The affectionate wolf imitated Simba’s way of fame, spreading rapidly around the world from point to surface

    The times have passed, but the works that represent the times will continue to emerge. Recently, Hollywood 3D animation is about to land in China, and it has exactly the same shadow as "The Lion King". After "The Lion King" was first released in the United States on June 15, 1994, it was also released in more than 20 countries in Europe, Latin America and Africa. To this day, this film is still the only cartoon in the history of film to enter the top ten box office. The total box office revenue has exceeded 750 million US dollars, according to incomplete statistics!
The upcoming animated film "Loving Wolf in the Cluster", which also came from the United States, has also been a great success and warm-up in South Korea, Taiwan and other places. It seems that the Loving Wolf in "Loving Wolf in the Cluster" is also planning to learn from the idol Simba’s way of fame and use his own unique "wolf charm" to go to the world.


"The Lion King" leads 2D technology, and "Wolf in the Grove" 3D takes over again

"The Lion King" leads 2D technology, and "Wolf in the Grove" 3D takes over again

    In addition to the way the release spread, what is more similar to "The Lion King" is that "The Lion King" used the most advanced 2D animation technology at the time, while "The Wolf in the Grove" used the current trend of 3D animation technology, both of which are technological pioneers. In addition, in the setting of the protagonists, the lion in "The Lion King" and the wolf in "The Wolf in the Grove" both have similar backgrounds and adventures. Such a similar opportunity in the film’s connotation and external form, just like placing "The Wolf in the Grove" in the path of "The Lion King", as a continuation of 90 years of classic animation, this upcoming animation may really establish another classic image after Simba.

    The anthropomorphic emotions between animals in the 1990s have been continued and sublimated in modern "Loving Wolves in the Cluster", not only because of the passage of time, the innovation and reform of technology, and the improvement of the plot content, but also an epoch-making progress in strength. After so many years, people’s emotional world has become more profound, and they may have different feelings about the understanding of animals. Whether the brave adventurous spirit of the two Loving Wolves in "Loving Wolves in the Cluster" will bring everyone a second "Simba Pursuit" is a question worthy of attention.


The "decisive battle" between cartoon animals: The temptation of the wolf PK Heroic Lion King
 

The "decisive battle" between cartoon animals: The temptation of the wolf PK Heroic Lion King

    "Loving Wolves in the Grove" tells the story of two wolves who are unfortunately captured alive by mountain rangers. During transportation across the country, they sneak out of their cages and try to find any way to return to their familiar homeland. This film can be called an adventure story. The two wolves embark on a chaotic and dangerous road trip together. The spiritual power conveyed during this time can be described as demagogic. Remember the words Simba shouted when he angrily declared war on Scar: "I am back, you choose, either abdicate or accept the challenge!" That kind of domineering pride, I don’t know how many little guys’ passion for life was ignited back then, eager to mobilize their whole body to complete a significant mission, and that sense of mission or dominance touched how many "people who have witnessed Simba’s success" ah. In "Loving Wolves in the Grove", the little wolf as the protagonist also shouted this inspiring and heroic words: "I am not afraid of fighting!". This kind of concise but meaningful adventure declaration will also bring the same power to children of the age when we watched "The Lion King".


"Wolf in the Grove" may become the second generation of "The Lion King"
 

"Wolf in the Grove" may become the second generation of "The Lion King"

    "Loving Wolves in the Forest" is not only similar to "The Lion King" in technological innovation, but also similar in broadcast form and protagonist setting. What is more concerning is that the warmth and heart-stirring of the story are comparable to "The Lion King". The adventure of the two wolves going home together in "Loving Wolves in the Forest" makes the viewer feel immersive, worried about the dangers encountered by the protagonists, and happy for them to survive the disaster. Compared with the former, its breakthrough is more profound and romantic in the interpretation of the meaning of the film. For the emotional drive of the audience, the animation image produced by the two little wolves in the new era will definitely give more narration to human emotions. As a continuation of the animated films of the last century, "Loving Wolf in the Grove" is indeed a true new era "The Lion King".

The latest price of Changchun Baojun Yueye Automobile is 77,800 yuan, which is sold at a reduced price. The special discount is 0.2 million yuan, and the discount waits for no one.

[car home Changchun Preferential Promotion Channel] Specially reports that this popular small SUV is holding an unforgettable preferential activity in Changchun area. At present, the car buyers of Baojun Yueye are lucky enough to enjoy a cash discount of up to RMB 2,000, which brings tangible benefits to your car purchase plan. The starting price has dropped to 77,800 yuan, which is a good opportunity to buy a car with high cost performance. If you are interested in this model, be sure to click "Check the car price" in the quotation form to lock in this rare offer and realize your car dream as soon as possible.

长春宝骏悦也汽车最新价格7.78万,降价出售,特价打折优惠0.2万,优惠不等人

Bao Junyue is also a miniature SUV with great personality and fashion. Its front face design is unique and adopts a unique grille design, showing a youthful and energetic atmosphere. The overall style is simple and exquisite, the lines are smooth, and the body is small and smart, which leaves a deep impression. Whether commuting in the city or traveling on weekends, it can attract the attention of passers-by.

长春宝骏悦也汽车最新价格7.78万,降价出售,特价打折优惠0.2万,优惠不等人

Baojun Yueye’s side line design is unique, showing the integration of dynamic and exquisite. The body size is 3381mm*1685mm*1721mm, and the wheelbase is 2110mm, which makes the overall body proportion coordinated and the spatial layout reasonable. The front and rear wheel tracks are 1450mm, which ensures the driving stability and handling. The car is equipped with a set of 195/60 R15 tires with moderate width. With exquisite rim design, it not only strengthens the visual impact, but also ensures the grip and comfort during driving. On the whole, the side design of Baojun Yueye not only pays attention to practicality, but also does not lose its sense of movement and beauty.

长春宝骏悦也汽车最新价格7.78万,降价出售,特价打折优惠0.2万,优惠不等人

Baojun Yueye’s interior design is full of modernity and practicality. The interior style is exquisite and energetic, with simple lines and warm colors as the main features, creating a comfortable driving space. The steering wheel is made of leather material with good texture, which provides a good grip and supports manual adjustment up and down, which is convenient for the driver to adjust according to his personal needs. The center console is equipped with a 10.25-inch high-definition touch screen, which integrates multimedia system, navigation, telephone and air conditioning control, with convenient operation and clear display.

In terms of seats, the leather-like material is used, which is comfortable to touch. The front and rear, backrest and height adjustment are supported by the main and co-pilot seats to meet the riding needs of different passengers. Four USB/Type-C interfaces are also provided in the front row, which is convenient for passengers to connect electronic equipment and meet daily charging needs. In addition, the rear seats support proportional reclining, which provides additional convenience for the flexibility of the interior space.

长春宝骏悦也汽车最新价格7.78万,降价出售,特价打折优惠0.2万,优惠不等人

Bao Junyue is also equipped with an engine with moderate power performance, with a maximum power of 50 kW, providing a good driving force for the vehicle. At the same time, the maximum torque of this engine reaches 140 Nm, ensuring smooth performance in daily driving. This parameter configuration meets the balance requirements of fuel economy and drivability.

Summarizing the evaluation of the car owner in car home, Bao Junyue also won praise for its simple and fashionable interior design, with exquisite materials, rich configuration and exquisite craftsmanship, which makes people feel the coexistence of quality and practicality. Such a careful work undoubtedly provides an ideal choice for car owners who pursue fashion and comfortable driving experience.

The joint military exercise between Russia and Venezuela at sea is intended to be a warning rather than a provocation.


  On November 25th, after a two-month voyage, the Russian Northern Fleet, consisting of the nuclear-powered guided missile cruiser Peter the Great and the large anti-submarine ship Admiral Chabanenko, arrived in Venezuela. Subsequently, the Russian and Venezuelan navies conducted joint military exercises in the Caribbean from December 1 to 3 as planned. According to senior naval officials, the Russian-Russian joint exercise aims at technical and communication exchanges around joint search and rescue, patrol, drug control, anti-terrorism and anti-air operations. This is the first time since the end of the Cold War that Russian troops have "approached" the United States so closely.


