● Originally, there were many "big stomach kings". The anchor put all the dishes on the table, and he couldn’t wait to build a hill and devour it. Now it is officially forbidden to be extravagant and wasteful. The "big-eaters" have turned to shops one after another and served a table of dishes one after another. In fact, many anchors have not eaten a few mouthfuls at all, and waste still exists in large numbers.
● Sauté ed lobster with mud, turkey noodles cooked with soy sauce, and "fruit salad" mixed with Chili noodles, soy sauce, vinegar and strawberries … … Some anchors are "ingenious". They choose to cook by themselves, but they focus on absurd and weird cooking methods. No matter how the dishes taste or whether they can be eaten, as long as they are enough to attract people’s attention, they will achieve their goals.
● Eating and broadcasting causes food waste, which violates the Civil Code and the anti-food waste law. The short video platform should properly review the programs related to eating and broadcasting, find out the food wasting behavior in time through manual inspection or technical filtering, and remind the relevant video producers to make rectification. If it is obviously illegal, it will be removed from the shelf.
editorial comment/note
Recently, the National Development and Reform Commission, together with relevant departments, studied and drafted the Announcement on Preventing and Reducing Catering Waste (Draft for Comment), and put forward a series of measures from eight aspects to promote the implementation of anti-catering waste, including strictly marking prices, implementing clear scalars, reducing banquet catering waste, and improving the dining evaluation system, which aroused widespread concern in society.
According to public information, the food waste in China’s catering industry is serious. The annual food waste in urban catering alone is 17 billion to 18 billion kilograms, which does not include the food waste in residents’ family diets. After the banquet, a lot of leftovers were thrown away, online ordering goods were thrown away directly, and the anchor made "dark dishes" to get traffic and ruined food … … All kinds of waste phenomena emerge one after another.
Cang Li Shi, the world is safe. On the occasion of the 2nd anniversary of the implementation of People’s Republic of China (PRC) Anti-Food Waste Law, Jingwei Edition of the Rule of Law opened the column of "Regulating Food Waste according to Law" and launched a series of investigation reports to expose the waste on the tip of the tongue, so as to promote the formation of a social fashion of "practicing economy and opposing waste". Stay tuned.
□ Our reporter Han Dandong
□ Intern of this newspaper Wang Yitian
"You still want to see how many packets of sauce I put? Just mention it, no matter how many bags I put in, I will eat them all. " Recently, in order to bring turkey noodles, a female anchor on a short video platform made five cakes at a time, and then "out of control" kept adding sauce packets to them. Usually a whole bag of spicy sauce is unbearable. The anchor added 30 bags in a row, and then added a tablespoon of Chili oil and 6 fried eggs.
"The average person but can’t eat, what’s more, you have to eat 5 copies. I don’t think you can. " A male anchor in the video provokes.
"You just see if I can put it all ‘ Make ’ Yes! " The anchorwoman shouted. But when it came to the real "eating" part, the female anchor only ate two fried eggs and a few mouthfuls of noodles, and the video ended in a hurry.
In the comments, some netizens questioned: originally, a packet of sauce was spicy enough for noodles. She put so many packets, so it was impossible to eat them. Isn’t it a waste of food? !
Similar live or short videos are not uncommon on video platforms at present. After watching more than 30 related live broadcasts and more than 200 short videos recently, the reporter of "Rule of Law Daily" found that most of these videos attract netizens to click in and watch them continuously in an extremely exaggerated way, but often at the end of the live broadcast, there will be a full table of dishes, many of which have hardly moved, and some have only been eaten. There are also some anchors who are "ingenious". They choose to cook by themselves, but they focus on absurd and weird cooking methods. No matter how the dishes taste or whether they can be eaten, as long as they are enough for bloggers to get traffic, they will achieve their goals.
How much waste exists in eating and broadcasting videos, and how to standardize this problem? The reporter conducted an investigation and interview on this.
Eating and broadcasting shops is a serious waste.
I didn’t eat a few mouthfuls of food on a table.
The reporter found on several short video platforms that many anchors called "exploring shops" for drainage. In these videos, the anchor enjoys a full table of food, which is not only delicious, but also very impressive. Many users left a message in the comment area, "Can you finish eating so many dishes?" "I want to try such a large amount of food."
"Zhang Xixi" is a shop-exploring blogger. In her videos, she can often be seen visiting restaurants with heavy oil tastes.
In the first video, she visited a restaurant, and the boss on the side made it clear that their peppers were very spicy, and repeatedly discouraged the anchor from adding peppers to the dishes. She turned a deaf ear and told her boss that she was very spicy and wanted to eat the hottest.
After shopping for a lot of food, a pot of red maocai was served, covered with a thick layer of Chili oil and Chili noodles, and the dishes below could not be seen at all. When eating, the anchor has been holding a bowl of rice in his hand. Every time maocai is eaten, the anchor will "oil" maocai on the rice in the bowl before putting it in his mouth.