  The Russian fleet entered the "backyard" of the United States for the first time after the Cold War. Although the location of the military exercise was sensitive, the course setting was very low-key


  For some time, the relationship between Russia and the United States has been tense around the deployment of anti-missile systems in Eastern Europe and the conflict in South Ossetia. The biggest attraction of this exercise is that this is the first time that the Russian navy has shown its strength near the US coast after the disintegration of the Soviet Union. Although both Russia and Venezuela have stated in advance that the exercise is "not aimed at a third country, is not aggressive and has no political significance", due to the sensitivity of the military exercise location and the fact that Russian President Dmitry Medvedev personally "supervised the array", it naturally attracted widespread attention including western countries.


  The Caribbean has always been the "bridgehead" for the United States to control Latin America economically and militarily, and it is also the "soft rib" for the United States in its global military deployment. Although the "base camp" of the US Fourth Fleet is in the Caribbean, the US fleet is also unimpeded in the Caribbean without any threatening opponents. However, if the Russian navy takes Venezuela as its supply base and often patrols or holds military exercises in this area, the absolute superiority of the US navy in the Caribbean will be greatly weakened, and its military deterrence against Latin America will also be greatly reduced.


  Although the location of the military exercise is sensitive, it is relatively low-key from the perspective of the courses set up by the Russian and Russian military exercises. It is mainly routine and low-intensity combat courses such as air defense exercises, fuel supply, ship tracking, coordinated operations with helicopters and fighters, and anti-terrorism and drug trafficking. There are no hard projects such as attacking the formation of maritime aircraft carriers, amphibious landing, and anti-landing.


  According to the Venezuelan navy, through the exercise, we can learn the knowledge of communication system and weapon operation and use from the experienced Russian navy, and enhance the defense capability of the Venezuelan navy. In the words of Russian defense experts, this is first and foremost a declarative action by the Russian navy. In other words, Russia wants to tell the United States: "If you enter our territory, we will also enter your territory."


  Of course, for the United States and Russia, no one can bear the serious consequences caused by the breakdown of bilateral relations. Therefore, the two countries must try to keep the relationship basically stable while launching a contest.


  The nuclear-powered guided missile cruiser "Peter the Great" starred. Although it did not mean to "provoke" the United States, it was a reminder.


  Judging from the participating forces, the Russian side dispatched the flagship of the Northern Fleet, the heavy nuclear-powered guided missile cruiser "Peter the Great", the large anti-submarine ship "Admiral Chabanenko" and two support ships, with a total of about 1,600 people. The Venezuelan side sent three frigates, an amphibious transport ship, four patrol boats, four coast guard boats, a naval aviation unit and a Su -30MK2 fighter brigade, with a total number of about 700 people. In the military exercise on the 1st, the two sides took the "Peter the Great" as the flagship and launched a "common defense" coordination exercise within the range of 28 km to 370 km.


  In fact, the Russian-Russian joint performance plan has long been intentional. However, after the conflict between Russia and Georgia, this plan has been greatly changed. Originally, Russia only planned to send four surface boats of the Pacific Fleet to visit, but now it has added heavyweight strategic forces including the flagship cruiser "Peter the Great" of the Northern Fleet, and the meaning is self-evident.


  As the flagship of the Northern Fleet, the "Peter the Great" with a displacement of 26,000 tons has a variety of weapons, including 20 "Granite" cruise missiles capable of assembling nuclear warheads, 12 "Reef" air defense missiles and 16 "Blade" near-defense missiles. It is said that all the missiles it carries add up to 520. Because of the nuclear power plant, theoretically, the ship has almost unlimited endurance, so its combat radius can also reach any distance, and it can carry out ocean-going operations without replenishment from overseas bases. The cruiser "Peter the Great" is the only nuclear-powered cruiser currently in service in the Russian Navy and the only one left in the world. Its "superb martial arts" is not only the "patron saint" of the aircraft carrier "Kuznetsov", but also bears the historical mission of revitalizing the Russian Navy.


  The Russian "Admiral Chabanenko" large anti-submarine destroyer is the only achievement of the fearless class II destroyer. Admiral of the fleet, commander-in-chief of the Russian navy, called this ship and the heavy nuclear-powered guided missile cruiser "Peter the Great" Russia’s main battle ship in the 21st century, which shows its fighting capacity.


  It should be said that these two ships are the essence of Russian surface naval forces, and their maritime combat capability is also at the top level in the world. Sending these two ships across the ocean for a long voyage, and visiting more than 20 countries on the way to Venezuela in the Caribbean for a joint maritime military exercise, Russia is actually reminding the United States and the world that although it is still in the stage of military recovery, the Russian navy is still a maritime force that cannot be ignored.


  On the surface, the US military is "dismissive", but in fact, it is like a throat, monitoring the whole process.


  The reaction of the United States to Russia’s military exercise in its backyard is unusually calm. Pentagon officials said that they are not concerned about this military exercise because the United States holds similar exercises with many countries around the world every year. US State Department spokesman McCormack even expressed doubts about the Russian navy’s ability to sail, and joked that "the Russian army should take several tugboats on its voyage."


  However, the superficial indifference of the United States is more like pretending to be calm. Since the departure of the Russian fleet, the seemingly "dismissive" US side has paid close attention to it. The North Atlantic Treaty Organization has sent reconnaissance planes to "accompany" the fleet many times along the way. With the increasingly anti-American tendency in Latin America in recent years, the United States has paid more and more attention to this region. The rebuilding of the 4th Fleet in the United States is to facilitate rapid response to various events in the backyard.


  The intensification of military confrontation between Russia and the United States has caused some media to worry about the "new cold war." However, under the current circumstances, the difference between Russian naval forces and the United States is still very wide, and it is difficult to pose a real threat to them. The Russian-Russian joint military exercise will not necessarily become the fuse of the all-round arms race and the new "cold war", and the tense confrontation will not last long. In this sense, the US side’s "flat response" may be to avoid aggravation of tensions. The Russian side has repeatedly stated that the exercise is an established plan and is not aimed at anyone.


  Perhaps because of this, Russia’s return to Latin America with great fanfare is actually "more empty than real". Although its move makes the United States feel like a sore throat, how the two sides wrestle in Latin America in the future depends on the warm and cold relations between the two countries. If the relationship between Russia and western countries cannot be substantially improved, it does not rule out that the wrestling between the two sides in Latin America will further heat up.


  Russia, Venezuela and the United States are all "calm", but the western media are "enthusiastic", adding fuel to the flames.


  If Russia’s arms sales to Venezuela are considered as ordinary cooperation, then the joint military exercise between the Russian Committee and the navy is tantamount to a blatant challenge to the United States in the eyes of many western media. Different from the low-key of the three parties, the attention of the western media to the exercise can be described as "enthusiastic", which is inevitably suspected of adding fuel to the fire. For a series of actions carried out by Russia "openly under the eyes of Washington", AFP and other western media believe that this is undoubtedly a "provocation" against the United States.


  The British "Times" reported that the Russian naval exercise held in the backyard of the United States was intended to challenge Obama when he took office as president of the United States. The BBC pointed out that the joint military exercise between Venezuela and Russia will arouse great concern in the United States and may lead to further tension between the United States and Russia. The Nihon Keizai Shimbun said that Russia quickly approached Latin American countries and expanded its territory in the backyard of the United States.


  In fact, bilateral or multilateral military exercises are an important way to enhance mutual understanding and trust among countries, which are often held in the world at present. It is nothing new. In the past, some participating countries often made relevant introductions and publicity, but due to the inherent particularity of military exercises, people always have a lingering mystery about joint military exercises.


  Functionally, joint military exercises are an important way to show the country’s political stance and enhance bilateral and multilateral mutual trust and cooperation. In international politics, countries not only need to publicize their political opinions through diplomatic channels, but also need to show their political determination and policy orientation through other means, including military channels.


  In addition, joint military exercise is an important measure to strengthen the combat readiness of the army and enhance the cooperative combat capability of the joint army. It is very difficult for foreign armies to cooperate closely and act in concert. Exercise is the highest form of military training and an important means to improve the level of combat readiness. Through joint military exercises, it is helpful to find and reduce the disharmony between armies, strengthen the level of combat readiness, and enhance the ability of joint forces to cooperate closely and cooperate with each other.