At the end of the video, there is a thick layer of oil on the rice, and the color has turned red. Until the end, the anchor didn’t move this bowl of rice much.
After seeing this video, netizens questioned that the anchor used rice to suck Chili oil and didn’t eat rice. There was a lot of food left, which was a complete waste of food. "If you can’t eat spicy food, you should seek truth from facts. Why should you pretend to eat spicy food?" "Look at that bowl of rice. It’s all red and oily, and it’s changed color. Can you eat such rice? "
The phenomenon of wasting food by eating and sowing has long been common. Earlier, the anchor "Sun Gouzi and Liu Laohu" mistakenly sent an unedited video of eating and broadcasting: eat fried dough sticks without swallowing, and then spit into the bowl after chewing. This behavior once triggered a hot discussion among netizens.
Before, many anchors of the "Big Stomach King" used the method of repeatedly "spitting" and "eating" to destroy a large table of food, then cut out the "spitting" part, and finally edited it into a video of the "Big Stomach King".
An Zi, a blogger on eating and broadcasting, told reporters that the anchor should not only rely on editing, but also master chewing skills. He picked up an egg to demonstrate, only to see that he stuffed the egg directly into his mouth and kept chewing it, looking like he was enjoying the food. After more than ten seconds, he swallowed it in his throat, and then picked up another egg and stuffed it into his mouth, seemingly feasting.
"Do you think I swallowed it?" An Zi opened his mouth, but the reporter thought that the eggs he had swallowed were hidden under his tongue. An Zi said that such eating and broadcasting skills need a long time to practice, otherwise it is easy to vomit. With the later editing, a table of dishes can be quickly swept away.
"An Zi" made a video of eating and broadcasting skills and uploaded it to a short video platform, which quickly gained tens of thousands of likes. In the comment area, there was a message from the audience, "It turns out that eating and broadcasting is like this." "Isn’t it a waste of food to eat fake?"
Some insiders told reporters that there were a lot of "big stomach kings", and the anchor put all the dishes on the table, and he couldn’t wait to become a hill and devour it. Now it is officially forbidden to be extravagant and wasteful. The "big-stomach kings" have turned to shops one after another and served a table of dishes one after another. In fact, many anchors have not eaten a few mouthfuls at all, and waste still exists in large numbers.
Zhang Ming (pseudonym) from Tianjin is a catering operator who has received many anchor visits. He told reporters that shopkeepers come to the store to eat in order to shoot videos, not really to eat. Every time a video is shot, the dishes are often cold and it is common to dump them.
In this regard, Mr. Sun from Changsha, Hunan, shares the same feeling. Mr. Sun is a hotel owner who has received rave reviews on the third-party platform. His hotel is often visited by shop-visiting anchors, sometimes by teams and sometimes by individuals. Almost all the anchors will order most of the dishes in the menu, and then start tasting them.
"anchor evaluation, you will eat one or two dishes, and finally you will take away very little, often wasting a table of dishes." Mr. Sun said with great heartache, "For the sake of publicity and promotion, the big anchor comes to visit the store, and we are all free of charge."
A netizen named "Rourou" wrote that he was eating in a restaurant, and the table next door was a shop-exploring team with all kinds of equipment such as lighting and cameras. The flash never stopped during the serving, and the anchor commented on the dishes one by one, symbolically moving chopsticks. It was not until the team left that she found that a table of barbecues and side dishes basically did not move and were all wasted.
When it comes to waste, the blogger "Yue" has his own "difficulties". She told reporters that she was arranged to visit five or six stores every day, and each family had to evaluate special dishes or packages. Often, a person faced a large table of dishes. "Time is particularly tight, and I have to catch up with the next one, and my appetite is limited. I really can’t eat that much. Sometimes I get up and vomit in the middle of the night after eating too much."
"Some stores don’t let the anchor pack the food away, on the grounds that the food is provided by the store for free." Asked why he didn’t pack food, Yue replied.
The Beijing Consumers Association has issued a document reminding that network anchors should not waste food, show fake food, overeating or other content that may easily lead to bad food consumption and food waste demonstration in the process of providing online performances and audio-visual program services. Such behavior has been suspected of violating the anti-food waste law.
Another kind of eating and broadcasting bloggers’ eyes
Spoil food and spoil the atmosphere.
Braised prawns, prawns with tomato sauce and prawns with salt and pepper … … There are many ways to make prawns delicious. On the short video platform, the reporter saw such a video that the female anchor fried prawns with melon seeds and peanut shells.
This is a video released by the anchor named "Huahua (Potato Home)" on April 5. The female anchor plays a "maid" dressed in a strange dress and enters the screen: "Hey, young master, what do you want to eat tonight?"
"Something different." The male anchor replied.
Then, the video entered the process of making "dark dishes". I saw that the female anchor opened a bag of melon seeds. With the words "prepare ingredients", she began to eat melon seeds, but instead of collecting the melon seeds, she put the melon seeds on the plate. Then, I collected a packet of peanut shells.