  Therefore, it is an effective means to cool down the world’s "hot spots" by looking at the problems rationally and analyzing them responsibly. In this sense, abandoning the cold war mentality is not just a matter between countries. At present, the trend of multipolarization in the world is irreversible. In this process, the balance of power will change, but it is more important to gradually form a new international code of conduct and handle international affairs with the new code. As a pole in the emerging multipolar world, Russia will inevitably strengthen its influence in various ways and defend its dignity as a great power with new norms.

Editor: Wang Xu

The influenza season is approaching, and it is the key to correctly understand the scientific prevention of influenza.

[Abstract] Every autumn and winter is the high incidence season of influenza. The national disease control department advises people to get influenza vaccine, but the current vaccination rate in China is relatively low, which is not enough to form crowd protection. Therefore, anti-influenza drugs are still an important supplementary measure for vaccines. Once infected with influenza virus, using anti-influenza drugs as soon as possible can effectively alleviate symptoms, reduce complications and reduce the risk of influenza virus spreading to others.

Every autumn and winter is the high incidence season of influenza, and the national disease control department advises people to get flu vaccine, but the current vaccination rate in China is relatively low, which is not enough to form crowd protection. Therefore, anti-influenza drugs are still an important supplementary measure for vaccines. Once infected with influenza virus, using anti-influenza drugs as soon as possible can effectively alleviate symptoms, reduce complications and reduce the risk of influenza virus spreading to others. To this end, the reporter interviewed pediatricians at the 29th Pediatric Academic Conference of Chinese Medical Association on the harm, prevention and treatment of influenza in children.

The high incidence of influenza is related to weather and crowd gathering.

Professor Zeng Mei from the Pediatric Hospital affiliated to Fudan University reminded that every year, autumn and winter alternate, and the climate begins to turn cold and become relatively dry. This climate is more conducive to the virus to become active, especially in winter and spring. In addition, every autumn and winter is also the school season. Children enter kindergartens and schools, and start a collective life. The crowd is relatively gathered and close contact is frequent. It is easy to spread and amplify when the flu begins to enter an active period. This is why the flu is popular at this time.   

Children with different influenza types are prone to recurrent infection.  

Professor Zeng Mei introduced that there are at least four kinds of influenza viruses: A, B, C and D. Generally, human diseases are mainly caused by type A and type B.. And A and B are also divided into different subtypes and subclasses. For example, influenza A viruses that cause human infection are H1N1 and H3N2, and influenza B viruses are Yamagata and Victoria subtypes, but different influenza virus subtypes are not protected by cross-immunity, which means that we are infected with a type of H1N1, and we may experience the infection of influenza A, H3N2 or B again in a flu season. Because in the whole flu season, there will be three or even four different flu subtypes epidemic alternately or successively, or overlapping epidemic, which makes children particularly vulnerable to influenza in this season, in the environment of collective life.

Many people think that a child who has had the flu once will develop immunity, so that he will no longer get the flu. Professor Fuzhou, a doctoral tutor at the Children’s Hospital affiliated to Chongqing Medical University, said that this is a misunderstanding. Influenza virus is characterized by frequent mutation, and children of different ages are susceptible. Moreover, after being infected with influenza, children’s virus detoxification lasts for a long time, has strong spread, and has a greater chance of reinfection. Therefore, vaccination with influenza vaccine can reduce the incidence of infection to some extent.

Many people think that preventing the flu means getting the flu vaccine. Professor Fuzhou said that even getting the flu vaccine can’t guarantee that you won’t get the flu at all. Every child’s immune response to vaccination is different, because each child’s immune ability is different. For example, the younger you are, the lower your ability to produce antibodies, and the older you are, the higher your immunity will be.

In addition to the vaccine, the innovative anti-influenza drug mabaloxavir, an RNA polymerase inhibitor, can be taken as early as possible within 48 hours of the occurrence of influenza, so as to shorten the course of the disease and alleviate the flu symptoms, and a series of physical protection measures can be taken, such as wearing a mask and washing hands frequently, which can reduce the risk of cross-infection. In addition, we can enhance the body’s immunity by taking exercise and other measures, so as to increase the ability to resist when infected with the flu.

Seasonal influenza can threaten children’s lives.

Both influenza and common cold belong to viral respiratory infection, but influenza is a legal infectious disease. People infected with highly pathogenic avian influenza and seasonal influenza are included in the management of Class B and Class C infectious diseases respectively. Influenza is the abbreviation of influenza. Different from other viruses, it has seasonal epidemic every year, with large epidemic range and intensity, long epidemic time, high susceptibility and strong infectivity. Compared with other common colds, its systemic symptoms are more obvious, such as high fever, headache, muscle aches and general weakness. The symptoms of the common cold are mild, mainly manifested as no fever or mild to moderate fever, slight cough, runny nose and other symptoms.

In addition, children’s influenza is easy to cause severe influenza, because children are frequently infected with influenza, and the immune system is not well developed (for example, the innate immune development is not perfect, and the inflammatory reaction is too strong), so in the process of infection, the ability to clear the virus is weak, and serious complications such as influenza encephalopathy and fulminant myocarditis are more likely to occur. .

Professor Zeng Mei warned that for children, the common complications of influenza include otitis media and pneumonia. When the seasonal influenza epidemic intensity is high, renal failure, explosive myocarditis, and even death and disability caused by influenza encephalopathy are frequently reported.

Once the flu is confirmed, families and schools should pay attention to it together.

Professor Fuzhou believes that once you have flu symptoms, you should go to the hospital in time. After diagnosis, family members should wear masks to reduce the risk of cross-infection. At the same time, taking anti-influenza drugs in time can not only shorten the course of disease, but also reduce the risk of transmission to others. Generally speaking, once the flu is diagnosed, it is contagious from the beginning of symptoms to the whole process of symptom recovery, which lasts at least one to two weeks. During the flu infection, don’t go to schools and other crowded places, so as not to infect more children, increase the spread area, and let the flu grow geometrically.

Huashang. com reporter Liu Yating

The heat dissipates, and the cold thinking behind Disappeared She and Put All Your Eggs in One Egg.


Special feature of 1905 film network The summer program of 2023 has officially closed on August 31st, and the whole program has experienced frequent explosions and a hundred flowers blossom, especially the realistic theme ushered in a big explosion — — Paying attention to anti-fraud and anti-gambling, involving gender relations, caring for children in mountainous areas, analyzing contemporary education, focusing on silver-haired love, and examining domestic violence … … The topic of high fever society has become an important reference for summer movies.



However, the top two summer box office films "Put All Your Eggs" and "Disappeared She" have won the market, but at the same time, they face many word-of-mouth disputes, such as the educational significance and propaganda significance of the film far outweigh the artistic value, and all the story characters have "distorted" discussions.



When the hot topic movies become the "strongest" summer file in history, the voice of controversy behind them is also worthy of some "cold" thinking.



Poor characterization


Looking back at the summer films with great social discussion, such as "Put all your eggs in one basket" and "She Disappeared", they all tell a story with great gimmicks and highlights in the form of movies.



In addition to telling the story itself, the film is also very important for the complete shaping of the characters in the story. However, "Put all your eggs in one basket" and "She Disappeared" all have some shortcomings in characterization.



He Fei, played in Disappearing She, is slightly one-sided in character. From beginning to end, there is only one behavioral logic, that is, bad, scum, and trying to make money. However, the audience can’t see a struggle in his true humanity, and it is naturally difficult to impress the characters after watching the movie.



"Put all your eggs in one basket" has a similar problem. It shows the wonders of overseas fraud too much in the film, but it fails to show the more three-dimensional character of the Dutch official and the programmer, and it also lacks sufficient promotion in the transformation of the character’s motivation. So many viewers asked, "How did Gina suddenly return to China?" Questions.



On the other hand, high-profile movies with the same social theme have a two-pronged approach in story telling and characterization. Especially for the "Huang Mao" played by him, the events pushed the portrait of "Huang Mao" to be complete, and also made him cry when making key choices.



Movies that pay attention to social themes, such as "The Disappearing Woman" and "Put All Your Eggs", can be regarded as successful commercial films, but they need to pay more attention to the artistry of the films, focus on the story itself, and portray more three-dimensional characters.


Short Video Marketing Overflow


The short video marketing method of summer movies has also become a "double-edged sword". On the one hand, it raises the audience’s expectation through overwhelming short video slice propaganda and attracts the audience into the cinema. On the other hand, the early release of the most spectacular clips in the film by short videos also makes the audience have a psychological gap after watching the movie.



The film itself is transient, especially for the film about social events such as "Put all your eggs in one basket", the ups and downs of the film story are more attractive to the audience once. If the audience has been "spoiled" the most wonderful fragments in the film before entering the cinema, it will inevitably fail to gain the most complete and immersive viewing experience.



Under the social situation that short video marketing is sweeping all walks of life, how to combine this artistic way of film with short video with short, flat and fast characteristics in a more ingenious way is a problem that the film industry needs to seriously consider in the future.



In addition to cutting movie clips into slices and spoiling them on the short video platform in advance, it may be a beneficial attempt to reserve enough interesting materials in advance during filming according to the attributes of the short video platform to adapt the film art way to short video.


Lack of in-depth interpretation


This year’s movie summer file can become the "strongest" summer file in history, and it is inseparable from the audience who are willing to pay for emotional value.


There are generally three kinds of values in a movie, namely emotional value, emotional value and emotional value.



Emotional value is the outermost layer of the film, which generally comes from the topic of the film itself. For example, topics of high social discussion naturally have this emotional value, and the audience will watch the movie with their own thoughts on social issues, which will collide with the emotional value transmitted from the film after watching the movie, and the degree of social discussion will also arise.



However, these explosions in summer movies only stay in the transmission of emotional value, and fail to get high marks in emotional value and emotional value.



Judging from Nolan’s new work being released, Nolan described the emotional flow between Oppenheimer and other characters in detail with extremely delicate lens language, and thoroughly demonstrated the "changes of the times" before and after the atomic bomb explosion through group images, allowing the audience to stay in that era and follow the characters to feel the ups and downs of the times.



However, many films released in the same period focused on a special superficial effect, such as "Put All Your Eggs", which used too many shots to show how cruel overseas fraud was, but ignored the relationship between characters, the image of characters and the depth of the theme.


The problem caused by this is that the theme of the film is very tricky, but it does not dig deeper into the connection between the theme and real life, and fails to reveal the real truth.



On this basis, the film industry should not only pay attention to the hot social issues, but also pay attention to the deep analysis of social issues.



The film industry should not only pay attention to what kind of films can win high box office, but also know that any type of film has a life cycle. Only by deepening and innovating constantly on the basis of reality can the film industry receive both commercial value and aesthetic value and stand the consideration of time.


The geomagnetic storm warning is released! Please pay attention in the next few days →

On March 24th, the National Space Weather Monitoring and Early Warning Center of China Meteorological Bureau (hereinafter referred to as "Space Weather Early Warning Center") gave an early warning of the possible geomagnetic activities on March 24th, 25th and 26th, indicating that geomagnetic storms or even geomagnetic storms may occur during this period. Experts in the field of satellite meteorology interpret the early warning, indicating that spacecraft and homing pigeons are sensitive to geomagnetic storms, and suggest relevant units and homing pigeon enthusiasts to deal with them; Aurora may appear during geomagnetic storms, and enthusiasts interested in observing aurora can be prepared.

The coronal mass ejection process was photographed by the coronal instrument carried by SOHO satellite.

According to the information released by the Space Weather Warning Center, geomagnetic activity may occur on March 24, 25 and 26, among which moderate geomagnetic storms or even geomagnetic storms may occur on March 25, and it is expected that geomagnetic activity will last until March 26. According to the information released by the Space Weather Warning Center, the location of the coronal mass ejection (CME) process is almost right on the earth, so the ejecta form a round surface when viewed from the earth. The solar material ejected by this kind of explosive activity is faster than the earth and has high coverage, which may cause strong geomagnetic activity.

Solar activity area before coronal mass ejection observed by xi he satellite

Cao Jing, an expert in scientific communication in the field of satellite meteorology in China and a senior engineer, said that geomagnetic storm is a violent disturbance phenomenon of the earth’s magnetic field caused by the "losing temper" of the sun, and spacecraft and homing pigeons are more sensitive to geomagnetic storm. During the geomagnetic storm or geomagnetic storm; the orbit for low-orbit spacecraft; including the space station; may drop uncontrollably; and the navigation error for satellites may increase. There have been geomagnetic storms encountered during satellite launch abroad that caused huge losses. Aviation flight has double risks of poor communication and trans-polar radiation; Carrier pigeons may get lost. During geomagnetic storms or geomagnetic storms, the earth may observe aurora.

Cao Jing suggested that pigeon lovers should not release homing pigeons during the geomagnetic storm warning period, so as to avoid the pigeons from "finding the north" and returning home. Friends who like to watch the aurora, pay close attention to the information released by the National Space Weather Monitoring and Early Warning Center of China Meteorological Bureau, and choose the right place to observe the aurora. Judging from the reply of the Space Weather Warning Center to netizens at noon on March 24th, it is not only the traditional "Arctic" Mohe area in China, but also most areas in northern China can try to observe.

On December 1, 2023, the aurora appeared in Mohe, Heilongjiang. Photo courtesy of Propaganda Department of Mohe Municipal Committee

Source | Yangcheng Evening News, Yangcheng School, Jinyang. com, some contents are integrated from space weather and China meteorology.

Text | Reporter Liang Yitao

The Foreign Ministry answered questions on Russian President Vladimir Putin’s state visit to China.

 

  Q: Russian President Vladimir Putin paid a state visit to China. What’s your comment on this visit? Can you introduce the main results of the visit?

  A: At the invitation of the Supreme Leader of president, Russian President Vladimir Putin paid a state visit to China on June 25th.

  President Putin’s visit coincides with the 15th anniversary of the signing of the Sino-Russian Treaty of Good-Neighborliness, Friendship and Cooperation and the 20th anniversary of the establishment of the Sino-Russian strategic cooperative partnership.

  During the visit, the Chairman of the Supreme Leader held talks with President Putin, and the two heads of state reached a number of important consensuses on deepening the comprehensive strategic cooperative partnership between China and Russia. The two sides agreed to maintain close high-level communication, give play to top-level design and play an important leading role, and promote the high-level operation of bilateral relations. The two sides agreed to support each other’s core interests and constantly consolidate and deepen mutual political and strategic trust. The two sides agreed to deepen pragmatic cooperation and interest blending, and further promote the docking of development strategies of the two countries and the docking cooperation between the "Belt and Road" construction and the Eurasian Economic Union construction, so that the benefits brought by the development of Sino-Russian relations will benefit the people of the two countries and regions. The two sides agreed to strengthen coordination and cooperation on major international and regional hotspot issues.

  The Chairman of the Supreme Leader and President Putin also jointly signed and published the joint statement of the two countries and the joint statement on strengthening global strategic stability and promoting the development of information cyberspace through cooperation, and witnessed the signing of more than 30 cooperation documents in the economic and trade fields. The two foreign ministers also signed and issued a statement on promoting international law.

  The results of the visit fully reflect the current closeness of Sino-Russian relations and the high degree of consistency between the two sides’ positions, and show the strong will and tangible results of China and Russia to adhere to the spirit of comprehensive strategic cooperation and the concept of friendship from generation to generation, increase mutual support, enhance political and strategic mutual trust, and unswervingly commit themselves to deepening the comprehensive strategic cooperative partnership between China and Russia.

  Over the years, China and Russia have always adhered to a new type of state-to-state relationship of non-alignment, non-confrontation and non-targeting at third parties, and have always adhered to a comprehensive strategic cooperative partnership of equality, mutual trust, mutual support, common prosperity and friendship from generation to generation, which has brought tangible benefits to the two countries and their peoples, and has also become a model for big countries to build a harmonious, constructive, equal and trust, mutual benefit and win-win relationship. China is willing to thoroughly implement the important consensus reached by the leaders of the two countries with Russia and make unremitting efforts to realize Sino-Russian friendship for generations and create a better tomorrow for Sino-Russian relations.

  Q: During President Putin’s current visit to China, the foreign ministers of China and Russia signed and issued the Sino-Russian Statement on Promoting International Law. It is not common for the two countries to issue a joint statement on international law. What is the background of this statement? Is it related to the South China Sea arbitration case in the Philippines?