After cooking oil, the female anchor put in peanut shells and melon shells in turn. "Now let’s add soy sauce and prawns!" Accompanied by music, the female anchor put prawns in the pot.
The prawns out of the pot were placed on the plate, covered with a layer of black substance, which made netizens call it terrible. Did the anchor eat this prawn in the end? There is no explanation in the video that ended in a hurry. However, there are many comments in the comments, such as "shrimp that was good originally, who would want to eat it after such a toss" and "disgusting and wasting food".
In addition, the anchor also produced "dark dishes" such as sauce-fried lobster with mud, oil-fried banana pitaya with soy sauce, and turkey noodles cooked with soy sauce. Some dishes were made in shapes that were unbearable to look straight at, making people sick.
The reporter noticed that there are still many anchors who attract attention and attract traffic by making "dark dishes" like this.
In the video released by the anchor "Tanjura Baby" on April 2, it poured a plate of Chili noodles into a pot of strawberries, and poured a lot of soy sauce and vinegar, calling it the new "fruit salad". Subsequently, the anchor poured two cups of different brands of milk tea together and added a can of lemon tea.
Just when everyone thought this dish was coming to an end, the anchor actually scooped up a spoonful of lobster sauce and put it in the bowl. Many netizens exclaimed: "Can you drink milk tea mixed with lobster sauce?" "Disrespecting food is really irritating" … …
These alternative and exotic eating and broadcasting have many fans on various short video platforms, and some people left a message saying that "it looks good and is ready to try". But more people are disgusted with this. Some netizens believe that this weird and exaggerated behavior itself is a disrespect for food and an obvious waste of food; Some netizens bluntly said that this kind of eye-catching behavior not only ruined food, but also played a wrong demonstration role and polluted the network atmosphere.
There are also some so-called food bloggers who publish various challenge videos. For example, "Challenge Hot", the anchor sent hot food into the mouth, and it was so hot that he gasped, but he also kept his facial expression from changing, and some food fell to the ground.
Some netizens bluntly said that it is not worth the loss to attract traffic with this kind of eating behavior comparable to self-abuse, which not only makes people unhappy, wastes food, but also hurts their health.
Malformed video is poorly directed.
Strengthen supervision and offenders are removed from the shelves.
According to Meng Qiang, a professor at the School of Law of Beijing Institute of Technology, the video writer ordered a lot of dishes for the video effect, but they were "tasted" and wasted, or the anchor wasted food by absurd cooking methods and abnormal eating and broadcasting, and failed to make rational use of the ingredients according to their functions, which undoubtedly belonged to food waste and violated the Civil Code and the anti-food waste law.
"After these behaviors are spread through short video platforms, they may attract a large number of network users to watch, and then they may convey a kind of ‘ Can waste food ’ ‘ It’s cool to waste food ’ ‘ It’s fun to waste food ’ The wrong idea is contrary to China’s advocacy of civilized, healthy, resource-saving and environment-friendly consumption patterns and simple, moderate, green and low-carbon lifestyles, and may also have long-term adverse effects on minors whose values are forming, which is not conducive to the correct consumption concept and the spread of values at the social level, which is not conducive to the physical and mental health of minors. " Meng Qiang said.
He believes that when short video anchors tend to order too much food and waste food in restaurants, restaurants have the responsibility to make appropriate reminders to guide them to order food as needed, and they cannot waste food for making short videos and promoting restaurants.
"anchors who make their own dishes and record videos should also follow the relevant provisions of the anti-food waste law and establish a civilized, healthy, rational and green consumption concept. In family life, they should also cultivate good habits of forming scientific health, making the best use of things and preventing waste, and purchasing, storing and making food according to the actual needs of daily life." Meng Qiang said.
According to the Anti-Food Waste Law, news media are not allowed to produce, publish or disseminate programs or audio-visual information that waste food, such as eating and overeating. If network audio-visual service providers find that users have violated the provisions of the preceding paragraph, they should immediately stop transmitting relevant information; If the circumstances are serious, it shall stop providing information services.
According to this, Meng Qiang proposed that the short video platform should properly review the programs involving eating and broadcasting. If it is found that there is a large amount of food and food wasted in the form of eating and broadcasting, cooking, etc., the relevant video producers should be reminded of rectification, or videos that are obviously illegal should be removed from the shelves. If the online platform is not audited and supervised, resulting in a large number of videos promoting food waste such as overeating, the online information department shall order it to make corrections and give a warning according to law. If it refuses to make corrections or the circumstances are serious, it shall be fined, and it may be ordered to suspend relevant business or suspend business for rectification, and the directly responsible person in charge and other directly responsible personnel shall be investigated for legal responsibility according to law.
Zhao Zhanling, a lawyer of Beijing Yunjia Law Firm, also said that network service providers and network audio and video service providers should immediately delete the shelves once they find that users have produced, released and disseminated such videos. Network audio and video service providers should also take active measures, such as manual inspection or technical filtering, to find illegal and ill-directed audio and video in time, and once found, stop transmitting services immediately.