  A: Under the background of the evolution of the current international order and the reform of the global governance system, it has become an international trend to promote the international rule of law and pursue fairness and justice. As two permanent members of the UN Security Council, China and Russia share common responsibilities in safeguarding and promoting international law. The "China-Russia Statement on Promoting International Law" issued by the two countries this time reflects the firm commitment of the two countries to international law, highlights the positive actions of the two countries in inheriting, innovating and developing international law, and also expresses the common concern of the two countries in the peaceful settlement of disputes, which has important practical significance and far-reaching influence.

  Regarding the peaceful settlement of disputes, the Statement emphasizes that all countries should "use the dispute settlement methods and mechanisms in good faith in the spirit of cooperation and on the basis of national consent" and "should not abuse them to undermine their purposes". Regarding the United Nations Convention on the Law of the Sea, the Declaration also emphasizes that "the integrity of the legal system established by the Convention cannot be undermined". These positions are radical, which will help the international community recognize the true face of the South China Sea "arbitration" farce directed and performed by some countries.

  Q: It is understood that the third coordinator meeting of the G20 Summit in 2016 was held in Xiamen recently. Can you tell us something about it? What was discussed at the meeting?

  A: From June 23rd to 25th, the third coordinator meeting of the G20 Summit in 2016 was held in Xiamen.

  This coordinator meeting is a key meeting for the preparatory work of the Hangzhou Summit to enter the sprint stage, which is of great significance for locking in the progress of the results and ensuring the success of the Summit. The meeting informed the relevant arrangements such as the framework and schedule of the Hangzhou Summit, reached a principled consensus on the basic framework and elements of the leaders’ communique, exchanged in-depth views on the core achievements of the summit and locked in relevant progress, achieving the expected goals.

  Under the topic of "innovative growth mode", all parties focused on enhancing the medium-and long-term growth potential of the world economy and tapping new impetus, and approved in principle the G20 innovation growth blueprint and innovation action plan, the new industrial revolution action plan and the digital economy development and cooperation initiative.

  Under the topic of "more efficient global economic and financial governance", all parties approved the G20 advanced principles of anti-corruption pursuit and recovery, agreed to set up an anti-corruption pursuit and recovery research center in China, and approved in principle 2017— 2018 anti-corruption action plan, entrepreneurship action plan, energy accessibility action plan, renewable energy action plan, energy efficiency leading plan, etc.

  Under the topic of "strong international trade and investment", all parties supported the strengthening of the G20 trade and investment mechanism, approved the work responsibilities of the Working Group on Trade and Investment, exchanged in-depth views on the G20 global trade growth strategy and global investment guiding principles, and agreed to revitalize the role of trade and investment as an economic engine.

  Under the topic of "inclusive and coordinated development", all parties focused on development issues and the needs of developing countries, and adopted in principle the G20 Action Plan to implement the 2030 Agenda for Sustainable Development and the initiative to support the industrialization of Africa and the least developed countries.

  The meeting also discussed issues such as climate change, public health, refugees and counter-terrorism financing.

  Q: Spain held another general election on Sunday. The People’s Party won the election, but it did not get an absolute majority.. What’s your comment on this?

  A: We have taken note of the Spanish parliamentary elections. In recent years, China-Spain relations have developed well. China has always attached great importance to China-Spain relations, and is willing to work together with the West to deepen political mutual trust, strengthen pragmatic cooperation and promote the healthy and stable development of China-Spain comprehensive strategic partnership.

  Q: We have noticed that the Tashkent Summit of the Shanghai Cooperation Organization issued the Tashkent Declaration on the 15th anniversary of the establishment of the Shanghai Cooperation Organization on June 24th, supporting China’s relevant position on the South China Sea issue. At the same time, South Africa, as a regional power and one of the BRICS countries, also publicly expressed its support for China’s position on the South China Sea issue. What is China’s comment on this?

  A: The Tashkent Declaration issued by the Tashkent Summit of the Shanghai Cooperation Organization confirmed that the maritime legal order should be maintained on the basis of the principles of international law, including the United Nations Convention on the Law of the Sea. All relevant disputes should be settled peacefully by the parties through friendly negotiations and consultations, and internationalization and external interference should be opposed. To this end, the SCO member States call for abiding by all the provisions of the above-mentioned conventions, the Declaration on the Conduct of Parties in the South China Sea and the guidelines for the implementation of the declaration. The Tashkent Declaration of the SCO reflects the common concerns and positions of the SCO and six member States on the South China Sea issue.

  South Africa’s Ministry of International Relations and Cooperation also issued a statement on the 22nd, saying that South Africa supports the countries directly involved in the South China Sea issue to resolve relevant disputes through direct negotiation and consultation on the basis of respecting historical facts and international law, and to maintain peace and stability in the South China Sea.

  This once again strongly proves that there are not a few countries that hold an objective position and insist on safeguarding the international rule of law, representing the mainstream voice of the international community. I hope that relevant parties will listen to the international objective, fair and rational voices and not deviate from the right path in dealing with the South China Sea issue.

  Q:According to reports, a spokesman for the Indian Ministry of Foreign Affairs said that India is convinced that only one country is a nuclear supplier.At the plenary session of the groupoppositionIndia joined the group.Several countries have raised some procedural issues concerning India’s accession, but only one country has raised objections. What’s your comment on this?

  A: As far as we know, at the plenary session of the Nuclear Suppliers Group in Seoul, many countries expressed their views on the accession of countries that are not parties to the Treaty on the Non-Proliferation of Nuclear Weapons (NPT). They thought that a consensus should be reached on this issue first, and then the application of specific countries should be discussed. This is what we know about the trend of this meeting.

  For a period of time, including the Seoul Plenary Session of the Group, China has been actively promoting the Group to fully discuss the accession of countries such as "non-NPT parties" in order to reach a consensus and make a decision by consensus.

  Q:According to reports, the Nuclear Suppliers GroupcompleteWill appoint the ambassador of Argentina asgroupThe new chairmanassistant,Assist in discussing the joining of new members.What is China’s comment on this?

  A: Regarding how to deal with the accession of "non-NPT States parties", the just-concluded annual plenary session of the Nuclear Suppliers Group issued a press release, saying that "the meeting discussed ‘ Technical, legal and political problems of non-NPT parties joining the bloc ’ And agreed to continue relevant discussions. " Besides, we haven’t heard of any other next steps.

  Q:Chinese and Russian journalists went to border port cities for a large-scale interview on the 25th. What is China’s comment on this?

  A: Chinese and Russian media play an important role in enhancing bilateral relations and people’s friendship. The media of the two countries jointly launched this reporting plan, which will have an important and extensive impact on the two sides to further understand each other’s countries, promote exchanges between neighboring areas of the two countries, enhance cooperation in pragmatic fields, and deepen mutual friendship between the people. We hope that this interview will be a success and inject new important forces into Sino-Russian friendship and the development of Sino-Russian relations.

The first observation of the two sessions | Understanding the important guidelines in the golden sentences of the General Secretary and the two sessions

  In the two sessions of the National People’s Congress in 2024, the General Secretary of the Supreme Leader went to the group for deliberation and discussion three times, and had in-depth exchanges with the deputies and discussed the country.

  Talk about achievements, situation, countermeasures and demands … … The general secretary made a series of important expositions to guide the future development direction.

  "Develop new quality productivity according to local conditions"

  When attending the deliberation of the Jiangsu delegation, General Secretary of the Supreme Leader stressed: "We must firmly grasp the primary task of high-quality development and develop new quality productivity according to local conditions."

  The word "adjust measures to local conditions" is thought-provoking.

  When all localities and departments are scrambling to lay out new-quality productive forces, the General Secretary put forward the idea of "proceeding from reality, first establishing and then breaking, adapting to local conditions, and guiding by classification", which means that all localities and departments should not rely solely on enthusiasm and rush headlong into action, but stick to their own reality and insist on "opening a lock with one key" to ensure that the development of new-quality productive forces can be promoted in an orderly manner and achieve practical results.

  "Don’t neglect or give up traditional industries", "Prevent rushing headlong into mass action and bubble" and "Don’t engage in a model" … … Plain words and pragmatic requirements point out that the relationship between emerging industries, future industries and traditional industries should be handled well in developing new quality productive forces.

  When attending the plenary session of the delegation of the People’s Liberation Army and the Armed Police Force, the General Secretary emphasized "promoting the efficient integration and two-way pull of new quality productivity and new quality combat effectiveness" and "creating a growth pole of new quality productivity and new quality combat effectiveness", conveying the firm will to accelerate the promotion of new quality combat effectiveness.

  "Plan major measures to further comprehensively deepen reform"

  The fourth meeting of the Central Committee for Comprehensively Deepening Reform held not long ago released an important signal: this year is another important year for comprehensively deepening reform, and the main task is to plan for further comprehensively deepening reform.

  At the National People’s Congress, General Secretary of the Supreme Leader made further arrangements:

  In the Jiangsu delegation, it is proposed to "deepen the reform of science and technology system, education system and talent system, and get through the blocking points that constrain the development of new quality productive forces"; At the joint meeting of CPPCC sectors, it was emphasized to promote ecological protection and restoration and solve outstanding problems of ecological environment with the system of "reform ideas".

  Focusing on solving deep-seated institutional obstacles and structural contradictions, and rushing to solve the most prominent problems, the General Secretary pointed out some key areas for further comprehensive deepening of reform.

  "Promoting scientific and technological innovation and industrial innovation as a whole"

  In the process of promoting high-quality development, the importance of technological innovation is self-evident. General Secretary of the Supreme Leader has always attached great importance to strengthening the deep integration of scientific and technological innovation and industrial innovation.

  Scientific and technological innovation is the decisive premise and key support of industrial innovation, and industrial innovation is the foothold of the transfer and transformation of scientific and technological innovation achievements.

  At the joint meeting of the Chinese People’s Political Consultative Conference, the general secretary affirmed the direction of promoting scientific and technological innovation and industrial innovation as a whole: "In the past, research and production were ‘ Two skins ’ At present, the conversion rate of scientific research achievements is much higher than in the past, especially the direct research and development of enterprises themselves forms the transformation of achievements, and colleges and enterprises form a community. This trend and direction are right, so we should redouble our efforts to further improve the incentive and promotion policies. "

  Promoting scientific and technological innovation and industrial innovation as a whole means taking scientific and technological innovation as the guide, promoting the upgrading of traditional industries, the growth of emerging industries and the cultivation of future industries as a whole, so as to accelerate the innovation achievements from "laboratory" to "production line" and transform them into real productivity and new quality productivity, and inject more abundant kinetic energy into high-quality development.

  "Support high-quality development with high-level protection"

  Report to the 20th CPC National Congress of the Communist Party of China pointed out that "promoting green and low-carbon economic and social development is the key link to achieve high-quality development", revealing that high-quality development and high-level protection are complementary and dialectical unity.

  From last year’s National Ecological Environmental Protection Conference, it was emphasized that "through high-level environmental protection, we will constantly shape new kinetic energy and new advantages for development", and at this joint meeting of the Chinese People’s Political Consultative Conference, it was put forward that "supporting high-quality development with high-level protection" fully reflected the broad vision and dialectical thinking of the General Secretary.

  The direction is clearer: transform ecological advantages into development advantages with high-level protection, realize a virtuous circle of protection and development, and thus promote green economic and social transformation and sustainable high-quality development.

  "To realize Chinese modernization, the Internet must pass"

  At the joint meeting of the Chinese People’s Political Consultative Conference, Wu Jianping, a member from the scientific and technological circles, said: "We must strive to realize the independent control of the core technologies of the next generation Internet, and firmly grasp the initiative of innovation and development of network powers in our own hands."

  General Secretary of the Supreme Leader agreed with Commissioner Wu Jianping’s point of view: "To realize Chinese modernization, the Internet must pass."

  Building a network power is the foundation to achieve high-quality development, and the core technology of the Internet is the "life gate" of a network power.

  We should grasp the initiative of innovation of cyber powers. Only by self-reliance and technological innovation can we calmly deal with all kinds of cyber security threats, support the two-wheel drive of cyberspace security and development, and help Chinese modernization with the construction of cyber powers.

  "Great country craftsmen are the cornerstone and pillar of our Chinese nation building"

  Craftsman spirit is the national temperament of the Chinese nation, which is rigorous, earnest, persevering and pursuing Excellence. Throughout the ages, the craftsman spirit has been changing and shaping China.

  Great country craftsmen who strive for perfection and "haggle over every ounce" constantly polish the heavy weapons made and forged in China. The General Secretary of the Supreme Leader praised, "It is necessary to establish the spirit of artisans and cultivate the first-line great country craftsmen in batches. This is the pillar. Without Jin Gangzuan, we can’t do porcelain work. ".

  The development of the times requires great country craftsmen; Towards a new journey, we need to vigorously carry forward the spirit of artisans. In today’s high-quality development, artisans in big countries are indispensable in the historical process of developing new quality productivity, whether it is traditional industries, emerging industries or future industries.

  "If you are sure, do it quickly."

  From the central economic work conference in 2023, it was pointed out that "if you are sure, you should do it quickly"; At the deliberation site of the Jiangsu delegation of the National People’s Congress and the National People’s Congress, the general secretary stressed that "we must seize all favorable opportunities and make use of all favorable conditions, and work hard when we are sure, and bring all aspects of enthusiasm"; At the joint meeting of the Chinese People’s Political Consultative Conference, the general secretary pointed out that "don’t just criticize and dictate there, but really take action, and it is one thing to solve."

  What runs through it is the spirit of down-to-earth and hard work.

  This year is a crucial year to realize the objectives and tasks of the 14 th Five-Year Plan, and time waits for no one.

  At present, the direction of China’s economic progress and breakthrough is very clear. The Supreme Leader’s General Secretary emphasizes "do it as soon as you see it" and "take real action", which is to call on everyone to seize the opportunity, be down-to-earth, strive to cope with the uncertainty of the changing situation with the certainty of their own work, and steadily achieve the established strategic goals.

  "steadily improve the level of people’s livelihood security in development"

  When attending the deliberation of the Jiangsu delegation last year, the General Secretary of the Supreme Leader emphasized that "the happiness and well-being of the people is the ultimate goal of promoting high-quality development". Facing the representatives of the Jiangsu delegation this year, the General Secretary pointed out that "we must adhere to the people-centered development thinking, steadily improve the level of people’s livelihood security in development, and guide and inspire the broad masses to create a happy life by their own hands".

  The people-centered ruling concept is consistent and firm.

  The important speech of the Supreme Leader General Secretary profoundly revealed that the construction of a strong country and national rejuvenation must closely rely on the people and draw wisdom and strength from them, and the ultimate goal is to do everything for the people.

  "As long as we see that we are moving forward, we must maintain our concentration."

  On the issue of ecological environment, the general secretary thought deeply and summed up his experience: "As long as we see that we are moving forward, we must maintain our strength."

  Regarding the road of scientific and technological innovation, the General Secretary profoundly pointed out: "The Party Central Committee has formed a unified understanding on accelerating the self-reliance of high-level science and technology and developing new quality productivity, and is actively promoting it, but this will not happen for a while."

  How to treat various problems encountered in development tests the historical vision and firm belief. Full of confidence and keeping our strength is of great guiding significance for us to understand the economic situation, cope with difficulties and challenges, and continue to advance along the right path.

  Chief planner: Ren Weidong

  Chief producer: Sun Chengbin

  Planning: Huo Xiaoguang, Zou Shengwen

  Producer: Zhang Xudong and Zhang Xiaosong.

  Chief Writers: Huang Yue, Yang Yijun and Wu Tao.

  Coordinator: Hui Luo, Wang Xuan, Lin Hui and Zhu Jichai.

  Vision | Editor: Zhang Huihui, Bao Yuhan

  Xinhua News Agency produced domestically.

  Produced by the first studio of Xinhua News Agency

The financial report of listed supermarkets is not optimistic, and the "store closing tide" is still spreading. How can brands save themselves?

  Recently, the latest financial report released by RT Mart’s parent company Gaoxin Retail Co., Ltd. (06808.HK, Gaoxin Retail) shows that as of the first quarter of 2024, the company achieved revenue of 72.567 billion yuan in the latest fiscal year, down 13.3% year-on-year; During the year, the loss was 1.668 billion yuan, compared with the profit of 78 million yuan in the same period of last year. The loss was mainly caused by the impairment of the right to use assets, fixed assets and goodwill of negative cash flow stores, closed stores and stores to be closed.

  It is understood that the main revenue sources of Gaoxin Retail are sales of goods, membership fees and rental income, among which the revenue from selling products through offline stores and online channels accounts for more than 95% of the total revenue. With the advent of the post-epidemic era, the supply guarantee business has contracted rapidly; On the other hand, consumption habits and market demand are constantly changing, consumers are gradually returning to rationality, and "hoarding goods" has become a thing of the past. "Although the offline passenger flow has picked up slightly, the decline in average passenger orders has led to a decline in the high number of offline revenues." The company said frankly in the financial report. With the shrinkage of stores, the number of members and tenants continues to decrease, and the income further declines.

  Judging from the recent annual report and quarterly report published by various supermarket enterprises, the above problems are not the sufferings of Gaoxin Retail.

  Declining performance and frequent store closures.

  In 2023, 9 of the 13 supermarket listed companies experienced a decline in revenue, and more than half of them suffered losses, of which () they have suffered losses for three consecutive years, and Lianhua Supermarket’s net profit returned to its mother dropped sharply, with a drop of 273.71%. In the first quarter of 2024, the number of enterprises with declining revenue increased, while the net profit of () and China Shunkelong decreased by 619.18% and 125% respectively, making the life of traditional supermarkets more and more difficult.

  In the current consumption environment, it is an indisputable fact that the traditional supermarket model no longer has obvious competitive advantages. In 2023, despite the gradual recovery of the national consumption environment, the overall performance of the FMCG market was poor, with the total omni-channel retail sales down by 0.5% compared with the previous year, and the retail sales in the offline market down by 3.6% compared with the previous year. It is worth noting that in 2023, the retail sales of department stores, convenience stores, specialty store and brand specialty stores in retail units above designated size increased by 8.8%, 7.5%, 4.9% and 4.5% respectively over the previous year, and only the retail sales of supermarkets decreased by 0.4% over the previous year. From 2020 to 2022, the total revenue of listed companies in Toushang Supermarket continued to decline.

  Affected by the weak recovery of terminal consumption, the supermarket "closing tide" is still spreading. Take CR Vanguard as an example. Since its inception in 2024, the brand has closed more than 10 stores nationwide, including its high-end brand "Wanjia City" and boutique brand "Blt". From 2020 to 2022, CR Vanguard, as the industry’s leading brand, has closed more than 100 stores in succession, and this 40th anniversary enterprise has once again reached a crossroads.

  Traditional supermarket brands such as Wal-Mart, Carrefour, RT Mart, Lianhua and Wumart have not been spared. According to incomplete business statistics, in the first quarter of 2024, about 1,200 supermarkets in China announced the closure of their stores, and the above brands were among them.

  According to the research report of China Chain Store & Franchise Association, the traditional supermarket enterprises are facing three core challenges: the continuous loss of customers who arrive at the store, the gradual lack of commodity difference competition and the increasing operating cost of the store. Among them, the most significant change is that the characteristics of customer differentiation are becoming more and more prominent, and the younger generation of consumers have higher awareness and recognition of new brands such as Boxma Xiansheng; At the same time, the differentiation of products and channels in traditional supermarkets has narrowed significantly. "Promotion", "discount" and "membership price", including last year’s lively "moving mountains" and "tug-of-war", are essentially "price wars" for homogenized products. However, in the face of the strong industrial chain advantages of membership-based warehouse supermarket giants such as Sam and Kaikouke, the operating costs of traditional supermarkets are getting higher and higher, and their price advantages are not outstanding.

  Under siege, traditional supermarkets are also actively looking for new ideas to solve problems.

  Idea 1: Adjustment and optimization

  At the beginning of May, the news about Henan Pangdonglai Trading Group’s "rescue" of Yonghui Supermarket Co., Ltd. (601933.SH, Yonghui Supermarket) triggered a heated public debate. As the "hand of God" of Shangchao and the helm of Fat East, can Yu Donglai really help Yonghui, which has been troubled by the decline in performance for a long time? The answer will be announced in June.

  According to relevant media reports, Fat Donglai’s assistance in this transformation involves Yonghui Supermarket Zhengzhou Hanhai Beijindian Store and Xinxiang Baolong Plaza Store. The transformation of the two stores will be started at the beginning of June and the end of June respectively. After the transformation, Yonghui’s existing supply chain system will be the main store, and Fat Donglai will make a structural supplement, and the cooked food series and baking series that Fat Donglai sells well will be introduced with full reference to the commodity structure of Fat Donglai.

  Before Fat Donglai intervened in the adjustment and reform, Yonghui Supermarket had started the road of adjustment and optimization. For example, add baking, pastry, cooked food and other processing and catering areas in some stores to expand diversified consumption scenarios; In some stores, large packages of snack food and large-capacity laundry detergent are introduced to meet the shopping needs of family consumers. At the beginning of this year, Yonghui Supermarket opened the first "customized store" in China-Yunnan flagship store, focusing on the multi-level commodity structure of "global+national+local", and introduced local specialties such as Yunnan ham, dried beef and gastrodia elata for the first time.

  In fact, compared with Yonghui supermarkets all over the country, Fat Donglai, who lives in a corner, can’t be compared with it in terms of performance, scale and influence. According to the list of "TOP100 Chain Stores in China in 2022" issued by China Chain Store & Franchise Association, Yonghui Supermarket ranks second in the chain supermarket industry, second only to Wal-Mart, and is "far ahead" of other domestic brands, and the company’s performance in its glorious period is close to 100 billion. However, since 2021, the company has suffered losses for three consecutive years, with a cumulative amount of 8 billion yuan. Although the company’s losses were further narrowed in 2023, the company’s revenue still dropped significantly in the first quarter of this year.

  At the same time, Fat Donglai has gradually gained advantages in store planning and management, employee welfare and customer service, and in recent years, it has become stronger and stronger in terms of quality-price ratio and influence. What is even more rare is that Fat Donglai is willing to share his successful experience with his peers in trouble. It is reported that since 2023, Fat Donglai has extended a helping hand to more than 10 retail enterprises with operational difficulties.

  Among them, BBK Commercial Chain Co., Ltd. (002251.SZ, ()) is also facing the decline of performance year after year and losses for three consecutive years. Unlike Yonghui Supermarket, which is in the first echelon of the industry, BBK has reached the edge of life and death. In 2023, BBK closed 113 stores with no hope of turning losses; On October 26th of the same year, the Intermediate People’s Court of Xiangtan City, Hunan Province ruled that BBK went bankrupt and reorganized due to its inability to pay off the debts due and its obvious lack of solvency. On October 31st, BBK shares were warned of delisting risk since the resumption of trading, and its share price continued to fall.

  At this time, Fat Donglai appeared, and several poorly managed stores under BBK were optimized and upgraded in all directions from the aspects of layout, shopping environment, commodity structure, quality and price, and personnel service. BBK made it clear in the annual report that in 2024, with the help of Fat Donglai, the company will reshape corporate culture, management system, store operation and supply chain, and strive to create a sincere, beautiful and loving corporate culture and high-quality stores, and rebuild supermarkets and department stores with reference to the standard of "Fat Donglai is local, and local Fat Donglai is local".

  Source: BBK Supermarket WeChat WeChat official account

  Is the adjustment really effective? Recently, BBK released a set of data: after more than 20 days of adjustment and reform, BBK Meixihu Supermarket has reached a peak of 1.4 million yuan from the original daily sales of 150,000 yuan and an average daily passenger flow of 2,000 people, and the store passenger flow has exceeded 15,000 people; After the adjustment, Jiuhua Store of BBK Supermarket sold 1.64 million yuan on the first day of opening. This adjustment and reform eliminated 70% of low-quality and low-price goods from the shelves. After the adjustment and supplement are in place, its product structure will reach 90% of that of Pangdonglai. At the same time, BBK Supermarket also announced that all stores in Hunan stopped all marketing activities and lowered the retail price of more than 3,000 commodities again. Judging from the news released by BBK official micro recently, it seems that "practicing the concept of coming from the fat east" has become the belief of the company, and the performance of turning losses into profits in the first quarter has also made the company see hope.

  Source: BBK Supermarket WeChat WeChat official account

  In addition to consulting the industry’s "military division", other supermarkets are also accelerating the adjustment and optimization of stores. At the end of 2023, in order to welcome the 40th anniversary of the company’s establishment, CR Vanguard launched eight cities and nine stores, which will be renewed and upgraded. CR Vanguard said that the company is implementing the upgrading measures of some stores in a planned way. In the next one to two years, the stores will continue to upgrade, and the integrated urban agglomeration of Beijing-Tianjin-Hebei, Greater Bay Area, Yangtze River Delta and Pearl River Delta will be clearly included in the follow-up development focus. The core of this upgrading plan is omni-channel layout and integrated operation, focusing on the value of single customers, focusing on accurate marketing of members and enhancing the consumer experience.

  Idea 2: Transformation and upgrading

  Yonghui Supermarket and BBK gradually reversed the trend in the process of adjustment and optimization. The loss of the former narrowed, while the latter turned losses into profits, and the "self-help" measures were effective in stages. On the basis of adjustment and optimization, can we take greater steps? Many brands tend to transform and upgrade on a large scale. CR Vanguard set its sights on the purchasing power of high-net-worth customers, and upgraded some stores that did not meet the new strategic positioning to "Olé" and "BLT" high-end supermarkets, and at the same time broadened the service radius of stores to meet the upgrading needs of consumers in business circles. In fact, CR Vanguard has been deeply involved in the field of boutique supermarkets for many years. This year marks the 20th anniversary of the establishment of the "Olé" brand, and the number of stores in China has exceeded 120. Olé’ s own brand has been extended to fruits and vegetables, aquatic products, meat, eggs and milk, baby care and household items, and nearly 500 products have been launched. However, as a sub-brand, "Blt" is losing momentum because its brand positioning and product structure are not "differentiated" from "Olé".

  Compared with the layout in advance in CR Vanguard, more brands choose overweight boutique supermarkets in order to adapt to the changes in market structure, business model and consumption habits. In May 2023, the ——Green&Health Jade Bird Store, the first "big community+small warehouse" model store of Hangzhou Lianhua Chinese businessmen, opened; In November of the same year, the innovative format of Lianhua Supermarket-Century Lianhua CityLife high-end boutique supermarket Shanghai Gubei Store opened. Prior to this, Box Horse’s first high-end supermarket, Premier Black Label Store, also chose to open in Shanghai. Compared with warehouse-based member stores with relatively remote locations, most boutique supermarkets in the core business district are more likely to attract customers to the stores for consumption.

  But does large traffic mean high customer orders? But not really. According to the real feelings of Yinshi Finance’s recent visit to boutique supermarkets, most boutique supermarkets have the actual situation of "more people loitering than buying" and "higher product unit price but lower transaction amount". Different consumer groups have obvious differences in their cognition of boutique supermarkets, and boutique supermarkets are not the first choice for most consumers. What determines the "admission" and "farewell" of boutique supermarkets? )

  In order to improve the guest list and efficiency, in addition to boutique supermarkets, in the eyes of traditional supermarket brands, warehouse membership stores are also a new way. Heading for member stores is a new way for Gaoxin Retail to find for itself. In the recent fiscal year, Gaoxin Retail has opened 6 RT Mart (hypermarkets), 14 RT Mart Super (medium-sized supermarkets) and 3 M-member stores, with a total of 472 hypermarkets and 32 medium-sized supermarkets. In April 2023, the first M-member store opened in Yangzhou, Jiangsu Province. During the reporting period, the number of paid members has exceeded 60,000, and the total number of members has exceeded 110,000. As of March 31, 2024, the cumulative number of paid members in China was about 140,000, and the total number of members was nearly 240,000. The company has started the project of 4 M member stores, and plans to open 15 member stores within three years. However, as far as the scale and structure of the company’s existing stores are concerned, member stores still cannot become the main revenue force in the short term.

  According to the data released by Ai Media Consulting, from 2012 to 2022, the scale of China warehousing membership supermarket industry has always remained above 20 billion yuan. In 2023, the scale of the industry reached 36.41 billion yuan, and it is expected to approach 40 billion yuan in 2024, which has great development space. In the field of warehouse-style member stores, Sam, Box Horse and Metro have accumulated a number of loyal users, and the head effect is gradually emerging. Other brands need to have more prominent supply chain advantages or form distinctive brand characteristics to get a share, and the competition will be further intensified. Take Nanjing as an example. At present, there are seven warehouse membership supermarkets such as Metro, Sam Member Store, Box Horse X Member Store and M Member Store, and Costco will be opened at the end of May. In the future, there will be more and more high-energy cities with multiple brand warehouse membership supermarkets like Nanjing.

  The competition between the two new tracks is so fierce, is there any other way to solve the problem? Then try them all. In 2023, () chose to "bet" on new formats. The company successively launched new brands such as Yueji Snack Shop and Haohuixing Discount Store, and focused on promoting franchise business. In the first quarter of 2024, Jiajiayue opened 12 directly operated stores and added 8 franchised stores. Among them, snack shops, discount stores, convenience stores and other formats realized revenue of 53.5442 million yuan, up 46.66% year-on-year, and the growth momentum was obviously better than that of general supermarkets, rural supermarkets and other formats. At the same time, Jiajiayue chose to avoid the high-speed cities where high-quality supermarkets and warehouse member stores gather, and focused on developing markets in Shandong and its surrounding Inner Mongolia, Beijing, Hebei, northern Anhui and northern Jiangsu. Through the network layout of dense areas, urban and rural integration and multi-formats, it created a "quarter-hour" convenient life circle in sinking communities and township markets, and at the same time, it relied on stores to carry out online services such as home service and pick-up at stores, and also took over the business of "community group buying"

The Emperor of the Song Dynasty gave the golden dragon Bai Bi a royal gift, which was unearthed in Zhejiang (Figure)


The shape of this golden dragon is different from the dragons that have been circulated in the past.


  At 4 o’clock in the afternoon on February 23, workers dug up two treasures when cleaning up Kuocang Cave in Xianju County. Compared with historical data, this is the golden dragon and white jade given by the emperor of Song Dynasty, which is very consistent with the description in Guangxu Xianju County Records.


  What was dug up first was a piece of white jade, followed by a golden dragon. Jinlong is 11.3 cm long, 7 cm high and weighs 79 grams. It is made of pure gold and has four feet, three claws, wings, two horns, three whiskers, a unicorn peak and fish scales. However, the shape is different from the dragons that have been circulated in the past.


  Everyone is very excited. Because according to historical records, these two treasures are the golden dragon and white jade given by Song Zhenzong.


  Kuocang Cave has an important position in the history of Taoism in China, and many Taoists came here to practice in the past dynasties. "Guangxu Xianju County Records" records: Kuocangdong Palace was built during the reign of Emperor Xuanzong of the Tang Dynasty. "In the seventh year of Tang Tianbao, there was a clear cloud covering the cave, and Taishi played the true qi in the lodge, and built a cave palace, which was listed as’ becoming a virtue and hiding the Xuan’". "In the second year of Song Tianxi, he cast a golden dragon and a white jade, and gave him the amount of’ Ningzhen Palace’".


  This golden dragon and white jade was given by Song Zhenzong, and the enclosed Cangdong was renamed as "Ningzhen Palace" by him from "Chengde Yinxuan", and now it is called the enclosed Cangdong.


  The name of Xianju is also related to Song Zhenzong. According to legend, he was impressed by the efficacy of Kuocang Cave, the beauty of Kuocang Mountain and the news that some local people had attained enlightenment. In the 4th year of Jingdezhen in the Northern Song Dynasty, Yong ‘an County was renamed as Xianju County.


  During the Tang and Song Dynasties, Kuocang Cave was listed as the tenth cave heaven of Taoism in China (cave heaven: the abode of immortals used by Taoism), and it became famous from then on.


  According to the county annals, this golden dragon has been buried in the soil for 991 years. But when it was unearthed the day before yesterday, it was still golden and dazzling.


  "The craftsmanship is very high, quite exquisite and exquisite, which is consistent with the royal manufacturing level of the same period." Guo Jinxing, president of Xianju Historical and Cultural Research Association, said that this golden dragon is precious in terms of material, production technology and historical significance.


  "It is very likely to be a national cultural relic, and we will report it to the higher authorities." Guo Jinxing said.

Editor: wangxin